I help B2B SaaS companies generate 30% more sales-ready opportunities in 12 weeks — guaranteed, without increasing ad spend.

We’re trusted by SentinelOne, Elastic, Varonis, Collibra, Reltio, Clio, and 150+ other SaaS leaders.

Most CMOs and VPs of Marketing come to us because:

❌ Pipeline is inconsistent
❌ Opp quality is shaky
❌ Sales doesn’t trust Marketing
❌ Ad spend feels wasted

Here’s our Grand Slam Promise: If we don’t deliver the 30% lift in 12 weeks, we keep working until you hit it. Not if — only when.

💡 At typical SaaS ACVs, just 1–2 closed customers cover our fee. Everything after that is compounding margin.

We only onboard 4 new clients each month.

⸻
➡️ DM me “Predictable Growth” to see where your funnel is leaking and how to fix it in the next 90 days.
⸻

We’ve led 150+ demand generation engagements for companies like SentinelOne, Elastic, Varonis, Collibra, Reltio, Clio, and CallRail, turning Marketing from a cost center into a predictable revenue engine. These programs now drive $100M+ in pipeline every year.

🎯 Who we work with:
Mid-market & enterprise SaaS companies that:
• Spend $20K–$200K+/mo on paid media
• Sell $25K–$250K ACV products with 3–18 month cycles
• Run Salesforce or HubSpot
• Need Marketing to deliver revenue, not just leads

❌ Not the right fit if you:
• Only want top-of-funnel leads
• Treat Marketing as projects, not systems
• Resist aligning Marketing with Sales/RevOps
• Want hacks vs. long-term growth
• Prefer generalist agencies or freelancers

💬 What we hear before clients hire us:
“Our agency isn’t strategic — they just take orders.”
“We get reports but no clarity on opps.”
“Sales doesn’t trust the leads.”
“We spend a lot but pipeline isn’t predictable.”
“We need someone who owns the whole funnel, not just channels.”

🤝 What our best clients want instead:
• A true partner, not just executors
• Proactive GTM insight — not lagging reports
• Sales-ready opps in CRM, not MQLs
• CFO + Board visibility they can defend
• A compounding pipeline system they can scale with confidence

🛠 What we do (Predictable Growth™ System):
We own strategy → roadmap → execution → reporting, across: SEO • Paid Media • Content • ABM • Marketing Ops • RevOps

We fix:
✅ Wasted spend
✅ Leaky demo paths
✅ Sales-marketing friction
✅ Attribution Sales doesn’t trust
✅ Pipelines no one owns

We build:
✅ Sales-ready opps Sales accepts
✅ Full-funnel GTM alignment
✅ Trust with Sales & Finance
✅ Growth that compounds and is boardroom-defensible

⸻
If that sounds like your world → let’s talk.
📧 dev@poweredbysearch.com
☛ poweredbysearch.com

Dev Basu

“We’re generating leads, but we aren’t closing deals.”

I hear this often from SaaS businesses, and it’s rarely a simple fix.

- Sometimes you’re attracting the wrong prospects.
- Sometimes sales is dropping the ball on demo calls.
- Sometimes your landing page overpromises.

Most teams jump straight to A/B testing, hoping a new headline or button color will move the needle.

But if you don’t know where prospects are dropping off (or why), most tests don't mean anything.

Audit the entire funnel, step by step.

- Does your targeting match real buyer intent, or just drive unqualified traffic?
- Is your landing page message aligned with your ad, or does it create friction?
- Are your nurture sequences actually moving MQLs to SQLs, or just filling inboxes?
- How fast does sales follow up, and do they have the right resources to close?
- Are you reactivating stalled opportunities, or letting them die in the CRM?
- Does onboarding deliver value fast, or do new customers get lost right after the sale?

When you break down the funnel like this, you find the real friction points and you know exactly what to test next.

Random tweaks rarely move the needle.

Systematic audits and targeted fixes do.

Generating leads but not closing deals? Apply for your free marketing plan to increase your pipeline, add more qualified demos & trials within the next 90 days: https://lnkd.in/gKxQrCdW

B2B SaaS: 30% more opps in 90 days — guaranteed | Trusted by SentinelOne, Elastic, Varonis, Collibra & 150+ other B2B SaaS leaders.

Northbeam

VP of Marketing & Partnerships

Fractional CMO

*Comprehensive B2B & SaaS Performance Marketing Strategies & Execution: 
Product Led Growth, Forecasting, Content Strategies, Analytics & Attribution, Lifecycle, CRM, SEM, SEO, PR, Brand

*Agency Development: 
Client Service Strategies, Mergers & Acquisition, Growth Stage & Transition Management, Business Development, Channel Strategies, and Structural Consulting

Visit adapally.com for a detailed list of clients and work.

Dealpath

Vice President Marketing

BookClub

Chief Marketing Officer

3Q Digital

Established & Executed comprehensive growth oriented, cross channel digital strategies for a portfolio of companies, to 20M/month in advertising spend.

Flagship Clients Include: SurveyMonkey, ZenDesk, Thumbtack, BigCommerce, Appfolio, GoPro, 23&Me, CuriosityStream, Strava, Houzz, DoorDash & more

>SEM, SEO, ABM, YouTube/Video, Remarketing, Programmatic Display, Native Content, Mobile (in-App/3rd party), CRO, Content Strategies, Facebook, Instagram, LinkedIn, Twitter, Analytics, Multi-channel Attribution
>Managed a team of over 70 people across 11 different locations
>Scaled 3Q effectively- 100% increase in topline revenue YoY, Exceeding Margin Goals

Vice President of Client Services

Sr. Director, Client Services

Account Director

Client Services Manager

Shopify

Digital Marketing Manager

I am an executive leader known for performance-oriented, holistic and scalable marketing strategy. As an empathetic, service-oriented leader, I have led high-growth, innovative and profitable agencies, provided business leadership to an extensive portfolio of unicorns, and founded some exceptional startups. I am deeply committed to the intersection of marketing, sales, client services, and product, all based on a data-based decision-making foundation to empower teams and exceed objectives. 

I’m currently focused on accelerating scale for B2B SaaS companies navigating challenging growth stages. 

My areas of expertise include:
•Development of unified revenue teams
•Business Development & Acquisition
•Performance Marketing Strategy Development & Execution
•Brand Strategy
•Product Led Growth 
•Go To Market Strategies
•Digital Transformation & Data Management
•Resource Management & Training
•Growth Stage & Transition Management

As a digital marketing expert and a regular panelist at key industry conferences, I’ve presented my perspectives and case studies on: Holistic Digital Marketing Strategies, Search Engine Marketing, Programmatic Display, Conversion Optimization & Landing Page Optimization, Data Management & Analytics, AI, and Scalable Growth Strategies.

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