Columbia Business School Executive Education

Led the development and execution of a direct marketing plan. Created various SOPs for the product management team, and introduced & implemented new platforms for generative AI, analytics, email, image design, and project management, resulting in an incremental increase in productivity and faster go-to-market. 

Directed SEO strategy, planning, and execution. Conducted in-depth analysis, developed strategies and detailed action plans, and trained the product management team on SEO best practices, resulting in significant increases in website traffic and conversions. 

Product managed a portfolio of executive education programs in Digital Business, Strategy & Innovation, Marketing, Negotiation and Decision Making, leading development, go-to-market, and adjustment of the next iterations. 

Led website management and UX optimization initiatives, resulting in a substantial increase in website engagement and conversions. 

Supported marketing campaigns for the Executive MBA program, resulting in increased lead generation, applications, and enrollments. 

Mentored a digital marketing manager at Africa Business School, resulting in the adoption and integration of digital marketing strategy best practices.

Senior Associate Director, Digital Marketing

WinWinStrategy.org

Provide digital marketing, generative AI, and digital transformation consulting services for select clients in education, non-profits, election campaigns and for personal brands.

We create value for companies by creating value for people. It’s always a Win-Win. 
Let's create something worth remembering!

Founder & Director of Digital Strategy

ASA College

Built and implemented digital marketing roadmaps, driving paid media campaigns and social media activations. Increased student enrollment and retention through cohesive strategies and effective cross-functional team management. Transitioned in-person ceremonies to online formats during the pandemic. Drove record-breaking traffic, engagement, and conversions through an integrated digital marketing strategy and the use of marketing automation tools in a CRM.

Key Achievements:
- Increased student enrollments by 30% through digital marketing during the pandemic
- Hired and mentored digital marketing teams, reducing hiring and training costs by over 45%
- Successfully transitioned Commencement and Nursing Pinning ceremonies to the online format 
- Earned Silver Excellence Award for a high-converting video commercial

Director of Digital Marketing

Developed and optimized digital marketing campaigns, improving conversion rates and lead quality. Led website redesign projects, resulting in enhanced student enrollment and retention. Directed lead nurture strategy and campaign execution. Trained and mentored junior marketing specialists. Initiated research and cost/benefit analysis of CRM solutions.

Key Achievements:
- Increased conversion rates by 46% through campaign optimization
- Saved over $500K in campaign costs through efficient targeting strategies
- Generated 48% more leads YoY, leading to AMA Higher Education Marketer of the Year nomination

Senior Digital Marketing Strategist

Measured, analyzed, and forecasted the impact of marketing campaigns on opportunity creation and lead generation. Developed interactive real-time reporting to track marketing campaigns and produced weekly reports and monthly dashboards with KPIs to demonstrate campaign progress and success. Defined and documented campaign tracking strategies across all marketing efforts and executed A/B and multivariate tests for landing pages, paid search, and social media campaigns, resulting in a substantial increase in lead generation quality.

Key Achievements:
- Conducted testing of marketing campaigns, resulting in increased lead generation quality by 38%
- Designed laser-focused digital strategies, boosting student enrollments by 25%
- Developed interactive real-time campaign reporting with KPIs across the entire marketing funnel

Digital Marketing Analyst

Eric Adams 2021

Helped with social media content creation, field campaign operations including canvassing, phone banking, visibility activities and fundraising events.

Key Achievements
- Eric Adams became the next NYC Mayor.
- Awarded the 2021 IFFM Best Upcoming Digital Filmmaker of Film Festival Director Award for developing and producing a 3-minute short documentary of fundraising events.
- New Yorkers elected the right person at the right time to make the right changes for the greatest city in the world.

Social Media and Field Campaign Operations

VSA Partners

Implemented a Web Analytics system for a large-scale website, including tags implementation, campaign tracking, and reporting setup.

Key Achievements:
- Successfully implemented and configured Google Tag Manager and Google Analytics 
- Set up real-time dashboards and reporting across all marketing functions
- Identified and implemented goal conversions and digital events tracking

Senior Web Analyst

Built and optimized online presence for small businesses and personal brands. Developed hypothesis and conducted A/B testing. Developed measurement plans, and defined KPIs based on business objectives. Performed campaign planning, keyword research, data analysis, and recommended campaign optimization opportunities.

