Asymmetric

Investing in Bitcoin DeFi:
- Bitcoin L2s
- Metaprotocols 
- Dapps
- Staking

Portfolio so far: BOB, Bitlayer, Mezo, Fractal, Liquidium, Satflow, Glittr, Satlayer, Arch

General Partner

Held Media

Marketing advisory and fractional CMO services. Clients include Trust Machines, Taproot Wizards, and others.

Marketing Advisor

Kraken Digital Asset Exchange

• Scaled team from 2 to 30 in 3 years 
• Built out data infrastructure, processes, and channel strategy
• Deployed and managed $xxx million paid acquisition budget across 30+ countries

Head of Marketing

Director Of Business Development

Interchange (Acquired by Kraken)

Co-Founder

Uber

Head of ASO (App Store Optimization)
• Optimized Rider/Driver/EATS App and Play store pages for conversion and search discoverability 
• Unlocked tens of millions of incremental installs 
• Localized Rider/Driver/EATS App and Play store pages in 30 localizations 
• Collaboration with Rider/Driver/EATS product teams, marketing, comms, on App/Play store strategy 
• Negotiated App Annie, SensorTower, AppBot, and StoreMaven vendor contracts 
• Drove new product features through close relationships with Apple, Google, and SensorTower
• Scaled ASO from a solo operation to a 3 person team in 1 year

Growth Marketing Manager

ChangeTip

• Ported web experience to a native iOS app 
• Used market, UX, and guerrila research to inform product decisions  
• Developed product integrations with 3rd party social networks (ex: Reddit) 
• Crafted narratives for feature launches, product integrations, and marketing campaigns

Product Manager

Blockchain.com

• Drove the overall product vision, strategy, and requirements that fueled user growth and product evolution
• Scaled the company from 0-10 employees 
• Grew user base from 1M to 2.7M (170%) in 12 months w/ only organic channels

Product Team Lead

Zeroblock (Acquired by Blockchain)

• Designed a cohesive mobile UX/UI experience across platforms
• Managed development of iOS, Android, and web applications
• Propagated our narrative through mainstream press such as: WSJ, Forbes, Fortune, Wired, and TechCrunch, Entrepreneur, and Bloomberg. 
• Grew DAU from 0 to 10,000 in under 8 months

Dan is investing in Bitcoin DeFi as a GP at Asymmetric and a marketing advisor at Trust Machines, Taproot Wizards, Mezo, and others. He’s also a Bitcoin educator with over 850,000 followers on social media and focuses primarily on the Bitcoin DeFi sector. 

He was formerly the Head of Marketing at Kraken, one of the world’s biggest crypto exchanges. He is a serial crypto entrepreneur with two exits (Interchange > Kraken, ZeroBlock > Blockchain.com). In between his time in crypto, he was on the Growth Product and Marketing teams at Uber. He was part of the original 2013 crypto meetup group in SF which was comprised of the founders of Coinbase, Ripple, Kraken, and others.

Dan Held

Kinsta®

Account Executive

1st-year Achievements 🏅

✔️ Top EMEA SDR
✔️ 3rd Highest - QHO SDR - Globally
✔️ 2nd Highest - SDR influenced Closed/Won deals - 178
✔️ Produced 7% overall team SDR-influenced MRR.
✔️ 2nd highest number of outbound calls - 1856
✔️ Top Marketing Qualified Leads Converter.

Sales Development Representative

Criptopedia.co

A Spanish-speaking community for crypto discussion. On a weekly basis, we discuss cryptocurrencies, news, and ideas. We strive to stay away from frauds by avoiding scams.

Flowplayer

Flowplayer develops a next-generation online video platform built for content managers, publishers, broadcasters, and digital media.

Mitek Systems

Mitek is a leading provider of IDV solutions for multiple industries – working with some of the largest banks and financial entities across Europe and NA (top 5 US retails banks, 2/4 top UK Highstreet banks. Etc) to enhance current processes around ID verification of digital users.

Accomplishment 🏅 

EMEA Sales Development Representative Award 2019

FRANKA EMIKA

Established relationships with potential partners worldwide in order to expand the business. Assisted and supported sales and marketing departments in events, key relationships, social media and potential partners.

Sales Representative

Grantwood

Controlling 5 portfolios managed by the world's top financial institutions (Goldman Sachs, Rothschild, JPMorgan, Ratbones, and Schroders).

Additionally, built relationships with brokers, and law firms supported client compliance with regulation and taxation and covered multiple incidents due to regulation changes.

Investment Analyst

touchland

Promoted to locate potential business deals by contacting potential partners, exploring opportunities, and assessing risk. Screened potential business deals by analyzing market strategies, deal requirements, and financial potential in addition to creating reports, resolving internal priorities, and negotiating deals with clients to promote products.

Banco del Caribe

Led reporting and analysis for foreign and national bond markets, analyzed and reported bond changes, identified credit risk areas within the automotive sector, and analyzed and evaluated credits.

    	Project Management. Identified multiple large changes in the bond market which proved to be beneficial to the company.

    	Risk Analysis. Created reports to analyze credit risk and improved the automation process for treasury reports.

Fixed Income Analyst / Intern

Unlocking the potential of Crypto for Everyone

💡 Hi, I'm Felix! My passion lies at the forefront of cryptocurrency. I'm deeply invested in understanding its adoption and unlocking its potential for everyone. For me, crypto isn't just a trend; it's a key player in shaping our digital future.

🚀 As an Account Executive at Kinsta, I've found the perfect match for my career aspirations. Kinsta isn't just a workplace; it's a dynamic environment where I'm surrounded by an amazing team, thriving in an atmosphere rich in culture and innovation. Here, I'm not just growing professionally; I'm part of a movement redefining the tech landscape.

⚽ 🥋 Outside the digital realm, my world revolves around football and Jiujitsu. Whether it's the strategic play on the football field or the disciplined art of Jiujitsu, these passions keep me balanced.

If you're keen to chat about any of these topics, I'm always up for a good conversation.

taplio

The Battle

Dan Held

Felix Savino

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