Devin Bramhall

DEVIN

I will help you overcome obstacles and achieve your goals faster - devinbramhall.com
- Scale your agency and increase profitability
- Increase marketing ROI
- Improve output from your own leadership

I’m not a talking head. I’ve executed at every level from IC to manager to VP and CEO and use my hands-on experience to identify opportunities for your company and set up a foundation that you can easily maintain and build on.

For over 15 years, I’ve helped startups, agencies and enterprise companies grow by building repeatable, scalable frameworks in marketing and agency operations that expedite progress toward their growth targets. 

Cisco, Google, Wistia, Saasworks, Help Scout, Animalz

Services include:
- Growth strategy 
- Building your first marketing function
- Hiring
- Team structure & KPIs
- Reporting

Growth Advisor

Don't Say Content

A podcast for marketing leaders and business executives. We use our combined 20+ years of experience to explore the challenges and opportunities behind industry hype to bring listeners fresh perspective, strategy & insights. Our goal: Increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. From business and marketing strategy to hiring and talent, weekly episodes inspire and reinvigorate hundreds of leaders who tune in & engage every week.

Podcast Co Host

Animalz

Highlights
- Achieved +3x revenue growth in 2 years at 19% profit margin
- Built C-suite team 
- Grew team from 18 to 130 people
- Diversified product line
- Attracted biggest names in tech including Google, Amazon, Slack, Spotify, Facebook & more

Chief Executive Officer

• Grew revenue: 33% 2018 • 57% 2019
• Grew team from 18-50, evolved org structure & roles to improve content marketing function
• Advised on customer content strategy including Google, GoDaddy, Wistia 
• Updated Animalz brand across messaging, look/feel, and product positioning

VP of Marketing

Self-employed marketing and communications consultant

Freelance Marketing Consultant

Help Scout

Developed strategy to grow traffic and customer acquisition. Managed a team of content marketers and collaborated with design and development teams on campaigns, website, and brand initiatives. Accomplishments included:

- Grew website traffic from ~300k to 430k monthly unique visitors
- Created goals-driven content strategy focused on traffic and subscriber acquisition.
- Managed content partnerships and led strategic partnerships with Support Driven, the largest community for customer support pros.
- Managed brand awareness including PR, conferences, and community management 
- Launched customer service education platform, HelpU (https://www.helpscout.net/helpu/), to increase customer acquisition and grow brand awareness.

Director of Content

Boston Content

Boston Content is the largest community group and career development resource for content marketers in Boston, founded in 2011 by Jay Acunzo and Arestia Rosenberg. 

As Executive Director:

- Led 6-person executive committee in charge of events, membership, and sponsorship  
- Oversaw development of first volunteer program
- Grew membership 100%
- Launched "Content Marketer to Watch" award
- Created Boston Content’s blog posting 2x/week
- Developed marketing “Jobs” page and weekly jobs email to our 1,200+ members
- Doubled event programming, attendance and sponsorship program

Executive Director

The Master Slam

The Master Slam is a story slam-style debate that turns the traditional panel discussion into an exciting evening of live performance. Held four times a year and covering a variety of topics from Startups, Tech, Marketing/Advertising, Education  and more, the Master Slam is the new way for anyone passionate about their industry to flex their intellectual muscles in a fun, creative environment. http://www.themasterslam.com/

Founder

Alignable

Lead community engagement strategy through ongoing research, relationship building, testing and analysis to discover what small businesses need and how to incorporate that into our marketing strategy and product.

Marketing Manager

Shareaholic, Inc.

Product Marketing Manager

Springpad

Increased engagement among Springpad's 5M users through unique content marketing campaigns, including a live Google Hangouts series focusing on creative ways to use our app for organization and project management. Developed strategic partnerships with influential bloggers and brands to drive brand awareness and user acquisition.

Content Marketing Manager

Managed community of over 5 million users, providing technical support and content for all support/help pages as well as in-app to improve user comprehension of the Springpad's robust features on all platforms.

Streamlined customer support using new CRM tools. Curated engaged community of users to help evangelize and promote Springpad. Executed large and small scale beta testing and user feedback sessions of new features.

Happiness Specialist

Co-host: Don't Say Content. Marketing Advisor. Agency Growth Strategist. Former CEO of Animalz.