Key Achievements: 
- Coordinated Facebook, Instagram, and YouTube ads testing and optimization efforts
- Developed measurement plans, defined KPI’s based on business objectives, implemented website analytics tagging, produced multivariate and A|B tests from scratch to execution
- Performed data visualization and insights presentations for clients using the Hubspot CRM system
- Coordinated the design and development team to make on-site and creative improvements

Digital Marketing Strategist

New York Client Solutions

Developed and enhanced marketing and sales capabilities of new Account Executives. Responsible for leading comprehensive training programs, conducting second-round interviews to assess potential hires, managing business trips to ensure on-the-job learning, and facilitating workshops aimed at refining sales and marketing skills across the team.

Key Achievements: 
- Developed and delivered training modules that significantly improved the skills and performance of new Account Executives, resulting in enhanced sales outcomes.
- Successfully conducted over 70 second-round interviews, identifying and helping to hire top talent who contributed positively to the company's growth.
- Designed and taught specialized workshops that addressed key areas of development, leading to measurable improvements in team performance.

Corporate Trainer

Played a pivotal role in a team dedicated to a D2C Energy supplier. Responsible for prospecting new clients, nurturing relationships, delivering persuasive customer presentations, and closing sales. Excelled in aligning sales acumen with effective time and money management, consistently meeting and often exceeding weekly sales targets. Proactive participated in a sales field trip to Syracuse, NY, highlighted his ability to surpass expectations, leading to his rapid promotion to the Corporate Trainer position.

Key Achievements:
- Consistently achieved and surpassed weekly sales targets through strategic prospecting and client relationship management
- Played a crucial role in a team that significantly boosted the client base for the D2C Energy supplier.
- Led a successful sales field trip to Syracuse, NY, overachieving the sales targets and contributing to team excellence
- Recognized for outstanding sales performance and leadership potential, culminating in a promotion to a Corporate Training role

Markering Account Executive

Award-winning, AI-powered digital marketing executive with over a decade of experience in developing and implementing successful digital marketing strategies. Known for his strategic acumen in driving substantial increases across all stages of the marketing funnel, Denys excels at leveraging cutting-edge technologies, including AI, to optimize and grow marketing outcomes. He has a robust track record in leading cross-functional teams, executing high-impact marketing campaigns, and enhancing user experience through meticulous research, strategy, execution and optimization.

As a Digital Marketing Director, Denys has extensive experience in managing relationships with marketing partners, coordinating B2C and D2B efforts, and utilizing a comprehensive suite of digital tools to align sales and marketing team efforts, increasing productivity, and driving business growth through automation of workflows via CRM systems like Salesforce, Hubspot, CareerConext, and NationBuilder.

Denys is also a creative thinker and an innovative problem-solver who values a collaborative approach, working effectively both independently and within team settings. His excellent analytical skills, confident communication style, and exceptional storytelling ability make him a technologically savvy professional, adept at navigating and mastering new tools and software to stay at the forefront of digital marketing tech.

Denys Kapush

Hive of Many

Founder & Creative Director of Hive of Many

Hive of Many services are made to fit your business and are highly connected. We cover all media and platforms to help you look more professional, communicate with ease and attract customers.

Our services are:

• Brand Development & Design
• Website & Digital Design  
• Marketing Collateral & Print

We also help you manage your brand in the physical and digital spaces where your customers are. Managing your presence helps people to find, experience and connect with you. With a cohesive brand and marketing collateral, you gain a wider, more engaged audience, which will, ultimately, result in increased revenue.

Service examples:

• WordPress websites
• WooCommerce websites
• Brand workshops
• Logos & brand identity 
• Brand & marketing consultation
• Social media graphics
• Mailchimp email design
• Digital product design
• Infographics
• Video & motion graphics
• YouTube templates
• Business cards & stationary
• Brochure design
• Promotional materials 
• Banner design
• Printed materials

Director

West Vale Works

Business Network to help local businesses connect and share what works.

