Devin Reed

Yo! I help SaaS marketers and Founders grow their audience, brand, and pipeline with strategic content. 

My portfolio
→ 2x Head of Content at billion-dollar startups (Gong, Clari)
→ Scaled Gong’s brand and content from $20M → $200M ARR 
→ Advised some the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more.

I also share everything I've learned through via my newsletter, cohort training, and videos series:

✅ The Reeder Newsletter: www.thereeder.co/newsletter

🍿 Reed Between The Lines show: youtube.com/@TheReederCo
(also available on Spotify and Apple)


Now that you're all signed up, let's make waves 🌊

Founder, Writer, Advisor

I create content strategies for fast-growing startups and solo creators who want to grow their audience, brand, pipeline, revenue, and income. 

-Content strategy
-LinkedIn strategy 
-Content marketing
-Outbound sales messaging
-Keynotes for industry and internal events 

✅  Website: thereeder.co
✔️ Email: devin@thereeder.co

Perplexity

Administrative Assistant to Aravind Srinivas, Co-Founder & CEO

Talent Acquisition 

WessDel

- Led the creation and execution of extensive learning programs for tools, training, and onboarding. Set and documented processes for consistency and scalability, in line with continuous improvement and adaptability goals in a rapid environment.
- Spearheaded job description revisions with leadership to promote inclusivity and align with company values, fostering a diverse, creative work environment to empower employees.
- Introduced a performance review program with Insperity, aimed at promoting employee development. This supported a 360 review process, with manager calibrations, training, and office hours to improve employee engagement and performance.
- As a Program Manager, I automated IPS Report generation, reducing time spent by 75%. This improved operational efficiency and resource allocation for talent development and retention.

Learning and Talent Development

Gong

-Developed/implemented talent sourcing strategies using advanced search and data-driven analytics to identify/attract talent.
-Collaborated cross-functionally (with HR, Learning & Development, Talent Acquisition, and recruiters) to design/execute talent sourcing strategies aligned with company goals.
-Managed multiple projects/events to engage talent: designed/hosted industry panels, career fairs, and info sessions. Increased candidate success by 40% by designing/leading mock SDR (Sales Dev) prospect/discovery call prep, improving candidate quality and recruitment efficiency.
-Presented/spoke to universities and industry groups on entering/succeeding in tech sales, shared insights on industry trends, job market demands, and best practices for professional development.
-Used CDSP Certification for creative talent sourcing: leveraging social media, industry events, and referrals.
-Created (filmed, edited, & organized) LinkedIn Recruiter onboarding video library and gamified hiring manager LinkedIn Recruiter enablement.

Super Senior Talent & Development Sourcer I & II

-Conducted gap analysis to identify areas for improvement in sales and recruiting processes and developed targeted training programs to address these gaps
-Created and delivered engaging sales enablement content in various formats, including e-learning courses, sales playbooks, and job aids, resulting in a 15% increase in sales productivity
-Designed and executed engaging, productivity-improving training programs for sales reps and recruiters.
-Developed sessions in various formats: e-learning modules, instructor-led sessions, and on-the-job training.
-Stayed up-to-date with training trends, incorporating new learning best practices and technologies as appropriate.
-Conducted needs assessments to identify learning gaps and opportunities for targeted training initiatives.
-Monitored/evaluated training programs using feedback and metrics to continuously refine initiatives.
-Successfully orchestrated the management of multiple product workflows, effectively collaborating with PMMs, PMs, and sales enablement teams to ensure seamless operations.

Program Manager: Sales & Recruiting Enablement + Learning & Development

-Developed/executed successful content/campaign strategies to attract diverse tech industry talent, resulting in increased brand awareness and stronger talent pipeline.
-Created/implemented strategies to improve employee engagement/performance, including recognition programs and professional development.
-Leveraged digital and social media (eg LinkedIn, Twitter) for branding and to attract top talent.
-Conducted market research to learn trends and gain insights into the talent market, ensuring talent acquisition/development strategies were aligned with industry models.
-Collaborated cross-functionally (HR, marketing, learning and development, and sales) to design and execute comprehensive talent strategies aligned with business goals and values.

Talent Brand Manager

-Completed the Co-Active Coaching Fundamentals course: on career coaching and skills/techniques for productive mentorship.
-Provided personalized career coaching: career goal clarification, identifying growth opportunities, and overcoming challenges.
-Conducted one-on-one strengths-based coaching sessions to help individuals discover and leverage their strengths and talents.
-Provided guidance on job search strategy, resume writing, and interview prep to help employees' job searches. 
-Maintained a deep understanding of career development and coaching best practices, industry trends and research.

