Organic Growth Marketing

Growth Advisor

Sketch Artist/Drafter

Ten Speed

- 3x'd brand growth in <12 months using an integrated content strategy
- Produced and grew a podcast from ~ 70 downloads/month to 800/month in 12 months (11X)
- Responsible for Leads (Nurture potential) and MQLs (Conversion potential)
- Responsible for marketing strategy, services marketing and website messaging, paid social, organic social, SEO and blog creation/distribution, case study creation, newsletter creation, co-marketing, podcast production and co-hosting, guest outreach/appearances

Marketing Manager

- In charge of 8 - 10 accounts at any given time
- Average account growth across all owned accounts of 166% (range of pre-seed to series D clients)
- Owning SaaS content strategy creation and pitching, creating an integrated plan to ensure SEO worked across all marketing channels for enhanced distribution, repurposing, and increased influenced conversions from content, identified technical website health, created briefs for writers, and handled administrative communication + retention efforts by acting as the main POC for accounts

SEO Content Strategist

phenomenon

Sr. SEO Manager

Marketing Supply Company

SEO Content Manager (acquired by phenomenon)

Green Gardens Community Farm

-Developed content based on SEO strategies to increase engagement and amplification via comments, shares, saves and reach for social media (Facebook/Instagram). Since beginning in October, amplification and comments have increased by 200% per post.
-Creation and management of marketing calendar to keep sales and management teams aligned and accountable to campaign dates.
-Strategic goal setting to ensure content has a channel and purpose.
-On-page SEO for greengardensfarm.com
   -Google Search Console, Ubersuggest, Google Analytics to evaluate strength of links, SEO keyword research. After one month of technical fixes and backlink reconnects, traffic to the site has risen from 1,000/mo to 4,000/mo.


As a Freelancer for the past 6 months I have taken part in several content creation projects:

-Website Design/SEO - Squarespace and Unbounce
-Videography - EXP Reality/Food Bank of Southwest Michigan and Join The Fight/Custer's Last Stand
-Photography/Social Copy - Green Gardens Community Farm - Instagram/Facebook
-Ebook - 5 Questions to Determine if the Green Box is Right For You - Green Box Program
-Podcast - Green Gardens Community Farm - On the Farm

Social Media and Content Marketing Manager

-Manage small teams of 4-6 crew members (includes assignments, weekly goal setting, logistics, and quality standards)
-Developed yearly succession plans including calendar/excel sheets for 45 vegetable crops
-Identify and treat pest and disease pressures using university researched Integrated Pest Management recommendations for organic farming practices.
-Implement content marketing strategies for all social media channels (Instagram/Facebook)
-Design and Edit using SEO on company website (Squarespace) and landing pages (Unbounce) to perform A/B testing and drive new leads through the customer acquisition funnel for our Green Box program

Field Operations Manager

Newaygo County RESA

-Mentored and coached students 15 to 19 years of age to increase critical reflection and patterned critical thinking skills (Soft-skills development)
-Lead E-mail communications with families, students, and faculty.
-Developed curriculum for career exploration, community service, and soft-skllls training
-Managed and reported data of student progress and community service hours to stakeholders
-Developed marketing materials using Canva, Microsoft Office, and Adobe tools (Graduation Event Invitation/College and Career Night Out Postcards)

Training: 

-Cognitive Coaching Part I: Days 1-4
-Growth Mindset training and practice
-Youth Mental Health training

Early College Services Specialist

Newaygo County College Access Network

-Wrote and managed grant materials (Drafts, layout, budget documents, images, dataset presentation, calendar) for 3 grants worth more than $250,000
-Functioned as the face of WE CAN! Newaygo County at countywide and statewide college access conferences (MCAN Conference, Fremont Career and College Night Out, 5 school district specific events)
-Collected, organized, and presented data on college access for Newaygo County from the Michigan State University College Advising Corps., Michigan College Access Network, and the American Community Survey
-Created, refined and documented processes and systems for improved sustainability of institutional knowledge
-Organized/Coordinated College and Career Night Out event (20 volunteers, 48 college and university representatives, 5 college access speaking professionals, and 400+ families)

Network Assistant

Michigan State University

-Conducted research using organic compounds and their effectiveness for use as herbicides in certified organic farming
-Designed and systematized research experiments
-Recorded and maintaining data
-Analyzed other university research to aid in future experimentation design and effectiveness.
-Maintained horticultural demands of crops (seeding, transplanting, watering, fertilizing, pruning)

Training:
-Radioactive Materials Management and Handling training course from Michigan State University

Lab and Greenhouse Research Assistant

-Consulted one-on-one with students/families about post-secondary planning and options with more than 1,100 students advised in two years
-Created a college-access curriculum and calendar for freshmen, sophomore, junior, and senior students
-Served as a member of the Affordability Action Team designed to create and implement strategies to reduce the financial barriers associated with attending college and receiving career training
-Served as a member of the Hesperia High School Scholarship Committee
-Coordinated statewide event and initiatives (College Application Week, FAFSA Completion weekly meetings, and Decision Day Celebration)

College Adviser (AmeriCorps)

-Attained chauffeur's license to Drive the catering delivery truck
-Served as an individual server in various environments including suite service at hockey, basketball, and football events (MSU athletics), wedding receptions, and wine and cheese expositions

Banquet Server

Clean Water Action

-Managed college-aged staff in groups of 5-7 (fundraising communication techniques, on-site training, route placement, and daily performance reviews)
-Collected community data from door to door interviews and letter writing campaigns
-Counted and Confirmed monetary donations
-Practiced Door-to-door canvasing and fundraising techniques (average 100 doors/day)
-Disseminated communication between the Director and canvassers

Field Manager

Hands-on Marketing and Content Leader - A content optimization specialist turned generalist, there isn't a type of content I haven't experimented with

A creative trained in the technical world, I began my marketing career as an SEO Specialist studying algorithms and driving up organic traffic. In short order, I worked my way up through several agency promotions to be an SEO content strategist.

