Dennis Geelen

Coaching and mentoring to help you start and scale your one-person business.

Founder

Zero In

The mission of Zero In is to help as many businesses and leaders build a brand customers love and a company people are passionate to work for.  

So where do you need to focus (or Zero In)?
Solve the problem of INDIFFERENCE!

Indifferent customers have no compelling reason to purchase your product or service rather than your competitors' product or service. 

Indifferent employees are complacent because they are not passionate about coming to work each day.

Utilize the resources, books, and courses from Zero In to increase your customer retention, improve your customer experience, and build a passionate culture of innovation giving your team the ability to find new and better ways to serve your customers.

"Customers DO NOT buy your product or service, they buy what it can DO FOR THEM"
Customer-centricity means knowing your customers and giving them what they crave.  This helps you to build trust and loyalty, but also a solid reputation.  Loyal customers become fans of your brand and refer other customers to you.

"If you don't find new and better ways to serve your customers, SOMEONE ELSE WILL!"
Being Innovative brings new ideas, which is crucial to a business being able to find new and better ways to add value for your customers.  With innovation comes creative new products and services, increases in efficiency and, as a result, improved profitability.

BE THE BRAND CUSTOMERS LOVE AND THE COMPANY PEOPLE ARE PASSIONATE TO WORK FOR

Founder and Chief Difference Maker

The Commonwell Mutual Insurance Group

About the Commonwell
We are committed to profitable growth, team development, ingenuity, while having fun at work.  We offer a complete range of insurance products including residential, automobile, commercial, farm and watercraft. We encourage a work-life balance and we are serious about what we do!

About my Role
As Manager of the PMO, I lead a group project managers and business analysts to implement the project management office from the ground up.

About the PMO
Projects at the Commonwell are measured against timelines, budget, delivery of scope, but most importantly the realization of the intended benefits of each project.  Over 85% of projects at the Commonwell were consistantly green throughout 2018.

Manager, Project and Portfolio Management Office

As Manager of Application Services, I am responsible for planning, coordinating and managing the activities of the Application Services team within the Information Systems (IS) Department. This includes leadership and development of the IS team members, as well as providing direction and support for IS solutions to meet the present and future needs of the organization.

Manager of Application Services

Kawartha Lakes Food Source

Kawartha Lakes Food Source is a community effort to reduce hunger in the City of Kawartha Lakes by:

1. Maintaining a central warehouse to supply food to organizations that provide food to individuals in need,
2. Raising public awareness, and
3. Working in concert with other local not-for-profit organizations.

Board Of Directors

Operitel Corporation (An OpenText Company) 

ABout OpenText
OpenText, The Information Company™, a market leader in Enterprise Information Management software and solutions, enables intelligent and connected enterprises by managing, leveraging, securing and gaining insight into enterprise information, on-premises or in the cloud. 

About my Role
Directed a team of PS and R&D resources to develop and implement the LearnFlex LMS platform for over 40 clients.

Director of R&D and Professional Services

TELUS

Manager - Payment Solutions Development and Support

Emergis - A Telus Company

Manager

Emergis Inc

Business Coach | Keynote Speaker | Author of The Happy Accidents newsletter and The Accidental Solopreneur book

What I Do
I help teams, organizations, and solopreneurs flourish by focusing on what really matters: people.

As a speaker, author, and consultant, I equip audiences with practical, human-centered strategies to thrive in uncertain times, build meaningful businesses, and create lasting impact.

Who I Work With
• Event organizers seeking keynote speakers on serendipity, growth, and personal transformation
• Businesses and nonprofits looking to create stronger cultures, customer experiences, and leadership teams
• Solopreneurs who want to design businesses that give them both income and freedom


What I’ve Created
• Author of The Zero In Formula and The Accidental Solopreneur (bestseller)
• Creator of top-rated online courses for solopreneurs and authors
• Host of the Happy Accidents podcast and newsletter
• Keynote talks including 'The Power of Serendipity', 'Start Before You’re Ready', and 'Rooted in Humans'


Want to Work Together?
Let’s talk if you’re looking for:
✅ A keynote speaker for your next event
✅ A workshop or webinar for your team
✅ A course to help you grow as a solopreneur or author


DM me if you’d like to connect about speaking, workshops, or collaborations.

