I help B2B SaaS companies generate 30% more sales-ready opportunities in 12 weeks — guaranteed, without increasing ad spend.

We’re trusted by SentinelOne, Elastic, Varonis, Collibra, Reltio, Clio, and 150+ other SaaS leaders.

Most CMOs and VPs of Marketing come to us because:

❌ Pipeline is inconsistent
❌ Opp quality is shaky
❌ Sales doesn’t trust Marketing
❌ Ad spend feels wasted

Here’s our Grand Slam Promise: If we don’t deliver the 30% lift in 12 weeks, we keep working until you hit it. Not if — only when.

💡 At typical SaaS ACVs, just 1–2 closed customers cover our fee. Everything after that is compounding margin.

We only onboard 4 new clients each month.

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➡️ DM me “Predictable Growth” to see where your funnel is leaking and how to fix it in the next 90 days.
⸻

We’ve led 150+ demand generation engagements for companies like SentinelOne, Elastic, Varonis, Collibra, Reltio, Clio, and CallRail, turning Marketing from a cost center into a predictable revenue engine. These programs now drive $100M+ in pipeline every year.

🎯 Who we work with:
Mid-market & enterprise SaaS companies that:
• Spend $20K–$200K+/mo on paid media
• Sell $25K–$250K ACV products with 3–18 month cycles
• Run Salesforce or HubSpot
• Need Marketing to deliver revenue, not just leads

❌ Not the right fit if you:
• Only want top-of-funnel leads
• Treat Marketing as projects, not systems
• Resist aligning Marketing with Sales/RevOps
• Want hacks vs. long-term growth
• Prefer generalist agencies or freelancers

💬 What we hear before clients hire us:
“Our agency isn’t strategic — they just take orders.”
“We get reports but no clarity on opps.”
“Sales doesn’t trust the leads.”
“We spend a lot but pipeline isn’t predictable.”
“We need someone who owns the whole funnel, not just channels.”

🤝 What our best clients want instead:
• A true partner, not just executors
• Proactive GTM insight — not lagging reports
• Sales-ready opps in CRM, not MQLs
• CFO + Board visibility they can defend
• A compounding pipeline system they can scale with confidence

🛠 What we do (Predictable Growth™ System):
We own strategy → roadmap → execution → reporting, across: SEO • Paid Media • Content • ABM • Marketing Ops • RevOps

We fix:
✅ Wasted spend
✅ Leaky demo paths
✅ Sales-marketing friction
✅ Attribution Sales doesn’t trust
✅ Pipelines no one owns

We build:
✅ Sales-ready opps Sales accepts
✅ Full-funnel GTM alignment
✅ Trust with Sales & Finance
✅ Growth that compounds and is boardroom-defensible

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If that sounds like your world → let’s talk.
📧 dev@poweredbysearch.com
☛ poweredbysearch.com

Dev Basu

“We’re generating leads, but we aren’t closing deals.”

I hear this often from SaaS businesses, and it’s rarely a simple fix.

- Sometimes you’re attracting the wrong prospects.
- Sometimes sales is dropping the ball on demo calls.
- Sometimes your landing page overpromises.

Most teams jump straight to A/B testing, hoping a new headline or button color will move the needle.

But if you don’t know where prospects are dropping off (or why), most tests don't mean anything.

Audit the entire funnel, step by step.

- Does your targeting match real buyer intent, or just drive unqualified traffic?
- Is your landing page message aligned with your ad, or does it create friction?
- Are your nurture sequences actually moving MQLs to SQLs, or just filling inboxes?
- How fast does sales follow up, and do they have the right resources to close?
- Are you reactivating stalled opportunities, or letting them die in the CRM?
- Does onboarding deliver value fast, or do new customers get lost right after the sale?

When you break down the funnel like this, you find the real friction points and you know exactly what to test next.

Random tweaks rarely move the needle.

Systematic audits and targeted fixes do.

Generating leads but not closing deals? Apply for your free marketing plan to increase your pipeline, add more qualified demos & trials within the next 90 days: https://lnkd.in/gKxQrCdW

B2B SaaS: 30% more opps in 90 days — guaranteed | Trusted by SentinelOne, Elastic, Varonis, Collibra & 150+ other B2B SaaS leaders.

Founder @ 42 - Paid Media, Creative, SEO & RevOps for B2B

Help B2B companies scale @ 42 Agency
Helping inter-generational families connect with learning @ Little Robin Hood
Build better exclusions for online ads @ exclusion sites 
Publisher and writer  on B2B marketing insights @ 42slash.com 
Various Projects at rext.in

Kamil Rextin

I have been hacking away at Claude Code a lot over the holidays and it's official: I'll be hosting a workshop on Claude Code with Exit Five  Thank you so much to Matthew Carnevale  for making it happen.

