Columbia Business School Executive Education

Led the development and execution of a direct marketing plan. Created various SOPs for the product management team, and introduced & implemented new platforms for generative AI, analytics, email, image design, and project management, resulting in an incremental increase in productivity and faster go-to-market. 

Directed SEO strategy, planning, and execution. Conducted in-depth analysis, developed strategies and detailed action plans, and trained the product management team on SEO best practices, resulting in significant increases in website traffic and conversions. 

Product managed a portfolio of executive education programs in Digital Business, Strategy & Innovation, Marketing, Negotiation and Decision Making, leading development, go-to-market, and adjustment of the next iterations. 

Led website management and UX optimization initiatives, resulting in a substantial increase in website engagement and conversions. 

Supported marketing campaigns for the Executive MBA program, resulting in increased lead generation, applications, and enrollments. 

Mentored a digital marketing manager at Africa Business School, resulting in the adoption and integration of digital marketing strategy best practices.

Senior Associate Director, Digital Marketing

WinWinStrategy.org

Provide digital marketing, generative AI, and digital transformation consulting services for select clients in education, non-profits, election campaigns and for personal brands.

We create value for companies by creating value for people. It’s always a Win-Win. 
Let's create something worth remembering!

Founder & Director of Digital Strategy

ASA College

Built and implemented digital marketing roadmaps, driving paid media campaigns and social media activations. Increased student enrollment and retention through cohesive strategies and effective cross-functional team management. Transitioned in-person ceremonies to online formats during the pandemic. Drove record-breaking traffic, engagement, and conversions through an integrated digital marketing strategy and the use of marketing automation tools in a CRM.

Key Achievements:
- Increased student enrollments by 30% through digital marketing during the pandemic
- Hired and mentored digital marketing teams, reducing hiring and training costs by over 45%
- Successfully transitioned Commencement and Nursing Pinning ceremonies to the online format 
- Earned Silver Excellence Award for a high-converting video commercial

Director of Digital Marketing

Developed and optimized digital marketing campaigns, improving conversion rates and lead quality. Led website redesign projects, resulting in enhanced student enrollment and retention. Directed lead nurture strategy and campaign execution. Trained and mentored junior marketing specialists. Initiated research and cost/benefit analysis of CRM solutions.

Key Achievements:
- Increased conversion rates by 46% through campaign optimization
- Saved over $500K in campaign costs through efficient targeting strategies
- Generated 48% more leads YoY, leading to AMA Higher Education Marketer of the Year nomination

Senior Digital Marketing Strategist

Measured, analyzed, and forecasted the impact of marketing campaigns on opportunity creation and lead generation. Developed interactive real-time reporting to track marketing campaigns and produced weekly reports and monthly dashboards with KPIs to demonstrate campaign progress and success. Defined and documented campaign tracking strategies across all marketing efforts and executed A/B and multivariate tests for landing pages, paid search, and social media campaigns, resulting in a substantial increase in lead generation quality.

Key Achievements:
- Conducted testing of marketing campaigns, resulting in increased lead generation quality by 38%
- Designed laser-focused digital strategies, boosting student enrollments by 25%
- Developed interactive real-time campaign reporting with KPIs across the entire marketing funnel

Digital Marketing Analyst

Eric Adams 2021

Helped with social media content creation, field campaign operations including canvassing, phone banking, visibility activities and fundraising events.

Key Achievements
- Eric Adams became the next NYC Mayor.
- Awarded the 2021 IFFM Best Upcoming Digital Filmmaker of Film Festival Director Award for developing and producing a 3-minute short documentary of fundraising events.
- New Yorkers elected the right person at the right time to make the right changes for the greatest city in the world.

Social Media and Field Campaign Operations

VSA Partners

Implemented a Web Analytics system for a large-scale website, including tags implementation, campaign tracking, and reporting setup.