As the main point of contact, serving 10 to 15 SaaS companies at any given time, my interests expanded from algorithms and content to integrated content strategies, newsletters, CRO, and social (which is probably how you found my profile). This evolution of my career trajectory was a natural process as a result of 2 questions.

1. How do I offer consultative advice for marketing strategies and tactics that support the companies I work for beyond offering SEO services?

2. How do I become a Director of Content, a Growth Marketing Director, or a CMO one day?

My solution: I moved horizontally into a Marketing Manager role where I can play an active part in paid, social, email, optimized content, case studies, partnership discussions, podcasting, branding and design decisions, and work cross-functionally with a sales teams.

Cheers to continued success and a never-ending journey of learning. And let me know if I can ever be of help to you and your team!

Derek Flint

The Glasshouse International Centre for Music

Contemporary Music Marketing Officer

Contemporary Marketing & Communications Coordinator

Jak HQ

Delivering marketing campaigns for B2B and B2C clients in a range of industries.

Managing clients’ social media accounts on Facebook, Instagram and LinkedIn.

Writing and publishing SEO friendly onsite and offsite content in line with strategies based on keyword research conducted via SEMrush.

Building relationships with clients through regular communication.

Analysing data and producing client reports based on this.

Collaborating with the internal Web Development and Graphic Design teams to meet client and internal objectives.

Digital Marketing Executive

Together for Children

Reprioritising workload regularly to meet the needs of my team and accommodate the completion of urgent tasks.

Coordinating and delivering training for new employees on using internal databases and case management systems.

Communicating effectively with colleagues and external professionals from organisations such as the local court, private practice solicitors, barristers and healthcare professionals to gather information, book services or answer queries.

Supporting the legal team through completing tasks like carrying out research, drafting and filing legal documents. 

Keeping track of hearing dates and court deadlines for solicitors. 

Working with senior management to maintain case management databases. 

Studying to qualify as a Paralegal alongside work responsibilities.

Legal Assistant

Gigs North East

Writing high quality, original copy for Gigs North East's website and magazine.

Uploading/ scheduling content via a Wordpress based CMS system.

Scheduling posts on the Gigs North East Facebook and Twitter pages by using Facebook’s Targeted Audience feature, Tweetdeck and creating Bitly Links.

Ensuring content uploaded to the website and social media pages adheres to style guidelines.

Collaborating with PR companies, publications and writers to arrange press opportunities and coordinate assignments.

Managing editorial interns by delegating tasks and offering feedback.

Arranging the press and media accreditation for gigs and music festivals.

Coordinating the set up and hospitality in designated press areas at music festivals.

Drafting and distributing press releases to both high profile and upcoming media outlets.

Content Manager / Press and Photography Coordinator

Trinity Catholic College

Working as a receptionist and communicating with staff, pupils, parents and visitors.

I drafted, edited and typed up letters in line with the academy’s formatting standards.

I would take calls and messages while operating a switchboard system. 

I carried out various administrative duties to support the other members of the admin team and senior management team such as franking and sorting post and passing on messages.

Administrative Assistant

City Travel Review 

I worked as part of a team to produce a travel guide for Berlin aimed at young people which is now published online. I had to research, visit and review locations in the city that would be of interest to the intended target audience. All reviews had to be produced within tight deadlines and written in an appropriate style.

I was also a member of the editing team on the project which meant that I was accountable for ensuring that written content within the guide was stylistically consistent and grammatically correct.

Writer, Editor and Researcher 

Anderson Barrowcliff LLP

I helped to ensure the smooth operation of the business through filing documents and letters correctly, typing up letters and invoices in additon to answering phones and operating a switchboard.

Whitbread

Providing excellent customer service at all times in this role was always my first and foremost priority.  I achieved this by treating all customers with courtesy and friendliness in addition to always taking the time to learn how I could cater to their individual needs and give them a pleasant experience at the restaurant. 

With regard to supporting the business and my collegues, I would ensure that I kept on top of my workload and if I had completed every task that was required of me then I would help fellow floor, kitchen or bar staff if required. I also ensured I was a good ambassador for the brand and tried my best to up-sell products such as specials, drinks and desserts.

Waitress

GMA Healthcare

For this role I worked in a retirement home where it was my responsibility to clean twenty two bedrooms and communal areas during each shift. In addition to undertaking practical tasks such as vacuuming, changing beds and cleaning bathrooms under tight time constraints I also ensured that I communicated with residents and fellow colleagues in a friendly and respectful manner.

Housekeeper

My creativity, ability to build positive relationships, writing skills, attention to detail and adaptability are the main strengths I have used throughout my career.

I am currently a Marketing Coordinator at The Glasshouse International Centre for Music which aligns with my love of music (and more broadly arts and culture) plus my desire to help the North East, my lifelong home, thrive. By taking a creative, enthusiastic approach I strive to fill rooms with people from all walks of life, so that they can enjoy the unbeatable experience of seeing live music. 

I also enjoy working collaboratively with internal and external professionals to achieve joint objectives.

I am a strong believer in Continuous Professional Development and someone that likes to gain knowledge through a mixture of independent research, organised training and collaborative learning with colleagues.

taplio

The Battle

Derek Flint

Tessa Bury

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?