Organic Growth Marketing

Growth Advisor

Sketch Artist/Drafter

Ten Speed

- 3x'd brand growth in <12 months using an integrated content strategy
- Produced and grew a podcast from ~ 70 downloads/month to 800/month in 12 months (11X)
- Responsible for Leads (Nurture potential) and MQLs (Conversion potential)
- Responsible for marketing strategy, services marketing and website messaging, paid social, organic social, SEO and blog creation/distribution, case study creation, newsletter creation, co-marketing, podcast production and co-hosting, guest outreach/appearances

Marketing Manager

- In charge of 8 - 10 accounts at any given time
- Average account growth across all owned accounts of 166% (range of pre-seed to series D clients)
- Owning SaaS content strategy creation and pitching, creating an integrated plan to ensure SEO worked across all marketing channels for enhanced distribution, repurposing, and increased influenced conversions from content, identified technical website health, created briefs for writers, and handled administrative communication + retention efforts by acting as the main POC for accounts

SEO Content Strategist

phenomenon

Sr. SEO Manager

Marketing Supply Company

SEO Content Manager (acquired by phenomenon)

Green Gardens Community Farm

-Developed content based on SEO strategies to increase engagement and amplification via comments, shares, saves and reach for social media (Facebook/Instagram). Since beginning in October, amplification and comments have increased by 200% per post.
-Creation and management of marketing calendar to keep sales and management teams aligned and accountable to campaign dates.
-Strategic goal setting to ensure content has a channel and purpose.
-On-page SEO for greengardensfarm.com
   -Google Search Console, Ubersuggest, Google Analytics to evaluate strength of links, SEO keyword research. After one month of technical fixes and backlink reconnects, traffic to the site has risen from 1,000/mo to 4,000/mo.


As a Freelancer for the past 6 months I have taken part in several content creation projects:

-Website Design/SEO - Squarespace and Unbounce
-Videography - EXP Reality/Food Bank of Southwest Michigan and Join The Fight/Custer's Last Stand
-Photography/Social Copy - Green Gardens Community Farm - Instagram/Facebook
-Ebook - 5 Questions to Determine if the Green Box is Right For You - Green Box Program
-Podcast - Green Gardens Community Farm - On the Farm

Social Media and Content Marketing Manager

-Manage small teams of 4-6 crew members (includes assignments, weekly goal setting, logistics, and quality standards)
-Developed yearly succession plans including calendar/excel sheets for 45 vegetable crops
-Identify and treat pest and disease pressures using university researched Integrated Pest Management recommendations for organic farming practices.
-Implement content marketing strategies for all social media channels (Instagram/Facebook)
-Design and Edit using SEO on company website (Squarespace) and landing pages (Unbounce) to perform A/B testing and drive new leads through the customer acquisition funnel for our Green Box program

Field Operations Manager

Newaygo County RESA

-Mentored and coached students 15 to 19 years of age to increase critical reflection and patterned critical thinking skills (Soft-skills development)
-Lead E-mail communications with families, students, and faculty.
-Developed curriculum for career exploration, community service, and soft-skllls training
-Managed and reported data of student progress and community service hours to stakeholders
-Developed marketing materials using Canva, Microsoft Office, and Adobe tools (Graduation Event Invitation/College and Career Night Out Postcards)

Training: 

-Cognitive Coaching Part I: Days 1-4
-Growth Mindset training and practice
-Youth Mental Health training

Early College Services Specialist

Newaygo County College Access Network

-Wrote and managed grant materials (Drafts, layout, budget documents, images, dataset presentation, calendar) for 3 grants worth more than $250,000
-Functioned as the face of WE CAN! Newaygo County at countywide and statewide college access conferences (MCAN Conference, Fremont Career and College Night Out, 5 school district specific events)
-Collected, organized, and presented data on college access for Newaygo County from the Michigan State University College Advising Corps., Michigan College Access Network, and the American Community Survey
-Created, refined and documented processes and systems for improved sustainability of institutional knowledge
-Organized/Coordinated College and Career Night Out event (20 volunteers, 48 college and university representatives, 5 college access speaking professionals, and 400+ families)

Network Assistant

Michigan State University

-Conducted research using organic compounds and their effectiveness for use as herbicides in certified organic farming
-Designed and systematized research experiments
-Recorded and maintaining data
-Analyzed other university research to aid in future experimentation design and effectiveness.
-Maintained horticultural demands of crops (seeding, transplanting, watering, fertilizing, pruning)

Training:
-Radioactive Materials Management and Handling training course from Michigan State University