Key Achievements:
- Successfully implemented and configured Google Tag Manager and Google Analytics 
- Set up real-time dashboards and reporting across all marketing functions
- Identified and implemented goal conversions and digital events tracking

Senior Web Analyst

Built and optimized online presence for small businesses and personal brands. Developed hypothesis and conducted A/B testing. Developed measurement plans, and defined KPIs based on business objectives. Performed campaign planning, keyword research, data analysis, and recommended campaign optimization opportunities.

Key Achievements: 
- Coordinated Facebook, Instagram, and YouTube ads testing and optimization efforts
- Developed measurement plans, defined KPI’s based on business objectives, implemented website analytics tagging, produced multivariate and A|B tests from scratch to execution
- Performed data visualization and insights presentations for clients using the Hubspot CRM system
- Coordinated the design and development team to make on-site and creative improvements

Digital Marketing Strategist

New York Client Solutions

Developed and enhanced marketing and sales capabilities of new Account Executives. Responsible for leading comprehensive training programs, conducting second-round interviews to assess potential hires, managing business trips to ensure on-the-job learning, and facilitating workshops aimed at refining sales and marketing skills across the team.

Key Achievements: 
- Developed and delivered training modules that significantly improved the skills and performance of new Account Executives, resulting in enhanced sales outcomes.
- Successfully conducted over 70 second-round interviews, identifying and helping to hire top talent who contributed positively to the company's growth.
- Designed and taught specialized workshops that addressed key areas of development, leading to measurable improvements in team performance.

Corporate Trainer

Played a pivotal role in a team dedicated to a D2C Energy supplier. Responsible for prospecting new clients, nurturing relationships, delivering persuasive customer presentations, and closing sales. Excelled in aligning sales acumen with effective time and money management, consistently meeting and often exceeding weekly sales targets. Proactive participated in a sales field trip to Syracuse, NY, highlighted his ability to surpass expectations, leading to his rapid promotion to the Corporate Trainer position.

Key Achievements:
- Consistently achieved and surpassed weekly sales targets through strategic prospecting and client relationship management
- Played a crucial role in a team that significantly boosted the client base for the D2C Energy supplier.
- Led a successful sales field trip to Syracuse, NY, overachieving the sales targets and contributing to team excellence
- Recognized for outstanding sales performance and leadership potential, culminating in a promotion to a Corporate Training role

Markering Account Executive

Award-winning, AI-powered digital marketing executive with over a decade of experience in developing and implementing successful digital marketing strategies. Known for his strategic acumen in driving substantial increases across all stages of the marketing funnel, Denys excels at leveraging cutting-edge technologies, including AI, to optimize and grow marketing outcomes. He has a robust track record in leading cross-functional teams, executing high-impact marketing campaigns, and enhancing user experience through meticulous research, strategy, execution and optimization.

As a Digital Marketing Director, Denys has extensive experience in managing relationships with marketing partners, coordinating B2C and D2B efforts, and utilizing a comprehensive suite of digital tools to align sales and marketing team efforts, increasing productivity, and driving business growth through automation of workflows via CRM systems like Salesforce, Hubspot, CareerConext, and NationBuilder.

Denys is also a creative thinker and an innovative problem-solver who values a collaborative approach, working effectively both independently and within team settings. His excellent analytical skills, confident communication style, and exceptional storytelling ability make him a technologically savvy professional, adept at navigating and mastering new tools and software to stay at the forefront of digital marketing tech.

Denys Kapush

Mercado Libre

- Responsible for the strategy of the real estate business unit of Mercado Libre, operating in over six countries in Latam. Main international benchmarks: Zillow (USA), Rea Group (Australia), and Quinto Andar (Brazil).
- Designed our 2024-27 strategic plan aimed at 2.2x revenues (from 35 to 82M USD a year) and ∽3x EBIT (from 11 to 29M USD). Ambition is to build the best experience for Latam's users to find their home, & become their preferred place to rent, buy & sell their real estate.

Subgerente de Estrategia - negocio VIS (Real Estate)

Vinson Consulting

- Led an optimization project of Chile's 2nd largest salmon company, identifying and designing solutions for multiple opportunities in their value chain, from farming sites to overseas logistics. In charge of seven consultants and a 50M USD impact in over 110 initiatives.
- Orchestrated the digital transformation strategy for the Museo Chileno de Arte Precolombino (founded in 1981) in Santiago, including +20 initiatives over a 3-year roadmap.

