What do Jesus, Socrates, and Malcolm X have in common? 

They all used ghostwriters to capture their knowledge and share it with the world.

My name is Dennis Buckley, and I run Founders Ink — a content production firm.

We help purpose-driven leaders drive 3 outcomes:

1. Visibility - Deliver your message to the right audience
2. Credibility - Build trust by demonstrating expertise
3. Growth - Generate more business opportunities 

How?

By ghostwriting thoughtful LinkedIn posts and articles sharing your knowledge.

I say "ghostwriting" because everyone knows what that means.

But in truth, the work we do for our clients is closer to a scribe.

Here's the difference:

Scribe: 100% your ideas, in your words, in your voice.

Ghostwriter: 30% your ideas, fill in the rest with conventional wisdom.

You're the expert, not us. 

We help you unlock the wisdom and expertise that's stuck in your head.

Then turn that hidden knowledge into media for your target audience.

Our best clients share these five goals:

1. Grow your influence on LinkedIn
2. Show up as a real person on the internet 
3. Connect authentically with your target audience
4. Share knowledge with the people who need it most
5. Offer services that provide value to both you and your customers

If you want to learn more about our process, or schedule a consult, visit www.founders.ink

Dennis Buckley 
Founder, Founders Ink

Dennis Buckley

Peter Caputa

CEO at Databox

I help the leaders of professional services firms leverage data to get the respect, power and money they deserve -- in that order. (Sorry Lil' Kim, you had it backwards.) 

I have been building systems that help professional services firms get to the next level for nearly 20 years now. As the founder and 9-year leader of the HubSpot Solutions partner program, I helped thousands of marketing agencies increase recurring revenue and margins by teaching them how to sell and deliver a measurable and compounding ROI -- helping many go from their dining room table to multi-million dollar exits. 

As CEO of Databox, my team & I have established a system (software, training, support) that actively helps 1200+ professional services firms use data to acquire, retain and expand their client engagements.

I believe in giving value first. 

So, if you're a leader at a professional services firm, you can start by 

1️⃣ Leveraging us to get the RESPECT you deserve by taking 5 minutes to contribute a quote for some of our upcoming research articles (https://databox.com/become-a-contributor) or inquire with my team about our other free co-marketing programs, 
2️⃣ Leveraging us to get the POWER you deserve by taking our free course on how to leverage benchmark data in your marketing, sales and client services processes, or
3️⃣ Leveraging us to get the MONEY you deserve by taking our free course on how to leverage data to predictably improve your (and your clients') performance. 

Both free courses are here --> https://academy.databox.com/

Of course, if you're ready to explore how we can help you the most, start a trial of our analytics software. More than 1200 professional services firms use us to efficiently monitor, manage, report, benchmark and forecast performance for their clients -->  https://databox.com/analytics-software/agencies

I also write and network a lot on Linkedin. While my inbox is usually overflowing, don't be afraid to ask me for help.

At Databox, I am currently 100% focused on helping marketing agencies automate their reporting. But, thousands of companies have figured out how to use our software on their own. They use it to set numeric marketing and sales goals, auto-track progress by pulling performance data from 100s of other software systems and visualizing it on any device.  The mobile app is slick and we even have a free version that allows you to track performance from up to 3 different apps. www.databox.com

Stay tuned...

"We can't just announce that we launched something and then expect everyone to know."
 
During an internal meeting at Databox about our content marketing strategy, our Head of Marketing, Ali Orlando Wert, said this matter-of-factly.
 
It got me thinking: we often announce new things and then move on to the next. We put so much work into launches that it feels natural to “launch” each one. But when we don’t keep talking about the most important things, we do ourselves a disservice.
 
I see this on LinkedIn all the time. Someone posts, “I’m excited to announce…” and then never mentions it again.
 
If you have massive traction or a big following, one post can create buzz. When Elena Verna from Lovable announces something, hundreds respond. When Adam Robinson from RB2B publishes, people jump into his funnel.
 
But for most of us, once is never enough.
 
In two weeks, I’ve written about our new MCP server 10+ times (https://databox.com/mcp). I’ll write about it 10 more. I’ve written about our free course, Predictable Scale (https://lnkd.in/eScK5VX9), 100+ times since last year.
 
LinkedIn is the perfect vehicle for this — especially for B2B.
 
