Jen Allen-Knuth

Founder, DemandJen | Sales Trainer & SKO Keynote Speaker | Dog Rescue Advocate

I help B2B revenue teams stop losing pipeline to buyer status quo. I'm a former Enterprise seller who carried quota for 18 years, closing 7-figure deals with Fortune 500 brands. Now, I run DemandJen, a sales-training firm trusted by Autodesk, GE, G2, IBM, Bloomberg, Instructure, Sprout Social, and more.

From conference stages to company Sales kickoffs, I'm known for:

- Buyer-Centric Frameworks – Practical playbooks for defeating buyer status quo in outbound pipeline generation, running executive-level discovery, building a point of view on cost of inaction (COI), and gaining consensus with larger Enterprise buying groups. 

- Story-First Messaging – Techniques that replace product pitches with problem-centric narratives that buyers remember.

- Engaging Delivery – A direct, humorous style that keeps even your most tenured reps taking notes.

Featured in Forbes, Sales Hacker, and 200+ podcasts, I combine real-world stories with data-driven insight to move audiences from inspiration to application. When I'm not on the road, you’ll find me in the Chicago suburbs chasing my 4 rescue dogs and 4 step-kids.

Head of DemandJen

Delivering SKO keynotes & virtual workshops that won't put your teams to sleep.

B2B Sales & Marketing teams have tried to earn buyer time and attention with a strategy of "more". 

More dials.
More emails.
More content.
More "value" and ROI.

But, 2023 showed us "more" is expensive and no competition against today's risk-averse B2B buying teams.

Instead of motivating the team to do “more”, I help empower teams to defeat customer status
quo and to make their sales conversations a competitive advantage.

Last January, I posted about how I collected social proof from 51 clients in 4 simple steps. It costs $0. I started doing this when I was an AE, but now I do it religiously as a solo business. 

Alejo P. turned the post into this cartoon carousel. 

(If his fun artwork looks familiar, it's because he created my website illustrations & the DemandJen logo cartoon 🤗 )

How I Gather Social Proof 

Nate Nasralla

Co-Founder

I'll teach you to sell with buyers, not to them I Founder @ Fluint.io

Selling with buyers (not to them), by creating deal champions is my jam.

More long-form writing at fluint.io/blog.

___

The backstory, if you're curious: 

B2B sales has been my whole career, and I love it. 

Sometimes, I’m founding the products I sell. Other times, building teams to sell. 

I used to think sales reps close deals. Over time, I realized they don’t — buyers do.

That’s because buying decisions are made during the internal conversations happening about you, without you.

It's why I founded Fluint. To help B2B sales teams sell with their buyers, not to them. To stop losing deals when they're not in the room. 

I send out long-form content and templates/frameworks on this approach, Buyer Enablement, 2X per month. Signup for that email here: 

fluint.io/newsletter 💌

Member

Stop losing deals when you're not in the room.

Start selling with committed buying champions to land more enterprise deals.

Our platform is built on the fact B2B deals are won and lost during a buyer's internal meetings — not sales meetings. When champions pitch your product, and teams debate your value, without you.

But most deal champions wing their message, or create their own pitch materials, because they won’t send templates product decks filled with marketing speak to their boss.

To help, Fluint converts your buyer's own words from sales calls into a personalized business case your prospects are proud to champion with you. 

Join our private beta 👉🏼 nate@fluint.io

2026 goal: be better than a '3/10' and very mediocre product marketer. Because last year I always kind of did things as: 

“Give away the DIY, build a good product, people will connect the dots." 

But the number of times people have said: 

“Read all your stuff! So great… wait wait, you built a tech company?”

Makes me want to cry a little inside, because that's so much opportunity for you (and us) left on table. So I gotta step it up in '26. 

Starting with a brand-new site! With 5 things here I wanted to call out, that our customers talk about most.

Also: 

Check out the new site (below my name): 

There's a little dad joke in the middle of the site I left for you to find 

...and you'll help me step up to a 3 / 10 product marketer now 🙏

______

(1) You buy software, but you hire Olli: 

Like a new hire, he comes with a point of view / build-in training, and you pay for work delivered. (You get unlimited seats now.)


(2) Most AI is about the low-value, admin work: 

e.g. "we fill in your CRM!"

Olli does that... but he specifically does way more: the hard and creative work that wins, like multithreading, unblocking stuck deals, engaging execs, etc. 


(3) He works *with* you. 

Olli’s not about replacing AE’s: in fact the reason he exists is to split the work, and give you the full commission after.


(4) Not another “leadgen” promise.

I don’t think the world needs more top-funnel options. There are a lot of brilliant builders already doing good AI work there. 

The next frontier is revenue trapped mid-funnel: pipeline *you already have*


(5) Meet Olli, free.

The number of "AI" products you have to buy before experiencing is wild. 

So even without connecting all your data, you can test why Olli isn’t what you’ll get from other places. (But yes, he’s WAY more fun when integrated). 

______

If you take a look: what do ya think of the new look?

Co-Founder @ Fluint | Simplifying complex sales I Author of Selling With I "Dad" to Olli, the AI agent for B2B teams

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The Battle

Jen Allen-Knuth

Nate Nasralla

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jen Allen-Knuth's LinkedIn Performance

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