Organic Growth Marketing

Growth Advisor

Sketch Artist/Drafter

Ten Speed

- 3x'd brand growth in <12 months using an integrated content strategy
- Produced and grew a podcast from ~ 70 downloads/month to 800/month in 12 months (11X)
- Responsible for Leads (Nurture potential) and MQLs (Conversion potential)
- Responsible for marketing strategy, services marketing and website messaging, paid social, organic social, SEO and blog creation/distribution, case study creation, newsletter creation, co-marketing, podcast production and co-hosting, guest outreach/appearances

Marketing Manager

- In charge of 8 - 10 accounts at any given time
- Average account growth across all owned accounts of 166% (range of pre-seed to series D clients)
- Owning SaaS content strategy creation and pitching, creating an integrated plan to ensure SEO worked across all marketing channels for enhanced distribution, repurposing, and increased influenced conversions from content, identified technical website health, created briefs for writers, and handled administrative communication + retention efforts by acting as the main POC for accounts

SEO Content Strategist

phenomenon

Sr. SEO Manager

Marketing Supply Company

SEO Content Manager (acquired by phenomenon)

Green Gardens Community Farm

-Developed content based on SEO strategies to increase engagement and amplification via comments, shares, saves and reach for social media (Facebook/Instagram). Since beginning in October, amplification and comments have increased by 200% per post.
-Creation and management of marketing calendar to keep sales and management teams aligned and accountable to campaign dates.
-Strategic goal setting to ensure content has a channel and purpose.
-On-page SEO for greengardensfarm.com
   -Google Search Console, Ubersuggest, Google Analytics to evaluate strength of links, SEO keyword research. After one month of technical fixes and backlink reconnects, traffic to the site has risen from 1,000/mo to 4,000/mo.


As a Freelancer for the past 6 months I have taken part in several content creation projects:

-Website Design/SEO - Squarespace and Unbounce
-Videography - EXP Reality/Food Bank of Southwest Michigan and Join The Fight/Custer's Last Stand
-Photography/Social Copy - Green Gardens Community Farm - Instagram/Facebook
-Ebook - 5 Questions to Determine if the Green Box is Right For You - Green Box Program
-Podcast - Green Gardens Community Farm - On the Farm

Social Media and Content Marketing Manager

-Manage small teams of 4-6 crew members (includes assignments, weekly goal setting, logistics, and quality standards)
-Developed yearly succession plans including calendar/excel sheets for 45 vegetable crops
-Identify and treat pest and disease pressures using university researched Integrated Pest Management recommendations for organic farming practices.
-Implement content marketing strategies for all social media channels (Instagram/Facebook)
-Design and Edit using SEO on company website (Squarespace) and landing pages (Unbounce) to perform A/B testing and drive new leads through the customer acquisition funnel for our Green Box program

Field Operations Manager

Newaygo County RESA

-Mentored and coached students 15 to 19 years of age to increase critical reflection and patterned critical thinking skills (Soft-skills development)
-Lead E-mail communications with families, students, and faculty.
-Developed curriculum for career exploration, community service, and soft-skllls training
-Managed and reported data of student progress and community service hours to stakeholders
-Developed marketing materials using Canva, Microsoft Office, and Adobe tools (Graduation Event Invitation/College and Career Night Out Postcards)

Training: 

-Cognitive Coaching Part I: Days 1-4
-Growth Mindset training and practice
-Youth Mental Health training

Early College Services Specialist

Newaygo County College Access Network

-Wrote and managed grant materials (Drafts, layout, budget documents, images, dataset presentation, calendar) for 3 grants worth more than $250,000
-Functioned as the face of WE CAN! Newaygo County at countywide and statewide college access conferences (MCAN Conference, Fremont Career and College Night Out, 5 school district specific events)
-Collected, organized, and presented data on college access for Newaygo County from the Michigan State University College Advising Corps., Michigan College Access Network, and the American Community Survey
-Created, refined and documented processes and systems for improved sustainability of institutional knowledge
-Organized/Coordinated College and Career Night Out event (20 volunteers, 48 college and university representatives, 5 college access speaking professionals, and 400+ families)