Co-Founder

Qualia Care

A buy-to-let property investment and operational care home company based in Yorkshire with facilities across the North of England. Two companies under the umbrella brand ‘Qualia’ with distinct target markets in both the public sector and investment space with one core goal – to facilitate and provide an exceptional level of care. 

Key responsibilities:
As Senior Creative, managed a small team to create each building block of Qualia’s brand and marketing

• Marketing strategies and campaign implementation
• Branding - logo design and typographic styling for consistency across print and digital 
• Web design - Wireframe, functionality, forms and 3rd party widget integration 
• Email marketing campaigns and databases (HTML & Mailchimp)
• Google My Business online location management
• IT provision in all Qualia care homes and the implementation of Office 365
• Signage design and production for each care facility
• Sensitive photography of operational and under renovation care facilities 
• Creation of marketing materials for internal and external audiences
• In-house print purchasing specialism 
• Creation of ‘Q-Review’ publication 
• Project coordination of outsourced marketing assets (photography, 3D tours, CGIs and video)

Senior Creative - Marketing Dept.

Simprint Ltd

Simprint is a professional print and design business for B2B and B2C clients based in Sowerby Bridge, West Yorkshire. 

Key responsibilities:
Full account project management for local and national businesses: initial enquiries and quotes; interpreting client briefs; graphic design; print production and finishing.

Graphic design for the following marketing end products: business stationery (letterheads, business cards, compliment slips), flyers, posters, price lists, loyalty cards, gift vouchers, brand identity, logos, merchandising (workwear, bags, garments), menus, events cards, banners, signage; booklets, brochures, leaflets, pull-up banners, duplicate and NCR pads, calendars, seasonal items, newsletters, advertising, social media graphics, wedding stationery, point of sale.

Specialist knowledge of the print industry including paper stocks and weights; print finishing techniques; data merging e.g. for barcodes, vouchers, etc, digital printing.

Client sectors: SMEs, retail, food and beverage, music, voluntary and community groups, education. Building client relationships to nurture existing and new business accounts.

Implementing and devising effective working procedures to optimise workflow and profitability 

Line manager for three staff - providing support and mentoring to develop their skills and potential

Design Manager

Hot Bread Design Co.

Company Director and lead graphic designer for Halifax based design company. Serving the local community with cutting edge and fresh designs across many different medias in order to attract clients and customers.


To name a few products:

Business stationary (letterheads, business cards, compliment slips), flyers, posters, price lists, loyalty cards, gift vouchers, brand identity, logos, merchandising (workwear, bags, garments), menus, events cards, banners, signage; booklets, brochures, leaflets, pull-up banners, duplicate and NCR pads, calendars, seasonal items, newsletters, advertising, social media graphics, wedding stationary

Company Director | Designer

Paul Greenwood is a seasoned professional in the creative industry, currently serving as the Director of Hive of Many, his own creative enterprise. With a focus on brand development for small and medium-sized enterprises (SMEs), Hive of Many specialises in crafting comprehensive brand strategies, delivering compelling graphic design, creating engaging websites, and developing effective marketing assets to enhance brand visibility.

Paul's extensive career spans over 25 years within the creative sector. He has held pivotal roles such as Print Buyer at Thomas Cook, Design Manager at Simprint, and Senior Marketing Manager at a local care business. Armed with a BA (Hons) degree in Graphic Media Communications, Paul brings a wealth of expertise and insight to every project he undertakes.

Beyond his professional endeavours, Paul has demonstrated his entrepreneurial spirit by successfully establishing several personal brands. These include West Vale Works, a thriving business networking event, and You Got The Love, a charitable DJ event both online and in person. Furthermore, Paul generously shares his knowledge and expertise with aspiring creators through his engaging YouTube channel.

Driven by a passion for growth and collaboration, Paul is actively seeking his next career opportunity. He is eager to leverage his extensive experience and skills to contribute to the success and expansion of a dynamic business.

taplio

The Battle

Denys Kapush

Paul Greenwood

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?