Dekker Fraser

Top Marketing Instructor 

DMAnc.org (Direct Marketing Association of Northern California)

LinkedIn Advertising Instructor 

Talkatoo

Vice President Marketing 

Marketing Consultant

Webgility, Inc.

Senior Product Marketing Manager 

ILAC International College

Taught Digital Marketing & Business Analytics

Marketing Instructor (Lecturer) 

Rocket Lawyer

Product Marketing Manager

PlayStation

Global Product Marketing Manager & Brand Manager

Ironclad Games

Director of Marketing (Flame Design) / Head of Marketing

Marketing Teacher: One Million Enrollments | Kellogg MBA | Fortune 100 Experience

Former VP of Marketing with Fortune 100 Experience and a Kellogg MBA. 
Top-selling marketing instructor with 1,000,000 enrollments in online courses.
SaaS Marketing Course: https://dekker-s-site.thinkific.com/courses/saas-marketing

Become a Product Marketing Manager: https://www.udemy.com/course/product-marketing/?referralCode=C29D8A9A51F6DE7E8687

Digital Marketing Mastery: https://www.udemy.com/course/digital-marketing-mba/?referralCode=CAFDEBFFA1A0503FEECA

Consultations: https://tidycal.com/dekkerfraser

SaaS Marketing Consultant & Fractional CMO

Morningstar

Demand Generation Manager

August Jackson

Bullseye Strategy

• Operated in a client-facing role creating and implementing comprehensive SEO and content strategies for five clients simultaneously
• Presented data-driven monthly and quarterly reports outlining optimizations made and progress toward KPIs 
• Conducted comprehensive website audits and competitor analyses to uncover areas of opportunity and construct action plans
• Implemented on-page, off-page, and technical optimizations to enhance organic visibility, UX, and CVR
• Achieved a YoY increase of 1,761% in New Organic Users and 162% in Organic Revenue for an ecommerce client

SEO Specialist

Freelance Digital Marketing, Self-employed

• Utilized experience in SEO, paid search and social, project management, web design, and analytics to assist clients in the SaaS, construction, e-commerce, real estate, and medical industries (B2B and B2C)
• Coordinated a team of four people to create email marketing sequences for lead generation which achieved reply rates of 15-20% 
• Managed all operations for a mental health education startup, including building a team of 4 to create and optimize paid search and social campaigns, develop landing pages, and create email marketing campaigns under my strategic roadmap.

Digital Marketing Specialist

College Works Painting

• Managed a residential painting and contracting business that generated $143,000 in revenue in six months while concurrently maintaining a full-time academic schedule
• Maintained responsibility for generating leads, conducting sales meetings, and managing the project scope and personnel
• Generated 300+ leads through direct marketing, local SEO, referral programs, and word of mouth—converting 7% into customers
• Ranked #2 within the Mid-Atlantic Division of 30 in terms of revenue, and #1 in overall customer satisfaction rating

Branch Manager

Doctors To You

• Managed all PPC efforts across platforms including Google Ads, Yelp, and Facebook
• Researched and applied SEO strategies that increased organic conversions by 22%
• Implemented SEM strategies which increased Google Ads conversions by 150%, CTR by 2.7% and decreased CPA by 40% in 1.5 years

SEO and SEM Specialist

Demand Generation Manager @ August Jackson

I'm Matt Chazin, a data-driven digital marketing enthusiast with a passion for crafting unique solutions to marketing challenges. You may know me as the adventurous spirit who converted an old bus into an RV to travel around the U.S. and Canada. If not, there's a fun fact for you!

Over the last six years, I've delved deep into SEO, paid search, social media, and content strategy, driving long-lasting success for numerous B2B and B2C organizations.

I'm not just a strategist; I'm a storyteller who deciphers the narratives behind data. I've worked closely with C-suite executives, illuminating the 'why' behind their data, and fostering growth through both organic and paid channels.

My approach? Embrace challenges, cultivate curiosity, and foster collaboration. Ultimately, it's all about delivering value; understanding your audience's needs, challenges, and pain points, and creating meaningful, valuable content that speaks to them.

Away from the digital realm, I'm an introverted empath that loves to explore nature, watch a good movie, and learn new things. 

If you're seeking a unique mix of expertise and a fresh perspective, let's connect! I bring curiosity, creativity, and a knack for data storytelling to the table.

Matthew C.

taplio

The Battle

Dekker Fraser

Matthew C.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?