Ocushield

Ocushield exists, to let eyes thrive.

Ocushield's hero products are the worlds only Class 1, medically rated blue light blocking screen filter products (as classified by the Medicines & Healthcare Regulatory Agency (MHRA) in the UK & the FDA in the USA).

In 2023, we launched an online eye screening test, completed in under 7 minutes by employees from a smartphone or laptop for corporates via intermediaries & health care partners. 

We want to enhance the optical pathway, so that the 13% of the NHS backlog in ophthalmology is improved on and 4.1 days which are lost every year to sight loss & eye issues is reduced.

Founder & SeeEO

Department for Business and Trade

My role as a DBT Export Champion is to leverage my experience and expertise in scaling internationally to provide advice, peer-to-peer support, and inspiration to businesses aiming to grow globally—particularly in the health and wellbeing sector. This helps shape government policy and funding to ensure businesses receive the targeted support needed to thrive on the global stage.

As the founder of Ocushield, a company now distributing products in over 149 countries and proud winner of the King’s Award for International Trade, I understand the challenges and opportunities of exporting. These experiences allow me to share practical insights on navigating global markets and building a successful international brand.

DBT Export Champion

Croydon Vision

Croydon Vision is a non-profit which supports and enables people with sight loss to live as independent, confident and fulfilled lives as possible. CV is a charity which supports all ages by providing a range of services at their two sites in Croydon, South London.

CV's objective is to provide individuals with sight-loss a safe space and a welcoming community. Our services meet the needs of our members throughout all stages of their lives working with children from 3 to adults and the Over 65's.

Board Trustee

City, University of London

The role of the Advisory Committee is to provide advice and guidance to the Enterprise
Education Team of City, University of London in support of the development of its strategy,
policy and activity.

The City Launch Lab is the City, University of London’s incubation space for student and graduate entrepreneurs. Currently responsible for the development of 45 companies, the Launch Lab not only provides a home for budding entrepreneurs in central London, it also provides access to an acceleration programme, mentoring activities and community focussed sharing of triumphs and challenges, as well as further provisions such as a mental health and well-being service over the course of 12 months. Currently the Launch Lab has a range of companies and as such has a big remit to keep a wide range of companies engaged and active within the space.

Advisory Board Member

Thrive Global

I contribute pieces on health, wellness and technology to empower living a better life in the digital age.  

Thrive Global is an American company that provides behavior change technology and media to individuals and organizations around the world with the mission of ending the stress and burnout epidemic. It was founded by Arianna Huffington in August 2016.

Contributor

Boots Opticians

When people have problems with their vision, they visit an optometrist. Optometrists specialize in diagnosing problems with the visual system and providing corrective solutions that will improve their patients'​ sight.

Optometrists use specialized instruments to diagnose their patients'​ vision problems. For example, they use ophthalmoscopes to see inside of the eye, and retinoscopes to see how patients react to different lens strengths.

After a diagnosis is made, optometrists prescribe medicines, glasses, contact lenses, or other corrective eye wear that will improve their patients' vision.

Sometimes, optometrists find problems with the eyes that are caused by serious diseases like glaucoma. In these cases, optometrists must refer the patient to a medical doctor who can help treat the problem.

Locum Optometrist

Specsavers

Resident Optometrist

Vision Express

•	Conducting visual screening at corporate events for companies such as Financial Ombudsmen and Waitrose
•	Training new members of staff on customer care, product awareness, KPI's and merchandising

Corporate Screening

Croydon Council

Youth service managers had real doubts about how YOF/YCF could be safely and effectively managed by the already overstretched services. This is where the fund and management team was set up. Who better than the youth of the borough? Our task was to distribute £300,000 of the government’s money to projects and youth in the Borough. This allowed communities to improve local services and facilities via application for funds through being granted by us.

Mangement Team - Croydon Youth Opportunity Fund and Youth Captial Fund

Optometrist & Founder, Ocushield | Workplace Eye Wellness Expert | Featured on Dragons Den, Forbes & USA Today | B Corp Certified | King's Award Recipient

Whilst studying Optometry at university, I launched the development of the initial product offering at Ocushield - medically registered blue light filtering technology that make eyes healthier, improves sleep and makes people happier. 

Currently supplying our online eye screening test, accessible for employees and patients via a web URL or app. Working with Benenden Health, AON, AIG Insurance and more... 

