Founders Ink

Professional content production services for experts and entrepreneurs.

Founder

UNIGNORABLE

Community Advisor

Demand Curve

Demand Curve (YC S19) creates courses, content, and events to teach founders and marketers how to grow companies. Our weekly newsletter goes out to over 100k founders and marketers.

A few highlights:

Helped create a best-selling marketing course and email sequence that generated 5 figures in revenue, plus ongoing sales.

Wrote dozens of high-quality long-form content assets, including course curriculum, blog articles, deep-dive playbooks, newsletter issues, and much more.

Senior Content Lead

Advocate SEO

Advocate SEO helps law firms attract new clients with search-focused content marketing.

Partner, Head of Content

HumanN

Grew the blog from 20,000 to 65,000 monthly visitors. Restructured the blog and built a content team, designed a quiz funnel generating $25,000 in monthly revenue, lead the SMS and email marketing channels for prospecting and acquisition, developed and designed several long-form sales letters (acquisition), and wrote copy for at least one product page (ok, just one).

Senior Content Strategist

Natural Stacks Inc

Grew the blog from 25,000 to 125,000 monthly visitors. Wrote content for the blog, product pages, landing pages, and the website. 

Email marketing team of one: I handled the copy, creative, planning, and execution of the email marketing channel.

Digital Marketer

Examine.com

Writer & Researcher

Self-Employed

I ghostwrote for a NYT Bestselling author and serial entrepreneur.

Ghostwriter

What do Jesus, Socrates, and Marco Polo have in common? 

They all used ghostwriters to capture their knowledge. 

My name's Dennis, and I run Founders Ink — my specialized ghostwriting agency.

We help experts and entrepreneurs create professional thought leadership. 

How do we do it?

By ghostwriting value-led social media posts, articles, and newsletters that help generate inbound.

I say "ghostwriting" because everyone understands what that means.

But to be honest, the work we do is closer to that of a scribe.

Here's the difference:

Scribe: 100% your ideas, in your words, in your voice.

Ghostwriter: 30% your ideas, fill in the rest with conventional wisdom.

We help our clients unlock the wisdom and expertise that's stuck in their head.

Then we scale that knowledge across digital media to attract those who will benefit from it most. 

Your target audience.

Send me a DM to learn more about our process. 

Or grab time on my calendar if you're interested in working together: 

https://savvycal.com/dennisbuckley/f736de7c

Dennis Buckley

inKind

• Leading the migration of the Marketing team’s platform from Cordial to Braze, improving deliverability, segmentation, and customer engagement workflows
• Enhancing the inKind Manager App to improve usability and reduce support team dependency, including: enabling manager-initiated refunds, adding custom date ranges to reporting, and updating training link flows
• Designed and launched a partner-facing monthly metrics report to clearly communicate value beyond capital, highlighting impressions, customer acquisition, and traffic during non-peak hours
• Collaborating closely with engineering, marketing, and customer-facing teams to scope features, write user stories, prioritize backlogs, and drive feature delivery across cross-functional teams
• Conducting stakeholder interviews and feedback loops to surface opportunities that improve partner experience and internal operational efficiency

Associate Product Manager

• Managed a two-person team and oversaw cross-functional programs focused on reducing food waste, increasing equity in funding, and enhancing operational efficiency
• Designed and launched the Scrap-Energy website, leading content strategy, UX planning, and final implementation to spotlight inKind’s sustainability work
• Led the tech migration for the Customer Service team from Zoho to Zendesk, streamlining support operations and improving ticket management
• Developed and distributed a demographic survey with a 60% response rate, enabling targeted campaigns like inKind’s AAPI-owned restaurant spotlight
• Supported a waste-reduction pilot using AI-enabled scales, resulting in a 50% decrease in food waste across three commercial kitchens
• Organized a White House roundtable on gun violence prevention with 25 industry experts, elevating the role of restaurants in community safety
• Researched and pitched vendor partnerships that aligned environmental impact with potential revenue opportunities

Program Manager

LUDWIG+

• Led interdisciplinary teams through concurrent website redesigns for companies in healthcare IT and car financing sectors. Leveraged SCRUM methodologies for team alignment.
•  Delivered on-time project completion: 6-week and 3-month redesigns.
•  Achieved 95% on-time feature delivery.
•  Managed stakeholder relationships, communicated and mitigated risks, and aligned business objectives for project success.

