Columbia Business School Executive Education

Led the development and execution of a direct marketing plan. Created various SOPs for the product management team, and introduced & implemented new platforms for generative AI, analytics, email, image design, and project management, resulting in an incremental increase in productivity and faster go-to-market. 

Directed SEO strategy, planning, and execution. Conducted in-depth analysis, developed strategies and detailed action plans, and trained the product management team on SEO best practices, resulting in significant increases in website traffic and conversions. 

Product managed a portfolio of executive education programs in Digital Business, Strategy & Innovation, Marketing, Negotiation and Decision Making, leading development, go-to-market, and adjustment of the next iterations. 

Led website management and UX optimization initiatives, resulting in a substantial increase in website engagement and conversions. 

Supported marketing campaigns for the Executive MBA program, resulting in increased lead generation, applications, and enrollments. 

Mentored a digital marketing manager at Africa Business School, resulting in the adoption and integration of digital marketing strategy best practices.

Senior Associate Director, Digital Marketing

WinWinStrategy.org

Provide digital marketing, generative AI, and digital transformation consulting services for select clients in education, non-profits, election campaigns and for personal brands.

We create value for companies by creating value for people. It’s always a Win-Win. 
Let's create something worth remembering!

Founder & Director of Digital Strategy

ASA College

Built and implemented digital marketing roadmaps, driving paid media campaigns and social media activations. Increased student enrollment and retention through cohesive strategies and effective cross-functional team management. Transitioned in-person ceremonies to online formats during the pandemic. Drove record-breaking traffic, engagement, and conversions through an integrated digital marketing strategy and the use of marketing automation tools in a CRM.

Key Achievements:
- Increased student enrollments by 30% through digital marketing during the pandemic
- Hired and mentored digital marketing teams, reducing hiring and training costs by over 45%
- Successfully transitioned Commencement and Nursing Pinning ceremonies to the online format 
- Earned Silver Excellence Award for a high-converting video commercial

Director of Digital Marketing

Developed and optimized digital marketing campaigns, improving conversion rates and lead quality. Led website redesign projects, resulting in enhanced student enrollment and retention. Directed lead nurture strategy and campaign execution. Trained and mentored junior marketing specialists. Initiated research and cost/benefit analysis of CRM solutions.

Key Achievements:
- Increased conversion rates by 46% through campaign optimization
- Saved over $500K in campaign costs through efficient targeting strategies
- Generated 48% more leads YoY, leading to AMA Higher Education Marketer of the Year nomination

Senior Digital Marketing Strategist

Measured, analyzed, and forecasted the impact of marketing campaigns on opportunity creation and lead generation. Developed interactive real-time reporting to track marketing campaigns and produced weekly reports and monthly dashboards with KPIs to demonstrate campaign progress and success. Defined and documented campaign tracking strategies across all marketing efforts and executed A/B and multivariate tests for landing pages, paid search, and social media campaigns, resulting in a substantial increase in lead generation quality.

Key Achievements:
- Conducted testing of marketing campaigns, resulting in increased lead generation quality by 38%
- Designed laser-focused digital strategies, boosting student enrollments by 25%
- Developed interactive real-time campaign reporting with KPIs across the entire marketing funnel

Digital Marketing Analyst

Eric Adams 2021

Helped with social media content creation, field campaign operations including canvassing, phone banking, visibility activities and fundraising events.

Key Achievements
- Eric Adams became the next NYC Mayor.
- Awarded the 2021 IFFM Best Upcoming Digital Filmmaker of Film Festival Director Award for developing and producing a 3-minute short documentary of fundraising events.
- New Yorkers elected the right person at the right time to make the right changes for the greatest city in the world.

Social Media and Field Campaign Operations

VSA Partners

Implemented a Web Analytics system for a large-scale website, including tags implementation, campaign tracking, and reporting setup.

Key Achievements:
- Successfully implemented and configured Google Tag Manager and Google Analytics 
- Set up real-time dashboards and reporting across all marketing functions
- Identified and implemented goal conversions and digital events tracking

Senior Web Analyst

Built and optimized online presence for small businesses and personal brands. Developed hypothesis and conducted A/B testing. Developed measurement plans, and defined KPIs based on business objectives. Performed campaign planning, keyword research, data analysis, and recommended campaign optimization opportunities.