Having received a development grant from City University of London, I built Ocushield into an internationally distributed, MHRA/FDA medically registered product that transformed hundreds of thousands of peoples eye health and quality of life.

From humble beginnings to building Ocushield, getting featured on Dragons' Den (and winning over Peter Jones & Tej Lalvani in the process), Forbes, The Guardian & USA Today - talking about eye health and blue light, it’s been an entrepreneurial journey full of ups and downs and yes a lot of lessons.

At Ocushield, we have helped over 300,000 eyes in over 147 countries with our products to protect their eyes. 

We envision a world aware of eye health in the times of the booming digitisation and the accompanying eye strain thus helping people develop healthier eyes and happier lives.

Dhruvin Patel

Please, stop asking for advice.
You already know what needs to be done.

We live in a world where, we’re looking for too much confirmation.

Confirmation of our perspective, strategy and ideas…

I’ve seen some of the best people, just get on with it…

And I’ve learnt, whilst we spend weeks or months to explore

If the way we approach the project “makes sense” or if we’ve missed anything…

By sharing it with team members, advisors and your partner

You’re just slowing yourself down.

If you’re good at what you do, 99% of the time your gut won’t be wrong.

Of course if you’re genuinely unsure - always ask advice.

But if you’re 70% and over already at your conclusion…

Please don’t wait.

And yes, it might go wrong.

That’s fine…

Learn by executing.

That’s the journey of work and business.

Not second guessing your decisions to have a fall back..

Oh, actually I checked with XYZ and they also said this was fine…

So, we’re all to blame…

zzZ

Life’s too short.

Pull the trigger and make the decision.

Optometrist & SeeEO | Dragons’ Den & King’s Award Winner

Big News! We’re teaming up with YuLife 🎉


I’ve been looking forward to sharing this… and TODAY'S the DAY!

We’ve been quietly building in the background, and now I finally get to talk about something that feels genuinely exciting for the future of employee wellbeing in the UK.

We’re partnering with YuLife, one of the most forward-thinking wellbeing and insurance platforms out there...

To bring vision firmly into the wellbeing conversation.

YuLife now supports hundreds of thousands of people across the UK, with public figures showing over 400,000 lives insured, growing to around 570,000 people covered across their ecosystem.

That’s a huge portion of the UK workforce now getting access to proactive, digital-first wellbeing support… 

And now we get to add eye health into that journey.

Right now, 90% of screen-based employees experience digital eye strain.

And vision-related issues cost businesses around 4.1 days of productivity per employee, per year.

So having the chance to sit down with the YuLife team and talk openly about the scale of the problem, and the solution, was something I’m really proud of.

At Ocushield, we’ve built an online eye screening solution that lets employees check the status of their eyes in 4 minutes, straight from a smartphone or laptop.

No app. No friction.

Just quick, clear insights on your peepers.

Vision, colour vision, depth perception etc…

Six simple tests that help people understand their eye health, fast.

& appropriate signposting if escalation is needed like a full eye examination.

And the alignment with YuLife is spot on.

They lead with prevention.
They lead with behaviour change.
They lead with digital-first wellbeing.

And that’s exactly where we believe eye health needs to be.

For YuLife users:

You’ll now see exclusive Ocushield rewards in your YuLife app, including 20% off medically registered screen filters and blue light glasses.

And if you’re on the Wellbeing Pass… you’ll get a free eye test using our online eye screening.

This partnership means we can bring preventative vision care to hundreds of thousands more people across the UK workforce.

Huge thank you to the brilliant teams on both sides for making this happen.

This is only the beginning 💙

Nadia Elgaddal Sam Fromson Oscar Hausman

LinkedIn is like Instagram…
Sometimes I don’t feel worthy enough.

On IG there are dozens of FIT people with six packs…

All over the place…

& it makes you think, dam - I look unfit, ugly and out of shape…

That’s why I reviewed my Instagram following…

As over time, it just has a negative impact on your psyche.

Unfortunately, LinkedIn is a bit like Instagram.

Unless you’re a massive unicorn business or raising millions of pounds….

Like an OpenAI, Uber, Meta - it can seem like you’re just not quite “fit” enough.
But, I realised - the reality is…

Most businesses that exist and are doing well - aren’t unicorns or raising millions of £££

They’re building, with less flashy headlines and are most likely going to be an SME..

