Dekker Fraser

Top Marketing Instructor 

DMAnc.org (Direct Marketing Association of Northern California)

LinkedIn Advertising Instructor 

Talkatoo

Vice President Marketing 

Marketing Consultant

Webgility, Inc.

Senior Product Marketing Manager 

ILAC International College

Taught Digital Marketing & Business Analytics

Marketing Instructor (Lecturer) 

Rocket Lawyer

Product Marketing Manager

PlayStation

Global Product Marketing Manager & Brand Manager

Ironclad Games

Director of Marketing (Flame Design) / Head of Marketing

Marketing Teacher: One Million Enrollments | Kellogg MBA | Fortune 100 Experience

Former VP of Marketing with Fortune 100 Experience and a Kellogg MBA. 
Top-selling marketing instructor with 1,000,000 enrollments in online courses.
SaaS Marketing Course: https://dekker-s-site.thinkific.com/courses/saas-marketing

Become a Product Marketing Manager: https://www.udemy.com/course/product-marketing/?referralCode=C29D8A9A51F6DE7E8687

Digital Marketing Mastery: https://www.udemy.com/course/digital-marketing-mba/?referralCode=CAFDEBFFA1A0503FEECA

Consultations: https://tidycal.com/dekkerfraser

SaaS Marketing Consultant & Fractional CMO

AT&T

Providing technology solutions for every kind of business in the Midwest. 
Internet: Business fiber including dedicated circuits up to 1Tbps, and backup solutions 
Voice & Collaboration: VoIP, POTS replacement and other communication solutions
Networking: Ethernet, VPN, SD-WAN  
Cybersecurity: Solutions to protect users and data on-site, remotely, or in the cloud

Client Solutions - Fiber, Voice, Cybersecurity

Corsica Technologies

Managed a portfolio of mid to enterprise-level clients, delivering strategic IT guidance on AI, networks, cybersecurity, and hardware lifecycle to C-level executives and IT staff.
IT Strategy & Implementation: Created custom IT roadmaps and conducted quarterly business reviews to align IT strategies with business goals and budgets.
Increased efficiency for clients with Microsoft solutions like Copilot, SharePoint, Intune, and full cloud deployments.
Ensured business continuity and resilience with disaster recovery strategies and outage/cyber event response plans.
Streamlined operations by managing technology suppliers, licensing, and integration.

Consulting / Client Relations / Revenue Growth / Contract Negotiation / Project Leadership / Technology Integration / VMWare / Cisco / CrowdStrike

Technical Account Manager | Client Success

Lumen Technologies

Targeted Expansion of Enterprise Portfolio: Spearheaded regional sales development, successfully managing a portfolio of 300+ prospective enterprise customers through innovative strategies including video emails, cold calling, premise visits, and networking.

Cross-functional Collaboration: Partnered effectively across departments such as Customer Success, Product, Marketing, and Technology to drive new account acquisitions and foster strong internal relationships.
Proposal Development & Client Engagement: Crafted compelling proposals and maintained active client engagement through direct meetings and ongoing communication.
Data-driven Sales Strategy: Leveraged data analysis and market insights to identify new sales opportunities, implementing strategies that accelerated customer appointment setting and proposal submissions.
Sales Team Efficiency: Enhanced overall productivity of the sales team by reducing CRM log time by over per month through a successful Salesforce implementation project.

Sales Operations / SFDC / Hunting and Acquisition / Technology Sales

Account Manager | Sales Acquisition

JH Specialty

Developed GTM strategy to acquire and upsell subscriber accounts via calls, emails, and demonstrations for two SaaS products.
Improved onboarding processes using competitive analysis, sales playbooks, and advanced reporting.
Directed content development, including email campaigns, newsletters, and training materials for product releases and webinars.
Led the transition of 700+ clients to eCommerce and digital marketing SaaS services for a $3B enterprise.
Boosted onboarding team efficiency by 20% with streamlined procedures and automation.
Drove growth in eCommerce orders and website traffic by collaborating with C-level, IT, and Marketing on digital strategies.
Led project launch for HubSpot CRM and developed in-depth reporting and dashboards enhancing sales and leadership efficiencies.
Designed and conducted educational webinars, increasing participation by 40% month-over-month.

Martech / Content Development / Email Strategy / Sales Strategy / Digital Marketing / CRM Implementation / Project Leadership / Reporting and Analytics

Senior Program Manager | Marketing & Technology

Northwestern Mutual

Managed the entire recruiting process from sourcing to onboarding for high performing financial advisors 
Designed and delivered office recruiting plan to drive activity and reach contract goals 
Analyzed recruiting ratios to identify inefficiencies in selection process, establishing and implementing improvements
Managed candidate programs & events. Brand positioning and ambassador in clubs and organizations
Developed and coordinated social media content to drive candidate leads

Director of Recruitment

Comcast Business

Generated new leads with targeted businesses through various prospecting activities, including cold calling, canvassing, customer referrals and partner relationships
Identified improvement areas thru a consultative process that gave clients the ability to communicate more effectively both internally and externally to their customers
Effectively managed a territory with high activity and comprehensive business plan
Created and delivered face-to-face sales presentations with the goal of achieving personal targets and ideal customer profile