Key Achievements: 
- Coordinated Facebook, Instagram, and YouTube ads testing and optimization efforts
- Developed measurement plans, defined KPI’s based on business objectives, implemented website analytics tagging, produced multivariate and A|B tests from scratch to execution
- Performed data visualization and insights presentations for clients using the Hubspot CRM system
- Coordinated the design and development team to make on-site and creative improvements

Digital Marketing Strategist

New York Client Solutions

Developed and enhanced marketing and sales capabilities of new Account Executives. Responsible for leading comprehensive training programs, conducting second-round interviews to assess potential hires, managing business trips to ensure on-the-job learning, and facilitating workshops aimed at refining sales and marketing skills across the team.

Key Achievements: 
- Developed and delivered training modules that significantly improved the skills and performance of new Account Executives, resulting in enhanced sales outcomes.
- Successfully conducted over 70 second-round interviews, identifying and helping to hire top talent who contributed positively to the company's growth.
- Designed and taught specialized workshops that addressed key areas of development, leading to measurable improvements in team performance.

Corporate Trainer

Played a pivotal role in a team dedicated to a D2C Energy supplier. Responsible for prospecting new clients, nurturing relationships, delivering persuasive customer presentations, and closing sales. Excelled in aligning sales acumen with effective time and money management, consistently meeting and often exceeding weekly sales targets. Proactive participated in a sales field trip to Syracuse, NY, highlighted his ability to surpass expectations, leading to his rapid promotion to the Corporate Trainer position.

Key Achievements:
- Consistently achieved and surpassed weekly sales targets through strategic prospecting and client relationship management
- Played a crucial role in a team that significantly boosted the client base for the D2C Energy supplier.
- Led a successful sales field trip to Syracuse, NY, overachieving the sales targets and contributing to team excellence
- Recognized for outstanding sales performance and leadership potential, culminating in a promotion to a Corporate Training role

Markering Account Executive

Award-winning, AI-powered digital marketing executive with over a decade of experience in developing and implementing successful digital marketing strategies. Known for his strategic acumen in driving substantial increases across all stages of the marketing funnel, Denys excels at leveraging cutting-edge technologies, including AI, to optimize and grow marketing outcomes. He has a robust track record in leading cross-functional teams, executing high-impact marketing campaigns, and enhancing user experience through meticulous research, strategy, execution and optimization.

As a Digital Marketing Director, Denys has extensive experience in managing relationships with marketing partners, coordinating B2C and D2B efforts, and utilizing a comprehensive suite of digital tools to align sales and marketing team efforts, increasing productivity, and driving business growth through automation of workflows via CRM systems like Salesforce, Hubspot, CareerConext, and NationBuilder.

Denys is also a creative thinker and an innovative problem-solver who values a collaborative approach, working effectively both independently and within team settings. His excellent analytical skills, confident communication style, and exceptional storytelling ability make him a technologically savvy professional, adept at navigating and mastering new tools and software to stay at the forefront of digital marketing tech.

Denys Kapush

Director of Construction Technology

PypeServer

Advisory Board Member

SMACNA

Construction Technology Committee Member

BWG Strategy LLC

Hermanson Company

Provide oversight and management of operations related technologies specific to Virtual Design and Construction and Manufacturing operations.

o Design, Estimating, Detailing and Manufacturing Integration
o Machine Tool Integration and Automation
o Manufacturing System Implementation
o Supply Chain Integration
o Advanced Technical Troubleshooting
o Industry Advocacy / Speaking / Support
o Guide Software Development Efforts with Strategic Partners
o BIM360/Cloud Implementation
o Risk Mitigation
o Technical Optimization

Director of Operations Technology

Southland Industries

Provide leadership, vision, strategy and mentoring to the AEC Applications team who oversee all AEC related technology infrastructure and software configurations across the enterprise.

o BIM/AEC/IT Strategy and direction
o Staff development and mentoring
o AEC Leadership team
o IT Leadership Council
o AEC Steering Subcommittee
o Project management
o Business consulting
o AEC technology budgeting and planning