Over 50% of the businesses in the UK employ less than 250 people.

Generate £2.8 vs £2.0 trillion against large enterprise for example.

To whoever is part of a business in the UK, however early or late…

But, not making the headlines - you’re still doing great.

Let’s not get caught up in the Instagram esq.’ hype of this world.

Real businesses, real people make up 99% of business.

Let’s encourage more amplification of stories and successes from these companies.

& if you ever feel like you’re not doing enough, like I have sometimes…

We’re not all here to build he next unicorn or the fastest growing AI startup…

And that’s definitely ok

Because, end of the day…

There’s still so many mouths fed and positive impact created, by the non unicorn businesses.

Kids born in 2025 will spend 181,000 hours on screens.
That’s 21 years of their life.

Let that sink in for a moment.

Not 21 years of travelling. Not 21 years of exploring. Not 21 years of memories.

21 years of screen time.

That projection from PentaVision genuinely stopped me.

Because while it’s easy to point fingers at “kids these days”…

the truth is, they’re inheriting a digital world we built.

We’re the generation that remembers life before this —

before phones became the default,
before homework moved to tablets,
before entertainment fit in your pocket 24/7.

They don’t have that reference point.

We do.

And if future generations are headed for two decades of screen exposure,

then the question becomes:

What are we doing to help them protect the eyes they’ll depend on more than any generation before?

Because screens aren’t going anywhere.

Technology isn’t slowing down. AI, AR, VR… the future is only getting brighter — literally.

So maybe the answer isn’t “less screens”.

Maybe it’s healthier screens.

Healthier habits. Healthier boundaries.

Teaching kids:

• To look up every 20 minutes
• To play outside even when digital is easier
• To blink (yes, really!)
• To rest their eyes without feeling guilty
• To value the world beyond pixels
• To protect the sense that lets them see their future clearly

Future generations will live in a digital-first world.

But they don’t have to suffer for it.

If they’re going to spend 21 years of their life looking at screens…

let’s at least make sure they can see those years clearly.

What’s one healthy screen habit you wish you learned earlier?

The most beautiful moments in life don’t happen on screens.


I asked two women a simple question:
“What’s the most beautiful thing you’ve ever seen?”

And their answers… honestly, they stuck with me.

One told me about Hawaii.

Underwater. A coral reef so vivid it didn’t feel real.

And the first time she ever saw a turtle gliding past her.

The other smiled and said:

“A sunrise I caught one morning… one of those rare ones where the world feels quiet and you feel completely alive for a few seconds.”

No filters.
No likes.
No audience.

Just moments you can only experience when your eyes are actually open to the world in front of you.

And it reminded me of something I forget far too often:

The memories that stay with us aren’t digital.

They’re visual.
Human.
Lived.
A turtle in the ocean.
A sunrise nobody else noticed.

The kind of beauty you only get by looking up, not down.

Yet we treat our eyesight like it’s optional.

Hours on screens. Little rest.

“Eye health” sitting somewhere at the bottom of the to-do list.

But your eyes are the lens that records your life.

If that lens fades… so do the moments.

So here’s my gentle reminder, to you, and to myself:

Protect the sense that lets you actually see the world you’re trying so hard to enjoy.

What’s the most beautiful thing you’ve ever seen?

Applying for a job? Or sending am email?
No one owes you anything…. Zero, zilch.

This took me a while to understand, but

Sending an email… or
A connection request on LinkedIn

And got no reply?

It used to drive me mad.

Worst, connection requested accepted, but they don’t reply to a message?

Well, maybe instead of thinking I’m owed a reply because…

I put the effort in to send it 

Actually, no one asked for my message.

So, really and truly… don’t expect anything back.

Now, I do my thing…

Without expecting a thing.

Why?

You don’t get hung up on WHY someone didn’t do that reciprocating action.

Because, 99% of the time it’s not got anything to do with you.

They could have other priorities
Their dog could have died
Their child is in hospital
Or, they just don’t care.

And, that’s ok.

Stay, persistent… yes

But, don’t take it personally.

& yes, when applying for jobs it might be slightly different.

But, it is what it is (in my opinion, its a game of volume).

The market is tough out there, I don’t think pressing one button to apply with a generic CV and cover letter is worth a unique reply.

