Asymmetric

Investing in Bitcoin DeFi:
- Bitcoin L2s
- Metaprotocols 
- Dapps
- Staking

Portfolio so far: BOB, Bitlayer, Mezo, Fractal, Liquidium, Satflow, Glittr, Satlayer, Arch

General Partner

Held Media

Marketing advisory and fractional CMO services. Clients include Trust Machines, Taproot Wizards, and others.

Marketing Advisor

Kraken Digital Asset Exchange

• Scaled team from 2 to 30 in 3 years 
• Built out data infrastructure, processes, and channel strategy
• Deployed and managed $xxx million paid acquisition budget across 30+ countries

Head of Marketing

Director Of Business Development

Interchange (Acquired by Kraken)

Co-Founder

Uber

Head of ASO (App Store Optimization)
• Optimized Rider/Driver/EATS App and Play store pages for conversion and search discoverability 
• Unlocked tens of millions of incremental installs 
• Localized Rider/Driver/EATS App and Play store pages in 30 localizations 
• Collaboration with Rider/Driver/EATS product teams, marketing, comms, on App/Play store strategy 
• Negotiated App Annie, SensorTower, AppBot, and StoreMaven vendor contracts 
• Drove new product features through close relationships with Apple, Google, and SensorTower
• Scaled ASO from a solo operation to a 3 person team in 1 year

Growth Marketing Manager

ChangeTip

• Ported web experience to a native iOS app 
• Used market, UX, and guerrila research to inform product decisions  
• Developed product integrations with 3rd party social networks (ex: Reddit) 
• Crafted narratives for feature launches, product integrations, and marketing campaigns

Product Manager

Blockchain.com

• Drove the overall product vision, strategy, and requirements that fueled user growth and product evolution
• Scaled the company from 0-10 employees 
• Grew user base from 1M to 2.7M (170%) in 12 months w/ only organic channels

Product Team Lead

Zeroblock (Acquired by Blockchain)

• Designed a cohesive mobile UX/UI experience across platforms
• Managed development of iOS, Android, and web applications
• Propagated our narrative through mainstream press such as: WSJ, Forbes, Fortune, Wired, and TechCrunch, Entrepreneur, and Bloomberg. 
• Grew DAU from 0 to 10,000 in under 8 months

Dan is investing in Bitcoin DeFi as a GP at Asymmetric and a marketing advisor at Trust Machines, Taproot Wizards, Mezo, and others. He’s also a Bitcoin educator with over 850,000 followers on social media and focuses primarily on the Bitcoin DeFi sector. 

He was formerly the Head of Marketing at Kraken, one of the world’s biggest crypto exchanges. He is a serial crypto entrepreneur with two exits (Interchange > Kraken, ZeroBlock > Blockchain.com). In between his time in crypto, he was on the Growth Product and Marketing teams at Uber. He was part of the original 2013 crypto meetup group in SF which was comprised of the founders of Coinbase, Ripple, Kraken, and others.

Dan Held

Continental Carbonic Products, Inc.

Leading major commodity and spend consolidation efforts including water treatment, material handling, MRO/safety supplies, repair parts, corporate vehicles acquisition and disposition, and the implementation of a corporate procurement card program.

Responsible for sourcing savings portion of annual corporate cost reduction initiative.

Projects:
-Cooling tower evaporation credit programs
-Corporate travel program
-Fuel additives - national on site DEF filling
-Hydraulic and compressor oils 
-Purchasing and accounting standard operating procedures and one point lessons
-Machined parts VMI programs
-Maintenance parts tracking database
-Material Handling – forklifts, pallet jacks, bin tilters
-MRO - Grainger national program
-Office Supplies - Staples national program
-Packaging machinery - horizontal flow wrappers
-Plant automation - industrial bin washers, ice cutting, robotics 
-Safety initiatives - partnering with corporate Safety on project execution
-Small package, LTL, TL, heavy haul, expedite shipping
-Water Treatment
-Waste Handling – National Waste national program

Director of Strategic Sourcing

Responsible for optimizing sourcing and utilization of automated manufacturing equipment acquired to improve operator safety, product quality, and maximize production.

Operations Manager

Responsible for the purchase of services, parts, and supplies for dry ice plant, branch, and corporate operations with specific focus on safety, MRO, and capital projects.

Corporate Senior Buyer

iCyt Mission Technology, Inc. (a Sony Group Company)

Managed the purchasing department for a startup research instrument manufacturer.  Organized and formalized the purchasing function to promote best practices in vendor relationships, inventory management, and logistics.
• Negotiated supply and freight contracts to lower total cost of components.
• Initiated RFQs and issue purchase orders based on MRP demand.
• Processed engineering change orders to support R&D efforts.
• Provided regular reporting to management on key performance indicators of the
purchasing function.
• Managed all inbound and outbound freight traffic and prepared documentation on domestic and international shipments.
• Developed supplier corrective action request (SCAR) process.
• Purchased several commodities including precision machined metal and plastics, thermoformed and injection molded plastics, rapid prototyping, sheet metal, custom
cable assemblies, printed circuit board assemblies, hardware, high performance data
acquisition systems, fluidics, pneumatics, motion control, lasers, optical filters and lenses, precision optical mechanics, tooling, packaging, and capital equipment.
• Member of cross functional team on ERP system selection and implementation.
• Trained and supervised Buyer, Planner, and two Inventory Specialists positions.

Purchasing and Inventory Supervisor

Horizon Hobby

Purchased and managed the inventory for 35 domestic and international vendors of an international hobby distribution company.  Worked with management of several departments to enhance the new domestic business development process and attract key manufacturers.
• Processed and expedited purchase orders.
• Resolved invoicing and receiving issues.
• Maintained and was responsible for fill rate, aged inventory, inventory turn, and margin goals on 5,000+ SKUs in two warehouses.
• Monitored competitor's dealer and consumer direct pricing and made necessary adjustments.
• Coordinated marketing of existing and newly developed lines including input for publications, dealer intranet, and consumer direct website.
• Negotiated new vendor supply agreements which resulted in over $1 Million in revenue
for the domestic distribution business.
• Developed key relationships with vendors, internal customers, and management.

Purchasing Agent

Vesuvius USA

Purchased MRO materials and services and capital equipment for 12 North American manufacturing facilities.
Issued RFQs and entered quote responses into ERP system.
• Processed requisitions and expedited purchase orders.
• Resolved invoicing, receiving, and quality problems.
• Maintained documentation and adhered to ISO standards.
• Partnered with strategic purchasing in national contract negotiations.
• Sourced materials domestically and internationally including Europe and Mexico.
• Managed capital purchases of up to $100,000.
• Spearheaded national program to convert forklift fleet to compressed natural gas (CNG) which resulted in significant cost reductions, enhanced employee safety, and improved plant air quality.

Certified Purchasing Manager with over 20 years of experience in the biotech, hobby, ceramic/glass, and industrial gas industries.

Specialties: Inventory management, process improvement, contract negotiations, domestic and international logistics, supplier quality, vendor management, problem resolution, multi-tasking

Institute for Supply Management Manufacturing Business Survey Committee Member

taplio

The Battle

Dan Held

Rob Tichenor, C.P.M.

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