Career Coach

-Executed events to bring the US and Israel offices together.
-Created a company-wide cookbook.

Global Culture Committee Member

-Consistently exceeded quota by implementing effective sales strategies and tactics.
-Engaged best SDR/AE (Sales Dev/Account Exec) alignment strategies to boost collaboration across sales teams. 
-Led onboarding/training of new SDRs to optimize meeting bookings (tools incl Sendoso, LinkedIn, and Drift).
-Mentored/coached 15+ SDRs (with motivation, passion, creativity & best practices) - highlights: mock role play, call reviews to refine sales skills.
-Identified/targeted new accounts for outbound sales to expand customer base.
-Created/executed creative targeted account campaigns (handwritten letters, JibJabs, Infomercials, etc.) to increase engagement/response.
-Created/taught customer outreach programs/skills (eg role-based emails, cold/discovery calls, and prospecting videos).
-Leveraged Gong technology to improve quality of booked appointments and meetings.
-Certified in the Sandler Methodology, demonstrating a commitment to ongoing learning and professional development.

Senior Sales Development Representative

-Responsible for identifying and targeting new accounts in a predominantly outbound driven sales organization.
-Built out creative account-based campaigns ex. handwritten letters, JibJabs, Infomercials, Boo, sendosos, etc.
-Continued developing outreach skills by creating role-based emails, conducted cold/discovery calls, personalized prospecting videos, etc.
-Leverage Gong to up-level skillset to book more qualified meetings.
-Received training and certification for Sandler Methodology.

Sales Development Representative

Darktrace

-Spearheaded the end-to-end recruitment process for events, including sourcing and selecting event staff, coordinating interviews, and managing onboarding procedures.
-Effectively communicated with internal teams and external vendors to ensure seamless execution of event staffing requirements, while providing leadership and support to the recruitment team.

West Coast, Event Recruitment Manager 

-Identified and pursued new business opportunities, conducting market research, prospecting potential clients, and generating leads. 
-Nurtured relationships with key stakeholders, conducted product demonstrations and presentations, and collaborated with the sales team to drive revenue growth and achieve sales targets.

West Coast, Sr. Cyber Security Business Development Executive

Regis University

-Successfully developed and gained approval for a research proposal through the Institutional Review Board
-Managed various aspects of the research process, including securing facilities, recruiting participants, supervising the experiment, and presenting the findings through a departmental poster session and a written manuscript.

Research Assistant

Adams County Probation Department

-Conducted thorough investigations into the backgrounds, family histories, and environments of referred juveniles and adults, compiling detailed case history reports for the court's use in making decisions. 
-Developed case plans, offered recommendations for rehabilitation and supervision, performed case management duties, prepared court reports and legal documents, conducted field work, and provided supervision, counseling, and support to individuals in the probation process.

Deputy Probation Officer

Community Educational Outreach

-Responsibilities included entering attendance and grades into a database, while also providing assistance to program attendees in obtaining GEDs, securing employment, and expanding their educational opportunities. 
-Took a leadership role by conducting lessons on various subjects such as math, reading, computer skills, resume writing, and cover letter preparation. I actively participated in program staff meetings to contribute insights and collaborate with colleagues.

Support Staff

Learning and Talent Development @ WessDel | Developing Comprehensive Learning Programs. Ex Gong

Hi, I’m Carolyn (she/her), and if you think admin life is just about calendars and coffee, let me introduce you to the new age of executive support—where AI and humans team up to make magic happen.

At Perplexity, I operate at the nerve center of our boundary-pushing AI company—serving as the right-hand to the Office of the CEO and the heartbeat for operations that keep our people, projects, and purpose moving fast. On any given day, you’ll find me orchestrating logistics for global exec teams, troubleshooting tech for hybrid meetings, wrangling confidential docs, welcoming partners from around the world, and collaborating with brilliant minds across every function.

I’m not just supporting workflows, I’m architecting new ones—building bridges between people, leveraging smart tools, and championing company culture so every cog in our innovation machine spins smoothly. Whether it’s laying out the perfect event, solving travel snafus on the fly, or making chaos look like clockwork, I thrive in the swirl of real-time problem-solving and high-impact action.

My superpowers: reading a room (and a calendar) with equal skill, mastering the fine line between proactive and unobtrusive, and making sure every detail—even the ones you don’t see—elevates the whole team. Bonus: I play well with both humans and AI.

As MVP of our “get it done” team, I keep the momentum strong, our culture sharp, and our details airtight—so our AI (and our people) can keep pushing the future forward.

taplio

The Battle

Devin Reed

Carolyn Dorricott, CDSP

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