Put the effort in, do something different. That deserves a considered reply.

What do you think?

Turns out the cheapest ‘treatment’ for vision loss is… sweating.

Exercising might be saving your eyesight…
and we’ve all been sleeping on it.

A new study just found something wild:
Mice that exercised had up to 45% less eye damage after researchers simulated age-related vision loss.

Forty five percent.
From… movement.

And yes, it’s mice, not humans.

Yes, we need bigger studies.

But stay with me…

Because this lines up with something eye experts (and honestly, optometrists like me) have suspected for years.

We talk so much about exercise for your heart, your weight, your mood…

But almost no one talks about how movement affects your eyes.

Yet the evidence keeps growing.

Studies show physical activity might help reduce the risk of glaucoma.

Helps people with diabetes control their blood sugar, lowering chances of retinopathy.

And now this… a possible protective effect against AMD, one of the biggest causes of blindness over 50.

And it made me think…

We spend hours researching supplements. Arguing about blue light myths. Debating the perfect pillow for better sleep.

But something as simple as 30 minutes of walking a day might be doing more for our eyes than we realise.

It’s funny how the basics are the things we ignore.

Even I’m guilty of it. I’ll obsess over my screen habits… then skip a walk because I’m “too busy”.

The irony is painful.

And look, we’re not saying exercise is a magic cure. Or that running a 5K will prevent AMD.
But movement changes the body.

Blood flow.
Inflammation.
Cell activity.

And maybe, just maybe, it changes the way our eyes age too.

So here’s what I’m taking from it:

Stop waiting for the perfect treatment.
Stop assuming eye health is just genetics or luck.
Stop thinking it’s all out of your control.

Do the simple things… consistently. Your future vision might depend on it.

What do you think?

It only takes one train ride to expose everything you never meant to share.


I was on a commuter train when I noticed something surprising.

A government official had fallen asleep on their laptop…

with sensitive information open on the screen for anyone to see.

Not intentionally. Not recklessly.

Just a human moment... Tired, travelling, switching off for a second.

But it made me pause.

Because it showed me something we rarely think about:

Most privacy risks aren’t dramatic. They’re accidental. Quiet. Everyday life.

And even if we’re not carrying government files…

We all have things on our screens that matter:

• client proposals
• financial details
• internal plans
• personal messages
• private conversations
• work we simply don’t want read over our shoulder

The truth is, the modern commute has become an office.

Cafés have become meeting rooms.

Flights have become our deep-work space.

Our screens travel everywhere with us, which means our information does too.

Privacy protection is so important nowadays.

So whatever you’re working on… stays between you and your screen.

Not the person next to you. Not the person behind you.

A small Monday reminder:

Sometimes it’s the smallest habits that protect us the most, especially when we’re working from anywhere.

In a world where we work from anywhere, what does ‘privacy’ mean to you now?

You make around 19,000 eye movements a day…yet most of us don’t give our eyes even a single minute of care.

For something we rely on every waking moment, to work, to connect, to make memories, we treat our eyes as if they’ll just run on autopilot forever.

But they don’t. Your eye muscles tighten. Your focus slows.

Your vision fatigues long before you feel it.

And in a world where we’re staring at screens for 8, 10, 12 hours straight… those little moments of
strain add up faster than people realise.

So here’s a simple mindset shift:

You don’t need a full routine. You don’t need equipment.

You just need 60 seconds.

Look up. Down. Left. Right.

Roll your eyes gently.

Blink slowly.

Shift your focus from far to near.

One minute.

It’s the smallest investment with one of the biggest returns: clearer, fresher, more comfortable vision.

Your emails can wait.

Your vision can’t.

If you try the routine in the video above, tell me how your eyes feel after 👆

We don’t actually have a productivity problem.
We have an overstimulation problem.

Everyone’s pushing hacks, tools, “deep work,” dopamine detoxes…

But the average knowledge worker is juggling:

200+ notifications a day
6+ hours of screen time
Constant micro-interruptions
Visual fatigue
Mental burnout disguised as “being busy”

Here’s the uncomfortable bit:

Most people aren’t tired…

their nervous systems are overstimulated.

Their eyes are overstressed.

Their brains can’t keep up.

We blame discipline.

We blame laziness.

But maybe the system is the problem, not the person.