As a growth advisor, I bring over 15 years of marketing & leadership expertise at startups, agencies, and large corporations. 

I am the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, where I successfully grew revenue 3x in two years to nearly $12M.

I am also a fervent community builder and previously served as the Executive Director of Boston Content, the largest community group and career development resource for content marketers in Boston. During my 2-year tenure, I more than doubled membership and revenue from sponsorships and programming. 

Storytelling is at the root of my passion for marketing. I founded The Master Slam, a poetry slam-style debate about startups and tech. I am also a TEDx organizer and speaker trainer and have competed in several storytelling competitions. Additionally, I created an incredibly popular General Assembly workshop called "How to Use Storytelling to Get What You Want," which is still taught today.

Your CEO doesn’t hate marketing. They hate that you can't prove that it works.

I’ve sat on both sides of this table.
As the marketer who lost the room pitching “brand.”
As the CEO who had to choose what to fund.

Here’s the pattern. Execs don’t fund activities. They fund de-risked outcomes.
And when you speak marketing, you sound risky.

Here's what I mean: Two leaders pitch the same plan.

Leader A: “We need thought leadership content to build trust.”
Leader B: “We are losing deals in month seven because trust shows up too late. This content builds trust in month two. That cuts our close time nearly in half.”

Leader A got a nod and a freeze.
Leader B got the budget and two hires.

Same plan. Different frame.

Here’s the translation guide.

“Brand awareness” → “We are invisible to in-market buyers.”
“Thought leadership” → “We cut months out of the sales cycle.”
“Community building” → “Customers close deals for us.”
“Content strategy” → “Prospects show up already convinced.”

The work doesn’t change. The way you sell it does.

When I missed, it wasn’t because the strategy was wrong. It was because I made my CEO choose between understanding my plan and trusting me with their budget. They picked what they understood.

So ask the uncomfortable question. If your CEO doesn’t get it, is that their problem or yours?

Stop defending your strategy. 
Start translating their risk into your outcomes.

If you are done with tactics and incremental progress and want systems that compound, follow along. I wrote a book about that. Link in profile.

Chief Growth Officer [Fractional]. Author: “B2B Content Marketing Strategy” out now on Amazon

Sustainable Energy Solutions Pty Ltd (SES)

Sustainable Energy Solutions is a niche consulting firm specialising in energy procurement - servicing medium to large companies across all industries.

As a B2B Digital Marketer my role included:
- Campaign creation across multi-channels 
- Content Marketing
- Copywriting 
- Email marketing (HubSpot)
- Webinars
- Google Search and Banner Ads
- Branding (new Brochure suite and digital-assets)
- Graphic Design: eDM, marketing materials, brochure suite, eBooks, digital posts, LinkedIn and GDN ads.
- Website updates, landing page creation
- And all the other things marketers do but don't have time to list.

B2B Digital Marketing Specialist - Campaign Manager - Creative Designer - Content Creator

Pegasus Management

During my time at Pegasus/Avetta my role was dynamic and broad in nature and included:

DIGITAL MARKETING
Google Ads (creation of keyword campaigns, bid strategy), Display Ads (design & targeting), LinkedIn advertising, Google Analytics reporting, social media content creation (posts/video), monthly reporting & videos for socials

CAMPAIGNS
multi-channel / brand awareness & lead generation (12wk) - strategy and execution

ONLINE EVENT
industry webinar - 3rd party promo, guest speaker liaison, ON24 setup 

GRAPHIC DESIGN
print (brochures, user guides, whitepapers) and digital (social media posts, banner ads, portals, websites, event promotion)

PROJECTS
SEO audit, Google Tag Manager, web enhancements (Resources page/gated assets landing page)

WEBSITE UPDATES
wordpress website updates (Pegasus and Contractor websites)

LIAISON
USA team, multiple agencies and 3rd parties

SALES SUPPORT

Marketing & Design Specialist

Anglican Care

My key responsibilities in this diverse role included: 

BRANDING: complete re-brand of Anglican Care's marketing suite, style guide and website. Responsible for ensuring all customer touch points reflected the brand values, tone, aesthetic (style guide) and key messaging.

GRAPHIC DESIGN: all brochures, annual report, print adverts, outdoor (bus-backs, billboards, signage) digital adverts and direct mail. 

