What do Jesus, Socrates, and Malcolm X have in common? 

They all used ghostwriters to capture their knowledge and share it with the world.

My name is Dennis Buckley, and I run Founders Ink — a content production firm.

We help purpose-driven leaders drive 3 outcomes:

1. Visibility - Deliver your message to the right audience
2. Credibility - Build trust by demonstrating expertise
3. Growth - Generate more business opportunities 

How?

By ghostwriting thoughtful LinkedIn posts and articles sharing your knowledge.

I say "ghostwriting" because everyone knows what that means.

But in truth, the work we do for our clients is closer to a scribe.

Here's the difference:

Scribe: 100% your ideas, in your words, in your voice.

Ghostwriter: 30% your ideas, fill in the rest with conventional wisdom.

You're the expert, not us. 

We help you unlock the wisdom and expertise that's stuck in your head.

Then turn that hidden knowledge into media for your target audience.

Our best clients share these five goals:

1. Grow your influence on LinkedIn
2. Show up as a real person on the internet 
3. Connect authentically with your target audience
4. Share knowledge with the people who need it most
5. Offer services that provide value to both you and your customers

If you want to learn more about our process, or schedule a consult, visit www.founders.ink

Dennis Buckley 
Founder, Founders Ink

Dennis Buckley

Ryan Musselman

Founder @ Coaches who Close

I create funny AI ads for B2B businesses and business owners without requiring you to be on camera, write scripts, think of content ideas, or build your personal brand.If you're serious about being funny (lol), book with me here and let's see if I can help: https://calendly.com/ryanmus/funnyads

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

I'm seeing 2 styles of LinkedIn content, and:

(one of them is becoming cringe) 😬

1) Authority Content
2) Narrator Content

Authority Examples 😬

“Stop giving value. Start creating gravity.”
“Here’s the ONLY way to grow on LinkedIn in 2026.”
“If you’re not doing this, you’re losing trust fast.”

Narrator Examples 

“Is online coaching dying?”
"Posts that hit lately feel less polished."
"LinkedIn might be going through its copycat era."

You'll spot Authority Content when it makes you feel:

1) Managed
2) Called-out
3) Prepped-to-buy

You'll spot Narrator Content when you FEEL:

1) Seen
2) Included 
3) Intelligent 

Narrator content challenges you to draw your own conclusions from the post. 

You become more insightful in this process, which causes you to value the creator's presentation of the information, ultimately leading to more trust with the person who posted.

Not saying you shouldn't do authority content. 

But I'm theorizing you can get the intended value of both styles by using narrator content more.

Here's the easiest way I've found to narrate:

Start (some) of your posts with:

"I'm seeing...
"I've noticed...
"These 5 emerging...
"The [thing] that's [getting result]...

Here's a full example hook to illustrate:

"The LinkedIn strategy that's getting clients for small accounts."

PS) Are you observing something similar?

Well, looks like human-written LinkedIn posts (with text only) still work. 

Btw, I recommend going to my profile and reading that middle post. It's about a content style called "Narration Content."

Separates you from the robots. 

All 3 of my top posts, that were text only, used that style.

PS) There's nothing wrong with using images. These findings are from testing.

taplio

The Battle

Dennis Buckley

Ryan Musselman

Followers

Posts

Engagements

Likes

Performance ScoreRyan Musselman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dennis Buckley

Ryan Musselman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Musselman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan Musselman's LinkedIn Performance