Creative Strategist & Writer @ Meta (via Magnit Global)

Sonder Script Limited

🎬 Your Agency of Creativity
🍿 Binge Worthy Brand Storytelling
✍️ Brand Scripts, Copy, Content & Marketing
🎞️ Reel In Your Dream Audience

I founded Sonder to fight churned-out, meaningless brand messaging designed to hoodwink audiences into buying.

We’re defeating repetitive, dead-inside content and shouting "CUT" to emotionless cookie-cutter copy that only fills gaps.

We’re breaking down your Brand Voice “Script”, allowing YOUR creative juices to flow. 

We’re teaching you how to stand out and deliver Oscar-winning brand story moments your audience deserves.

Founder & Creative Director

The University of Huddersfield

Module leader and lecturer in Screenwriting & Genre for undergraduate studies at The University of Huddersfield Film School.

Lecturer / Module Leader

House of Coco Magazine

Travelling the world and being damn right fabulous while doing so. 

Las Vegas destination guru, #CocoCultures and #TeamCoco Writer.

Travel Writer & Cultures Columnist

demiaspeywriter

Set the scene. Deliver the impact.

Your business is a central character in your life.

Don't let it be a bystander in everyone else's.

Like all great films and TV shows, compelling brand copy makes folk feel something.

If your brand voice doesn't ooze character, your audience isn't going to engage for five minutes.

My job is to combine your brand and character to speak words your dream clients won't forget.

Make them beg to see more.

Whether you want to develop business content, brand recognition and identity or produce a personal brand script, together, we'll get your audience hooked.

Let's make you a box office hit.

Owner, Freelance Copywriter & Scriptwriter

This Is Me Yorkshire

This is Me Yorkshire Board Member - Writer & Mental Health Advocate 

I'll make your audience give a sh*t 💃🏽 | Founder @ Sonder Script & Brand Story Consultant | Doctor of Creativity & Lecturer | Award-Winning Screenwriter | Columnist #TeamCoco

Join a community of Creative Rebels saying YES to their dream life ❤️‍🔥

"Yeah, yeah - go on, try and sell me a money-making course."

Nope. I'd rather ram my face in my cat's freshly visited litter tray.

But if this sounds like you:

“I have the creative drive, but... how do I even get paid for it?”
"I create, but I don't consider myself a creative."
“There’s not enough time in the day for my creative goals.”
“I feel like an imposter—am I good enough to do this?”
“I just want to create, but the motivation and discipline are lacking.”
“I can’t afford a mentor, coach, or those fancy online courses.”
“I’m stuck in a massive creative block. I don’t know where to go from here.”

And you want to:

→Overcome self-doubt.
→Get paid for being you.
→Have endless creative ideas.
→Accept being sh*t before you're great.
→Remain accountable & make progress.
→Unlock life, financial & creative freedom.
→Find a tribe of like-minded folks who get it.
→Fight the fear of putting yourself out there.

Then I'm your gal!

Three years ago, I dragged myself up from rock bottom and built a copywriting business from nothing. 

Zero income, zero clients, zero leads. 

[Insert-Talking-About-Me-Section-That-I-Hate]

I made £100K+ in the first year solo. Launched my creative agency in the second year. Won 20+ screenwriting awards. Lectured 2nd year undergrad students. Explored the world for free as a travel writer. Landed my dream creative role for one of the largest companies in the world. Submitted a 120,000 PhD, defended it, and graduated as a Doctor (of Creativity). 

And a whole heap of failure, self-doubt, and risk in between. 

I cannot hand you your dream on a platter. 
I cannot promise you won't have days where you want to quit.
I cannot sell you a perfect solution for every unique problem you have.

But I can offer you the secret sauce behind my journey and what I will dedicate my life's work to helping others achieve.

A safe & diverse creative community that offers you:

✓ Accountability
✓ Collaboration
✓ Discipline
✓ Progress
✓ Education
✓ Inspiration 
✓ Feedback
✓ Support

Say hell no to elite circles, banish the power of gatekeepers, nepotism, and the "who you know" mentalities. 

We ALL have the power, platforms, and knowledge to pursue our creative ideas.
We just need a lil' something to keep us going.

I call it CreativeFuel. 
We call it Studio Sonder.

Now LIVE! 

💌 https://www.studiosondercreative.com/

Demi Aspey 🍿

PDJ Copywriting

Writing and edit content on subjects such as:

              - logistics
              - procurement
              - first response / disaster response services
              - automotive 
              - business coaching
              - investment in art
              - creativity
              - search engine optimisation (SEO)
              - social media hacks
              - branding
              - the property market
              - cookery
              - careers
              - dog obedience training
              - online gaming / casinos
             - loft conversions
             - events management
             - beds and bedware
             - travel
             - yoga and Ayurveda
             - cycling
             - beginner rollerblading
              - the heartwarming subject of weddings!
              - the UFC
              - football
              - rugby
              - Guns 'N' Roses
              - rock music

- Transcription

Freelance Copywriter, Content Writer and Editor

80 DAYS

- SEO: keyword research, creating meta data, monitoring client websites for SEO / technical issues, optimising content, citation work (local SEO) and technical SEO auditing
- PPC: researching, running and monitoring PPC campaigns
- Content strategy: auditing content and recommending strategies, reviewing and optimising content and content ideation for client blogs
- Copywriting and proofreading promotional texts
- Uploading content to websites
- Copywriting consultancy
- Following industry news and developments.

Google Analytics qualified.
Google AdWords qualified.

