Asymmetric

Investing in Bitcoin DeFi:
- Bitcoin L2s
- Metaprotocols 
- Dapps
- Staking

Portfolio so far: BOB, Bitlayer, Mezo, Fractal, Liquidium, Satflow, Glittr, Satlayer, Arch

General Partner

Held Media

Marketing advisory and fractional CMO services. Clients include Trust Machines, Taproot Wizards, and others.

Marketing Advisor

Kraken Digital Asset Exchange

• Scaled team from 2 to 30 in 3 years 
• Built out data infrastructure, processes, and channel strategy
• Deployed and managed $xxx million paid acquisition budget across 30+ countries

Head of Marketing

Director Of Business Development

Interchange (Acquired by Kraken)

Co-Founder

Uber

Head of ASO (App Store Optimization)
• Optimized Rider/Driver/EATS App and Play store pages for conversion and search discoverability 
• Unlocked tens of millions of incremental installs 
• Localized Rider/Driver/EATS App and Play store pages in 30 localizations 
• Collaboration with Rider/Driver/EATS product teams, marketing, comms, on App/Play store strategy 
• Negotiated App Annie, SensorTower, AppBot, and StoreMaven vendor contracts 
• Drove new product features through close relationships with Apple, Google, and SensorTower
• Scaled ASO from a solo operation to a 3 person team in 1 year

Growth Marketing Manager

ChangeTip

• Ported web experience to a native iOS app 
• Used market, UX, and guerrila research to inform product decisions  
• Developed product integrations with 3rd party social networks (ex: Reddit) 
• Crafted narratives for feature launches, product integrations, and marketing campaigns

Product Manager

Blockchain.com

• Drove the overall product vision, strategy, and requirements that fueled user growth and product evolution
• Scaled the company from 0-10 employees 
• Grew user base from 1M to 2.7M (170%) in 12 months w/ only organic channels

Product Team Lead

Zeroblock (Acquired by Blockchain)

• Designed a cohesive mobile UX/UI experience across platforms
• Managed development of iOS, Android, and web applications
• Propagated our narrative through mainstream press such as: WSJ, Forbes, Fortune, Wired, and TechCrunch, Entrepreneur, and Bloomberg. 
• Grew DAU from 0 to 10,000 in under 8 months

Dan is investing in Bitcoin DeFi as a GP at Asymmetric and a marketing advisor at Trust Machines, Taproot Wizards, Mezo, and others. He’s also a Bitcoin educator with over 850,000 followers on social media and focuses primarily on the Bitcoin DeFi sector. 

He was formerly the Head of Marketing at Kraken, one of the world’s biggest crypto exchanges. He is a serial crypto entrepreneur with two exits (Interchange > Kraken, ZeroBlock > Blockchain.com). In between his time in crypto, he was on the Growth Product and Marketing teams at Uber. He was part of the original 2013 crypto meetup group in SF which was comprised of the founders of Coinbase, Ripple, Kraken, and others.

Dan Held

AMN Healthcare

Providing staffing solutions for registered nurses, certified nursing assistants, and allied staff across the country for our clients ranging from Fortune 500 companies to nonprofit organizations and hospital networks including Tenet Healthcare, Kaiser Permanente, Providence St. Joseph Healthcare, New York-Presbyterian hospital systems, and many more.

Building long-lasting relationships with medical staffing candidates across the country to ensure they are aware of the latest local opportunities for both per diem and contract work.

Conducting phone interviews with internal and external candidates, determining licensure, availability, skillset, and potential fit in order to determine the best job match for the highest probability of placement.

Serving as the primary interface for our clients - liaising between candidates, the credentialing team, hiring managers, and HR Business Partners using multiple channels of communication, including email, Microsoft Teams, phone calls, texting, and more.

Managing multiple applicant and employee tracking/payment systems, including Salesforce, PeopleSoft, Shiftwise, Harqen, and more.

Building trusting relationships with hiring teams through understanding organizational culture, business/staff needs, and role requirements. 

Performed targeted candidate searches via networking, employee referrals, and cold calling to maintain a pipeline of qualified candidates.

Analyzing market data to develop and implement an effective recruiting, clinician sourcing, and outreach strategy.

Recruitment Manager

Senior Recruiter

Recruiter

IBC Group - International Blockchain Consulting

• Monitor multiple live news feeds to source and filter geopolitical/financial news relevant to client interests that foster social media engagement around pertinent topics and inform engagement strategy
• Ghostwrite social media posts on X (formerly known as Twitter) for a team hosting X spaces, which has over 10M+ weekly listeners and guests ranging from Elon Musk to Hunter Biden, Andrew Yang, Mark Cuban, Vivek Ramaswamy, Thomas Massie, Marianne Williamson, Tucker Carlson, Eric Weinstein, Bill Ackman & more.
• Provide regular reports and insights based on post-analysis to support strategic decision-making.

