Advocate Health Care

Registered Respiratory Therapist

Monogram Health

Sustained market quality in patient care by increasing growth, minimizing healthcare costs, and enhancing the use of primary care services.
•	Led a $45M+ profit and loss (P&L) budget, team of 20 teammates, patient panel size of 4.5K+, boosts profits, member growth, and opened a new treatment service within the market.
•	Hired and trained 4 advanced practice providers, launching a multistate care plan leading to a 245% increase in utilization since launch. 
•	Developed a team dynamic that increased market Net Promoter Score (Customer Satisfaction Score) from 19 to 71.
•	Decreased inpatient utilization, increased post-acute care scheduling practices / compliance by 50%.

Market Performance Manager

ChenMed

- Successfully manages a $35M+ P&L, a team of 50 employees, and a patient panel of $2,600+; resulting in increased profits, growth and employee and patient retention within a value-based care setting.
- Delivers monthly financial reviews that resulted in 7% under budget in operating expenses by creating processes to reduce costs such as transportation, supplies, and third party contracting.
- Increased referral processing by 25% by working with teams to increase output, resulting in better patient care.
- Increased growth by approximately 300 patients by working with teams and payors by creating value propositions, resulting in the lowest disenrollments in the Chicago market (12%).
- Built strong team that lead to #1 market success in the Chicago Market.

Center Director

Franciscan Health

- Responsible for the training and ongoing professional development of 25 direct reports through managing 4 lead Therapists that trained the staff through a 4-week orientation process resulting in an improved onboarding experience that generated 100% staff compliance.  
- Responsible for developing and updating 80 best practice policies and procedures that reduced the length of stay on the ventilator by 1.7 days. 
- Direct day-to-day administrative and operational functions for a 214-bed facility, with 25 direct reports resulting in $20,000 in departmental revenue daily.
- Implemented a patient safety performance improvement measures of patient medication scanning that increased compliance from 85% to 95%.

Department Manager

- Set standard for clinical-based knowledge, consulted in the program curriculum and oversaw clinical setting for 120 students, resulting in a 97% passing rate for national exams.
- Electronic health record department template designer instructed over 200 students and worked with IT to create a comprehensive documentation platform.
- Developed outpatient education programs that screened 500 people for chronic disease to reduce hospital admissions by creating health fairs and performing screens to detect disease.

Clinical Program Manager

- Served as a shift supervisor, ensuring adequate staffing and equipment stockpile, while working with leadership to build strong teams, resulting in better patient care and employee retention.
- Led talent management initiatives including staffing, training, orientation, and team development by creating orientation checklists for new staff resulting in reduced orientation time by 50%
- Collaborated with interdisciplinary teams to design a care plan for patients to reduce lengths of stay and hospital admissions.

ACESO VISITING PHYSICIANS AND GERIATRIC CARE INC.

- Managed and provided leadership to the medical practice of 12 nurse practitioners, 4 physicians, 2 nurses, and 3 medical assistants for a 1,200-patient internal medicine practice worth $2M. 
- Directed key financial management and budgeting responsibilities for a $2M internal medicine practice resulting in $30,000 in services delivered daily.
- Served as Privacy Officer by developing and updating privacy policies and procedures, maintaining compliance with statutory, regulatory, local, state, and federal guidelines relating to HIPAA; creating protected liability for 21 direct reports,
- Turnover rate percentage: 0% after 4 years in leading the company.

Healthcare Administrator | Practice Manager

I am a strong strategic planner, driven entrepreneur, with strong stakeholder engagement. 

I have a successful career and healthcare leadership that has led to increased revenue and decreased healthcare expenditures. I run a $35 million senior health clinic that improves outcomes and reduces hospitalizations. The clinic finished Q4 of 2023 at the top of the Chicago market! 

In addition to my ability to lead multidisciplinary teams in the healthcare sector, I have also built many relationships with community partners and stakeholders. I create growth and value proposition in each and everyone of my roles. I also create strong strategic plans and engage and create strong teams; which leads to sustainable financial goals.

Follow me on LinkedIn or send me a DM to find out how I can lead your organization to repeatable cost savings, increase profits, and stakeholder relationships.

Diane Orosz, MHA, RRT

Voice talent for various projects that are distributed locally, regionally, nationally, and internationally.

Audiobook narrator offering world-class quality, quick turnaround, and excellent communication throughout your project.

Interviewer for websites, podcasts, radio programs, and/or live events.

Certified English and voice instructor.


