Dennis Geelen

Coaching and mentoring to help you start and scale your one-person business.

Founder

Zero In

The mission of Zero In is to help as many businesses and leaders build a brand customers love and a company people are passionate to work for.  

So where do you need to focus (or Zero In)?
Solve the problem of INDIFFERENCE!

Indifferent customers have no compelling reason to purchase your product or service rather than your competitors' product or service. 

Indifferent employees are complacent because they are not passionate about coming to work each day.

Utilize the resources, books, and courses from Zero In to increase your customer retention, improve your customer experience, and build a passionate culture of innovation giving your team the ability to find new and better ways to serve your customers.

"Customers DO NOT buy your product or service, they buy what it can DO FOR THEM"
Customer-centricity means knowing your customers and giving them what they crave.  This helps you to build trust and loyalty, but also a solid reputation.  Loyal customers become fans of your brand and refer other customers to you.

"If you don't find new and better ways to serve your customers, SOMEONE ELSE WILL!"
Being Innovative brings new ideas, which is crucial to a business being able to find new and better ways to add value for your customers.  With innovation comes creative new products and services, increases in efficiency and, as a result, improved profitability.

BE THE BRAND CUSTOMERS LOVE AND THE COMPANY PEOPLE ARE PASSIONATE TO WORK FOR

Founder and Chief Difference Maker

The Commonwell Mutual Insurance Group

About the Commonwell
We are committed to profitable growth, team development, ingenuity, while having fun at work.  We offer a complete range of insurance products including residential, automobile, commercial, farm and watercraft. We encourage a work-life balance and we are serious about what we do!

About my Role
As Manager of the PMO, I lead a group project managers and business analysts to implement the project management office from the ground up.

About the PMO
Projects at the Commonwell are measured against timelines, budget, delivery of scope, but most importantly the realization of the intended benefits of each project.  Over 85% of projects at the Commonwell were consistantly green throughout 2018.

Manager, Project and Portfolio Management Office

As Manager of Application Services, I am responsible for planning, coordinating and managing the activities of the Application Services team within the Information Systems (IS) Department. This includes leadership and development of the IS team members, as well as providing direction and support for IS solutions to meet the present and future needs of the organization.

Manager of Application Services

Kawartha Lakes Food Source

Kawartha Lakes Food Source is a community effort to reduce hunger in the City of Kawartha Lakes by:

1. Maintaining a central warehouse to supply food to organizations that provide food to individuals in need,
2. Raising public awareness, and
3. Working in concert with other local not-for-profit organizations.

Board Of Directors

Operitel Corporation (An OpenText Company) 

ABout OpenText
OpenText, The Information Company™, a market leader in Enterprise Information Management software and solutions, enables intelligent and connected enterprises by managing, leveraging, securing and gaining insight into enterprise information, on-premises or in the cloud. 

About my Role
Directed a team of PS and R&D resources to develop and implement the LearnFlex LMS platform for over 40 clients.

Director of R&D and Professional Services

TELUS

Manager - Payment Solutions Development and Support

Emergis - A Telus Company

Manager

Emergis Inc

Business Coach | Keynote Speaker | Author of The Happy Accidents newsletter and The Accidental Solopreneur book

What I Do
I help teams, organizations, and solopreneurs flourish by focusing on what really matters: people.

As a speaker, author, and consultant, I equip audiences with practical, human-centered strategies to thrive in uncertain times, build meaningful businesses, and create lasting impact.

Who I Work With
• Event organizers seeking keynote speakers on serendipity, growth, and personal transformation
• Businesses and nonprofits looking to create stronger cultures, customer experiences, and leadership teams
• Solopreneurs who want to design businesses that give them both income and freedom


What I’ve Created
• Author of The Zero In Formula and The Accidental Solopreneur (bestseller)
• Creator of top-rated online courses for solopreneurs and authors
• Host of the Happy Accidents podcast and newsletter
• Keynote talks including 'The Power of Serendipity', 'Start Before You’re Ready', and 'Rooted in Humans'


Want to Work Together?
Let’s talk if you’re looking for:
✅ A keynote speaker for your next event
✅ A workshop or webinar for your team
✅ A course to help you grow as a solopreneur or author


DM me if you’d like to connect about speaking, workshops, or collaborations.

McFerren Coaching & Advisory

Mobilizing a generation of Difference-makers.  
Coaching at the intersection of purpose and performance.

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Responsible for the successful operations, and service standards of primary inbound contact center.  Focused on operational excellence, driving value to the business, and developing future leaders.

Senior Director, Operations

Architected and led a team dedicated to product delivery and implementation of integrated products for Health System and Electronic Health Record clients. Executed primary, executive-sponsored initiatives involving cross-functional and business unit leaders to support annual growth goals.

Senior Manager, Solution Delivery

Led and grew the Customer Success team responsible for bringing products to market and ensuring client success by developing strategies for growth, retention, implementation, standard reporting, and program performance. Identified and nurtured high-growth talent for seamless transitions into various business functions.

Senior Manager, Customer Success 

Managed accounts valuing $30.5M representing >50% of the organization’s total revenue (2015), developed relationships, leveraged data insights, executed retention strategies and secured renewals. Demonstrated success in the disciplines of project management, account management, and product by embracing the “do what is necessary” responsibilities of a startup

Senior Account Manager

Cerner Corporation

Managed and responsible for support operations and metrics in the LTPAC business unit.  Awarded a “Cerner Masters” designation as a top 1% performer in the organization.  Served as an Account Executive and escalation point for the organization’s high value clients

Operations Manager

Managed and led a team of product Delivery Consultants, completing 125 enterprise software implementations, while successfully integrating the team’s business operations through Resource Systems successful exit to Cerner Corporation (2011).

Solution Architect

Delivery Consultant

Resource Systems

Support Consultant

I've led high-impact teams at growth-stage technology startups to exit and integration to Fortune 500 companies (twice).  Building and re-building great operations teams became my thing.

However, it's not my only thing.

I’ve been fortunate to work alongside some amazing humans and help them along their personal and professional journeys.  Seeing others fully realize and unleash their God-given potential is what I love.

I launched McFerren Coaching & Advisory as a means to invest in people and organizations with great potential who need help.

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The Battle

Dennis Geelen

Ray McFerren

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