Lab and Greenhouse Research Assistant

-Consulted one-on-one with students/families about post-secondary planning and options with more than 1,100 students advised in two years
-Created a college-access curriculum and calendar for freshmen, sophomore, junior, and senior students
-Served as a member of the Affordability Action Team designed to create and implement strategies to reduce the financial barriers associated with attending college and receiving career training
-Served as a member of the Hesperia High School Scholarship Committee
-Coordinated statewide event and initiatives (College Application Week, FAFSA Completion weekly meetings, and Decision Day Celebration)

College Adviser (AmeriCorps)

-Attained chauffeur's license to Drive the catering delivery truck
-Served as an individual server in various environments including suite service at hockey, basketball, and football events (MSU athletics), wedding receptions, and wine and cheese expositions

Banquet Server

Clean Water Action

-Managed college-aged staff in groups of 5-7 (fundraising communication techniques, on-site training, route placement, and daily performance reviews)
-Collected community data from door to door interviews and letter writing campaigns
-Counted and Confirmed monetary donations
-Practiced Door-to-door canvasing and fundraising techniques (average 100 doors/day)
-Disseminated communication between the Director and canvassers

Field Manager

Hands-on Marketing and Content Leader - A content optimization specialist turned generalist, there isn't a type of content I haven't experimented with

A creative trained in the technical world, I began my marketing career as an SEO Specialist studying algorithms and driving up organic traffic. In short order, I worked my way up through several agency promotions to be an SEO content strategist.

As the main point of contact, serving 10 to 15 SaaS companies at any given time, my interests expanded from algorithms and content to integrated content strategies, newsletters, CRO, and social (which is probably how you found my profile). This evolution of my career trajectory was a natural process as a result of 2 questions.

1. How do I offer consultative advice for marketing strategies and tactics that support the companies I work for beyond offering SEO services?

2. How do I become a Director of Content, a Growth Marketing Director, or a CMO one day?

My solution: I moved horizontally into a Marketing Manager role where I can play an active part in paid, social, email, optimized content, case studies, partnership discussions, podcasting, branding and design decisions, and work cross-functionally with a sales teams.

Cheers to continued success and a never-ending journey of learning. And let me know if I can ever be of help to you and your team!

Derek Flint

Innovation Visual Limited

Utilised my content strategy and search engine optimisation skills to build and implement successful content and SEO strategies that produced significant results for clients in a variety of industries. 
Notable Achievements:
• Built and grew an SEO & Content department from zero to three members
• Implemented new processes to put best practice SEO and marketing in place for the agency
• Created content strategies for over thirty clients, including multichannel content distribution strategies using advanced keyword research methodologies to find attainable, competitive keywords
• Undertook thorough content, on-page and technical SEO audits for a variety of clients to drive instant results
• Advised on and off-page SEO recommendations including site architecture, internal linking, redirects, breadcrumb structure and IA
• Recorded increases of 400% in traffic through identifying blog refresh opportunities and actioning these
• Undertook content gap analysis to create content strategies that captured high volume, low-difficulty keywords through the use of blog and video mediums
• Identified thin and weak content and then undertook content refreshes to create optimised content pieces which drove 200% increases in traffic, 65% increases in CTR
• Captured multiple featured snippets for high volume and competitive keywords as well as featured image snippets
• Undertook technical on-site SEO changes including metadata optimisation, canonical tag and best practice heading structure implementation 
• Consulted on and oversaw website migrations using best practice SEO from pre to post-site launch
• Oversaw backlink campaigns which secured high-quality links that significantly grew domain ratings

Content Strategist

Dandy Marketing

• Built content strategies for a variety of clients that consistently drive record levels of traffic, beating peak historical levels.
• Recorded increases of 569% in traffic to blog posts by strategically optimising existing content and producing new content
• Recorded 265% order increases for eCommerce clients utilising content strategies that targeted high volume, low difficulty keywords and competitor content gaps
• Increased site traffic from 2,000 monthly visits to 15,000 monthly visits for a client in the fitness industry by optimising on-site landing pages, rewriting key pages and targeting localised keywords
• Curated various engaging long-form content pieces which captured multiple competitive keywords and rank consistently in position 1 of Google SERPs
• Captured multiple featured snippets for high volume and competitive keywords as well as featured image snippets
• Completed SEO content audits to identify content gaps & allow for generation of new content
• Oversaw backlink campaigns which secured high-quality links that significantly grew domain ratings
• Curated thought-leadership pieces for a client in a competitive industry to secure 46 page 1 rankings and 10 position 1 keywords
• Managed and directed a small team of content writers, supplying content briefs, directing content strategies and editing completed content
• Repeatedly increased on-site conversion rates through on-site content optimisation, SEO practices, heat-map implementation and CTA optimisation

Content Manager

Content and Outreach Specialist

Self Employed

𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:
★ Built, managed & scaled a Facebook PPC campaign that grew a SaaS company from 0 to 6 figure revenue within 3 months. 

