Devin Bramhall

DEVIN

I will help you overcome obstacles and achieve your goals faster - devinbramhall.com
- Scale your agency and increase profitability
- Increase marketing ROI
- Improve output from your own leadership

I’m not a talking head. I’ve executed at every level from IC to manager to VP and CEO and use my hands-on experience to identify opportunities for your company and set up a foundation that you can easily maintain and build on.

For over 15 years, I’ve helped startups, agencies and enterprise companies grow by building repeatable, scalable frameworks in marketing and agency operations that expedite progress toward their growth targets. 

Cisco, Google, Wistia, Saasworks, Help Scout, Animalz

Services include:
- Growth strategy 
- Building your first marketing function
- Hiring
- Team structure & KPIs
- Reporting

Growth Advisor

Don't Say Content

A podcast for marketing leaders and business executives. We use our combined 20+ years of experience to explore the challenges and opportunities behind industry hype to bring listeners fresh perspective, strategy & insights. Our goal: Increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. From business and marketing strategy to hiring and talent, weekly episodes inspire and reinvigorate hundreds of leaders who tune in & engage every week.

Podcast Co Host

Animalz

Highlights
- Achieved +3x revenue growth in 2 years at 19% profit margin
- Built C-suite team 
- Grew team from 18 to 130 people
- Diversified product line
- Attracted biggest names in tech including Google, Amazon, Slack, Spotify, Facebook & more

Chief Executive Officer

• Grew revenue: 33% 2018 • 57% 2019
• Grew team from 18-50, evolved org structure & roles to improve content marketing function
• Advised on customer content strategy including Google, GoDaddy, Wistia 
• Updated Animalz brand across messaging, look/feel, and product positioning

VP of Marketing

Self-employed marketing and communications consultant

Freelance Marketing Consultant

Help Scout

Developed strategy to grow traffic and customer acquisition. Managed a team of content marketers and collaborated with design and development teams on campaigns, website, and brand initiatives. Accomplishments included:

- Grew website traffic from ~300k to 430k monthly unique visitors
- Created goals-driven content strategy focused on traffic and subscriber acquisition.
- Managed content partnerships and led strategic partnerships with Support Driven, the largest community for customer support pros.
- Managed brand awareness including PR, conferences, and community management 
- Launched customer service education platform, HelpU (https://www.helpscout.net/helpu/), to increase customer acquisition and grow brand awareness.

Director of Content

Boston Content

Boston Content is the largest community group and career development resource for content marketers in Boston, founded in 2011 by Jay Acunzo and Arestia Rosenberg. 

As Executive Director:

- Led 6-person executive committee in charge of events, membership, and sponsorship  
- Oversaw development of first volunteer program
- Grew membership 100%
- Launched "Content Marketer to Watch" award
- Created Boston Content’s blog posting 2x/week
- Developed marketing “Jobs” page and weekly jobs email to our 1,200+ members
- Doubled event programming, attendance and sponsorship program

Executive Director

The Master Slam

The Master Slam is a story slam-style debate that turns the traditional panel discussion into an exciting evening of live performance. Held four times a year and covering a variety of topics from Startups, Tech, Marketing/Advertising, Education  and more, the Master Slam is the new way for anyone passionate about their industry to flex their intellectual muscles in a fun, creative environment. http://www.themasterslam.com/

Founder

Alignable

Lead community engagement strategy through ongoing research, relationship building, testing and analysis to discover what small businesses need and how to incorporate that into our marketing strategy and product.

Marketing Manager

Shareaholic, Inc.

Product Marketing Manager

Springpad

Increased engagement among Springpad's 5M users through unique content marketing campaigns, including a live Google Hangouts series focusing on creative ways to use our app for organization and project management. Developed strategic partnerships with influential bloggers and brands to drive brand awareness and user acquisition.

Content Marketing Manager

Managed community of over 5 million users, providing technical support and content for all support/help pages as well as in-app to improve user comprehension of the Springpad's robust features on all platforms.

Streamlined customer support using new CRM tools. Curated engaged community of users to help evangelize and promote Springpad. Executed large and small scale beta testing and user feedback sessions of new features.

Happiness Specialist

Co-host: Don't Say Content. Marketing Advisor. Agency Growth Strategist. Former CEO of Animalz.

As a growth advisor, I bring over 15 years of marketing & leadership expertise at startups, agencies, and large corporations. 

I am the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, where I successfully grew revenue 3x in two years to nearly $12M.

I am also a fervent community builder and previously served as the Executive Director of Boston Content, the largest community group and career development resource for content marketers in Boston. During my 2-year tenure, I more than doubled membership and revenue from sponsorships and programming. 

