Columbia Business School Executive Education

Led the development and execution of a direct marketing plan. Created various SOPs for the product management team, and introduced & implemented new platforms for generative AI, analytics, email, image design, and project management, resulting in an incremental increase in productivity and faster go-to-market. 

Directed SEO strategy, planning, and execution. Conducted in-depth analysis, developed strategies and detailed action plans, and trained the product management team on SEO best practices, resulting in significant increases in website traffic and conversions. 

Product managed a portfolio of executive education programs in Digital Business, Strategy & Innovation, Marketing, Negotiation and Decision Making, leading development, go-to-market, and adjustment of the next iterations. 

Led website management and UX optimization initiatives, resulting in a substantial increase in website engagement and conversions. 

Supported marketing campaigns for the Executive MBA program, resulting in increased lead generation, applications, and enrollments. 

Mentored a digital marketing manager at Africa Business School, resulting in the adoption and integration of digital marketing strategy best practices.

Senior Associate Director, Digital Marketing

WinWinStrategy.org

Provide digital marketing, generative AI, and digital transformation consulting services for select clients in education, non-profits, election campaigns and for personal brands.

We create value for companies by creating value for people. It’s always a Win-Win. 
Let's create something worth remembering!

Founder & Director of Digital Strategy

ASA College

Built and implemented digital marketing roadmaps, driving paid media campaigns and social media activations. Increased student enrollment and retention through cohesive strategies and effective cross-functional team management. Transitioned in-person ceremonies to online formats during the pandemic. Drove record-breaking traffic, engagement, and conversions through an integrated digital marketing strategy and the use of marketing automation tools in a CRM.

Key Achievements:
- Increased student enrollments by 30% through digital marketing during the pandemic
- Hired and mentored digital marketing teams, reducing hiring and training costs by over 45%
- Successfully transitioned Commencement and Nursing Pinning ceremonies to the online format 
- Earned Silver Excellence Award for a high-converting video commercial

Director of Digital Marketing

Developed and optimized digital marketing campaigns, improving conversion rates and lead quality. Led website redesign projects, resulting in enhanced student enrollment and retention. Directed lead nurture strategy and campaign execution. Trained and mentored junior marketing specialists. Initiated research and cost/benefit analysis of CRM solutions.

Key Achievements:
- Increased conversion rates by 46% through campaign optimization
- Saved over $500K in campaign costs through efficient targeting strategies
- Generated 48% more leads YoY, leading to AMA Higher Education Marketer of the Year nomination

Senior Digital Marketing Strategist

Measured, analyzed, and forecasted the impact of marketing campaigns on opportunity creation and lead generation. Developed interactive real-time reporting to track marketing campaigns and produced weekly reports and monthly dashboards with KPIs to demonstrate campaign progress and success. Defined and documented campaign tracking strategies across all marketing efforts and executed A/B and multivariate tests for landing pages, paid search, and social media campaigns, resulting in a substantial increase in lead generation quality.

Key Achievements:
- Conducted testing of marketing campaigns, resulting in increased lead generation quality by 38%
- Designed laser-focused digital strategies, boosting student enrollments by 25%
- Developed interactive real-time campaign reporting with KPIs across the entire marketing funnel

Digital Marketing Analyst

Eric Adams 2021

Helped with social media content creation, field campaign operations including canvassing, phone banking, visibility activities and fundraising events.

Key Achievements
- Eric Adams became the next NYC Mayor.
- Awarded the 2021 IFFM Best Upcoming Digital Filmmaker of Film Festival Director Award for developing and producing a 3-minute short documentary of fundraising events.
- New Yorkers elected the right person at the right time to make the right changes for the greatest city in the world.

Social Media and Field Campaign Operations

VSA Partners

Implemented a Web Analytics system for a large-scale website, including tags implementation, campaign tracking, and reporting setup.

Key Achievements:
- Successfully implemented and configured Google Tag Manager and Google Analytics 
- Set up real-time dashboards and reporting across all marketing functions
- Identified and implemented goal conversions and digital events tracking

Senior Web Analyst

Built and optimized online presence for small businesses and personal brands. Developed hypothesis and conducted A/B testing. Developed measurement plans, and defined KPIs based on business objectives. Performed campaign planning, keyword research, data analysis, and recommended campaign optimization opportunities.

Key Achievements: 
- Coordinated Facebook, Instagram, and YouTube ads testing and optimization efforts
- Developed measurement plans, defined KPI’s based on business objectives, implemented website analytics tagging, produced multivariate and A|B tests from scratch to execution
- Performed data visualization and insights presentations for clients using the Hubspot CRM system
- Coordinated the design and development team to make on-site and creative improvements

Digital Marketing Strategist

New York Client Solutions

Developed and enhanced marketing and sales capabilities of new Account Executives. Responsible for leading comprehensive training programs, conducting second-round interviews to assess potential hires, managing business trips to ensure on-the-job learning, and facilitating workshops aimed at refining sales and marketing skills across the team.

Key Achievements: 
- Developed and delivered training modules that significantly improved the skills and performance of new Account Executives, resulting in enhanced sales outcomes.
- Successfully conducted over 70 second-round interviews, identifying and helping to hire top talent who contributed positively to the company's growth.
- Designed and taught specialized workshops that addressed key areas of development, leading to measurable improvements in team performance.