I’m curious…

As we kick off a new week:

Are we trying to optimise humans for productivity…

or is it time to redesign work so humans don’t burn out in the first place?

Keep rubbing your eyes…
and you’ll damage your vision FASTER.


Sounds dramatic... but it’s actually just biology.

When we work on screens for hours, our blinking rate drops by more than half.

Your eyes dry out. They get irritated. So natural instinct is you rub them to feel better.

But that rubbing does something most people don’t realise:

It increases pressure inside the eye and stresses the cornea.

Do it once? Fine. Do it every day while working?

Over time, that pressure can actually change the shape of your cornea.

There’s even a condition linked to frequent rubbing called keratoconus.

The cornea thins and starts to bulge. Vision becomes blurry, distorted. And it often requires long-term management.

Now add this:

If your eyes are irritated in the evening, your brain stays in alert mode, not “wind down” mode.

So your body feels tired… but your mind stays switched on. You get into bed. You should be asleep. But your brain is still working.

The fix isn’t to stop rubbing.

It’s to stop the reason you’re rubbing:

1/ Look away every 20 minutes (20 feet, 20 seconds)
2/ Use warm, softer lighting after sunset
3/ Reduce blue light 90 minutes before sleep
4/ And use lubricating eye drops instead of rubbing

Small habits. Real impact. Calmer eyes. Better focus. Deeper sleep.

If you want to take care of your mind,
start by taking care of your eyes.

Do you notice yourself rubbing your eyes when working — or more at night before bed?

When someone tells me…
“I’ve been getting migraines from staring at my screen too long”…

My whole optometrist soul jumps into frame exactly like in this video 😅

Because honestly, most people have no idea how fast screen habits can snowball into headaches, poor focus, and full-on burnout.

Here’s the thing:

Migraine and eye strain aren’t usually caused by one “big” reason.

It’s lots of tiny, repeated habits that quietly wear the visual system down.

And the research is pretty clear:

Blink rate drops by 60% when you're on a screen (University of Iowa)
Which means dry eyes, tension, and yes… headaches.

Screens make our pupils work harder
Blue-heavy LED light forces the eyes to stay in a constant “alert” mode.

Cognitive load goes up with every task switch
Notifications + multitasking = visual overload.

But here are the less talked-about habits that actually make a big difference:

1. Micro-breaks > long breaks

Most people take one long break and think they’re sorted.
But research shows 10–15 second micro-pauses every few minutes reduce muscular strain better than a 10-minute break once an hour.

2. Adjust your contrast, not just brightness

High contrast reduces strain.
Low contrast makes your eyes work twice as hard to interpret information.
Screens love brightness…
Eyes love contrast.

3. Change your viewpoint distance throughout the day

Most people stare at one fixed distance for hours.
That’s like doing a bicep curl and never releasing.
Every now and then, look at something 6+ metres away to relax your eye muscles fully.

4. Cool your eyelids

Sounds random, but hear me out:
A cool compress for 20–30 seconds reduces ocular surface inflammation and eases pressure around the temples.

Migraines love warmth.
Eyes love cool.

5. Filter harsh blue light instead of avoiding screens altogether

Screens aren’t going anywhere.
Healthy usage > unrealistic avoidance.

Medical-grade screen filters or eyewear reduce the intensity of light that triggers headaches in sensitive people.

6. Keep your screen below eye level

When your screen is higher than your eyes, you blink less and strain more.
When it’s slightly lower, your eyelids naturally protect the surface of your eye.
Instant comfort upgrade.

7. Avoid “visual marathoning”

Scrolling for 2 hours straight is like sprinting without breathing.
Mix your visual tasks: near → mid → far.
Your brain loves variety.
Your eyes do too.

The big idea?

Migraines rarely come from “too much screen time”…

They come from unbalanced screen time.

Screens aren’t the enemy.

The habits around them are.

If you’re getting headaches, the fix isn’t always medicine or fancy routines…

sometimes it’s repositioning your screen, cooling your eyelids, blinking more, or breaking your visual pattern every 5 minutes.

Tiny wins. Huge impact.

What’s one habit you want to improve this week for healthier screen time?

Most people know the 20–20–20 rule…


but honestly, that’s just the entry-level stuff.

If you’re on screens all day (like the rest of us), there are way more effective, science-backed habits that make a noticeable difference, and most people have never even heard of them.

