Organic Growth Marketing

Growth Advisor

Sketch Artist/Drafter

Ten Speed

- 3x'd brand growth in <12 months using an integrated content strategy
- Produced and grew a podcast from ~ 70 downloads/month to 800/month in 12 months (11X)
- Responsible for Leads (Nurture potential) and MQLs (Conversion potential)
- Responsible for marketing strategy, services marketing and website messaging, paid social, organic social, SEO and blog creation/distribution, case study creation, newsletter creation, co-marketing, podcast production and co-hosting, guest outreach/appearances

Marketing Manager

- In charge of 8 - 10 accounts at any given time
- Average account growth across all owned accounts of 166% (range of pre-seed to series D clients)
- Owning SaaS content strategy creation and pitching, creating an integrated plan to ensure SEO worked across all marketing channels for enhanced distribution, repurposing, and increased influenced conversions from content, identified technical website health, created briefs for writers, and handled administrative communication + retention efforts by acting as the main POC for accounts

SEO Content Strategist

phenomenon

Sr. SEO Manager

Marketing Supply Company

SEO Content Manager (acquired by phenomenon)

Green Gardens Community Farm

-Developed content based on SEO strategies to increase engagement and amplification via comments, shares, saves and reach for social media (Facebook/Instagram). Since beginning in October, amplification and comments have increased by 200% per post.
-Creation and management of marketing calendar to keep sales and management teams aligned and accountable to campaign dates.
-Strategic goal setting to ensure content has a channel and purpose.
-On-page SEO for greengardensfarm.com
   -Google Search Console, Ubersuggest, Google Analytics to evaluate strength of links, SEO keyword research. After one month of technical fixes and backlink reconnects, traffic to the site has risen from 1,000/mo to 4,000/mo.


As a Freelancer for the past 6 months I have taken part in several content creation projects:

-Website Design/SEO - Squarespace and Unbounce
-Videography - EXP Reality/Food Bank of Southwest Michigan and Join The Fight/Custer's Last Stand
-Photography/Social Copy - Green Gardens Community Farm - Instagram/Facebook
-Ebook - 5 Questions to Determine if the Green Box is Right For You - Green Box Program
-Podcast - Green Gardens Community Farm - On the Farm

Social Media and Content Marketing Manager

-Manage small teams of 4-6 crew members (includes assignments, weekly goal setting, logistics, and quality standards)
-Developed yearly succession plans including calendar/excel sheets for 45 vegetable crops
-Identify and treat pest and disease pressures using university researched Integrated Pest Management recommendations for organic farming practices.
-Implement content marketing strategies for all social media channels (Instagram/Facebook)
-Design and Edit using SEO on company website (Squarespace) and landing pages (Unbounce) to perform A/B testing and drive new leads through the customer acquisition funnel for our Green Box program

Field Operations Manager

Newaygo County RESA

-Mentored and coached students 15 to 19 years of age to increase critical reflection and patterned critical thinking skills (Soft-skills development)
-Lead E-mail communications with families, students, and faculty.
-Developed curriculum for career exploration, community service, and soft-skllls training
-Managed and reported data of student progress and community service hours to stakeholders
-Developed marketing materials using Canva, Microsoft Office, and Adobe tools (Graduation Event Invitation/College and Career Night Out Postcards)

Training: 

-Cognitive Coaching Part I: Days 1-4
-Growth Mindset training and practice
-Youth Mental Health training

Early College Services Specialist

Newaygo County College Access Network

-Wrote and managed grant materials (Drafts, layout, budget documents, images, dataset presentation, calendar) for 3 grants worth more than $250,000
-Functioned as the face of WE CAN! Newaygo County at countywide and statewide college access conferences (MCAN Conference, Fremont Career and College Night Out, 5 school district specific events)
-Collected, organized, and presented data on college access for Newaygo County from the Michigan State University College Advising Corps., Michigan College Access Network, and the American Community Survey
-Created, refined and documented processes and systems for improved sustainability of institutional knowledge
-Organized/Coordinated College and Career Night Out event (20 volunteers, 48 college and university representatives, 5 college access speaking professionals, and 400+ families)

Network Assistant

Michigan State University

-Conducted research using organic compounds and their effectiveness for use as herbicides in certified organic farming
-Designed and systematized research experiments
-Recorded and maintaining data
-Analyzed other university research to aid in future experimentation design and effectiveness.
-Maintained horticultural demands of crops (seeding, transplanting, watering, fertilizing, pruning)

