Columbia Business School Executive Education

Led the development and execution of a direct marketing plan. Created various SOPs for the product management team, and introduced & implemented new platforms for generative AI, analytics, email, image design, and project management, resulting in an incremental increase in productivity and faster go-to-market. 

Directed SEO strategy, planning, and execution. Conducted in-depth analysis, developed strategies and detailed action plans, and trained the product management team on SEO best practices, resulting in significant increases in website traffic and conversions. 

Product managed a portfolio of executive education programs in Digital Business, Strategy & Innovation, Marketing, Negotiation and Decision Making, leading development, go-to-market, and adjustment of the next iterations. 

Led website management and UX optimization initiatives, resulting in a substantial increase in website engagement and conversions. 

Supported marketing campaigns for the Executive MBA program, resulting in increased lead generation, applications, and enrollments. 

Mentored a digital marketing manager at Africa Business School, resulting in the adoption and integration of digital marketing strategy best practices.

Senior Associate Director, Digital Marketing

WinWinStrategy.org

Provide digital marketing, generative AI, and digital transformation consulting services for select clients in education, non-profits, election campaigns and for personal brands.

We create value for companies by creating value for people. It’s always a Win-Win. 
Let's create something worth remembering!

Founder & Director of Digital Strategy

ASA College

Built and implemented digital marketing roadmaps, driving paid media campaigns and social media activations. Increased student enrollment and retention through cohesive strategies and effective cross-functional team management. Transitioned in-person ceremonies to online formats during the pandemic. Drove record-breaking traffic, engagement, and conversions through an integrated digital marketing strategy and the use of marketing automation tools in a CRM.

Key Achievements:
- Increased student enrollments by 30% through digital marketing during the pandemic
- Hired and mentored digital marketing teams, reducing hiring and training costs by over 45%
- Successfully transitioned Commencement and Nursing Pinning ceremonies to the online format 
- Earned Silver Excellence Award for a high-converting video commercial

Director of Digital Marketing

Developed and optimized digital marketing campaigns, improving conversion rates and lead quality. Led website redesign projects, resulting in enhanced student enrollment and retention. Directed lead nurture strategy and campaign execution. Trained and mentored junior marketing specialists. Initiated research and cost/benefit analysis of CRM solutions.

Key Achievements:
- Increased conversion rates by 46% through campaign optimization
- Saved over $500K in campaign costs through efficient targeting strategies
- Generated 48% more leads YoY, leading to AMA Higher Education Marketer of the Year nomination

Senior Digital Marketing Strategist

Measured, analyzed, and forecasted the impact of marketing campaigns on opportunity creation and lead generation. Developed interactive real-time reporting to track marketing campaigns and produced weekly reports and monthly dashboards with KPIs to demonstrate campaign progress and success. Defined and documented campaign tracking strategies across all marketing efforts and executed A/B and multivariate tests for landing pages, paid search, and social media campaigns, resulting in a substantial increase in lead generation quality.

Key Achievements:
- Conducted testing of marketing campaigns, resulting in increased lead generation quality by 38%
- Designed laser-focused digital strategies, boosting student enrollments by 25%
- Developed interactive real-time campaign reporting with KPIs across the entire marketing funnel

Digital Marketing Analyst

Eric Adams 2021

Helped with social media content creation, field campaign operations including canvassing, phone banking, visibility activities and fundraising events.

Key Achievements
- Eric Adams became the next NYC Mayor.
- Awarded the 2021 IFFM Best Upcoming Digital Filmmaker of Film Festival Director Award for developing and producing a 3-minute short documentary of fundraising events.
- New Yorkers elected the right person at the right time to make the right changes for the greatest city in the world.

Social Media and Field Campaign Operations

VSA Partners

Implemented a Web Analytics system for a large-scale website, including tags implementation, campaign tracking, and reporting setup.

Key Achievements:
- Successfully implemented and configured Google Tag Manager and Google Analytics 
- Set up real-time dashboards and reporting across all marketing functions
- Identified and implemented goal conversions and digital events tracking

Senior Web Analyst

Built and optimized online presence for small businesses and personal brands. Developed hypothesis and conducted A/B testing. Developed measurement plans, and defined KPIs based on business objectives. Performed campaign planning, keyword research, data analysis, and recommended campaign optimization opportunities.

Key Achievements: 
- Coordinated Facebook, Instagram, and YouTube ads testing and optimization efforts
- Developed measurement plans, defined KPI’s based on business objectives, implemented website analytics tagging, produced multivariate and A|B tests from scratch to execution
- Performed data visualization and insights presentations for clients using the Hubspot CRM system
- Coordinated the design and development team to make on-site and creative improvements

Digital Marketing Strategist

New York Client Solutions

Developed and enhanced marketing and sales capabilities of new Account Executives. Responsible for leading comprehensive training programs, conducting second-round interviews to assess potential hires, managing business trips to ensure on-the-job learning, and facilitating workshops aimed at refining sales and marketing skills across the team.

Key Achievements: 
- Developed and delivered training modules that significantly improved the skills and performance of new Account Executives, resulting in enhanced sales outcomes.
- Successfully conducted over 70 second-round interviews, identifying and helping to hire top talent who contributed positively to the company's growth.
- Designed and taught specialized workshops that addressed key areas of development, leading to measurable improvements in team performance.

Corporate Trainer

Played a pivotal role in a team dedicated to a D2C Energy supplier. Responsible for prospecting new clients, nurturing relationships, delivering persuasive customer presentations, and closing sales. Excelled in aligning sales acumen with effective time and money management, consistently meeting and often exceeding weekly sales targets. Proactive participated in a sales field trip to Syracuse, NY, highlighted his ability to surpass expectations, leading to his rapid promotion to the Corporate Trainer position.