So here are 5 under-the-radar eye habits your future self will be very grateful for 👇

1. Match your screen to your room, not the other way around

Your eyes hate mismatched lighting.

If your screen is brighter than your room, your visual system works overtime to interpret contrast.
Studies from the AAO show adjusting brightness + contrast to your environment reduces strain massively.

Simple tweak, big relief.

2. Keep your screen slightly below eye level

This one surprises people.

When the screen sits higher than your eyes, your blink rate drops… fast.
Blinking keeps the front surface of your eye healthy.

Lower screen = natural lid protection = fewer headaches + less dryness.

3. Micro-breaks beat long breaks — every time

Most people wait an hour for a “proper break”.

But research from ergonomics studies shows it’s the 10–15 second micro-pauses every few minutes that ease muscular tension best.

You don’t need to leave your desk.

Just pause… breathe… look away… reset.

4. Change your viewing distance throughout the day

Staring at one distance for hours is like flexing your bicep and never letting go.
Your eye muscles never relax.

Look at something 6+ metres away now and then, it gives your visual system a proper reset you can feel.

5. Cool your eyelids (yes, really)

One of my favourites.

A short cool compress reduces inflammation on the eye’s surface and eases pressure around the temples.

Migraine sufferers especially feel the difference.

It’s incredibly underrated.

Eye care doesn't have to be complicated.

People often think eye comfort needs fancy products or long routines.

Not true. Most of the improvement comes from tiny, boring, everyday choices.

Screens aren’t the enemy, imbalance is.

A few small habits can literally change the way your eyes feel by the end of the week.

Which small habit are you experimenting with?

5 underrated eye habits

Colour RED might actually sharpen your vision.


A study out of UCL found something pretty incredible:

People over 40 who viewed a specific red wavelength for 3 minutes, once a week, saw a 17–20% improvement in visual sharpness.

Not supplements.
Not eye drops.
Just light.

The reason?

The cells in your retina, the rods and cones that help you detect detail, colour, and contrast — are some of the most energy-hungry cells in the entire body.

Over time, their mitochondria slow down.

Red light appears to “recharge” them, improving how efficiently they convert light into signals your brain understands.

And the timing matters:

It only works when done in the first few hours after waking.

For a population spending more time on screens than ever before, this kind of research feels exciting.

Especially for people noticing age-related blur or tired vision.

Still early days, but the data is promising.

Would you ever try red light for your eyes?

AI is levelling up accessibility… 
and this one really caught my EYE!

I saw a story in the news recently about smart glasses that use AI to describe the world to people with low vision.

Not as a gimmick. Not as a sci-fi concept.

But actually helping people, today.

These glasses can read street signs… describe objects… even tell you what’s happening in front of you in real time.

All through a tiny camera and an AI assistant built into the frame.

One woman shared how it now reads menus for her, helps her find the right product on a shelf, and navigate spaces more confidently.

For her, it wasn’t “cool tech”.

It was independence.

As an optometrist, this is the type of innovation that excites me.

When consumer tech quietly steps into the world of assistive care, without looking or feeling like a medical device.

We’re edging into a future where accessibility tools are invisible, intuitive, and genuinely life-changing.

And if this is where AI wearables are today… the next 12 months are going to be fascinating.

What other accessibility tech have you seen that impressed you?

Most people think of Ocushield as “the blue light brand”.


But that’s only chapter one.

“What’s next for Ocushield?”

And honestly… it’s a question I’ve been thinking about for years.

Because protecting your eyes from screens is one thing.

But supporting your eyes holistically, every day, is the real mission.

So yes… we’re diversifying.

Two new areas, both rooted in eye health.

The first? Eye sprays and eye drops.

Why?

Because if your eyes are dry, irritated, or tired…

it doesn’t matter how good your screen habits are.

Your eyes simply won’t feel good.

And here’s a fun (and slightly alarming) fact:
When you’re staring at a screen, you blink 3–4 times a minute.

You’re supposed to blink 18–20 times.

That’s an 80% drop… without even realising it.

Which means your eyes aren’t getting the lubrication they need.

Which means dryness. Which means strain.

Which means that heavy, tired, uncomfortable feeling so many of us think is “normal”.
It isn’t.

So the next chapter for Ocushield is simple:

Protect your eyes.
Support your eyes.

And help you actually feel good while living a digital life.