ZenMaid

As the Head of Marketing at ZenMaid, I oversee the entire marketing department and sit on the executive team. My responsibilities encompass managing all KPIs, targets, goals, and our MRR goal. I assist with leading efforts in content creation, paid media campaigns, web optimization, email marketing, SEO strategies, and community engagement.

Key Achievements:
+ Achieved a significant 14.8% increase in monthly recurring revenue (MRR) since my tenure began.
+ Boosted annual recurring revenue (ARR) by over 14%, contributing to the overall financial growth of ZenMaid.
+ Increased the average number of new product trials per month by 31%, from 252 to 330, demonstrating a substantial improvement in our trial conversion strategy.
+ Successfully managed and optimized marketing strategies across various channels, leading to enhanced brand visibility and customer acquisition.
+ Contributed to the overall growth and success of ZenMaid through innovative marketing initiatives and strategic leadership.

Key Responsibilities:
- Oversee and manage the entire marketing department, ensuring alignment with overall company goals and objectives.
- Develop and implement strategic marketing plans to drive demand generation and increase market share.
- Lead the execution of comprehensive digital marketing strategies, including content marketing, paid media, web, email, and SEO.
- Analyze and optimize marketing performance metrics to ensure effective use of budget and resources.
- Collaborate with the executive team to set and achieve monthly recurring revenue (MRR) and annual recurring revenue (ARR) goals.
- Foster community engagement and manage relationships with key stakeholders.
- Continuously monitor market trends and adjust strategies to maintain a competitive edge.

Head of Marketing

Director, Demand Generation

Commonstate

As a co-founder of Commonstate, a marketing agency specializing in web design and development, paid media (PPC, paid social, CTV, omni-channel), and SEO, I have played a pivotal role in establishing and growing the company since its inception in May 2022.

Key Responsibilities:
- Oversee the strategic direction and operations of the company, ensuring alignment with business objectives and market demands.
- Lead the development and execution of comprehensive marketing strategies across various channels, including web, paid media, and SEO.
- Manage client relationships, ensuring the delivery of high-quality services and achieving client satisfaction.
- Analyze market trends and industry developments to inform strategic decisions and maintain a competitive edge.
- Collaborate with the team to foster innovation and drive continuous improvement in service offerings.

Key Achievements:
+ Achieved revenue growth of over 742% from 2022 to 2023, demonstrating the rapid expansion and success of Commonstate in its early stages.
+ Continued to drive significant growth with a 43% increase in revenue from 2023 to 2024, solidifying our position in the market.
+ Successfully launched and managed multiple high-impact marketing campaigns, contributing to increased brand visibility and client acquisition.
+ Played a crucial role in establishing Commonstate as a trusted partner for businesses seeking effective marketing solutions.

Co-Founder

Nucleus Healthcare

- Developing and implementing demand generation strategies and campaigns across various digital
channels, including email, social media, search engines, and display advertising. 
- Working closely with the recruiting, sales, and marketing teams to align efforts and drive revenue
- Measuring and reporting on the performance of demand generation efforts and analyze insights to
make recommendations for improvement
- Developing and maintaining relationships with partners, influencers, and other stakeholders
- Conducting market and customer research to identify trends, opportunities, and challenges
- Creating and managing demand generation budgets and forecasts
- Providing training and support to team members on demand generation best practices and tools
- Attending industry events and conferences to build relationships and promote the company

PhoneBurner

Interim Director of Marketing

As the Senior Demand Generation Manager at PhoneBurner, I focus on growth and efficiency, particularly regarding our paid media and marketing automation efforts. In my first month here, I helped drive:

+78% YoY new team MRR
+49% YoY new total MRR
+53% MoM new team MRR
+37% MoM new total MRR