Network Assistant

Michigan State University

-Conducted research using organic compounds and their effectiveness for use as herbicides in certified organic farming
-Designed and systematized research experiments
-Recorded and maintaining data
-Analyzed other university research to aid in future experimentation design and effectiveness.
-Maintained horticultural demands of crops (seeding, transplanting, watering, fertilizing, pruning)

Training:
-Radioactive Materials Management and Handling training course from Michigan State University

Lab and Greenhouse Research Assistant

-Consulted one-on-one with students/families about post-secondary planning and options with more than 1,100 students advised in two years
-Created a college-access curriculum and calendar for freshmen, sophomore, junior, and senior students
-Served as a member of the Affordability Action Team designed to create and implement strategies to reduce the financial barriers associated with attending college and receiving career training
-Served as a member of the Hesperia High School Scholarship Committee
-Coordinated statewide event and initiatives (College Application Week, FAFSA Completion weekly meetings, and Decision Day Celebration)

College Adviser (AmeriCorps)

-Attained chauffeur's license to Drive the catering delivery truck
-Served as an individual server in various environments including suite service at hockey, basketball, and football events (MSU athletics), wedding receptions, and wine and cheese expositions

Banquet Server

Clean Water Action

-Managed college-aged staff in groups of 5-7 (fundraising communication techniques, on-site training, route placement, and daily performance reviews)
-Collected community data from door to door interviews and letter writing campaigns
-Counted and Confirmed monetary donations
-Practiced Door-to-door canvasing and fundraising techniques (average 100 doors/day)
-Disseminated communication between the Director and canvassers

Field Manager

Hands-on Marketing and Content Leader - A content optimization specialist turned generalist, there isn't a type of content I haven't experimented with

A creative trained in the technical world, I began my marketing career as an SEO Specialist studying algorithms and driving up organic traffic. In short order, I worked my way up through several agency promotions to be an SEO content strategist.

As the main point of contact, serving 10 to 15 SaaS companies at any given time, my interests expanded from algorithms and content to integrated content strategies, newsletters, CRO, and social (which is probably how you found my profile). This evolution of my career trajectory was a natural process as a result of 2 questions.

1. How do I offer consultative advice for marketing strategies and tactics that support the companies I work for beyond offering SEO services?

2. How do I become a Director of Content, a Growth Marketing Director, or a CMO one day?

My solution: I moved horizontally into a Marketing Manager role where I can play an active part in paid, social, email, optimized content, case studies, partnership discussions, podcasting, branding and design decisions, and work cross-functionally with a sales teams.

Cheers to continued success and a never-ending journey of learning. And let me know if I can ever be of help to you and your team!

Derek Flint

iman hamdan

Upwork

Responsibilities Development of end-to-end solutions, including data preprocessing, feature engineering, model training, and deployment.
Proficient in text classification, sentiment analysis, named entity recognition, and transfer learning using state-of-the-art frameworks (e.g., BERT, GPT-3/4, T5).
Skilled in statistical analysis, causal inference, and presenting data insights to technical and non-technical stakeholders.
Programming Expertise: Strong programming skills in Python with deep experience in libraries such as spaCy, Hugging Face, NLTK, TensorFlow, and PyTorch.
Database Proficiency: Advanced experience in SQL for relational database management and data retrieval.
What I Offer
Custom Machine Learning Models: Tailored solutions to address unique client challenges, from prototype to deployment.
Advanced NLP Solutions: Development of cutting-edge NLP applications, including chatbot design, automated text summarization, and domain-specific language models.
Assistance with exploratory data analysis (EDA), statistical modeling, and decision-making insights.
Guidance for junior data scientists and seamless collaboration with cross-functional teams, including product managers and engineers

Data Scientist

AT&T Cybersecurity

Optimizing the website's onsite elements.
Create a monthly report to track and analyze ranking performance, and optimize SEO campaigns as needed.
Conduct keyword research to identify new target areas, focusing on the cybersecurity industry.
Optimize onsite elements such as page titles, URLs, internal links, SEO copy, and sitemap review/maintenance.
Collaborate with the Marketing Communications and Product Marketing teams to target B2B audience types and build 
Develop a content strategy, focusing on backlinks for B2B audiences, in collaboration with the Marketing Communications and Product Marketing teams.
Continue conducting research and optimizing onsite elements.
Review site migration, content, and redirect strategies and provide guidance on strategy going forward.

