Organic Growth Marketing

Growth Advisor

Sketch Artist/Drafter

Ten Speed

- 3x'd brand growth in <12 months using an integrated content strategy
- Produced and grew a podcast from ~ 70 downloads/month to 800/month in 12 months (11X)
- Responsible for Leads (Nurture potential) and MQLs (Conversion potential)
- Responsible for marketing strategy, services marketing and website messaging, paid social, organic social, SEO and blog creation/distribution, case study creation, newsletter creation, co-marketing, podcast production and co-hosting, guest outreach/appearances

Marketing Manager

- In charge of 8 - 10 accounts at any given time
- Average account growth across all owned accounts of 166% (range of pre-seed to series D clients)
- Owning SaaS content strategy creation and pitching, creating an integrated plan to ensure SEO worked across all marketing channels for enhanced distribution, repurposing, and increased influenced conversions from content, identified technical website health, created briefs for writers, and handled administrative communication + retention efforts by acting as the main POC for accounts

SEO Content Strategist

phenomenon

Sr. SEO Manager

Marketing Supply Company

SEO Content Manager (acquired by phenomenon)

Green Gardens Community Farm

-Developed content based on SEO strategies to increase engagement and amplification via comments, shares, saves and reach for social media (Facebook/Instagram). Since beginning in October, amplification and comments have increased by 200% per post.
-Creation and management of marketing calendar to keep sales and management teams aligned and accountable to campaign dates.
-Strategic goal setting to ensure content has a channel and purpose.
-On-page SEO for greengardensfarm.com
   -Google Search Console, Ubersuggest, Google Analytics to evaluate strength of links, SEO keyword research. After one month of technical fixes and backlink reconnects, traffic to the site has risen from 1,000/mo to 4,000/mo.


As a Freelancer for the past 6 months I have taken part in several content creation projects:

-Website Design/SEO - Squarespace and Unbounce
-Videography - EXP Reality/Food Bank of Southwest Michigan and Join The Fight/Custer's Last Stand
-Photography/Social Copy - Green Gardens Community Farm - Instagram/Facebook
-Ebook - 5 Questions to Determine if the Green Box is Right For You - Green Box Program
-Podcast - Green Gardens Community Farm - On the Farm

Social Media and Content Marketing Manager

-Manage small teams of 4-6 crew members (includes assignments, weekly goal setting, logistics, and quality standards)
-Developed yearly succession plans including calendar/excel sheets for 45 vegetable crops
-Identify and treat pest and disease pressures using university researched Integrated Pest Management recommendations for organic farming practices.
-Implement content marketing strategies for all social media channels (Instagram/Facebook)
-Design and Edit using SEO on company website (Squarespace) and landing pages (Unbounce) to perform A/B testing and drive new leads through the customer acquisition funnel for our Green Box program

Field Operations Manager

Newaygo County RESA

-Mentored and coached students 15 to 19 years of age to increase critical reflection and patterned critical thinking skills (Soft-skills development)
-Lead E-mail communications with families, students, and faculty.
-Developed curriculum for career exploration, community service, and soft-skllls training
-Managed and reported data of student progress and community service hours to stakeholders
-Developed marketing materials using Canva, Microsoft Office, and Adobe tools (Graduation Event Invitation/College and Career Night Out Postcards)

Training: 

-Cognitive Coaching Part I: Days 1-4
-Growth Mindset training and practice
-Youth Mental Health training

Early College Services Specialist

Newaygo County College Access Network

-Wrote and managed grant materials (Drafts, layout, budget documents, images, dataset presentation, calendar) for 3 grants worth more than $250,000
-Functioned as the face of WE CAN! Newaygo County at countywide and statewide college access conferences (MCAN Conference, Fremont Career and College Night Out, 5 school district specific events)
-Collected, organized, and presented data on college access for Newaygo County from the Michigan State University College Advising Corps., Michigan College Access Network, and the American Community Survey
-Created, refined and documented processes and systems for improved sustainability of institutional knowledge
-Organized/Coordinated College and Career Night Out event (20 volunteers, 48 college and university representatives, 5 college access speaking professionals, and 400+ families)