Training:
-Radioactive Materials Management and Handling training course from Michigan State University

Lab and Greenhouse Research Assistant

-Consulted one-on-one with students/families about post-secondary planning and options with more than 1,100 students advised in two years
-Created a college-access curriculum and calendar for freshmen, sophomore, junior, and senior students
-Served as a member of the Affordability Action Team designed to create and implement strategies to reduce the financial barriers associated with attending college and receiving career training
-Served as a member of the Hesperia High School Scholarship Committee
-Coordinated statewide event and initiatives (College Application Week, FAFSA Completion weekly meetings, and Decision Day Celebration)

College Adviser (AmeriCorps)

-Attained chauffeur's license to Drive the catering delivery truck
-Served as an individual server in various environments including suite service at hockey, basketball, and football events (MSU athletics), wedding receptions, and wine and cheese expositions

Banquet Server

Clean Water Action

-Managed college-aged staff in groups of 5-7 (fundraising communication techniques, on-site training, route placement, and daily performance reviews)
-Collected community data from door to door interviews and letter writing campaigns
-Counted and Confirmed monetary donations
-Practiced Door-to-door canvasing and fundraising techniques (average 100 doors/day)
-Disseminated communication between the Director and canvassers

Field Manager

Hands-on Marketing and Content Leader - A content optimization specialist turned generalist, there isn't a type of content I haven't experimented with

A creative trained in the technical world, I began my marketing career as an SEO Specialist studying algorithms and driving up organic traffic. In short order, I worked my way up through several agency promotions to be an SEO content strategist.

As the main point of contact, serving 10 to 15 SaaS companies at any given time, my interests expanded from algorithms and content to integrated content strategies, newsletters, CRO, and social (which is probably how you found my profile). This evolution of my career trajectory was a natural process as a result of 2 questions.

1. How do I offer consultative advice for marketing strategies and tactics that support the companies I work for beyond offering SEO services?

2. How do I become a Director of Content, a Growth Marketing Director, or a CMO one day?

My solution: I moved horizontally into a Marketing Manager role where I can play an active part in paid, social, email, optimized content, case studies, partnership discussions, podcasting, branding and design decisions, and work cross-functionally with a sales teams.

Cheers to continued success and a never-ending journey of learning. And let me know if I can ever be of help to you and your team!

Derek Flint

The Content Shack

Content Strategist

LJ Hooker

Content Lead

Australian Institute of Management

Reef Digital Agency

Content Marketing Manager

Laureate Education, Inc.

Joyce

Joyce is a website and free quarterly magazine dedicated to surfer girls and the beach culture. But this is about way more than just chasing waves. Joyce represents a lifestyle where happiness and well-being are the cornerstones, and creativity the motto, a lifestyle that so many women can relate to. We aspire to be their ambassador and a source of inspiration.

CLIENTS : Seafolly, Rip Curl, Piping Hot, Billabong, Patagonia, Maui Jim, Byron Bay Surf Festival, The Perfect Wave Surf Travel, Atoll Travel, Smoothstar...
- elaboration, development and management of the project (print, digital, services)
- co-management and development of a portfolio of 30+ clients across Australia and New-Zealand 
- initiation and development of partnerships to ensure exposure and nurture relationships with key brands
- development of a media relations and PR strategy to secure placement in print, broadcast and online media
- management of a team of 3 people and a pool of 15 freelancers 
- creation of an e-shop
- news writing and reporting
- elaboration and management of Joyce Experience (clinics, workshops, travel)

Skills: Project Management, Marketing Strategy, Digital Strategy, Data Analysis (Google Analytics), Journalism, Video Production, Social Media, SEO, CMS (Wordpress), PR & Communication, Events.

Founder & Editor

Webpublication

CLIENTS: AFL, Adcorp, Y&R, Westpac Stadium, Henley, Dymocks, NSWRL, Queensland
Rugby League, Holden, JLL, Virgin Money...
- management and development of a portfolio of 80 clients across Asia-Pacific
- end to end digital project management (creation of websites, flipbooks & mobile apps)
- creation and management of Google Adwords campaigns
- digital development and optimization
- content marketing strategy
- conceptual design, development and improvement of solutions

Skills: Project Management, Digital Strategy, CRM, Mobile Marketing, UX Design, Email Marketing, Data Analysis (Google Analytics), PPC, CMS (Wordpress).