If you're curious about how Claude Code can help you as a marketer, doing anything from data analysis to generating content, building custom agents, would love to see you there. Let me know if you have any questions you want me to address or use cases that are most interesting / curious about!

Attribution said paid social drove 257 leads for a B2B SaaS client.

The real number was closer to 2,137.

That's an 8.3x blind spot.

Here's how we found it. We matched companies that had any LinkedIn ad exposure against their CRM data—not just clicked. Not just converted. Any exposure.

Companies with LinkedIn exposure had a 6.72% opportunity rate. Companies without? 0.83%.

That's an 8.1x lift. Statistically significant.

Your crm model is lying to you. Not because it's broken. Because it was never designed to measure what paidsocial actually does.

paidsocial doesn't convert people in-session. It makes your brand familiar. It warms up accounts. It does the work that later appears as "direct" or "organic" or the sales team taking credit.

If you're measuring paidsocial the same way you measure search, you're measuring it wrong.

The question isn't whether LinkedIn is working. It's how much credit you're giving to channels that are just harvesting what LinkedIn planted.

I don't want to explain my content system every time I use it.

So I saved it as a Claude Code agent.

It knows the 5 themes. It knows the tease-publish-promo rhythm. It knows each essay spawns 6-9 LinkedIn posts and 1-2 carousels. It knows to hit the ClickUp API with the right tags, due dates, and assignments.

Next time I need content? I invoke the agent. It doesn't ask clarifying questions about structure. It just builds.

This is the shift most people miss about AI. Everyone's focused on "prompting better." That's a trap. You're doing the same work over and over.

Build systems, not prompts.

We spent the time once to encode our entire content engine - 10 months, 20 essays, 200+ derivatives - into something reusable. Now it's a tool, not a task.

The first time takes effort. The second time takes seconds.

What if your best processes were preserved and reusable instead of stuck in someone's head?

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I built a paid media co-pilot this weekend with Claude Code. Here's what actually matters.
Most of what it does is table stakes - unified dashboard across LinkedIn/Meta/Google, performance tracking, ad variation generation, approval workflows.

But there's one piece that fundamentally changes how I think about audience building:
Natural language audience targeting for LinkedIn.
Here's the problem we've all experienced:
You know exactly who you want to target. "Marketing leaders at mid-market B2B SaaS companies focused on demand generation."
But translating that mental model into LinkedIn's targeting interface means:

Clicking through job function taxonomies
Searching job titles one by one
Guessing which seniorities to include
Hoping you didn't miss relevant segments
No way to validate you captured your actual ICP

The new workflow:

Describe your audience in plain language
The tool analyzes your website + description
Queries a database of LinkedIn's complete targeting taxonomy (job functions, titles, seniorities, skills)
Matches and ranks relevance (highly relevant, partial matches, not relevant)
Shows you the API targeting script it will generate
Saves the audience for reuse
Pushes it directly to LinkedIn as a draft campaign

Why this matters:
When you stop treating ad platforms as the primary interface and start treating APIs as the interface, your workflow changes from searching to describing.

You're no longer constrained by platform UX. You're expressing intent and letting systems translate that into platform-specific parameters.
This is the same shift that happened with SQL → natural language for databases.
The platform interface becomes a validation layer, not the creation layer.
What I learned building this:
LinkedIn's API doesn't return audience penetration (annoying).
Demographics require a separate API that returns URNs but not company names (very annoying).
But the targeting taxonomy is comprehensive if you structure it properly.
And Claude Code made building this dramatically faster than traditional development would have been.

Shout out to the 42 Agency team, especially Ma Cherrie Dee Gonzales and Alejandra Céspedes, for creating the custom box and designing the it

Vanessa Griffiths & team  awesome partners to work with on this .

If you want an awesome giftbox, send me a DM (if you need RevOps or Demand Gen support) & I will ship you one personally.

Fractional CMO for Seed to Series B startups | Founding marketing leader at Float & CrowdRiff 📈 | Builder of standout startup brands

I already thanked them privately but nice touch from 42 Agency on their client gifting program. You don't have to be a big company to do things well. (And of course the bigger thanks is for their help untangling some thorny MOPS problems for me!). Well done Kamil Rextin Alejandra Céspedes.

NEW ESSAY: Paid Media Isn't Your Problem (Coming January 20th)

Last quarter, a B2B SaaS company came to us: "Our paid media isn't working."

We pulled their CRM. 47% of leads were sitting in "open" status. Never worked.

Their paid wasn't broken. Their system was.

This essay breaks down the 3 problems disguised as paid media problems—and introduces Compound GT

We just published a new essay on our Substack: 

Why most paid media problems are not actually paid media problems but they're more measurement or GTM stack problems. 


Check out the link below. Let me know if it interesting or if you have any feedback

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