Key Achievements:
- Consistently achieved and surpassed weekly sales targets through strategic prospecting and client relationship management
- Played a crucial role in a team that significantly boosted the client base for the D2C Energy supplier.
- Led a successful sales field trip to Syracuse, NY, overachieving the sales targets and contributing to team excellence
- Recognized for outstanding sales performance and leadership potential, culminating in a promotion to a Corporate Training role

Markering Account Executive

Award-winning, AI-powered digital marketing executive with over a decade of experience in developing and implementing successful digital marketing strategies. Known for his strategic acumen in driving substantial increases across all stages of the marketing funnel, Denys excels at leveraging cutting-edge technologies, including AI, to optimize and grow marketing outcomes. He has a robust track record in leading cross-functional teams, executing high-impact marketing campaigns, and enhancing user experience through meticulous research, strategy, execution and optimization.

As a Digital Marketing Director, Denys has extensive experience in managing relationships with marketing partners, coordinating B2C and D2B efforts, and utilizing a comprehensive suite of digital tools to align sales and marketing team efforts, increasing productivity, and driving business growth through automation of workflows via CRM systems like Salesforce, Hubspot, CareerConext, and NationBuilder.

Denys is also a creative thinker and an innovative problem-solver who values a collaborative approach, working effectively both independently and within team settings. His excellent analytical skills, confident communication style, and exceptional storytelling ability make him a technologically savvy professional, adept at navigating and mastering new tools and software to stay at the forefront of digital marketing tech.

Denys Kapush

Dean&Co.

We are a full-service creative studio specializing in branding, design and marketing with one simple vision: Do Good Work with Good People.

Co-Founder, Strategy & CEO

EO Accelerator

Board Member Co-Chair | Memberships

Member

Academy of Interactive & Visual Arts

The Academy of Interactive & Visual Arts is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

Board of Judges

Summit International Awards

he Summit Awards organization recognizes excellence in the communications and marketing industry. It administers three distinguished award competitions each year to highlight outstanding work. The Summit International Awards is a United States-based organization that conducts three annual marketing awards.

Beta Agency

Drive strategy and branding for Beta Agency to streamline the brand and position the agency as a leader in commercial real estate. Implementation of creative solutions for the agency to enhance brand awareness through marketing, social media, and public relations.

Running business development for the Creative Studio to service existing clients while gaining new clients in multiple sectors of the industry. Oversees and leads the creative process from strategy to execution creating compelling stories complemented by high-end designs.

Built a unique platform that merges real estate and design to enhance the leasing transaction process while creating consumer facing brands. This platform has allowed owners and developers to secure entitlements faster, lease projects at higher rates, and secure leases with notable tenants.

Works with owners and developers to create on-site placemaking strategies that activate common areas through enhanced amenities and marketing direction for event programming.

Creative Director

CBRE

Led marketing, innovation, and design initiatives for the top retail team globally in order to gain additional brand and landlord representation listings.

Streamlined marketing deliverables that were currently in-use to create a consistent design across all materials.

Enhanced designs and strategy for business development pursuits that led to more listings earned.

Cushman & Wakefield

Responsible for marketing and business development deliverables of the LA West office that included up-to 30 brokers. 

Created custom designed collateral which enhanced the awareness of the brokerage teams and led to more listings earned as well as an enhanced leasing process.

Marketing Associate - Graphic Designer

Branding For The People Corp

Worked closely with the CEO to create unique brand strategies and designs for entrepreneurs. Developed product offerings that were aligned with the target consumers and created a holistic brand experience.

Serviced existing clients with design and marketing needs on a daily basis while helping to secure additional prospective clients.

Brand Strategist / Designer

PSE - Packaged Sports & Entertainment, Inc.

Aided the creative department to develop concepts, strategies, and designs for existing clients to create partnership campaigns that gained millions of impressions across multiple media platforms.

Worked with the creative department to create social media campaigns for the EA Sports Store that included photo shoots and custom content creation.

Graphic Designer/Social Media Specialist

Matt Dean is the Co-Founder & CEO of Dean&Co. Matt co-founded Dean&Co. with award-winning experience in brand strategy, identity development, design and marketing.

Throughout Matt’s career, he has worked in various industries, from Advertising and Marketing to Branding to Commercial Real Estate, where he ultimately found his passion for creating exceptional brands and experiences.

During Matt’s time in Advertising and Marketing, he worked with clients such as EA Sports, Doritos, Pepsi, Reese’s, Sports Illustrated, and GMC creating partnership campaigns to promote products, game releases, and events. His involvement in each campaign involved initial concepts through creative execution and reporting on campaign analytics.

Matt then worked at a boutique branding agency as a Brand Strategist & Designer. His primary focus was to brand and rebrand small businesses with revenues between $1M - $2M to maximize their revenue stream by creating a strategic brand experience and enhanced product offerings, ultimately increasing their income to $5M+ within three years of the brand’s launch.

Most recently, Matt was the Creative Director of Beta, a leading commercial real estate agency, where he oversaw all internal brand assets, marketing, innovation, and design and developed Beta’s award-winning Creative Studio. The Creative Studio collaborated with brands, restaurants, developers and owners to create exceptional experiences.

Matt leads Dean&Co. into the future by collaborating with clients, growing an exceptional team and delivering a platform with one singular mission: Do Good Work With Good People.

Board of Judges:
Summit International Creative Awards
Academy of Interactive & Visual Arts

Board Member:
EOA Orange County

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