Columbia Business School Executive Education

Led the development and execution of a direct marketing plan. Created various SOPs for the product management team, and introduced & implemented new platforms for generative AI, analytics, email, image design, and project management, resulting in an incremental increase in productivity and faster go-to-market. 

Directed SEO strategy, planning, and execution. Conducted in-depth analysis, developed strategies and detailed action plans, and trained the product management team on SEO best practices, resulting in significant increases in website traffic and conversions. 

Product managed a portfolio of executive education programs in Digital Business, Strategy & Innovation, Marketing, Negotiation and Decision Making, leading development, go-to-market, and adjustment of the next iterations. 

Led website management and UX optimization initiatives, resulting in a substantial increase in website engagement and conversions. 

Supported marketing campaigns for the Executive MBA program, resulting in increased lead generation, applications, and enrollments. 

Mentored a digital marketing manager at Africa Business School, resulting in the adoption and integration of digital marketing strategy best practices.

Senior Associate Director, Digital Marketing

WinWinStrategy.org

Provide digital marketing, generative AI, and digital transformation consulting services for select clients in education, non-profits, election campaigns and for personal brands.

We create value for companies by creating value for people. It’s always a Win-Win. 
Let's create something worth remembering!

Founder & Director of Digital Strategy

ASA College

Built and implemented digital marketing roadmaps, driving paid media campaigns and social media activations. Increased student enrollment and retention through cohesive strategies and effective cross-functional team management. Transitioned in-person ceremonies to online formats during the pandemic. Drove record-breaking traffic, engagement, and conversions through an integrated digital marketing strategy and the use of marketing automation tools in a CRM.

Key Achievements:
- Increased student enrollments by 30% through digital marketing during the pandemic
- Hired and mentored digital marketing teams, reducing hiring and training costs by over 45%
- Successfully transitioned Commencement and Nursing Pinning ceremonies to the online format 
- Earned Silver Excellence Award for a high-converting video commercial

Director of Digital Marketing

Developed and optimized digital marketing campaigns, improving conversion rates and lead quality. Led website redesign projects, resulting in enhanced student enrollment and retention. Directed lead nurture strategy and campaign execution. Trained and mentored junior marketing specialists. Initiated research and cost/benefit analysis of CRM solutions.

Key Achievements:
- Increased conversion rates by 46% through campaign optimization
- Saved over $500K in campaign costs through efficient targeting strategies
- Generated 48% more leads YoY, leading to AMA Higher Education Marketer of the Year nomination

Senior Digital Marketing Strategist

Measured, analyzed, and forecasted the impact of marketing campaigns on opportunity creation and lead generation. Developed interactive real-time reporting to track marketing campaigns and produced weekly reports and monthly dashboards with KPIs to demonstrate campaign progress and success. Defined and documented campaign tracking strategies across all marketing efforts and executed A/B and multivariate tests for landing pages, paid search, and social media campaigns, resulting in a substantial increase in lead generation quality.

Key Achievements:
- Conducted testing of marketing campaigns, resulting in increased lead generation quality by 38%
- Designed laser-focused digital strategies, boosting student enrollments by 25%
- Developed interactive real-time campaign reporting with KPIs across the entire marketing funnel

Digital Marketing Analyst

Eric Adams 2021

Helped with social media content creation, field campaign operations including canvassing, phone banking, visibility activities and fundraising events.

Key Achievements
- Eric Adams became the next NYC Mayor.
- Awarded the 2021 IFFM Best Upcoming Digital Filmmaker of Film Festival Director Award for developing and producing a 3-minute short documentary of fundraising events.
- New Yorkers elected the right person at the right time to make the right changes for the greatest city in the world.

Social Media and Field Campaign Operations

VSA Partners

Implemented a Web Analytics system for a large-scale website, including tags implementation, campaign tracking, and reporting setup.

Key Achievements:
- Successfully implemented and configured Google Tag Manager and Google Analytics 
- Set up real-time dashboards and reporting across all marketing functions
- Identified and implemented goal conversions and digital events tracking

Senior Web Analyst

Built and optimized online presence for small businesses and personal brands. Developed hypothesis and conducted A/B testing. Developed measurement plans, and defined KPIs based on business objectives. Performed campaign planning, keyword research, data analysis, and recommended campaign optimization opportunities.