Clients and successes have included:
MAKING WEBSITES BETTER 
Bolstered this bespoke web design agency’s SEO rankings as well as their B2B, B2C & eCommerce clients. 
𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Completed SEO content audits to identify content gaps & allow for generation of new content.
• Undertook technical & broad SEO audits, advising on ranking, competitor analysis, keyword acquisition and traffic acquisition.
• Generated SEO ready content, including articles, blogs, landing pages, paid search copy and website content.
• Modified content optimisation, and meta-data for SEO results.

ROCOCO DIGITAL (March-July 2019)
Deployed unique marketing strategies for numerous clients alongside this digital marketing agency.
𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞𝐝:
• Curated digital, display, email, and social media marketing campaigns for varied clients in a number of sectors including eCommerce, entertainment, pharmaceutical and third-sector.
• Formulated brand, content, growth, influencer, SEM, organic & PPC traffic strategies
• Created content including articles, blogs, graphics, infographics, videos and whitepapers.

CLICKS IN CONTEXT (October 2018-March 2019)
Designed varied marketing strategies for B2B clients alongside this digital marketing agency.
Notable Achievements:
• Spearheaded B2B Lead Generation Facebook and LinkedIn PPC Advertising Campaigns
• Undertook SEO backlink outreach strategies for clients
• Ascertained successful, results boosting back-links for clients in the agricultural and security sectors.
• Created and implemented a B2B, outreach pipeline and marketing funnel using LinkedIn
• Optimised landing pages for A/B Split Testing to gather data on UX Design touch-points
• Regularly updated, managed and maintained company CRM (PipeDrive).

Digital Marketing Executive

Oleso

𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:
★ Grew an Instagram account in the travel and hospitality sector from 5,000 followers to 1.1M in 6 months, only utilising organic content, follower, engagement and posting strategies.

• Undertook Social Media Campaign management across all major platforms 
• Completed audits of Social Media profiles and offered constructive, results-driven advice.
• Executed successful ad campaigns using CBO & LLA to optimise & exceed ROAS.
• Formulated brand, content, growth, influencer, organic & PPC traffic strategies
• Researched, sourced, created & edited content including articles, blogs, posts and graphics for varying Social campaigns.
• Researched, identified & built relationships with micro-influencers & influencers.

Online Marketing Specialist

Arun Coordinated Community Transport

𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:
★ Secured 35% revenue increase & countywide publicity opportunities through organic display marketing strategies & sponsored content opportunities

•	Created articulate, engaging & informative written content for website pages, blogs, newsletters.
•	Formulated and delivered press releases for TV, print and radio
•	Nurtured ongoing relationships with journalists, media publications, industry suppliers, volunteers,
•	Chaired unified media development meetings across all levels of the organisation
•	Developed media outreach frameworks, organic growth strategies & KPI inclusive marketing plans
•	Implemented & supervised social media channels: Facebook, Twitter, Instagram
•	Cultivated daily content for all social media channels designed to increase exposure & engagement
•	Mentored & motivated effective fundraising partnerships within the local community & wider outreach
•	Spearheaded publicity campaigns, first point of contact for all external media queries & appearances
•	Identified & established relevant PPC marketing strategies & sponsored content opportunities
•	Built SEO strategies throughout copy, website articles, architecture and metadata
•	Administered Google Analytics to record and revise data in order to formulate engagement strategies
•	Crafted media content calendars inclusive of digital marketing & social media marketing campaigns
•	Reviewed & updated in-house database and CMS systems

Marketing And Public Relations Specialist

Once hailed as a "rising talent" in the marketing industry. A highly accomplished, analytically minded, personable, no-nonsense, professional and versatile Digital, Content and Search Engine Optimisation Marketer with B2B, B2C and SaaS experience.

Experienced in all aspects of digital marketing including: 
• Content Creation 
• Creating, planning, managing, executing & optimising digital marketing campaigns including display advertising and email marketing
• All marketing/media strategy: Content, conversion, growth, engagement, influencer, follower, posting, PPC, SEO/SEM
• Analytics: Insights, analysis, formulation of easy to digest reports, and creation of instant impact results-driven strategies from data.
• Organic & PPC Advertising Campaigns 
• SEO & SEM: Site architecture, back-link strategy, back-link acquisition, keyword research, competitor analysis, keyword analysis, site optimisation and content optimisation.

Notable achievements include creating various engaging long-form content pieces which have captured multiple competitive keywords and rank in position 1 of Google SERPs consistently, taking a site from 2,000 visits a month to 15,000 a month through a bespoke content strategy and growing an Instagram account from 5,000 followers to over 1.1M in 6 months, entirely organically and built solely on content, engagement, follower and posting strategies.

taplio

The Battle

Derek Flint

Nikki Jones

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?