Asymmetric

Investing in Bitcoin DeFi:
- Bitcoin L2s
- Metaprotocols 
- Dapps
- Staking

Portfolio so far: BOB, Bitlayer, Mezo, Fractal, Liquidium, Satflow, Glittr, Satlayer, Arch

General Partner

Held Media

Marketing advisory and fractional CMO services. Clients include Trust Machines, Taproot Wizards, and others.

Marketing Advisor

Kraken Digital Asset Exchange

• Scaled team from 2 to 30 in 3 years 
• Built out data infrastructure, processes, and channel strategy
• Deployed and managed $xxx million paid acquisition budget across 30+ countries

Head of Marketing

Director Of Business Development

Interchange (Acquired by Kraken)

Co-Founder

Uber

Head of ASO (App Store Optimization)
• Optimized Rider/Driver/EATS App and Play store pages for conversion and search discoverability 
• Unlocked tens of millions of incremental installs 
• Localized Rider/Driver/EATS App and Play store pages in 30 localizations 
• Collaboration with Rider/Driver/EATS product teams, marketing, comms, on App/Play store strategy 
• Negotiated App Annie, SensorTower, AppBot, and StoreMaven vendor contracts 
• Drove new product features through close relationships with Apple, Google, and SensorTower
• Scaled ASO from a solo operation to a 3 person team in 1 year

Growth Marketing Manager

ChangeTip

• Ported web experience to a native iOS app 
• Used market, UX, and guerrila research to inform product decisions  
• Developed product integrations with 3rd party social networks (ex: Reddit) 
• Crafted narratives for feature launches, product integrations, and marketing campaigns

Product Manager

Blockchain.com

• Drove the overall product vision, strategy, and requirements that fueled user growth and product evolution
• Scaled the company from 0-10 employees 
• Grew user base from 1M to 2.7M (170%) in 12 months w/ only organic channels

Product Team Lead

Zeroblock (Acquired by Blockchain)

• Designed a cohesive mobile UX/UI experience across platforms
• Managed development of iOS, Android, and web applications
• Propagated our narrative through mainstream press such as: WSJ, Forbes, Fortune, Wired, and TechCrunch, Entrepreneur, and Bloomberg. 
• Grew DAU from 0 to 10,000 in under 8 months

Dan is investing in Bitcoin DeFi as a GP at Asymmetric and a marketing advisor at Trust Machines, Taproot Wizards, Mezo, and others. He’s also a Bitcoin educator with over 850,000 followers on social media and focuses primarily on the Bitcoin DeFi sector. 

He was formerly the Head of Marketing at Kraken, one of the world’s biggest crypto exchanges. He is a serial crypto entrepreneur with two exits (Interchange > Kraken, ZeroBlock > Blockchain.com). In between his time in crypto, he was on the Growth Product and Marketing teams at Uber. He was part of the original 2013 crypto meetup group in SF which was comprised of the founders of Coinbase, Ripple, Kraken, and others.

Dan Held

E Q V I L I B R O

E Q V I L I B R O is on a mission to bring more balance to this world. We create transformational journeys in the form of retreats in nature + community + online education.

Join our waiting list at: bit.ly/EQVILIBRO_waiting_list

Founder

Covalto

Chief Operating Officer

VP of Operations

Descomplica

In charge of Descomplica's second biggest business unit: Civil Services Exams & Certifications.
•	Managing the P&L, strategy, growth initiatives, operations, team building, marketing and product launches of the business unit.
•	Doubled the number of students in only six months, adding 10k paying students to our platform.
•	Launched hundreds of hours of new courses, two new verticals, and four new products.
•	Executed a complete revamp of the org. structure of the business unit, resulting in much more efficiency and accountability.

Head of Business Unit

In charge of partnerships between Descomplica and universities.
•	Launched and managed an online marketplace of university courses offering over 30k courses at reduced prices.
•	Closed partnerships with over 10 mid-size and large university groups.
•	Led the product offering of the marketplace, as well as the design and architecture of the website.

Head Of Business Development

Itaro (Sold business to the biggest player in the sector in late 2016)

Itaro (www.itaro.com.br) was one of the leading online retailers in the automotive aftermarket sector in Brazil, offering 17,000 automotive products and services through an e-commerce/marketplace model.
•	As Co-founder and Partner, I played a key role in strategy, company culture, fundraising (we were backed by Astella Investimentos, one of the leading VC funds in Brazil), sales and business development.
•	As COO, I was in charge of the whole operation post client purchase. I managed the Logistics, Assortment, Purchasing and Customer Service teams (over 20 employees total) and oversaw processes amongst all teams in the company.
•	As Commercial Director, I created, built and managed all partnerships with suppliers, external sales channels and our installation partners (garages). In this role I also led our pricing and promotion strategy.

Co-founder, COO and Commercial Director

dob - DESIGN OUTSIDE THE BOX

•	Co-founded e-commerce set to disrupt the high end furniture/decoration industry in Brazil
•	Led the business development, operations, financial and fundraising efforts of the startup
•	Negotiated and created partnerships with furniture designers, factories, service providers, logistics companies, etc
•	Built relationships with tech investors, entrepreneurs, marketing agencies, designers, architecture studios and other, both in Brazil and abroad

Founder and CEO

Citigroup

Covering Latin American Healthcare and Education sectors

Senior Research Analyst

Covering Latin American Banks and Financials - Team ranked #1 in the 2009 and 2010 Institutional Investor magazine annual ranking "Latin America Research Team"

Senior Research Associate

BBR Partners

Worked as key member of client specific teams advising on over $500mm in assets (BBR manages over $25bn in total assets), conducting due diligence and monitoring hedge funds and private equity funds

Associate

Merrill Lynch, Private Client Group

Worked as part of a Wealth Management Advisory team managing over $80 million in assets

Analyst

Founder of E Q V I L I B R O | Helping people live with more balance through Coaching, Retreats and Online Workshops

After a 12 month sabbatical in which I did 9 months of deep personal work I discovered my purpose: to create a world with more balance. This led to the launch of E Q V I L I B R O. We create transformational journeys through retreats in nature + community + online education + coaching programs.

For more info on our E Q V I L I B R O journeys send me a DM. For our one-on-one personalized coaching programs, click on the link below my profile picture. 

My career before E Q V I L I B R O: 

Most recently I was the COO of Credijusto (now rebranded as Covalto), one of the biggest fintechs in Mexico. In my years there I played a key role in a massive (20x) growth in the business, supported the launch of 5 products, and led the integration of fintech Credijusto with the acquired Banco Finterra, creating what is now Banco Covalto.
 
Previously I was an entrepreneur in Brazil for 7 years, where I co-founded two companies, had one exit, and became a top executive at the leading ed-tech company in the country (Descomplica). 

I started my career in Finance in New York, where I spent 3 years in one of the leading multi-family offices in the world (BBR Partners) and almost 4 years in Citi covering sectors in the Latin American region. In those years I was also awarded the CFA® designation.

taplio

The Battle

Dan Held

Ricky Sperber, CFA

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