Key Achievements: 
- Coordinated Facebook, Instagram, and YouTube ads testing and optimization efforts
- Developed measurement plans, defined KPI’s based on business objectives, implemented website analytics tagging, produced multivariate and A|B tests from scratch to execution
- Performed data visualization and insights presentations for clients using the Hubspot CRM system
- Coordinated the design and development team to make on-site and creative improvements

Digital Marketing Strategist

New York Client Solutions

Developed and enhanced marketing and sales capabilities of new Account Executives. Responsible for leading comprehensive training programs, conducting second-round interviews to assess potential hires, managing business trips to ensure on-the-job learning, and facilitating workshops aimed at refining sales and marketing skills across the team.

Key Achievements: 
- Developed and delivered training modules that significantly improved the skills and performance of new Account Executives, resulting in enhanced sales outcomes.
- Successfully conducted over 70 second-round interviews, identifying and helping to hire top talent who contributed positively to the company's growth.
- Designed and taught specialized workshops that addressed key areas of development, leading to measurable improvements in team performance.

Corporate Trainer

Played a pivotal role in a team dedicated to a D2C Energy supplier. Responsible for prospecting new clients, nurturing relationships, delivering persuasive customer presentations, and closing sales. Excelled in aligning sales acumen with effective time and money management, consistently meeting and often exceeding weekly sales targets. Proactive participated in a sales field trip to Syracuse, NY, highlighted his ability to surpass expectations, leading to his rapid promotion to the Corporate Trainer position.

Key Achievements:
- Consistently achieved and surpassed weekly sales targets through strategic prospecting and client relationship management
- Played a crucial role in a team that significantly boosted the client base for the D2C Energy supplier.
- Led a successful sales field trip to Syracuse, NY, overachieving the sales targets and contributing to team excellence
- Recognized for outstanding sales performance and leadership potential, culminating in a promotion to a Corporate Training role

Markering Account Executive

Award-winning, AI-powered digital marketing executive with over a decade of experience in developing and implementing successful digital marketing strategies. Known for his strategic acumen in driving substantial increases across all stages of the marketing funnel, Denys excels at leveraging cutting-edge technologies, including AI, to optimize and grow marketing outcomes. He has a robust track record in leading cross-functional teams, executing high-impact marketing campaigns, and enhancing user experience through meticulous research, strategy, execution and optimization.

As a Digital Marketing Director, Denys has extensive experience in managing relationships with marketing partners, coordinating B2C and D2B efforts, and utilizing a comprehensive suite of digital tools to align sales and marketing team efforts, increasing productivity, and driving business growth through automation of workflows via CRM systems like Salesforce, Hubspot, CareerConext, and NationBuilder.

Denys is also a creative thinker and an innovative problem-solver who values a collaborative approach, working effectively both independently and within team settings. His excellent analytical skills, confident communication style, and exceptional storytelling ability make him a technologically savvy professional, adept at navigating and mastering new tools and software to stay at the forefront of digital marketing tech.

Denys Kapush

Services Related Consulting Ltd

Enterprise Architect

Technology Product Manager

Connectd

Board Advisor

The Mentoring Club

Supporting people on their professional journey.
🔅 Provide Career Advice 🔅 Startup Setup, Growth, Scale 🔅 Technology Advisory 🔅 SaaS Products Development. 🔅 Cloud Transformation
📅 Please do 𝙗𝙤𝙤𝙠 𝙞𝙣 𝙖 𝙨𝙚𝙨𝙨𝙞𝙤𝙣 if you think that there is anything I can help you with. https://buff.ly/3qzeGws

Pro-bono Mentor

LRQA

Lead Enterprise Architect within the Digital function (DCIO).
Main Responsibilities:
- Definition of Architecture Principles, Standards and core Archifacts (TOGAF)
- Target state definition and roadmaps (Business/Technology) for Channels, Applications, Data/Insights, Platform
- ALM & Technical Design of the Target State based on Microsoft/Azure
Support the development of Digital Commercial Products
- Architecture Governance (ARB) & Manage team of Solution Architects & QA Support inflight Delivery projects
- Supporting the Business Development team on pre and post-acquisition activities.