Sometimes I feel like a broken record. But it works.
 
This week, I’ve had 8 conversations with prospects, partners, and customers about using our MCP Server. Several are now building their own prompts and workflows. A prospective partner messaged me: “I think your MCP server is one of the must-have products of 2026 so far.”
 
Hundreds have taken our free course. Yesterday, I interviewed a SaaS CEO about how it helped them clarify strategy and connect it to financial goals.
 
None of this would have happened without repetition.
 
I don’t think of it as being a broken record. It’s more like a diary — I’m sharing what we’re thinking about, what we’re doing, and what we’re learning.
 
My approach is simple:
 
• write about what we’re thinking about  
• write about doing it  
• write about it when it launches  
• write about how people use it  
• write about what we learned and what’s next
 
Repetition isn’t about visibility. It’s about breaking through noise. People need to hear something multiple times before they are willing to change what they’re doing. You can’t do that with a single launch post.

If you're spending more than a few seconds to analyze something about your company's performance, you're wasting time. 

A customer of ours reached out to me and asked, "Can Databox MCP return my traffic sources to me?" 

I hadn't tried it yet, so I wasn't sure. 

I went to Claude and asked, "Can you use the Databox MCP to look at our Databox.com GA4 account and give me a table of our traffic channel sources for the last 30 days?" 

In 10 seconds, I had the data delivered to me. See the screen grab below. 

If you're still asking your teammates, "How is this performing?" or poking through tools and dashbaords to analyze what's going on, you gotta stop what you're doing, because Databox's MCP is about to ruin the dashboard digging and diagnosing that you're used to.

Just ask Databox...

"It led to better sleep, less stress. There are fewer fights between me and [my business partner] Ashish. Even my girlfriend is happier [with me]." - Sahil Aapan 

Sahil and Ashish Aapan run MuzzleFlash Digital, a YouTube agency for B2B SaaS companies.

Sahil described his mornings before taking the Predictable Scale course: "Every day I would come into my office and spend two hours figuring out what I need to do next. Shall I delegate this task? Hire someone? Do more marketing? Set a goal? And when there was some sort of fire burning in the agency,  I'd [have to] put aside whatever I decided was important. After a week, I wouldn't even remember what the goal was." 

Ashish had a name for it. He called Sahil a "fidget spinner."

Chapter 2 in the course fixed their mornings by forcing one decision they'd been avoiding: who are we actually for?

They'd been telling themselves they'd help any business make YouTube their top acquisition channel. They thought that optionality was the right strategy, so they didn’t have to turn anyone down.  But, realized that every type of client you keep the door open for costs you focus, message clarity, and the ability to build the right systems.

They made a 90 day commitment to their ICP: "Even if it's too narrow — that's 3 months. If it doesn't work out, we'll adjust."

To market to this ICP, they did a YouTube channel audit for Databox, a B2B SaaS company that matches their ICP profile. (Watch it here, it's really impressive: https://lnkd.in/e27PRRhV) That single post generated 20 inbound calls.

From there, they used ICE-T — a prioritization framework included in the course — to cut their marketing initiative list to one thing. As Sahil put it: "With the help of ICE, we sort of deleted all the noise. We don't need to do outbound. We don't need to create daily LinkedIn posts." 

The course also teaches how inputs, outputs, and outcomes connect — and how results lag behind the work. So he did the math: "[If] I want to achieve $2,500,000 ARR, my audit series can get me there with 4 audits a month."

They applied this directly to how they explain the impact of their services too: views in month one, first-touch clicks in month two, last-touch signals by month three. As Sahil put it: "When we explain this to our clients, they are like — okay, we are now aligned, and we are ready to pay you for at least 3 or 6 months." That narrative shift helped them move their new contracts to 12+ months.

The course also taught them how to connect their strategy with an actual plan that cascades down to every team member. Their team now understands why their work matters and how it ties directly to growth (company + personal). Even their contractors want to work full time. Because they finally had clarity on how their work connected to something bigger.

If you run an agency and your mornings look anything like Sahil's used to, the Predictable Scale course may be worth your time: https://lnkd.in/eScK5VX9

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Dennis Buckley

Peter Caputa

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taplio

The Battle

Dennis Buckley

Peter Caputa

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter Caputa's LinkedIn Performance

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