Corporate Trainer

Played a pivotal role in a team dedicated to a D2C Energy supplier. Responsible for prospecting new clients, nurturing relationships, delivering persuasive customer presentations, and closing sales. Excelled in aligning sales acumen with effective time and money management, consistently meeting and often exceeding weekly sales targets. Proactive participated in a sales field trip to Syracuse, NY, highlighted his ability to surpass expectations, leading to his rapid promotion to the Corporate Trainer position.

Key Achievements:
- Consistently achieved and surpassed weekly sales targets through strategic prospecting and client relationship management
- Played a crucial role in a team that significantly boosted the client base for the D2C Energy supplier.
- Led a successful sales field trip to Syracuse, NY, overachieving the sales targets and contributing to team excellence
- Recognized for outstanding sales performance and leadership potential, culminating in a promotion to a Corporate Training role

Markering Account Executive

Award-winning, AI-powered digital marketing executive with over a decade of experience in developing and implementing successful digital marketing strategies. Known for his strategic acumen in driving substantial increases across all stages of the marketing funnel, Denys excels at leveraging cutting-edge technologies, including AI, to optimize and grow marketing outcomes. He has a robust track record in leading cross-functional teams, executing high-impact marketing campaigns, and enhancing user experience through meticulous research, strategy, execution and optimization.

As a Digital Marketing Director, Denys has extensive experience in managing relationships with marketing partners, coordinating B2C and D2B efforts, and utilizing a comprehensive suite of digital tools to align sales and marketing team efforts, increasing productivity, and driving business growth through automation of workflows via CRM systems like Salesforce, Hubspot, CareerConext, and NationBuilder.

Denys is also a creative thinker and an innovative problem-solver who values a collaborative approach, working effectively both independently and within team settings. His excellent analytical skills, confident communication style, and exceptional storytelling ability make him a technologically savvy professional, adept at navigating and mastering new tools and software to stay at the forefront of digital marketing tech.

Denys Kapush

Joya Scarlata, MBA

Interra Information Technologies (InterraIT)

-Currently working on a corporate-wide rebranding that should launch later this year (fall 2022)
-Responsible for creating an annual marketing strategy and budget that reflects current marketing techniques, tools, and processes
-Performs thorough market research and competitive analysis to effectively communicate InterraIT's value proposition
-Successfully launched a webinar series in 2020 - InterraIT Technovate Series - aimed to address relevant topics in the market today

-Helped provide support to the sales team by creating collaterals and client presentations
-Spearheaded complete corporate website revamp, to include design and content
-Developed e-mail and social media campaign to boost brand awareness and sales
-Outlined a complete content marketing strategy for the organization

Senior Marketing Manager

-Responsible for business developing by providing insights to key stakeholders on the latest IT trends in different domains and industries, as well as the overall IT environment
-Provided inputs on various account growth and pitches to potential prospects
-Created proposals and sales pitch presentations
-Contributed insights for new partner/alliance opportunities through secondary research

Marketing Associate

Cognitive Corp 

I am currently a member of the AI Advisory Board of Cognitive Corporation. To learn more about its mission, check out: https://www.cognitivewx.info/

AI Association Advisory Board Member

RevGenius

Member

ManTech

-Analyzed information and data from numerous government and public data sources to determine its credibility, value, and relevance
-Conducted detailed, comprehensive searches by utilizing specialized commercial and proprietary databases to produce analytical products

Junior Intelligence Analyst

RAND Corporation

-Conducted quantitative and qualitative research and analysis for RAND's Intelligence Policy Center in support of the U.S. military's counterterrorism operations in South Asia
-Helped design a computer program for the U.S. Marine Corps for logistical and mission planning purposes
-Organized analyst' conferences on U.S. - India relations, China - India relations, and on the Niger Delta conflict

Research Assistant

Director of Digital Marketing & Speaker | TEDx Speaker | Co-Host of 'The Marketer's Guide to the AI Galaxy' podcast | AI Advisory Board Member

Follow for AI trends and news insights, marketing strategy, mentorship, and leadership! My content is designed to inspire and educate.

******
Joya Scarlata passionately advocates AI's transformative potential in marketing and business strategy. With a determined mission to bridge the gap between next-generation AI technologies and their practical applications, Joya specializes in making AI accessible and actionable for marketing professionals.

Currently, she is the Director of Marketing at InterraIT, a leading B2B IT Services firm. Her strategic vision, guidance, and hands-on approach have significantly contributed to InterraIT's heightened brand awareness and growth.

Beyond her professional role at InterraIT, Joya is deeply engaged in the AI community. She is a prolific writer and speaker, regularly contributing insights on AI's impact on marketing at conferences, podcasts, webinars, and in various publications. Joya is the cohost of the podcast, "The Marketer's Guide to the AI Galaxy," where she discusses the latest AI news and trends and their implications for B2B and B2C marketers. Additionally, she has shared her insights as a TEDx speaker, further establishing her thought leadership in the field. She was also recently recognized as one of the "Top 101 Women in AI Marketing," by the Women Who Love AI Marketing Association.

******

For more information, you can visit her website at www.joyascarlata.com.
For collaborations, speaking engagements, or consultations, please DM me. 

**My posts are my own and do not reflect the opinions of my current, past, or future employers.**

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Denys Kapush

Joya Scarlata, MBA

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