AEC Applications Manager

Technical management of all AEC applications across the Enterprise.

o Manage 125 servers across multiple offices nationwide
o Communication & configuration of 20 NC machines
o Integration of Construction, Estimatinng and Fabrication technologies
o Tier 3 user support, troubleshooting & training
o Application deployment and installation
o License strategy, analysis, planning, compliance
o Process automation, integration and workflow optimization
o Acquisition planning and integration
o Vendor management and software procurement
o Data corruption analysis and resolution
o Project management
o Security and User/account management
o Data replication

Systems Integration Manager

John Wiley and Sons

Technical editor for...

o AutoCAD 2002 Bible (by Ellen Finkelstein) ISBN: 978-0764536113
o AutoCAD 2004 Bible (by Ellen Finkelstein) ISBN: 978-0764539923
o AutoCAD 2005 Bible (by Ellen Finkelstein) ISBN: 978-0764569890
o AutoCAD 2010/AutoCAD LT 2010 Bible  (by Ellen Finkelstein) ISBN: 978-0470436400

Technical Editor

Eli Research

Selected topics alongside editorial staff and wrote articles for the monthly publication "Inside AutoCAD"

o June 2005 - Should You Upgrade To AutoCAD 2006?
o July 2005 - Solidify your Designs
o August 2005 - Editing Solid Models
o September 2005 - Plan your drawing structure up front to save time later
o October 2005 - Data Mine Your Drawings
o December 2005 - Creating Toolbars using the Customization User Interface (CUI)
o January 2006 - Associative dimensions inside and out
o February 2006 - AutoCAD 2006 Dimensioning Improvements
o March 2006 - Batch Plotting
o April 2006 - Conceptual 3d Modeling
o May 2006 - Overview of AutoCAD 2007
o June 2006 - Visibility States with Dynamic Blocks
o July 2006 - Lookup Tables with Dynamic Blocks
o August 2006 - AutoCAD Deployments
o October 2006 - Making your own menu commands
o December 2006 - Selective Selection With Filters
o February 2007 - Report from Autodesk University
o February 2007 - Dimension Styles
o March 2007 - Plot Styles & Plotter Manager
o April 2007 - AutoCAD 2008 Preview
o May 2007 - AutoCAD Standards Tools
o August 2007 - Rotated text with RTEXT
o October 2007 - Design Review - many free programs in 1
o December 2007 - Custom Object Snaps are a Snap
o June 2008 - Automation without programming
o August 2008 - Get in the Import/Export Business with AutoCAD
o October 2008 - Delivering Expert CAD Support

Contract Writer - Inside AutoCAD

MasterGraphics

Application engineer specializing in installation, implementation and consulting for Autodesk Inventor, Autodesk Vault, AutoCAD Electrical and AutoCAD.

o Software installation and configuration
o Custom and classroom training
o Troubleshooting and Support
o Custom programming and automation
o Business requirements analysis
o Process development and ROI
o Project Management
o Solutions consulting

Mechanical Application Engineer

Custom Caseworks, Inc.

o Technical Support of CAD/CAM and CNC systems
o Product design
o Manufacturing documentation
o Product specification development
o Production scheduling
o Materials selection and procurement
o Project management
o Design automation and customization

Manufacturing Engineer

I guide the digital transformation of technologies specific to Manufacturing and Virtual Design and Construction (VDC) to align with business goals and objectives. Reducing waste, creating scale-able resilient technical frameworks, increasing data quality, and leveraging opportunities to generate new revenue is at the heart of what I do.

Using my unique and diverse multi-industry experience and insights, I anticipate future industry challenges, risks and disruptors to build a resilient enterprise. This assists in strategically positioning my employer as a leading provider of products and/or services within their markets.

Most importantly, I have a long track record of using unorthodox methods in my approach to these challenges. This allows me to be successful in ways others are not. With empathy to users and existing processes, I quickly gain the confidence and trust of the most difficult staff. From shop floor to executive suite, I connect personally with all my customers. Implementing a completely new process or framework and exceeding user expectations does not need to be difficult or disruptive. Simply put, my core skills are being exceptionally good at the very things others struggle with and seeing problems and possibilities where others do not.

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The Battle

Denys Kapush

Darren Young

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