Dekker Fraser

Top Marketing Instructor 

DMAnc.org (Direct Marketing Association of Northern California)

LinkedIn Advertising Instructor 

Talkatoo

Vice President Marketing 

Marketing Consultant

Webgility, Inc.

Senior Product Marketing Manager 

ILAC International College

Taught Digital Marketing & Business Analytics

Marketing Instructor (Lecturer) 

Rocket Lawyer

Product Marketing Manager

PlayStation

Global Product Marketing Manager & Brand Manager

Ironclad Games

Director of Marketing (Flame Design) / Head of Marketing

Marketing Teacher: One Million Enrollments | Kellogg MBA | Fortune 100 Experience

Former VP of Marketing with Fortune 100 Experience and a Kellogg MBA. 
Top-selling marketing instructor with 1,000,000 enrollments in online courses.
SaaS Marketing Course: https://dekker-s-site.thinkific.com/courses/saas-marketing

Become a Product Marketing Manager: https://www.udemy.com/course/product-marketing/?referralCode=C29D8A9A51F6DE7E8687

Digital Marketing Mastery: https://www.udemy.com/course/digital-marketing-mba/?referralCode=CAFDEBFFA1A0503FEECA

Consultations: https://tidycal.com/dekkerfraser

SaaS Marketing Consultant & Fractional CMO

Livguard

Performance marketing specialist driving impactful lead generation for B2C and franchisee partners. I excel at crafting and executing high-performing Meta ad campaigns, leveraging both ABO and CBO methodologies to maximize ROI.

With a specialised focus on the e-rickshaw battery market, I've delivered significant lead growth for Livguard. My data-driven approach utilizes advanced analytics tools like GA4 and QRFY, ensuring precise campaign measurement and enabling data-informed optimisations that have resulted in 15% Increase in conversion under desired CAC.

My core strengths include:

Developing and executing results-oriented Meta ad campaigns that consistently exceed targets.
Optimising campaign performance through rigorous data analysis and continuous improvement.
Building and nurturing strong relationships with key stakeholders to ensure alignment and achieve shared goals.
Staying ahead of the curve in the dynamic digital marketing landscape, particularly within the evolving e-rickshaw sector.
#performancemarketing #metaads #leadgeneration #dataanalytics #digitalmarketing #erickshaw #livguard #ABO #CBO #ROI

Performance marketing consultant

Saatvik Ayurveda

During my 2.5 year tenure at Saatvik Ayurveda, a growing player in the Ayurvedic men's health market, I played a vital role in establishing and expanding their marketing efforts. I took ownership of a wide range of responsibilities, including:

Developing and executing marketing campaigns from the ground up, contributing directly to increased brand awareness and customer acquisition.
Utilising Google Ads and Meta Ads to reach and engage target audiences, generating a consistent flow of qualified leads for the sales team.
Implementing funnel-based conversion models to gain a clear understanding of the customer journey, enabling data-driven optimizations that improved conversion rates.
Creating a diverse range of ad creatives and banners that effectively communicated the brand's message and resonated with the target audience.
Managing both online and offline marketing initiatives to build brand presence and reach potential customers across multiple touchpoints.
Establishing a streamlined process for managing and nurturing leads, resulting in improved efficiency and increased sales conversion.

My contributions were instrumental in driving growth and establishing a strong foundation for Saatvik Ayurveda's marketing function.

Performance marketing manager 

DS Ayurveda

Spearheaded growth initiatives at a Divyasparsh Ayurveda men's healthcare brand, dramatically increasing brand visibility and lead generation. Key contributions included:

Developed and launched new marketing campaigns that significantly expanded market reach.
Drove customer acquisition through strategic Google Ads and Meta Ads campaigns, targeting in-market audiences.
Implemented funnel-based conversion models to track and optimize the customer journey, resulting in improved conversion rates.
Designed high-performing ad creatives and banners that increased click-through rates and engagement across digital channels.
Managed integrated online and offline campaigns to amplify brand presence and drive customer engagement.
Established streamlined lead management workflows, resulting in more effective follow-up and improved sales conversion.

Resulted in a stronger brand presence and a measurable increase in qualified leads and sales.

Digital Marketing Manager

Hind Hydraulics & Engineers 

• Generating business leads through various channels • Strategizing new business acquisitions • Driving both offline and online campaigns in collaboration with the Team • The improved overall brand presence both offline and online • Building client relations for future sales and problem analysis • Architecting the exhibitions in IMTEX Bangalore, AMTEX Delhi, Rubber Expo Delhi, PMTEX Pune and more

For over 7 years, I've been immersed in the world of performance marketing, helping businesses achieve sustainable growth through strategic, data-backed campaigns. I'm a results-driven professional with expertise in:

Paid Media Management: Proficient in platforms like Google Ads, Facebook Ads, Instagram Ads, etc., with a focus on maximizing ROI and achieving target CPA/ROAS.
Data Analysis & Reporting: Skilled in using analytics tools to track performance, identify trends, and provide actionable insights to optimize campaigns.
Conversion Rate Optimization (CRO): Experienced in A/B testing, landing page optimization, and user journey analysis to improve conversion rates.
Project Management professional dedicated to helping businesses establish and enhance their online presence. I lead teams in developing and implementing impactful digital solutions, including custom websites, robust e-commerce platforms, website redesigns, and comprehensive maintenance plans. My focus is on understanding client needs and translating them into successful projects that drive business growth and deliver a strong return on investment. I also provide supporting creative design services to ensure a cohesive and engaging brand experience.

I've had the opportunity to work with diverse clients in Healthcare, EV, Manufacturing, Logistics, Tech, Astrology and consistently deliver impactful results. I'm always eager to learn and stay ahead of the curve in the ever-evolving digital marketing landscape.

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Dekker Fraser

Tarun Aggarwal

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