Key Technology: ​​Microsoft Dynamics, Azure DevOp, PowerBI, ADF, ADLS, Functions, Events Stream, Dell Boomi, Databricks, Purview, ERWin, Azure PaaS. Other Legacy: Salesforce, Optimizely, Oracle, SAP, ServiceNow, AWS

Lead Enterprise Architect

Product Lead / Architect for Data & Analytics within the DevOps & SRE platform.
Main Responsibilities:
- Product Manager/Owner responsible for the Product Strategy & Pipeline Delivery
- Technical Architecture comprising of analytical insights and data-hub (lakehouse)

Key Technology: ​​Azure DevOps, PowerBI, ADF, ADLS, Functions, Events Stream, Databricks, Purview, ERWin, Azure PaaS, ServiceNow, Jenkins, Github

Product Manager - DevOps & SRE

Actuality One Limited

Advice Customers on Data Platform solutions
Cloud architecture reviews: migration, setup and improvements (performance, ops, costing)
Architecture (Digital, Applications, Data & Analytics) Design
Support of Pre-Sales including Tenders, estimating and planning

Cloud & Data Architect

IAG GBS

Business Architect within IAG GBS IT Enterprise Architecture Group supporting B2B solutions to airlines of the group (BA, Iberia, Vueling & Airlingus).
Main responsibility focuses on:
-Main design authority for the Commercial Indirect – B2B(B2B2C)
-The definition of IT standards, Target Architecture, Capabilities and Transition Stages of  the NDC (New Distribution Capability) platform
-Supporting end-to-end lifecycle of delivery including tendering and agile sprint planning

Main core activities cover:
-Commercial B2B Target Operating Model
-NDC Platform Capability Framework Definition
-Hybrid Cloud Target Architecture and Transition Stages
-Product Roadmap for main components including API Gateway, Customer/Agent Master, Agent Portal, eCommerce, Product/Catalog, Payments, Big Data Platform

Key Technology: API Gateway (Mashery), AWS, Java, Jscript, WS/Microservices, Salesforce, ServiceNow, Dynotrace, Splunk, Kafka, Informatica Cloud, Nifi, HortonWorks, Spark, Apache Atlas, Tableau, PowerBI

Business Architect - Commercial

British Heart Foundation

Role:
-Main design authority for the following portfolios (Digital & Customer Experience, Retail, Healthcare, Back-office)
-The definition of Target state and roadmaps for cloud migration, digital channels, new deployments
-Supporting end-to-end lifecycle of delivery including tendering and agile sprint planning

Main Activities:
-Digital Transformation Roadmaps
-Customer Journeys Design
-Application, Information & Technology (SaaS, PaaS & IaaS) Deployments
-Data & Analytics Architecture
-Market Solution Analysis and Vendor Sourcing, Proposal Definition & Solution Design
-Prototyping

Methods/Technologies: TOGAF, Waterfall & Agile, Digital Transformation, Cloud Adoption Framework (CAF) Cloud Operating Models, API Gateway, AWS, Azure, Big Data Platforms, Digital Channels, Microservices, .NET, Alexa, MS AX, Sitecore, Workday

Enterprise & Digital Architect

HomeServe

Role:
-Definition of a foundation platform for all group digital assets
-Definition of a new cloud platform to allow business to expand to new territories
-Pipeline Solution Design

Main Activities:
-Cloud Vision, Roadmap & Service Model
-Business Architecture
-Application, Information & Technology (SaaS, PaaS & IaaS)
-Data & Analytics Architecture
-Deployment Options
-Market Solution Analysis and Vendor Sourcing
-Proposal Definition
-Solution Design
-Prototyping

Methodologies: TOGAF, BPM, Agile, Reactive, Microservices, Event Sourcing, DevOps, Data Canonical Models, Cloud Operating Models, Service Delivery Models

Enterprise & Cloud Architect

Fidelity Worldwide Investment

Role:
-Designing and architecting world-wide integrated corporate and back-office systems solutions across all their operations covering Bermuda, EMEA and APAC locations
-Defining the longer-term systems strategic roadmap and transition states to achieving the target state architecture. 

Main Activities:
-Overall Central Technology Portfolio Strategy Definition, Roadmap and Deployment
-Corporate Portfolio Digital Transformation for CRM, Finance, Billing & P2P solutions
-Group Data & Integration (Data Governance, Customer & Product Master Data, SOA & Data Replication) Roadmap and Deployment
-Group Reporting (Data Warehouse, ODS, Analytical/Insight, Predictive Modelling) Roadmap and Deployment
-Stakeholder/Business Owner Mgmt, Business/IT Steerco engagement & Quality Assurance delivery
-Vendor/Service Providers engagements (incl. RFIs, Demos/Pilots, MVPs & Deployments)

Key Technology: Salesforce, ServiceNow, Workday, Fusion Middleware, IBM Websphere, Informatica, GoldenGate, OBIEE, Tableau, Alteryx, Hyperion, RMB, SAS, Oracle12