Digital Marketing Analyst

Caliber

Now a member of the Caliber editorial team. My main responsibilities include the following:

- Contribution of ideas for content marketing campaigns and pitches
- Project management 
- Creation of briefs
- Recruitment of freelancers 
- Management and assignment of writing projects to freelancers
- Invoice and PO management 
- Blog post production and publication (business to consumer and business to business)
- Content strategisation and calendar creation for blogs
- Copy optimisation using SEO and SEM tools
- Image sourcing 
- Edition, proofreading and quality control of copy
- Training and mentoring new writers on the team
- General copy and language consultancy
- Basic HTML
- Business development
- Working with client service, design, editorial, outsource and web development teams.

Digital Content Editor

I work within the SEO department at the Edinburgh branch of Caliber.

Primarily, my role is to use SEO strategies to promote the company's clients, working chiefly with bloggers.

Duties:
- Using SEO and non-SEO tools to find relevant websites that clients may want to work with
- Function as an intermediary between bloggers and the company in outreach campaigns
- Update database using SEO software
- Write briefs for articles
- Write blog posts
- Carry out keyword research
- Attend marketing events and conferences

SEO Technician

Tenpin

I currently work as a receptionist and lane assistant at Tenpin bowling alley.

My duties include:

- taking bookings and collecting payment
- answering phone calls and customer enquiries
- cleaning and tidying duties
- helping customers set up their lanes and games

Customer service assistant

Apex Hotels

My latest project has been copywriting for Apex's rebranding project to coincide with the opening of a new, 60 million pound hotel in London. During this project, I have created a tone of voice and copywriting best practice documents, researched keywords for SEO, written search-engine-optimised copy for the website and acted as a consultant, proofreader and copywriter for the copy of company offline brochures.  

I have written promotional copy for Apex Hotels' marketing campaign for the opening of their 20 million pound London Wall hotel. This required an understanding of copywriting for the Web and of the importance of SEO in copywriting for online texts.

I have also written copy for the HTML mailers for the 2011 summer and autumn campaigns, which went out to all of the customers in the company's substantial database.

Copywriter (Self Employed)

Hilton Hotel Corporation

Temporary contract writing SEO website content for Hilton properties:

o	Writing descriptions of individual Hilton hotels, including rooms, facilities, location and nearby attractions, to increase bookings
o	Search engine optimisation (SEO): incorporation of keywords into descriptions to increase Hilton Hotels’ online presence, and awareness of opportunities for link building
o	Study and consideration of brand values, tone of voice, style guidelines for content, and target audience.

In-House Copywriter

Self Employed

I have translated or proofread texts from Spanish and/or German into English for the following companies, firms, agencies and NGOs:

- Olympus Sport (for the health and fitness publication BodyFitness)
- Medicos Sin Fronteras (Medicins Sans Frontieres SPAIN)
- Microsoft, Disney and the European Union (on behalf of agencies)
- Linze Television
- Mercutio Vox
- IDP Enginyeria
- Convista Consulting
- Magnetic2
- PMG Advocats
- Emergia Customer Care
- Pangean Corporate Travel
- Mediterranean Exhibits
- Ferienwohnungen Grabler
- FAGIC
- Mediatge Comunicacions
- Translation agencies: Calamo y Cran; INK Catalunya; Discobole; GDS Traductores; Contents Editors; Traducciones de Publicidad; Consonant Translation and Internationalisation; and Interpretes de Conferencia.

Fields I have translated for include: 
- health and fitness
- marketing
- law
- finance/economics/business
- sustainable development
- tourism and market research
- IT
- media- subtitling for film and TV
- medicine
- road safety
- motor sport
- logistics
- the arts.

Translator (Self Employed)

INK Catalunya SA

Translator and proofreader of texts from Spanish and Catalan into English. Other duties included general language consultancy. This included translations for clients in the leisure industry, and in the health care and financial services sectors.

In-House English Translator

Dunedin Executive Catering, Edinburgh

I worked here part-time while I was studying at Heriot Watt University, Edinburgh.

Duties: 
- Preparing tables for lunch and evening meal hours and for  conferences
- Taking drinks and food orders, and reservations
- Serving customers drinks and food orders
- Payment collection and cash handling
- General cleaning duties

Food and Beverages Assistant

Elring Klinger (Prime Time Recruitment)

Duties:

- Assembly of gaskets
- Quality control

Part-Time Production Assistant

Helping business & personal development coaches to save time, build their brands and generate business by writing and editing solid website content for them. Freelance content writer | freelance copywriter | editor

I’m a chirpy soul who has worked in a variety of roles, including digital marketing (SEO and digital copywriting), translation and customer service. 

I love content creation and working with words, and my employment background has allowed me to develop a range of skills, including: 

• Content writing, editing and strategy development skills (researching, creating blog posts, blog strategies and blog calendars)

• Content management system skills (Familiar with WordPress and Umbraco)

• Google Analytics & Google AdWords qualified

• SEO software skills (SEM Rush, Searchmetrics, Ahrefs, Raven and Moz) and research skills (keyword research and keeping up to date with SEO developments)
 
• Communication skills (language skills, written communication, and relationship management)

• Teamwork skills (working within a team, discussing tasks, performing tasks to benefit the team and the project)

• Time and project management (planning for and meeting deadlines, coordinating a team, and working with invoices)

• Resourcefulness and working on my own initiative (building up a customer portfolio, solving problems, promoting myself and my work).

• IT skills (Microsoft Word, Excel, PowerPoint and Outlook, plus HTML)

Marketing communications

taplio

The Battle

Demi Aspey 🍿

Peter David Jenkins

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