Senior Project Manager

MullenLowe U.S.

• Coordinated launch of two AEM websites and maintenance cycles for manufacturing company. Also provided product discovery services to major health insurance provider.
• Led cross-functional teams using Scrum and Kanban methodologies, fostering collaboration and innovation.
• Collaborated closely with key stakeholders to ascertain business and strategic requirements.
• Crafted product roadmap, harmonizing priorities and vision for cohesive execution.
• Ruthlessly prioritized backlog, optimizing workflows and execution strategies with JIRA and Asana.
• Planned sprints, ensuring punctual delivery with accurate estimations and execution.
• Drove user-centric design with personas and user stories.
• Crafted functional specifications to guide engineering and QA teams.

Product Manager

Royal Caribbean Analytics ETL tool - lead back end developer
• Developed Extract, Transform, Load program to process tens of thousands of rows of Nielson rating data for the Advanced Analytics team
• Created comprehensive validation to remove undesired data
• Built error messaging system that emailed users when the data processing failed
• Leveraged Python 3.6 as the ETL framework

Article Aggregator - lead back end developer
• Designed and built Ruby on Rails tool to pull new articles via RSS feed or scraping from 6 government websites.
• Created search functionality for users.
• Built editor for users to edit articles.
• Tool allows users to send data to a JSON endpoint where other sites ingest the data.

Senior Back End Developer

OPA.gov – back end developer
• Built novel Ruby on Rails content management system to house documents from five research divisions within the Department of Defense. FedRAMP authorized.
• Developed multi-model form that allowed admin users to create and modify documents, and ensured that form data is validated according to the user flow.
• Created multi-model search features leveraging Searchkick.
• Collaborated extensively with UX designers and producers to solve design complexities. 

MyFuture.com - lead back end developer
• Rebuilt Ruby on Rails data-driven website for the Department of Defense.
• Architected relational PostgreSQL database schema to redefine data relationships, removed previous data redundancies, and optimized search feature capabilities.
• Created data import and merge pipeline to automate data update process.
• Built complex multi-model search feature leveraging Searchkick and the Elasticsearch DSL.

Back End Developer

FEELIT

• Worked closely with founder to create product roadmap.
• Understood founder's goals and implemented business requirements within wireframes.
• Designed wireframes based on identified feature sets.
• Created user personas and stories to understand the target user demographics.
• Completed remote usability testing of wireframes.

General Assembly

General Assembly's Web Development Immersive exposes attendees to various programming languages and frameworks.  Within a 3 month period of time, I created four full-stack applications to demonstrate my acquired skills. Click on the links below for more info on each project!

Web Development Immersive

SetPoint Health

• Documented and planned technical enhancements including developing prototypes and feature proposals.
• Identified and fixed bugs in report-building feature.
• Built custom HTML emails for individual client marketing initiatives.
• Created Quality Assurance test plans that guided testing of site updates.
• Wrote Microsoft SQL queries for user dashboard metrics that were incorporated into platform re-design.

Junior Developer

Massachusetts General Hospital

• Coordinated two longitudinal research studies that explored the neurological bases of Parkinson's disease and dementias.  
• Reported data for scholarly papers and grant renewal applications.  
• Presented data to peers at scientific conferences.  
• Recruited research subjects, administered neuropsychological testing, and entered and managed data for multiple databases.

Clinical Research Coordinator

Product Manager in fintech and hospitality, with a background in backend development and program management. I lead cross-functional teams to deliver tools that improve internal workflows and drive value for restaurant partners. Recent work includes a Cordial-to-Braze migration, app enhancements for reporting and refunds, and a partner-facing metrics reporting to highlight ROI beyond capital. I focus on clarity, collaboration, and execution.

taplio

The Battle

Dennis Buckley

Andrea Santarlasci

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