Network Assistant

Michigan State University

-Conducted research using organic compounds and their effectiveness for use as herbicides in certified organic farming
-Designed and systematized research experiments
-Recorded and maintaining data
-Analyzed other university research to aid in future experimentation design and effectiveness.
-Maintained horticultural demands of crops (seeding, transplanting, watering, fertilizing, pruning)

Training:
-Radioactive Materials Management and Handling training course from Michigan State University

Lab and Greenhouse Research Assistant

-Consulted one-on-one with students/families about post-secondary planning and options with more than 1,100 students advised in two years
-Created a college-access curriculum and calendar for freshmen, sophomore, junior, and senior students
-Served as a member of the Affordability Action Team designed to create and implement strategies to reduce the financial barriers associated with attending college and receiving career training
-Served as a member of the Hesperia High School Scholarship Committee
-Coordinated statewide event and initiatives (College Application Week, FAFSA Completion weekly meetings, and Decision Day Celebration)

College Adviser (AmeriCorps)

-Attained chauffeur's license to Drive the catering delivery truck
-Served as an individual server in various environments including suite service at hockey, basketball, and football events (MSU athletics), wedding receptions, and wine and cheese expositions

Banquet Server

Clean Water Action

-Managed college-aged staff in groups of 5-7 (fundraising communication techniques, on-site training, route placement, and daily performance reviews)
-Collected community data from door to door interviews and letter writing campaigns
-Counted and Confirmed monetary donations
-Practiced Door-to-door canvasing and fundraising techniques (average 100 doors/day)
-Disseminated communication between the Director and canvassers

Field Manager

Hands-on Marketing and Content Leader - A content optimization specialist turned generalist, there isn't a type of content I haven't experimented with

A creative trained in the technical world, I began my marketing career as an SEO Specialist studying algorithms and driving up organic traffic. In short order, I worked my way up through several agency promotions to be an SEO content strategist.

As the main point of contact, serving 10 to 15 SaaS companies at any given time, my interests expanded from algorithms and content to integrated content strategies, newsletters, CRO, and social (which is probably how you found my profile). This evolution of my career trajectory was a natural process as a result of 2 questions.

1. How do I offer consultative advice for marketing strategies and tactics that support the companies I work for beyond offering SEO services?

2. How do I become a Director of Content, a Growth Marketing Director, or a CMO one day?

My solution: I moved horizontally into a Marketing Manager role where I can play an active part in paid, social, email, optimized content, case studies, partnership discussions, podcasting, branding and design decisions, and work cross-functionally with a sales teams.

Cheers to continued success and a never-ending journey of learning. And let me know if I can ever be of help to you and your team!

Derek Flint

Geoffrey Kerbis

Assembly Global

Director of SEO

TV Pilot's License Podcast

Welcome to the TV Pilot’s License Podcast hosted by Geoff Kerbis, Max Singer, and Rich Inman. A podcast covering some of the most famous and least famous tv shows and their pilots. 

TV Pilot’s License reviews some of your favorite shows, cult hits, and shows that never made it past the first season. We review what we love about the show, what moments made us laugh for the wrong reasons, and should this show be on your watch list. So make sure to buckle your seatbelts, subscribe, hit that notification bell, and get ready for one hell of a ride.

Podcaster

Life Time Inc.

Work with clients on their fitness journey

Personal Trainer

Orangetheory Fitness

Coached 1200+ classes of 45+ members at a time while prioritizing fitness aspirations and injury history.
Helped to build studio revenue by optimizing in-studio engagement, workshop opportunities, and class formats.
Collaborated with Studio Head Coach and Manager to improve class structure and create new impactful ways for the studio to work directly with the community.

Coach

Silverback Strategies

Associate Director of Client Services and SEO

SEO Team Lead and Sr. Account Manager

Sr. SEO Account Manager

Barefoot Proximity

Manage organic search, technical SEO, content and campaign ideation, analytics strategy and day-to-day operations for Mars Petcare and Food, allowing the agency account to grow 200% in revenue.
Lead keyword research and content audit efforts that have led to an increase in first page visibility, and site visit conversions, on average of 15% per site.
Create new business pitches by focusing on on-site audits, SEO improvements, and analytic strategy to help boost share of voice amongst competitors, as well as opportunities for high-value content and digital campaigns.
Generate and maintain multiple quarterly/monthly reports, including Organic visibility and site performance, and present insightful recommendations to key clients and stakeholders.
Produce client briefs including campaign ideation, execution, and management.
Develop new employees and current associates to become valuable assets to their client teams

Channel Integration Specialist (SEO Strategy)

Led SEO strategy for the redesign and migration of sites to WEP 2.0 Platforms.
Managed the day to day of ExonnMobil technical and organic SEO.
Created monthly and quarterly presentations on the analytic performance of all ExxonMobil digital properties as well as their competitors.

