Devin Reed

Yo! I help SaaS marketers and Founders grow their audience, brand, and pipeline with strategic content. 

My portfolio
→ 2x Head of Content at billion-dollar startups (Gong, Clari)
→ Scaled Gong’s brand and content from $20M → $200M ARR 
→ Advised some the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more.

I also share everything I've learned through via my newsletter, cohort training, and videos series:

✅ The Reeder Newsletter: www.thereeder.co/newsletter

🍿 Reed Between The Lines show: youtube.com/@TheReederCo
(also available on Spotify and Apple)


Now that you're all signed up, let's make waves 🌊

Founder, Writer, Advisor

I create content strategies for fast-growing startups and solo creators who want to grow their audience, brand, pipeline, revenue, and income. 

-Content strategy
-LinkedIn strategy 
-Content marketing
-Outbound sales messaging
-Keynotes for industry and internal events 

✅  Website: thereeder.co
✔️ Email: devin@thereeder.co

Clari

Clari's revenue operations platform enables organisations to be connected, efficient and predictable. Clari empowers revenue teams with the information that they need to take control of the entire revenue process and operation.

Director of Growth Marketing, EMEA & APAC

VMware Carbon Black

In this role within the Franchise Marketing Team, I am responsible for leading the EMEA marketing activities for the VMware Security Business Unit (formerly known as Carbon Black). This role entailed devising a marketing strategy for the security solutions that VMware offers, and working with a virtual team of in-region country marketing managers to execute against that strategy and measure the effectiveness. I collated content, messaging, campaigns, resources and budget from centralised teams based in Australia and the US, and then rolled these out across the EMEA region to support net new customer acquisition and cross-sell/up-sell opportunity generation.

EMEA Marketing Lead, Franchise Marketing Team, Security Business Unit (SBU)

In 2018 I was promoted to EMEA and APJ Marketing Team Lead. Carbon Black’s growth within the EMEA region meant that we needed to expand the team in order to support additional countries and markets, and I hired a team of 3 direct reports to facilitate this. Carbon Black’s presence was also fast-growing in APJ so I was given responsibility for the marketing activities across the Asia Pacific region, working closely with counterparts in the UK and agencies on the ground to execute against our strategy and plans for high priority countries including Australia, New Zealand, Singapore and Japan. 

Carbon Black was acquired by VMware in October of 2019 and became the VMware Security Business Unit (SBU).

EMEA & APJ Marketing Team Lead

Reporting into the VP of Marketing for EMEA & APJ, I joined Carbon Black as the only other marketing team member for the EMEA region not long after Carbon Black had launched in the region. In my role as Marketing Manager, I was responsible for building and executing regional plans for both established and emerging territories, establishing and managing budgets and measuring results. With fierce growth targets, the priority was to generate net new demand and to achieve the pipeline goals for each territory. As it was a start-up environment, I took on everything from strategy and funding requests right down to the day-to-day execution. I managed all aspects of the marketing mix, including PR and analyst relations, corporate and field marketing, channel and digital marketing.

EMEA Marketing Manager

Workfront

Marketing Manager for Workfront, a leading provider of cloud-based enterprise work management software. In this role, I was responsible for creating and executing integrated demand generation programs to build a pipeline of sales-ready leads and qualified opportunities. Reporting to the EMEA Marketing Director, I worked closely with counterparts in sales, digital demand gen, content and product marketing teams to define and execute a variety of campaigns.

Marketing Manager

Workbooks.com

Solely responsible for managing the marketing of a portfolio of CRM and business applications delivered via Software as a Service. Reporting directly to the CEO, my responsibilities included helping to define the marketing strategy for the business and overseeing the execution of the marketing plan to meet lead generation and sales pipeline targets. I was utilising the full marketing mix including content marketing, email marketing, telemarketing, events, social media, account-based marketing and other general lead generation activities.

Marketing Executive

Thomson Reuters

I was responsible for marketing a large portfolio of services and products for legal professionals, ranging from online legal databases to legal books. 

Key achievement: Achieved well beyond the set revenue targets, resulting in being awarded the prize of Highest Revenue % Above Plan for my product portfolio.

Capita Plc

During my time working as a marketing assistant on a summer placement I was given responsibility for several projects, including supporting their bids team on materials for future contracts with organisations such as Gas Safe, Information Standard and the Army.

Marketing Assistant

Cardiff University Drama Society

I am a drama enthusiast and decided to combine my interests in theatre and Marketing by taking on the role of publicist for the University Drama Society.  This role sparked a keen desire to pursue a career in Marketing and within this role I:

- Implemented publicity campaign resulting in sell-out performances of ‘The Importance of Being Earnest’.
- Raised over £250 in sponsorship money, exceeding the target by £100.
- Organised publicity events, managed poster campaigns and other publicity campaigns.
- Updated the society website and worked closely with the student newspaper to increase awareness surrounding the society’s activities throughout the year.

Publicist and Marketing Manager

District Judge Susan Henson

During this internship I shadowed District Judge Henson at Reading County Court including reviewing papers and discussing cases with the Judge. I then used compensation guidelines to provide recommendations on the appropriate level of damages to be awarded.

Law Intern

J C Wroe & Partners

Following an initial period with this local criminal law firm in 2007, I was then employed as a legal secretary to assist with cases at Reading Crown Court in summer 2008. Working with the barrister in court I was responsible for:  

- Compiling notes on hearings in court to report back to the firms partners.
- Observing client interviews and took responsibility for drafting client letters.
- Assisting solicitors with research and discussed points of law and appropriate legal solutions.

Law Intern & Legal Secretary

A driven marketing professional with a passionate interest in B2B marketing, marketing effectiveness and impacting business development. 

Experience of managing marketing programs across EMEA and APJ to generate demand and drive pipeline. 

Keenly interested in marketing operations and showcasing marketing’s accountability and credibility using data and analytics.

Excited by new tech and start up environments.

Committed to raising awareness and money for the cystic fibrosis community and the CF Trust UK.

taplio

The Battle

Devin Reed

Nicole Edwards

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