Currently, I manage all of our paid media in-house, which includes:
- Google Ads
- Google Display
- YouTube Ads
- LinkedIn Ads
- Facebook & Instagram Ads
- Bing/Microsoft Ads
- Capterra, GetApp, Software Advice
- G2

I also assist with a variety of other efforts, including email marketing, revenue and pipeline reporting, marketing automation, and sales enablement. A few other platforms I utilize daily are:

- Salesforce
- HubSpot
- Drift
- Google Analytics/GA4
- Klipfolio
- Wrike

Senior Demand Generation Manager

First Orion

Utilizing demand generation best practices to drive and increase in our MQLs. Several avenues include Marketo, LinkedIn, Google Ads, & Rollworks/AdRoll. 
Responsible for all digital advertising avenues, including the ones listed above. 
Tracking & Reporting on all website traffic via Google Analytic & Google Data Studio for firstorion.com
Optimizing the firstorion.com website to increase keyword rankings, drive more organic traffic, and increase demand generation. 
Working closely with the content marketing team to optimize and offer insights and ideas for blogs, which contribute to organic traffic via Google, Bing, & other search engines.
Strategic ideas and collaboration with web development.

Senior Marketing Program Manager

GWL Advertising, Inc.

Currently leading a team of six, which includes SEM, social media, analytics, reporting and web development. 
Oversee the entire digital department, which consists of roughly
30 automotive, healthcare, legal, and banking clients. Responsible for all aspects of our department, ranging from team output, client KPIs, process development, vendor management, billing & client relations. 
Within 6 months of joining the company, I led the charge to save $30,000/year in web server fees, downgrading and transferring all websites to a more efficient cloud-based server.
Introduced new tools and platforms, including CRM, chatbots, automations, automotive market share data, dynamic inventory feeds and more.
Introduced agency to Monday.com, a project management platform, within 2 weeks of start date. This dramatically increased workflow efficiency.

Director Of Digital

excelerate Digital

Currently managing a team of Campaign Managers and Specialists, focused on SEM/PPC and Display/Programmatic advertising, evaluating employee performance and coaching employees to achieve their account goals.

Supervising output of team, utilizing high output management principles. 
Developing and implementing training programs for the team, ensuring that the team is up-to-date on best practices and certifications.

Manager, Marketing Services

Responsible for planning, building and optimizing search-engine marketing activities for strategic accounts.
Currently managing 20 - 25 tier 1 & tier 2 paid search accounts (Google & Bing). Managing over $200,000 (monthly) in ad spend.
Conducting ongoing keyword research (discovery and expansion), review and editing of ad creative/copy (A/B testing), device and audience targeting, as well as conversion tracking and ad extension implementation.

Senior SEM Strategist

During this role, I was responsible for planning, building and optimizing search-engine marketing activities for strategic accounts. Managed over $60,000 in platform ad spend.
I conducted ongoing keyword research (discovery and expansion), reviewed and edited ad creative/copy (A/B testing), device and audience targeting, as well as conversion tracking and ad extension implementation.
As a junior strategist, I also assisted with paid search estimates for prospective clients, working closely with the media strategy team.

SEM Strategist I

Flypaper Digital Marketing

Managed 80 - 100 local business paid search accounts at any given time.
Optimized campaigns, including keyword research, budget and bid adjustments, ad copy creation and A/B testing, audience and device targeting, as well as ad extension creation.
Responsible for optimizing new website builds as well as ongoing optimization for current website clients.

Product Specialist

Digital Media Consultant

Director, Demand Generation | Demandbase Top 20 Revenue Marketer for 2023

I'm a husband, a father of two boys, and marketer with a focus on demand generation. I focus on growth for B2B SaaS companies, particularly with paid media, SEO, email, and marketing automation. 

Here are some of my values:

— Jesus is Lord

-- We yield greater results when we work as a team.

-- You can learn something from every single person in your organization, regardless of job title.

-- In a world of givers and the takers, be a giver.

taplio

The Battle

Dennis Geelen

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