Storytelling is at the root of my passion for marketing. I founded The Master Slam, a poetry slam-style debate about startups and tech. I am also a TEDx organizer and speaker trainer and have competed in several storytelling competitions. Additionally, I created an incredibly popular General Assembly workshop called "How to Use Storytelling to Get What You Want," which is still taught today.

Your CEO doesn’t hate marketing. They hate that you can't prove that it works.

I’ve sat on both sides of this table.
As the marketer who lost the room pitching “brand.”
As the CEO who had to choose what to fund.

Here’s the pattern. Execs don’t fund activities. They fund de-risked outcomes.
And when you speak marketing, you sound risky.

Here's what I mean: Two leaders pitch the same plan.

Leader A: “We need thought leadership content to build trust.”
Leader B: “We are losing deals in month seven because trust shows up too late. This content builds trust in month two. That cuts our close time nearly in half.”

Leader A got a nod and a freeze.
Leader B got the budget and two hires.

Same plan. Different frame.

Here’s the translation guide.

“Brand awareness” → “We are invisible to in-market buyers.”
“Thought leadership” → “We cut months out of the sales cycle.”
“Community building” → “Customers close deals for us.”
“Content strategy” → “Prospects show up already convinced.”

The work doesn’t change. The way you sell it does.

When I missed, it wasn’t because the strategy was wrong. It was because I made my CEO choose between understanding my plan and trusting me with their budget. They picked what they understood.

So ask the uncomfortable question. If your CEO doesn’t get it, is that their problem or yours?

Stop defending your strategy. 
Start translating their risk into your outcomes.

If you are done with tactics and incremental progress and want systems that compound, follow along. I wrote a book about that. Link in profile.

Chief Growth Officer [Fractional]. Author: “B2B Content Marketing Strategy” out now on Amazon

Juliana Casale

Balloon Seltzer

Balloon is a line of non alc, fruit forward sparkling waters with a pop of flavour. 

Unlike zero sugar seltzers, it has a few grams of the real stuff so it tastes amazing (but doesn’t have nearly as much as a soda or even a banana).

And we don’t use alternative sweeteners so there’s no aftertaste :).

Balloon is perfect for people who find water boring but want to stay hydrated, or crave the taste of a soda but know they should drink something a bit healthier.

Quick Wins Department

I offer B2B and DTC brands a wide range of freelance copywriting services, from emails, landing pages and ads to case studies and blog posts.

I enjoy rolling up my sleeves and doing the work, but I can also help you with strategy (ex: building a content marketing calendar or a rollout plan for a new product or feature).

Freelance Copywriter

7shifts: Team Management for Restaurants

As the Senior Brand Strategy Manager, I was in charge of website content, AB test copy, trade show booth/activations and video marketing campaigns.

———

7shifts is the all-in-one app for restaurant teams. We help managers and operators spend less time and effort scheduling their staff, reduce their monthly labor costs and improve team communication. The result is simplified team management, one shift at a time.

Senior Brand Strategy Manager

DTC Newsletter

Freelance Writer 

Wonderment

Fun fact: Loop acquired Wonderment in 2024!

While I was there, I:

- Ran a Jobs to be Done interview series w/best-fit customers & presented product positioning analysis to the team, applying insights to wonderment.com homepage

- Created 4 case studies showcasing CX-driven brand success stories w/Wonderment

- Published 3 guides to help merchants build delightful post-purchase experiences for their customers (one of which required coordination w/9 of our tech partners)

- Launched exclusive 49-member customer community, providing ecom founders, operators, CX leaders & growth marketers with monthly virtual programming and access to resources

- Ran content calendar/writing/editing/publishing, social media (TW, LI, IG), customer email, site updates and A/B tests

- Supported sales & agency partnership leads w/enablement materials (examples, decks, one-pagers, testimonials)

- Led public town hall initiative to share product updates/use cases via webinars w/prospects, customers & agency partners

- Helped launch “Thank You, Come Again," Wonderment's customer retention podcast by sourcing guests, guiding topics & social amplification

- Contributed guest content to Repeat & Tydo’s blogs, appeared on 2 e-com podcasts, gave a GeekHub preso & got several mentions in prominent DTC newsletters

Head of Brand & Community 

Wave HQ

While at Wave I ran a series of A/B tests across our highest-traffic website pages to optimize for signups, resulting in increases of 5-12%.

I also piloted a blog optimization project to refresh posts with strategically important keywords. After a couple months, 5/7 of the optimized posts were once again ranking on page 1 of Google’s search results.