Blue light filters were the start.
But eye sprays, drops, and more…

that’s where we’re heading.

Because your eyes deserve more than coping.

They deserve care.

As we get ready for our January rebrand…

What would you love to see us create next?

Most people try to fix their sleep in bed… but the solution actually starts in the bathroom.

I know... sounds odd.

But hear me out.

One of the strongest signals your body uses to fall asleep isn’t a supplement… or meditation… or putting your phone down early.

It’s temperature.

Your brain needs a tiny drop in core body temperature to switch into “sleep mode.”

That’s the biological trigger.

And here’s the surprising part:

A warm shower taken 1–2 hours before bed helps you cool down faster afterwards.

Warm water brings blood to the surface of your skin.

When you step out, your body releases heat efficiently…

lowering your core temperature naturally.

Translation: Your brain gets the message. You fall asleep faster. Your sleep is deeper.

And your body settles more easily.

But the mistake most people make?

Showering right before bed. You stay too warm.

And your brain never gets the “time to switch off” signal.

So the trick is simple: Warm up… then cool down… and let biology do the rest.

A tiny habit — but a huge difference in how you sleep.

I’m sharing this now because weekends are often when we try to “catch up” on sleep…

but it actually comes from small habits like this, not extra hours.

What’s one simple change you’re planning to make for better sleep this weekend?

Sleep isn’t rest.


It’s brain maintenance.

When you enter deep sleep, something incredible happens:

Your brain takes short-term memories and shifts them into long-term storage.

Almost like dragging files into the cloud.

And at the same time, it’s clearing out the waste proteins linked to long-term cognitive decline.

Here’s the wild part:

Skip sleep… and that entire process stops.

That’s why an all-nighter doesn’t just make you tired.

It literally blocks your ability to learn.

If you’re training your body, building skills, pushing your career, trying to be at your best, but sleeping 4–5 hours?

It’s like writing the most important notes of your life…

…and never pressing “Save”.

For a world powered by screens, deadlines and always-on thinking, sleep might be the most underrated performance tool we have.

I’m curious…

How many hours of sleep do you actually get?

And do you feel it’s enough for the life you’re trying to build?

Your business is 1 dodgy email away from losing everything.


We sat down with Vodafone on Cybersecurity.

Not the shiny, sexy, exciting stuff.

But the thing that can save your entire business in one random Friday afternoon.

We sat down with three small business owners. 

Real people, real stresses, real “oh no” moments to spill the tea on how they’ve kept their businesses safe from hackers, scams, and online threats.

Here’s what hit me:

1/ Cyberattacks don’t care about your size.

Every founder thinks, “Who’s going to target little old me?”

Until it happens.

2/ It’s the tiny checks that save you.

One team member paused a payment last minute because “something felt off.”

That gut feeling literally stopped money from walking out the door.

3/ Your customers can be your safety net.

One owner admitted that if it wasn’t for customers flagging something weird…

Their business might not exist today.

4/ You always double-check the door.

You wouldn’t leave home without locking up.

And even if you get to the station and panic, you go back.

Cybersecurity is the same. Lock your digital doors.

5/ You don’t get what you expect…

you get what you inspect.

Whatever system you use, whatever tools you trust... you have to research, check, re-check, and stay aware.

Founders are juggling a million things.

But protecting the thing you’ve built?

That’s foundational.

Huge shoutout to Vodafone for creating Business Doc Connected, and giving small businesses the space to share stories that actually help others stay safe.

More in the video.

How good is your vision... really?
Let’s put it to the test.

I filmed a quick challenge today.

5 levels, each one showing a grid of colours where one block is a different shade.

Level 1: Everyone gets this.
Level 2: Still doable.
Level 3: People start squinting.
Level 4: Most give up.
Level 5: If you can see the odd one out… your eyes deserve a medal.

But here’s the interesting part:

The reason it gets harder isn’t because your eyesight is “bad.”

It’s because screens fatigue your visual system faster than you think.

Your eyes perform around 30,000 micro-adjustments a day just to keep up with brightness, colours, and contrast.

Add 6–10 hours of screen time, notifications, and glare…

and your ability to detect fine differences drops... quietly, subtly, without you noticing.

This challenge isn’t about being “good” or “bad” at spotting colours.

It’s about showing how quickly visual accuracy can tire in a digital world.