DIGITAL MARKETING:  outline digital strategies and campaigns. Create website content (editorial, news, competitions), Facebook Advertising Business Manage and liaising with an agency to execute SEO and Google AdWords.

CONTENT MARKETING: production of Let's Talk editorials (various publications and website),  produce/co-host Let's Talk Seniors Podcast, creation of competitions, Facebook content.

SPECIAL PROJECTS: development of community engagement activities such as Seniors Days, production of corporate videos (Sustainability) and Sustainability Report etc. 

Examples of my design work can be seen on the ISSUU link below. Also attached is an example of my copy writing featured in Intouch Magazine and Sustainability Video.

Creative Designer / Brand Specialist

Stampede Style

Online art store selling Giclee prints of Andrew Howells hand drawn animals. The role included the creation and maintenance of a SquareSpace website, digital marketing including the creation of content for Instagram and Facebook of which included: posts, adverts, photo shoots etc. and the design and production of marketing materials and stationery.

Digital Marketer / Designer

Peach Advertising, ATO Newcastle, Energy Australia, 

After moving to Newcastle from Sydney I held a variety of contract roles until 2006 when I took leave to have children.

Contract Roles - Agency Traffic Manager, Auditor

Kellogg Company

Marketing Consumer Services Manager, Trade Marketing Assistant

Rothschild

I begin my time at Rothschild in London working as an Executive Assistant in their Mergers and Acquisitions Team. When I returned to Sydney over a year later I took a role at Rothschild Sydney as a Sales Co-Ordinator and was promoted the following year to an Advisor Development Manager.

Adviser Development Manager, Sales Coordinator, EA

Strategic Marketer | Certified Digital Marketing Professional | Content Creator | Graphic Designer

I have over ten years of marketing and branding experience across various industries (B2C and B2B). Whilst branding and campaign management are my passion, I consider myself a marketing generalist. Copywriting, graphic design, website management, email marketing, events, podcasting, LinkedIn and Google Ads are just some of the hats I wear.

I am a BIG believer in strategy first, tactics second. In my experience B2B marketing has 5 key pillars which need to be focused on to build brand salience, attract prospects into your funnel, engage users, convert leads into sales and brand evangelists. 

Those pillars are:
☑️ Branding
☑️ Website / SEO
☑️ Brand advertising (long-term)
☑️ Campaigns - sales activations (short-term)
☑️ Full funnel content creation

By building a strong brand and implementing strategic advertising (digital & traditional) which targets your audience and is rigorously reviewed (PPC, GDN, social media, print/outdoor etc), then overlaying it with short-term targeted campaigns (email marketing, digital advertising, events etc), you can achieve demand generation, demand capture, client retention and referrals.

Building out multi-channel campaigns is what I do best. 

I’ve learnt over the years that the B2B sales funnel is not linear. B2B prospects bounce around the sales funnel and are often at the short-list stage before they reach out for a chat with the sales team. With this in mind, I like to apply a full-funnel content strategy to create a consistent brand experience across all stages of the funnel. For me, quality beats quantity and all content must be tailored to the target audience, be engaging, educational and showcase how we can solve a client's problems, and include key messaging (USP).

Ongoing analysis of key metrics and engagement levels is vital to measure the marketing strategy's success and requires me to utilise my knowledge of GA4, Google Ads Manager, HubSpot, LinkedIn Campaign Manager, CRM etc. 

My skillset comes from ongoing training and development:
☑️ Marketing Week’s Mini MBA
☑️ DMI Digital Marketing Pro
☑️ Campaign Del Mar – Campaign Management
☑️ Graphic Design Diploma – CGC
☑️ Email Marketing Course -SU
☑️ GA4 - DMI
☑️ Cert III Events (currently studying)

What makes genius marketing? Collaborations, 3rd party editorial, zero-click content, negative keyword lists, lookalike audiences, add-event links & self-serve ungated content. 

Companies worked: Sustainable Energy Solutions, Pegasus, Anglican Care, Peach Advertising, Kellogg's, Rothschild.


Graphic Design Portfolio
👉  https://shorturl.at/mEM01

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Devin Bramhall

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The Battle

Devin Bramhall

Michelle Payne

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Devin Bramhall's LinkedIn Performance

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