Channel Integration Associate Specialist (SEO and Measurement)

Anthem

Oversaw the research and management multiple under $100k  projects within Anthem’s MSI team including a pilot connecting the effects of new customer service platforms and customers’ overall experiences, as well as a non-profit partnership to help bring more information about self care to the public.

Created new protocols within Marketing Strategy Insights team for “Insights through Story telling” including best practices for internal presentations, administering skill development workshops, and creating new data visualization presentations

Leveraged Excel and SPSS skills in conjunction with creative story telling abilities to work directly with senior staff and VPs in the creation of analytics stories communicating successes and opportunities for change.

Marketing Research Analyst

-Serve as an advisor to Heads of Marketing at multi-billion dollar organizations for general management issues and strategy. Topics that I specialize in include: Digital & Content Marketing, Content Management, Customer Experience, Branding, & Strategic Marketing planning 

-Diagnose member issues and contextualize CEB research findings and case-studies to highlight the most relevant insights to a particular challenge faced by an individual client or industry segment.

-Teach and tailor CEB best-practice solutions and tactics to Heads of Marketing and their teams in order to help them solve their challenges.

-Provide content support & deliver insights to clients by presenting research findings in the form of one-on-one conversations, webinars, on-site meetings, and member-wide conferences.

-Work closely with Account Management team to identify key service areas for clients and create a thorough service plan to map out support strategy for the year.

Advisory Analyst - Marketing Leadership Council at CEB

Business Development Specialist

CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with our advanced research methodologies and human capital analytics, we equip senior leaders and their teams with insight and actionable solutions to transform operations.

 Making More Effective Human Resources Leaders and Business Partners:

CEB’s HR Leadership Council includes professionals from the world's leading companies. We learn from the world's best companies to provide research, benchmarking, and training to Human Resources executives and their teams. Our research team works directly with HR professionals to help them drive measurable improvements across key operational processes such as succession planning, manager development, employee engagement, recruiting, and performance management.

We support executives and their teams across all industries including: Dunkin Donuts, Halogen Software, Rosetta Stone, Turtle Wax, and Twitter.

Challenges We Solve:
-Assessing Key Performance Trends and Risks
-Organizing and Managing Critical Talent
-Benchmarking Performance and Plans
-Establishing Innovative Operating Approaches
-Driving Alignment and Support for Change
-Navigating Leadership Transitions

Business Development - CEB HR for Midsized Companies

The Delta Chi Fraternity, Inc.

Set up events involving alumni and current brothers
Sent out monthly newsletter to alumni updating them on the chapter
Frequently was in contact with Nationals and Alumni Board of Trustees on events happening within chapter.
Advised chapter on steps that needed to be taken to further expand alumni network

"E" of Indiana University Chapter

Worked with all campus and local media outlets requiring statements from the fraternity as well as statements about upcoming fraternity involvement events.
Consulted fraternity on "brand management" and maintaining a brand identity across campus
Campaigned and signed various companies as sponsors of the fraternity cycling team
Managed all social media for fraternity and fraternity sponsored events including creating facebook page and twitter accounts

Public Relations Chair

Big Ten Network

Helped produce over  200+ hours of live sports broadcasting
Held various positions including: Instant Replay, Technical Directing, A2, Camera, and Runner
Worked events such as: Men’s and Women’s Basketball, Volleyball, Football, Softball, and Baseball

Broadcasting and Productions Intern

Young marketing professional turning data into stories with two goals in mind:
- Make SEO less scary and stale for executives
- Create experiences that benefit both consumers and corporations

taplio

The Battle

Derek Flint

Geoffrey Kerbis

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?