Asymmetric

Investing in Bitcoin DeFi:
- Bitcoin L2s
- Metaprotocols 
- Dapps
- Staking

Portfolio so far: BOB, Bitlayer, Mezo, Fractal, Liquidium, Satflow, Glittr, Satlayer, Arch

General Partner

Held Media

Marketing advisory and fractional CMO services. Clients include Trust Machines, Taproot Wizards, and others.

Marketing Advisor

Kraken Digital Asset Exchange

• Scaled team from 2 to 30 in 3 years 
• Built out data infrastructure, processes, and channel strategy
• Deployed and managed $xxx million paid acquisition budget across 30+ countries

Head of Marketing

Director Of Business Development

Interchange (Acquired by Kraken)

Co-Founder

Uber

Head of ASO (App Store Optimization)
• Optimized Rider/Driver/EATS App and Play store pages for conversion and search discoverability 
• Unlocked tens of millions of incremental installs 
• Localized Rider/Driver/EATS App and Play store pages in 30 localizations 
• Collaboration with Rider/Driver/EATS product teams, marketing, comms, on App/Play store strategy 
• Negotiated App Annie, SensorTower, AppBot, and StoreMaven vendor contracts 
• Drove new product features through close relationships with Apple, Google, and SensorTower
• Scaled ASO from a solo operation to a 3 person team in 1 year

Growth Marketing Manager

ChangeTip

• Ported web experience to a native iOS app 
• Used market, UX, and guerrila research to inform product decisions  
• Developed product integrations with 3rd party social networks (ex: Reddit) 
• Crafted narratives for feature launches, product integrations, and marketing campaigns

Product Manager

Blockchain.com

• Drove the overall product vision, strategy, and requirements that fueled user growth and product evolution
• Scaled the company from 0-10 employees 
• Grew user base from 1M to 2.7M (170%) in 12 months w/ only organic channels

Product Team Lead

Zeroblock (Acquired by Blockchain)

• Designed a cohesive mobile UX/UI experience across platforms
• Managed development of iOS, Android, and web applications
• Propagated our narrative through mainstream press such as: WSJ, Forbes, Fortune, Wired, and TechCrunch, Entrepreneur, and Bloomberg. 
• Grew DAU from 0 to 10,000 in under 8 months

Dan is investing in Bitcoin DeFi as a GP at Asymmetric and a marketing advisor at Trust Machines, Taproot Wizards, Mezo, and others. He’s also a Bitcoin educator with over 850,000 followers on social media and focuses primarily on the Bitcoin DeFi sector. 

He was formerly the Head of Marketing at Kraken, one of the world’s biggest crypto exchanges. He is a serial crypto entrepreneur with two exits (Interchange > Kraken, ZeroBlock > Blockchain.com). In between his time in crypto, he was on the Growth Product and Marketing teams at Uber. He was part of the original 2013 crypto meetup group in SF which was comprised of the founders of Coinbase, Ripple, Kraken, and others.

Dan Held

Maverick Partners - A digital product agency.

Pre-discovery for new Social FinTech payments app. Working on supplier evaluation and technical/solution architecture.

Technical Architect

Digital Mercenaries Limited

Director

Virgin Media O2

Solution design and technical coordination for several subsystems for Virgin’s new service and marketing communications platform (in-app notifications, email, sms etc.).
I liaised between business and systems analysts, and implementation leads to understand required functionality, design and document solutions compliant with the enterprise end-state architecture, and ensure appropriate implementation.

Solutions Architect / Technical Lead

NewDay

Greenfield project using Java, Azure, Terraform, Kubernetes, GitHub Actions/Workflows. Transaction processing for card payments.

Senior Java Engineer

HM Land Registry

Java Lead, Document Scanning, Working with internal stakeholders and vendor to ensure technical requirements are accurately captured and communicated.
Re-architecture and implementation of Business Gateway J2EE/SOAP/XML service to modern REST/JSON microservices base API with AWS API Gateway/SpringBoot/Containers, addition of new services.

Senior Software Engineer (Tech Lead)

loveholidays

ETL of Hotel and Flights from suppliers into Solr index. Java 8/11, Redis.

Interim Technical Lead

Guardian News & Media

Hands-on technical leadership of a BigData team writing ETL jobs from S3/Athena based DataLake to Braze email Campaign Management Tool.
Previously managing a dynamic full-stack agile team. Scala, React/Redux, AWS, PayPal.

Engineering Manager

Abilott

Leading multiple projects, Mobile Security, Mobile Telemetry, Gaming App. Java, Scala, Android, iOS, AWS, RESTful services, Architecture, Regulatory Compliance Implementation, Agile

Head of Development

Deutsche Bank

Worked on API development and integration of a 3rd party system in Global Transactional Banking. Java, Spring Boot, REST, Architecture, Agile

Senior Developer

Ministry of Justice UK

Managing Agile team of Java and  Web developers, JBoss, AngularJS, Microservices, CQRS. Resolving issues to keep team unblocked, ensuring that they are doing the right thing and doing it right.

Tech Lead, CCR Team

Contract Solutions Architect, Java Engineering Lead, ML and Bitcoin enthusiast.

I've recently been Designing Solutions and Managing or Leading Teams working on full stack Enterprise Java applications (AWS, Microservices, CQRS, SOA, Web services, AngularJS, HTML5, Payments, BigData etc.). I have a Computer Science degree and Java certifications. Previously I was a web developer. I am passionate about getting engineering projects technically right and seeing them help clients to achieve their goals.

Specialties: Solutions Architecture, Full stack web development, Enterprise Java software engineering, Java web services, Java web development, Bitcoin.

taplio

The Battle

Dan Held

Robert Barbour

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