Central Technology Solutions Architect

A Senior Global 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐬𝐭 with 25+ years of expertise in delivering IT solutions & demonstrable business value through innovative footprints covering a plethora of diverse technologies. 
➢	𝐕𝐞𝐫𝐬𝐚𝐭𝐢𝐥𝐢𝐬𝐭 𝐈𝐓 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭 (Enterprise, Digital, Business, Product, Apps, Solutions, Data & Analytics)
➢	Certified 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫
➢	𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 & 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐫

📍 𝐇𝐎𝐖 𝐂𝐀𝐍 𝐈 𝐇𝐄𝐋𝐏

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐑𝐨𝐚𝐝𝐦𝐚𝐩𝐬 (incl. Value Streams, Architecture Runways, Frameworks, Capabilities & Solution Footprints)
𝐃𝐢𝐠𝐢𝐭𝐚𝐥 & 𝐂𝐥𝐨𝐮𝐝 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐃𝐞𝐬𝐢𝐠𝐧 (optimize current business/CX & new products/business models)
𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐢𝐟𝐞𝐜𝐲𝐜𝐥𝐞 (Strategy, Marketing, Design, Build, Launch, Analytics, Growth)
𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐑𝐞-𝐃𝐞𝐬𝐢𝐠𝐧 (De-Centralized/Centralized/Hybrid, Insourcing/Outsourcing)
𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐋𝐢𝐟𝐞𝐜𝐲𝐜𝐥𝐞 (Design, Transition, Operations & CSI)
𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 & 𝐂𝐡𝐚𝐧𝐠𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 (SteerCo, Mgmt Packs, Change Plans, Comms Plans)
𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 & 𝐁𝐮𝐝𝐠𝐞𝐭𝐢𝐧𝐠 (at Project, Program, LoB & Enterprise level)
𝐓𝐨𝐨𝐥𝐬 & 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧 (Capabilities Analysis, RFI/RFP, SLAs)

📍 𝐌𝐘 𝐂𝐑𝐄𝐃𝐄𝐍𝐓𝐈𝐀𝐋𝐒

𝐁𝐚𝐧𝐤𝐢𝐧𝐠 / 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 / 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞 (Fidelity, Citigroup, JPMorgan, Cantor Fitzgerald, Marsh, Mitsui Sumitomo) 
𝐂𝐏𝐆 (FritoLay, Tropicana, Avis, DairyCrest, Whitbread) 
𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠/ 𝐂𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 / 𝐑𝐞𝐚𝐥 𝐒𝐭𝐚𝐭𝐞 (Tubelines, Network Rail IP, Harsco, Duro Felguera, Canary Wharf) 
𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞/ 𝐌𝐞𝐝𝐢𝐜𝐚𝐥 𝐄𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 (NHS, Stryker) 
𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥 (Alcoa, Honeywell, Michelin, Trane, Colomatrix) 
𝐈𝐓 (Oracle, SunMicrosystems, TietoEnator, Sopra Steria, Unisys) 
𝐋𝐞𝐚𝐬𝐢𝐧𝐠 (GECapital, Ricoh) 
𝐌𝐞𝐝𝐢𝐚 / 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭 / 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 (Reuters, Warner Music, Reed Elsevier) 
𝐓𝐞𝐥𝐞𝐜𝐨𝐦 (BT, O2, Equant, Archiva) 
𝐓𝐫𝐚𝐧𝐬𝐩𝐨𝐫𝐭/ 𝐀𝐢𝐫𝐥𝐢𝐧𝐞𝐬 / 𝐋𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬 (Network Rail, IAG (BA, Iberia, Vueling, AirLingus), DHL) 
𝐔𝐊 𝐆𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 / 𝐇𝐢𝐠𝐡𝐞𝐫 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 / 𝐍𝐆𝐎 (DWP, PPF, Rural Payment Agency, Oxford University, Kent Count, BexleyCouncil, British Heart Foundation)
𝐔𝐭𝐢𝐥𝐢𝐭𝐢𝐞𝐬/ 𝐎𝐢𝐥 & 𝐆𝐚𝐬 (GE Energy, Southern Water, BP) 

📍 𝐆𝐄𝐓 𝐈𝐍 𝐓𝐎𝐔𝐂𝐇

☎️ +44 (0)7768239275
📫 miguel.r.infante@servicesrelated.com
📅 calendly.com/miguelinfante

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