Derek Aryiku

Enterprise AE at Sociolocal | Cold calls, Coffee and Human based selling

I am an Enterprise Account Executive at Sociolocal, where I work with some of the world's leading multi-location brands and franchise networks.

I have been in business for 15 years. Dealerships, consulting, SaaS, enterprise sales. 
I have taken the long way home more times than I can count.

This account is not built on trophies.

It is built on every call that went sideways. Every email that went unanswered for three weeks. Every demo where I lost the room and had to figure out why on the drive back.

I post daily content on the real craft of selling - discovery, outreach, demos, stakeholder management, buying experience, mindset. 

What works, what does not, and what I am still learning.

If you have never hit 100% of quota, this is for you.

If you are still figuring it out, this is for you.

The grind continues. Let's learn and have fun doing it.


Sales Director

Parcel Perform is the leading delivery experience platform. We enable modern e-commerce enterprises to create unique end-to-end customer journeys and optimize logistics operations with powerful data integrations, parcel tracking, delivery notifications and logistics performance reports in real-time. 

Our scalable SaaS platform executes more than 100M parcel updates daily and integrates with 900+ carriers. Furthermore, we are pioneering innovative ML / AI use cases in e-commerce logistics including its 'Date of Arrival' prediction engine. Parcel Perform is the provider of choice for top brands like Nespresso, marketplaces like Zalando, idealo and Wayfair as well as carriers across all major verticals globally.

Del Aryiku

I went quiet for 6 months. 
Here's the honest reason why, and what I'm bringing back with me. 

I owe you an honest conversation before I owe you anything else.

Six months ago I stopped posting.

Not because life got busy. 
Not because I ran out of things to say. 
I stopped because I looked at what I was putting out into the world and realised something uncomfortable:

I was performing expertise instead of sharing it.

I was writing posts that sounded good rather than posts that actually meant something. And at some point that started to feel hollow. So I stopped. 

I went back to the work. 

I closed deals the old-fashioned way: face to face, phone in hand, real conversations with real human beings.

And I paid attention. 
To what was actually working. 
To what the best enterprise salespeople around me were doing differently. 
To where the industry was drifting, and where it was quietly going wrong.

What I noticed was this 👇

The world got louder. 

AI started writing everyone's emails. 
Automation replaced conversations. Inboxes became impossible. And in the middle of all of it, the salespeople who were genuinely thriving were doing the opposite of everyone else.

They were turning up. 
Picking up the phone. Sending handwritten notes. Building actual relationships instead of engineering artificial ones.

That's what I want to talk about. 
No recycled frameworks. No content that exists just to fill a calendar.

Just the honest, specific, sometimes uncomfortable truth about what it actually takes to sell at enterprise level in 2025.

I'm glad to be back. 🤝

Enterprise AE at Sociolocal | Daily Sales Content from Someone Still in It

9 things I wish someone had told me before my first enterprise discovery call. 

Save this. You'll thank yourself later.

I've been on hundreds of discovery calls.

l've closed some brilliantly. 
I've lost others so badly I still think about them in the shower.

Here's the unfiltered list of things I had to learn the hard way:

1️⃣ The first five minutes set everything. If you spend them on small talk with no direction, you've lost the frame.

2️⃣ Your agenda is a gift, not a formality. Share it at the start and invite them to add to it.

3️⃣ Never ask 'what keeps you up at night?'
Instead ask: 'What's the problem you've stopped trying to solve because nothing has worked?'

4️⃣ You are not there to pitch. You are there to diagnose. Think: the world's best GP, not a sales rep.

5️⃣ Ask about the past before the future. 'What have you already tried?' tells you everything.

6️⃣ The real decision-maker is almost never in the first call. Ask: 'Who else needs to be involved?'

7️⃣ Silence is a tool, not an accident. After a big question, count to five before speaking.

8️⃣ Always confirm the next step before you leave the call. Specific date. Specific person. Specific action.

9️⃣ Send your recap within two hours. Three sentences. What we discussed. What we agreed. What happens next.


None of this is complicated. Almost nobody does all of it.

That gap is your advantage. 

Which of these do you consistently nail and which one are you guilty of skipping? Be honest. The comment section is a safe space.

With 15 years experience in the automotive sector, Working from digital ad space, SaaS based solutions to DMS and LMS systems, I will continue to combine my entrepreneurial drive and leadership with business-management skills to build customer relationships and drive gains in revenue and market share.

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The Battle

Del Aryiku

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taplio

The Battle

Del Aryiku

Richard Burrows

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Del Aryiku's LinkedIn Performance

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