Other key projects:

- Running a review collection project that boosted Wave’s Google business rating from 2.7 to 4.3

- Re-writing email onboarding sequences to increase open and click through rates

- Writing landing page copy for a website redesign (using insights from the A/B tests)

- Assisting with customer testimonial production

- Putting together a cohesive content strategy based on pillar pages and topic clusters

Content Strategist

Cleo Capital

Chrysalis Fellow

Clearbanc

While at Clearbanc, I led a team that:

- Re-launched the blog
- Redesigned the website
- Published 18 case studies 
- Produced a commercial, an on-location customer feature (Magic Spoon), and four founder spotlights

I also:

- Launched a customer Slack group that had 270 members active across 20 channels in two months
- Got CB’s TrustPilot rating up from 3.2 to 4.5
- Released a BFCM ebook 
- Re-launched CB’s customer referral program

Head Of Marketing Services

Crazy Egg

In charge of the all-remote Growth Team (product marketing manager + social media/website designer/full-stack developer + a couple agencies). 

During my tenure I have:

- Increased our free trial signups by 75% in six months
- Helped Crazy Egg hit its highest revenue month in over two years
- Scripted and released two explainer videos
- Ramped up and redesigned the Crazy Egg blog (particularly the "CRO Heroes" series) and guest author program
- Activated/optimized Drift playbooks and HelloBar on the marketing site
- Formed strategic blog and webinar co-marketing partnerships 
- Created a handful of customer case studies
- Streamlined communications/strategy amongst our product and success teams 
- Attended three marketing conferences
- Gotten two ebooks out the door
- Produced videos for Drift's Unconference and the Product-Led Growth Summit

Head Of Marketing

Placester, Inc.

In my role as Content Marketing Director, I hired and trained a team of three content associates, steered the editorial calendar for Placester Academy, set the strategy for sales and customer success enablement activities, and maximized affiliate marketing opportunities. 

Results:

• 5K+ signups for Placester's first online marketing conference, Nurture Con
• 300 leads responded to a sales promo (vs. 30 before I joined the team)
• 58.24% open rate on the first email of a new nurture campaign

Director of Content Marketing

Building a Beverage Brand

Hi! I’m the founder of Balloon, a Toronto-based sparkling water brand that I launched in October of 2023.

I’m having a blast figuring out how the CPG space works. Even if the brand flops, I am learning so much along the way.

One day I would love to work on the fizz biz full time, but I have a ways to go before I can give myself a paycheck so I’m a copywriter/content marketer by day 😁.

Okay, back to the career stuff:

Once upon a time in Arlington, Massachusetts, a little girl dreamed of becoming a marketing thought leader.

Hahaha. Can you imagine? No, I wanted to be a bridal shop owner.

Like many people, I stumbled into marketing early in my career. It’s a hard gig for many reasons, but I keep doing it because it’s about people - who they are, what they think, what they need and how to give it to them. 

Marketing is also about words, and as an English major I am really into those. 

If you’re looking for someone who can growth hack, eat spreadsheets for breakfast and gain your business thousands of followers in a month, you are reading the wrong profile. 

I have 13+ years of experience working across a variety of marketing platforms with a focus on boosting site traffic organically, leading visitors down the sales funnel in a thoughtful way, creating optimized (but human-friendly) content, and maximizing retention opportunities through product marketing. 

I'm laser focused on the customer experience, dedicated to building mutually beneficial relationships between sales, product, partnerships and customer success - and I know how to get shit done. 

Skills: 

- Marketing strategy
- Copywriting (case studies, newsletters, blog posts, interviews)
- Content promotion (social media, email)
- Sales enablement (acquisition and retention/upselling)
- Co-marketing + business development
- Building customer communities
- Event management
- Social media
- Video production
- Creative direction
- Website design 
- CRO

Public speaking:

- Guest speaker at Woodbury University's Coms 360 Media Professions class, September 2021 

- Member of Shine Speaker Bootcamp class of September 2019; see attached video

- “Customer-Centric Marketing Campaign Design” MBA guest speaker at Babson and social media/content marketing at Fisher College, both in October 2018

- Guest speaker on digital media at Emerson, April 2018 

- Guest speaker on adtech at Northeastern, October 2016

Freelance Writer

I love a good “shoot your shot” story, so after you read this, please tell me yours!

When I spotted Aaron Spivak by one of the stages at Ecom North, I knew I had to figure out a way to introduce myself, but I felt socially awkward about it.  

(If you’re not familiar, Aaron sold his company Hush Blankets for $48M, has a killer podcast called Founder2Founder and runs The Founders Club. NBD).

I waited for a while as he talked to other conference attendees and was considering a Homer Simpson-esque fade back into the shrubbery when he mentioned his throat was hoarse from speaking at multiple events.

So I whipped out a can of Lychee Balloon and handed it over. He cracked it open on the spot and loved it.

Then he introduced me to Larysa Nakonecznyj, who as it turns out lives in my neighborhood. It was all kind of magical. 

As cumbersome as it can be to wear a backback full of sparkling water cans to events, they function as pretty awesome business cards - and sometimes as the perfect conversation starter 😁.

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The Battle

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