Account Manager

20 Minutes

20 Minutes, Paris, FRANCE - 4.5 million readers and 1 million UV on the website every day
CLIENTS: Air Canada, Orangina-Schweppes, Tourism Australia, Fleury-Michon, Chevrolet,
H&M, Lindt, Orange, Smart, Yahoo...

- editor-in-chief for all the special issues of the newspaper (average of 50 per year)
- management of a team of 6 people and a pool of 40 freelancers
- management and creation of print and digital content marketing campaigns (branded
or sponsored content), generating 1.4 million euros in turnover in 2013
- end-to-end digital project management (over 30 websites), development (introduction
of long-form content, creation of short video series...) and optimisation

Skills: Editorial Strategy, Team Management, Content Marketing, Project Management, CMS
(Wordpress), Video Production, Data Analysis, SEO, Social Media.

Section Editor (Magazines)

Reporter and sub-editor for the national daily newspaper 20 MINUTES (the biggest in France with 4.5 millions readers every day), Paris, France :
- reports on national issues 
- sports reports including live coverage 
- sub-editing 
- publishing

Senior Journalist

RMC Info Talk Sport

Reporter and sub-editor for the national radio and website RMC SPORT, Paris, France :
- sports reports including live coverage of rugby (national & international) 
- interviews 
- sub-editing

Journalist

Culture Rugby

Owner and Editor in chief of CULTURE RUGBY, online magazine and website launched in May 2008 (www.culture-rugby.com), Toulouse, France :
- development of the project 
- management of a team of 6 people 
- public relations, promotion and marketing strategy 
- worldwide reports (Top 14, Pro D2, test matches, Tri-Nations…) 
- sub-editing 
- production of video reports

Founder & Director

I help busy female founders turn content chaos into a business growth engine 🚀 | Neurospicy (ADHD)

Are your sales not quite hitting the mark? 🙅🏼‍♀️

Are you struggling with lead generation despite all the content you're putting out there? 🤷🏼‍♀️

You're juggling your business, personal life, maybe even kids – and it feels like content marketing is just another massive weight on your shoulders. You might feel overwhelmed, doubting you have the focus and clarity, if not skills, to truly shine and rise above the digital noise.

Well, you're not alone, and that's what I help with... 👇🏼

Many service providers feel the same and often find themselves stretched (super) thin.

So, if you can relate to any of these:
👉🏽 Limited time for content marketing?
👉🏽 Uncertain where to begin or which strategy to use?
👉🏽 Overwhelmed by the infinite content options?
👉🏽 Simply struggling to create content?
👉🏽 Battling self-doubt and imposter syndrome?
👉🏽 Wondering if you're 'doing it right'?

... then you've come to the right place!

Hey there 👋🏼 I'm Lauren, your go-to content marketing expert.

Let me start by sharing a little secret – I'm neurospicy (ADHD), and that's kind of my superpower 🦸🏼‍♀️🔥 Over the years, I've harnessed my boundless energy and flurry of ideas to create structured, effective content strategies that generate leads and get you booked out months in advance.

My mission? To empower service providers like you to get results from their content marketing despite the very tight pockets of time available. 

With 10+ years of experience crafting content strategies, polishing my copywriting, navigating the highs and lows of social media, designing irresistible email campaigns, and perfecting my SEO skills (top all this with an extra decade working as a Journalist and Editor-in-Chief), I can ensure your message not only resonates but also leaves a lasting impact.

My secret sauce? Empathy. As a mum and someone who embraces "neurospiciness", I understand and deeply resonate with the challenges small business owners and solopreneurs face: time crunch, floods of ideas, and self-doubt.

I'm not just any Content Strategist 💁🏼‍♀️ Think of me as your strategic partner, ever-enthusiastic cheerleader, and even occasionally a shoulder to cry on (yup, I get it).

Together, we'll figure out the most strategic ways to authentically connect with, captivate, and convert your dream clients. Our mission will be to fuel your growth while ensuring your unique voice shines brightly.

Ready to tackle lead generation head-on and watch your calendar fill out?

Let's chat and create some magic together ✨

taplio

The Battle

Derek Flint

Lauren Horky 🦸🏼‍♀️

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