Social Media Marketing Specialist / Ghostwriter

Bear Atlantic Group

Administer multiple projects simultaneously and fluidly, and serve as a key team member in conducting investment analysis and working on various government engagements.

Imparted advisory services to business owners on behalf of Broward County Business Owner assistance program.

Part of a performance auditing team for of a New York state healthcare department in accordance with Generally Accepted Government Auditing Standards.

Carried out multiple compliance reviews for different parts of an Illinois state program.

Acted as a key member of a remote compliance review team for a Florida state regulatory body on a public assistance program.

Cooperate directly with fund management to conduct extensive market research across multiple states, in addition to developing a private equity investment thesis for the US real estate industry.

Senior Analyst

Manifezt Foundation

Conceptualized and implemented initiatives that ascertained organizational fundraising goals were met. This entailed providing leadership for a team that drove a 100% year over year increase in donations and grants.

Authored grants to apply for funds from foundations and companies in South Florida and across America.

Established and developed monthly and weekly key performance indicators (KPIs) used to track the progress and management of the development team.

Supervised corporate relationships, and worked with communication and marketing teams to nurture the bonds between the organization, corporate sponsors, and the wider community.

Recognized for recruiting and maintaining relationships with members of the organization’s advisory board.

Participated actively in the identification, research, and building of all potential donor and fundraising sources.

United with leadership and the board of directors on various organizational management tasks to ensure all departments operated cohesively, and that the organization’s mission was being implemented as effectively as possible.

Director of Development

TCITech Initiative

Use existing network, virtual networking and campaigning, and grassroots energy to raise awareness within the community regarding the importance of hands-on STEAM education, from primary school throughout high school, in an effort to demand more government investment.

Responsible for lobbying the government to utilize blockchain technology in order to lower the cost of living and maximize efficiency, transparency and security of public services through the creation of the Atlas Ecosystem.

Solicit donations to create an extracurricular STEM program, utilizing college students as volunteers to engage the next generation and keep costs low.

Drive the transformation of our community college into a specialized university focused on technology and arts industries we want to develop in the country. This is achieved by creating partnerships with leading universities and attracting donations from companies looking to be part of our growing economy.

Accountable for assembling an influential and connected advisory board to seek specialized advice and to help advance the initiative.

Spearhead the organization by creating a viable path to diversify the economy of the Turks and Caicos Islands.

Executive Director

Kaplan Higher Education

Foster and maintain solid relationships with prospective students in order to effectively assess career aspirations, as well as recommend appropriate degrees and programs for their specific situations.

Employ advanced communication skills to provide prospective students with detailed information regarding our programs, the mechanics of the system, and the institution’s background.

Evaluate the background of and screen prospective students to ensure they meet minimum university qualifications before applying.

Leverage customer service skills to assist students during the application process through the first three weeks of school to ensure they do not falter early on in the academic process.

Admissions Advisor

Knight Capital

Played a vital part of a six-person team that grew company sales from $300,000 per month to more than $20 million per month.

Cultivated relationships with top-performing brokers to increase revenue. This entailed negotiating terms, providing updates, and answering questions associated with their deals, in addition to preparing contracts.

Applied conflict resolution skills to maintain relationships between brokers and the firm, thereby ensuring the mutually beneficial relationship was maintained and long term growth.

Partnered closely with upper management to develop key performance indicators in order to track ISO and sales support performance.

Hosted training opportunities to new employees within the sales support department, and conducted workshops to improve performance of the ISO Relations team.

ISO Relations Manager

New York Life Insurance Company

Tasked with generating clients via networking, cold calling, and driving referrals.

Assesses client financial and insurance needs with the aid of a team of financial and legal professionals.

Recommended relevant financial and insurance solutions to help clients meet economic goals. This included obtaining a Series 7 license and Florida 2-15 Life, Health and Variable Annuity License.

Financial Services Representative

Wells Fargo

Facilitated customers with their day-to-day financial transactions.

Demonstrated an ability to upsell company products, and generated referrals for customer service representatives.

Exhibited skill in detecting fraud using heightened attention to detail.

Teller

Flashlight Media Group

Presented client company's products to their target market, including providing samples and educating the public on all its benefits.

Brand Ambassador

Vision-driven change agent with an exemplary record of technical and community program management success.

Proven talent for aligning organizational strategy and objectives with established technical and community program management paradigms to achieve maximum impact with minimum resource expenditure. Growth-focused team leader who champions innovative solutions to drive continuous improvement, analyze data, and provide key insights to inform strategic plans. Exceptionally dedicated professional with keen interpersonal and communication skills for the diverse modern workplace.

My goal is to leave the world a better place than I found it, and I am excited about the prospect of how technology along with a shift in consciousness can aid us in accomplishing that. That ambition inspired me to found The TCITech Initiative to diversify the economy of Turks and Caicos, raise the standard of living within the country, and position Turks and Caicos as a catalyst for growth and self-sustainability across the Caribbean.

taplio

The Battle

Dan Held

Jay Scott Sadler

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