I’m curious…

How far did you get? Level 1 to Level 5?

And did it feel harder than you expected?

TrickyWater

Providing businesses brand and product innovation leadership and strategic consulting services to manage start-up, pivots or growth phases.

Principal

Black Ambition

Founded by artist and musician Pharrell Williams,  Black Ambition is a non-profit initiative working to close the opportunity and wealth gap through entrepreneurship. We invest capital and resources in high-growth startups founded by Black and Hispanic entrepreneurs. We believe entrepreneurs historically left out of traditional investment funnels are building the companies of tomorrow.

Being anExpert Judge has given me a chance to see some amazing young entrepreneurs who are derserving of some additional mentoring and financing to help them grow their ideas.

Expert Judge

Princeton Partners, Inc.

At Princeton Partners I have been working with clients in the bedding, construction, healthcare, banking, energy, food and beverage sectors.

Director of Brand Innovation

Intellectual Capital Investments (Peter Arnell)

Lead Project Manager reporting directly to Chairman Peter Arnell (Arnell Group).  Managed Innovation Lab teams comprised of artists, designers and engineers developing innovative brand solutions, strategies and products. 
Key Client Experience examples:
•The Home Depot - Project Leader for OrangeWorks innovation initiative, delivering several product SKUs in key categories in collaboration with senior merchandisers, including the Home Hero brand (2008 BusinessWeek - IDSA Gold Design award winning product and brand)
•Chrysler Automotive - Project Leader and C-Suite Liaison for innovation programs in the areas of automotive design, NAV system user interface design, ENVY and Peapod Electric vehicle brands
•Managed relationships with design studios Pininfarina and Giugiaro 
•Introduced process and stage gate methodology to creative development process

Lead Project Manager

American Standard Companies

Responsible for leading cross functional team in development of bath and kitchen products for various wholesale and retail markets in the Americas.  Utilized the principles of Six Sigma DFSS and DMAIC for design and process.  
•Introduced innovative new development methods like large scale rapid prototyping and injection molding reducing development time by as much as 20%.
•Led critical roll-outs of several products for major clients, including The Home Depot and Lowes with on-time delivery
•Responsible for portfolio of managed products in excess of $100M USD annual sales

Project Manager

JDS Uniphase

Led global sourcing efforts for critical product launches; products representing over 50% of site revenue.  Successfully conducted and applied Six Sigma DMAIC approach on two product quality improvement projects.  Managed cross functional team of technicians, researchers, engineers and ran stage gate reviews.

Manufacturing Engineering Team Leader

Mack Trucks

Met or exceeded sourcing savings of 5% for two years and developed plan for an additional 10% target.
Managed drivetrain spend of $150M+ comprised of transmissions, engines, axles, wheels, brakes and chassis.

Senior Technical Buyer

Ingersoll-Rand

Designed and delivered close to 100 pumps for critical nuclear safe shutdown systems for global use.
Led simultaneous engineering team to develop new magnetic drive pump for low emission refinery applications.

Product Engineer

I am an award winning product delivery expert and senior leadership advisor who is logical, realistic and creative. Driver of innovation and product strategy. I take well calculated risks to bring new products to market making the product vision a reality through use of technology, efficient project planning and integrates the right talent and resources.  Research is core to my approach and I strategize options, build the plan and oversee execution.  I have led multiple, diverse cross functional teams, geographically dispersed with natural ability to hire, build and engage highly productive teams.  I am a curious cultivator of new relationships and unafraid to align values and market needs. I have a desire to make a societal impact thereby enhancing consumer lives. Motivated by fixing a problem and seeing the results come to fruition. Solid track record of inspiring and executing the vision for new products. Always leading with the goals of delivering the best technology, quality, reliability, and cost.

Manish Patel

At New Jersey Institute of Technology to watch and judge an amazing batch of undergraduate students who aim to change the world.  

Atam Dhawan is also inducting students into the:

 NAI-NAJ Student Innovator and Inventor Club

 and

The  National Science Foundation (NSF) ART Integrated Student Ambassador Network (ARTISAN) program. 

Peggy McHale 
Brian Kiernan 
Govi Rao 
Shashikant Patel 
Al Matos 
Marc Long

Here to collect and share stories of unconditional kindness at GetNoKudos and act as your Fractional Chief Brand/Marketing/Innovation Officer

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