Business Account Manager

Apple

Served as territory business manager and influencer of large reseller locations utilizing Tableau, with goal of growing product sales 
Educated, coached, strategized, and developed business plans with retail partners. Preparing and leading live sales training events
Met and exceeded sales targets through consistent delivery of quality educational content, including competitive analysis and valued relationship management
Headed recruitment, onboarding, and weekly mentorship of direct reports
Daily coaching, training, and strategizing with retail partner reps for inbound sales
Developed and led leadership presentations for internal training and educational webinars on a weekly basis for improved sales enablement

Area Sales Manager

Promoted to a Strategic/Tactical Account manager with 150 mid-market business accounts across varying verticals
Identified key questions and leverages resources to accelerate learning and inform the solution for increased account management

Strategic/Tactical Business Account Manager

B2B acquisition sales role of 20k+ businesses in NE Indiana
Created strategic initiatives to grow and retain revenue stream of high complex account and projects. Utilizing  consultative skills to close sales
Developed projects and solutions with external partners, including design and engineering
Prepared proposals, presentations, and bids. Developed pricing & strategic plans and responses to RFP’s

Mobility Indirect Channel - National Distribution Account Management
Oversaw and lead national distribution accounts including Walmart, Costco, Best Buy, Target, and other exclusive company dealers
Partnered with district leadership to develop and implement strategic business plans
Developed retail marketing and training materials including signage, sales pitches, competitive analysis
Created and facilitated live training events for retail staff

National Distribution Account Manager

Centennial Wireless

CENTENNIAL WIRELESS, Fort Wayne, Indiana September 2003 – present 
Manager, Product & Supply Chain (January 2008 – present): Promoted to position managing product sourcing and supply chain, including insurance products, equipment pricing and merchandising efforts. Centurions Club Winner by nomination in first year of position. Two-time Presidents Club Winner (Top 10%) in Sales and Sales Management.

•	Manage entire process of accessory selection for both new and remodeled retail locations based on consumer trends, technology and analysis of accessory programs. Make recommendations regarding both new products and products to discontinue. Ongoing analysis of inventory levels. Collaborate with Distribution Managers to establish programs to enhance inventory balance. Recommend methods of achieving sales on slow-moving inventory.
•	Achieve financial targets established for cost of sales and equipment/accessory revenues. Institute monthly reporting summary outlining inventory management results, plans and issues. Maintain all telephone and accessory pricing documents and tools.
•	Conduct store visits to achieve optimal merchandising results. Assist and educate store managers on correct branding methods. Manage special orders. Provide all marketing materials, promotional offers, product training and sales support materials to support distribution of products.
•	Oversee entire product testing process, from initial sample receipt to final communication with vendor. Act as liaison for all interdepartmental communication during process. Problem-solve to ensure optimal final decision.
•	Build and maintain favorable relationships with regular vendors such as Motorola, Nokia, Pantech, Samsung, Ericsson and Asurion.
•	Administer handset pricing, HAC (Hearing Aid Compliance) Management, and purchase order procedures.
•	Tessco Account Management.
•	Sarbanes Transaction Owner.

Product Marketing & Supply Chain Manager

Assistant/Store Manager (July 2006 – January 2008): Promoted to position managing Centennial retail location to meet and exceed financial, customer and personnel goals.

•	Staffed and opened first 24-hour wireless retail location and improved on sales goals for the first time in location within first month.
•	Successfully managed staff by creating effective daily Game Plans, demonstrating sales and floor leadership, and using coaching opportunities to further employee training and education.
•	Delivered excellent customer service, both through first-hand interaction and through training of staff. Largely increased customer satisfaction through exceptional communication and ethical sales practices.
•	Achieved 110% of yearly sales goal and was awarded President’s Club Status for top 10%.
•	Managed inventory and shrink control through tracking and audits, as well as ensured customer needs were met based on demand and trend. 
•	Performed additional duties such as reviews, correction of audit/transaction errors, implementation of policy and procedure, and facility management in a timely and highly professional manner.
•	Hired and trained new sales staff.

Retail Store Manager / Assistant Retail Store Manager

I thrive at the intersection of strategy, collaboration, and results. With a passion for turning big ideas into actionable plans, I specialize in driving projects forward and creating exceptional client experiences along the way.

As a follower of Jesus, my faith inspires me to approach work with integrity, compassion, and a heart for serving others. I’m driven by a desire to make a meaningful difference in people’s lives—whether through empowering teams, supporting clients, or creating solutions that matter.

I’m the kind of person who enjoys connecting the dots—whether it’s aligning cross-functional teams, streamlining processes, or building meaningful relationships with clients. My approach is rooted in curiosity, communication, and a relentless drive to deliver value.

One thing you can always count on from me is grit. I believe in rolling up my sleeves, embracing challenges, and putting in the hard work necessary to drive success. From managing complex projects to cultivating strong client relationships, I approach every task with determination, resilience, and a commitment to excellence.

Here’s what I bring to the table:

- A proven ability to manage projects with precision, meeting deadlines and exceeding expectations.
- A knack for building trust and partnerships, ensuring client success at every stage of the journey.
- An adaptable, solutions-focused mindset that thrives in dynamic environments.

Whether I’m navigating complex challenges or helping clients realize their goals, I aim to leave a lasting impact through collaboration, innovation, and perseverance.

I’m excited to connect with professionals who share my passion for growth, leadership, and meaningful work. Let’s build something great together!

taplio

The Battle

Dekker Fraser

Abby Willig

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?