Project Manager

- Managed project to robust the S&OP process and identifying production efficiencies in a major
player in the Salmon Industry (in charge of 6 consultants and impact of $8 million USD in efficiencies).
- Led a project with a major Mussel production company and exporter. Implementing from scratch an S&OP process, redisign logistics process and policies and over 10 cost reduction initiatives with an impact of $3 million USD on their EBITDA in 2 years

Project Leader

As a Senior Consultant, I have led teams in multiple projects, including:

- Design at all levels (Customer Journey, UX, commercial specifications, and technical development specifications) and Product Owner of the digital checkings account (cuenta corriente) for one of the leading national Retail Banks.
- Strategic Planning and Operational Excellence/Logistics for a leading company in the salmon byproduct reduction industry, serving the main Salmon Farming companies in the country and exporting products to 3 continents and +20 countries.

Senior Consultant

As a Consultant, I participate and lead work fronts in various projects, including:

- Strategy and Corporate Governance for a nationally recognized full-service law firm.
- Development of a Project Management Office (PMO) for a healthcare personnel outsourcing company (with direct support in the project for the construction of a temporary hospital to strengthen the healthcare network in the Metropolitan Region against Covid-19).
- Support in the update and launch of the Strategic Plan for an important agricultural company focused on salmon production.
- Development of a long-term Strategic Plan (5-10 years) for a leading Cemetery Park in Chile.
- Design the strategy for Santiago Innova Corporation (one of the main incubators/fund administrators for entrepreneurship). [Probono].
- Development of Value Proposition Strategy for a large retail bank.

Consultant

As a Strategy and Operational Excellence Analyst, I participate in various projects, such:

- Strategic Planning for a leading company in fiber collection, recycled paper production, and packaging solutions based on fiber.
- Support in the Accreditation Process and improvement of Internal Services for a large national private university.
- Strategic Planning and implementation of a Project Management Office (PMO) in one of the country's main cemetery parks.
- Operational Excellence and Strategy of "Teatro Municipal de Santiago" (Chile's biggest opera house).

Consulting Analyst

Universidad Adolfo Ibáñez

Professor of the "Competitiveness" course (to over 60 students), which is part of the Master's program in Administration and Strategy (MAE) at the Adolfo Ibáñez Business School.

Professor

Pontificia Universidad Católica de Chile

Supporting a group of senior students from UC Engineering in evaluating a real project assigned to them as part of the Project Evaluation course, the capstone course of Industrial Civil Engineering.

Supervising Teacher - Project Evaluation

Siemens

Advisor in a Siemens project, which involved mapping and evaluating potential uses of VR tools in their operations within the SIN LIMITES program at the UC Innovation Center of the Pontifical Catholic University of Chile.

Consultant for the SIN LIMITES program

MPM Mantención Plantas Mineras

2-month Professional Internship in the Engineering and Projects department, responsible for generating technical and economic bidding proposals for the construction and/or maintenance of mining sites.

Professional Internship

Teacher Assistant of the Mechanics of Materials course taught by the Engineering Department of Mechanical and Metallurgical at the Pontifical Catholic University of Chile.

Teacher Assistant in Mechanics of Materiales

Teacher Assistant of the Energy Conversion course taught by the Engineering Department of Mechanical and Metallurgical at the Pontifical Catholic University of Chile.

Teacher Assistant in Energy Conversion

Consultant with extensive experience in Strategic Planning, Operational Excellence and Digital Transformation projects. Also in setting up Project Management Offices (PMOs) for the control & implementation of plans/initiatives. Main focus on Digital Transformation projects with experience in BI projects, digital product design, and management of agile teams.

Additionally, currently a Professor in the Master's program in Administration and Strategy (MAE) at the Universidad Adolfo Ibáñez Business School.

taplio

The Battle

Denys Kapush

Alberto Canto

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?