Sr. SEO Manager 

Cisco

Build reporting dashboards in partnership with our Data Science team to monitor & effectively communicate the performance of SEO initiatives to business partners.
Collaborate with content writers to support Content Marketing strategy & ensure the production of high-quality content.
Present and provide insights through data visualization of key metrics to a cross-functional team that includes product managers, designers, and engineers.
Collaborate with content writers to support Content Marketing strategy and ensure the production of high-quality content that solves user needs based on search intent data.
Building SEO roadmap of site updates, experiments & technical initiatives to improve regional-specific keyword rankings & global search market share to drive organic traffic, signups, and revenue
Monitoring organic performance of Cisco Security properties ( Kenna Security, Duo Security, Umbrella & Endpoint) as well as competitor sites, SERP features & Google algorithm updates.

Organic SEO Manager 

Duo Security by Cisco

SEO Marketing Manager 

Yahoo

Own Yahoo website and related web properties and their contribution
Drive website conversion by developing personalization strategies, test plans
create and optimize landing pages, lead forms and CTAs, and user flows throughout the complete buyer’s journey
Determine the website roadmap and information architecture with personas, user stories, storyboards, prototypes, and wireframes, working closely with web development and design to launch new website releases, pages and functional enhancements
Own the development and execution of our SEO roadmap to grow quality web traffic and conversions from organic search in partnership with our content marketing team
Ensure new webpages and projects adhere to technical SEO best practices and stay current on the latest developments in search engine optimization
Develop and maintain the website and advertising performance dashboards and reports, including analyzing website traffic and SEO metrics to improve content marketing ROI
Create web pages and make changes to existing pages on the fly as needed
Implement and maintain our web analytics taxonomy and tagging with needed trackers

Growth & Organic SEO manager 

Developed Go-to-market strategies for Cisco
Plan and prioritize new SEO platform/CMS enhancements.
Collaborate with stakeholders on Engineering, Product and Publishing team.
Track and monitor tech site health – site indexation, geo-targeting, crawl efficiency etc.
Uncover site health issues, plan and execute strategy to fix.
Provide SEO guidance to sites supporting – Tutorial sites, Forums, blogs etc
Lead and scale schema/structure data expansion project. Drive testing strategy for new schema types.
Track and monitor the impact of tech SEO improvements.
Partner with cloud Engineers to scale CMS enhancements provided by platform team.
SEO support for site migrations.
Perform backlink audits, maintain healthy backlink profile.

Technical SEO manager

Webex

Manage the global SEO strategy with defined quarterly and annual growth targets.
Manage organic search strategies including regular site audits, localization, comprehensive keyword research, inbound link generation, content generation, and competitive analysis
Lead engagement and collaboration across the team to promote smart infrastructure evolution and be the driving force behind building a reliable foundation of SEO technology and content programs.
Manage both on-page and off-page SEO
Track and analyze technical factors affecting search visibility, crawling and index coverage, providing insight and recommendations for improvement
Manage link building campaigns, and conduct back-link profile analysis across all domains
Establish metrics and reports to measure successes and opportunities.
Stay on top of important trends and best practices in search engine algorithms, competitive landscape, and the industry to develop winning strategies

SEO Manager

Azimuth agency

Online Marketing Specialist

BMW Group

SEO analyst coordinator

Panasonic

Web Developer

As a seasoned SEO professional, I am deeply passionate about the dynamic world of online marketing and search engine optimization. My expertise spans in-house and enterprise SEO, where I’ve honed the skills to tackle challenges at every level, knowing exactly what, when, and how to drive impactful results.

Now, I’m expanding my horizons. With a strong foundation in data-driven decision-making, I'm transitioning into the fields of data science, data analysis, and AI engineering. Currently studying AI and machine learning, I am eager to leverage this knowledge to create smarter, data-centric strategies. I’m excited about combining my SEO experience with advanced data techniques to innovate and drive results in the evolving digital landscape.

taplio

The Battle

Derek Flint

iman hamdan

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