For samples go to: https://www.youtube.com/channel/UCOUS0p0I9CcfXNOlV32AQgg 

Clients include (partial list):
-RK Digital Hub, Cairo, Egypt
-Signal of The Woodlands, The Woodlands (Houston), TX
-Brosnan Risk Consultants, Houston, TX
-Facebook, Albuquerque, NM
-State Fair of Texas, Dallas, TX
-Plum Direct Marketing,  Boston, MA
-Israel National Radio, Bet El, Israel
-Clark Financial Group, Dallas, TX
-Butterfield Stage Playhouse, Gainesville, TX
-Cinemark Theatres, Plano, TX
-The Radio Team, Burbank, CA
-Russ Reid Agency (an Omnicom agency), Pasadena, CA
-Victims Advocacy Center, Ft. Francis, ONT, Canada
-Sunrise Center Against Sexual Abuse, International Falls, MN
-Icebox Radio Theater, International Falls, MN
-The Idea Agency, Portland, OR
-Ground Floor Productions, Vancouver, WA
-Adlib Advertising Agency, Eugene, OR
-Eastern Oklahoma State College, Wilburton, OK
-University of Arkansas-Little Rock, Little Rock, AR

Voice Over Artist | Audiobook Narrator | Interviewer | Instructor

Signal of The Woodlands, TX

Managing all aspects of a boutique physical security business.

Owner

Brosnan Risk Consultants

As District Manager
o Security operations for retail clientele from discount to luxury, pharmaceutical company, construction both residential and commercial, and emergency ad hoc assignments
o Physical security foot patrols, Stationary posts, Mobile patrols, Mobile Hub & Spoke pilot program
o Manage staff of 250-280 officers, management, and administrative
o Liaison for police and emergency personnel during emergency operations aka hurricanes, shootings, et al
o Created and Managed ‘Walking Table-Top’ program
o Investigate theft, injury, and death at client premises
o Client relations and issue resolution
o Mediate complaint resolution
o Fleet management of 50+ vehicles

As Operations Manager
o Oversight management of security operations for 50+ client locations in a 5-state region
o Duties included assisting the Regional Manager in management of the Region

Regional Operations Manager to District Manager

Security Industry Specialists (SIS) and G4S Secure Solutions

As Operations Manager 
o Acted as the USA representative for international revision of the Facebook Data Center Security SOPs
o Manage the following security operations for a secure site:
o Data Center, Security Operations Center (SOC), Mobile Operations, Administration, Construction
o Managed all security staff-related operations during construction and operations of the Data Center 
o Attended routine security operational meetings with Facebook management 
o Participated in site risk assessment, response planning, implementation, and review for the 335-acre site 
o Developed and maintained relationships with Facebook, G4S Security, various construction leaders, 
numerous law enforcement, emergency, and community persons 
o Managed equipment, supplies and vehicle needs 
o Led quarterly security leadership team meetings and semi-annual all-hands security meetings 
o Led the Physical Security Team in cross-discipline Table-top exercises 

As Security Supervisor
o Supervised the following operations on a secure site as assigned:
Data Center, Security Operations Center (SOC), Mobile and Exterior, Construction
• Duties included:
• Supervised staff of 7-25 
• Drill planning, execution, and review 
• Report, proposal, and review writing 
• Interviewed candidates 
• Discipline/corrective action items 
• Conflict mediation 
• Create Standard Operating Procedures and Orders for various posts 
• Maintained daily Post Checks 
• Participated in on-going training of officers 

As Security Officer
o Manned the following posts on a secure site at various times:
• Gates, Construction, Security Operations Center, (SOC), Interior Patrol, Mobile, Escort
o Duties included: 
• Access control
• Dispatch and Communications 
• Report writing
• Door, Camera, and Procedural 
• Customer service audits 
• Credential verification
• Record keeping 
• Camera & Alarm monitoring
• Issue resolution

Security Officer to Security Operations Manager - Facebook Data Centers

CSC - Contemporary Services Corporation

•	Security for TV sideline reporters at Division 1 NCAA football games
•	Courtside security for Division 1 NCAA basketball games
•	Crowd Control
•	Wanding and bag checking at various events including NFL games, NCAA games, other National, Regional and local events (i.e. Mecum Auto Auctions, Dallas Safari Club, Lone Star Classic Dog Show, high school football)
•	Interacted with staff, students and guests

Supervisor - Event Security

Baruch HaShem Synagogue

•	Via observation and anticipatory/preemptive strategies provided staff, students and guests protection
•	Executive Protection
•	Operational training, including tactical exercises, tabletops, and various full action drills
•	Patrolled grounds
•	Secured all entryways
•	Interacted with staff, students and guests

Safety/Security Officer - Hebrew School

Russ Reid Company

Directed the radio division of the world’s largest direct response/advertising/PR agency working exclusively with nonprofit entities
• Supervised all aspects of radio programs and campaigns (conceptual, strategic, implementation, post campaign/event evaluation) as it related to direct response fund raising for agency clients
• Participated in direct response fundraising campaign planning activities for non-radio agency clients 
• Spoke at national conventions on integrated advertising and direct response fund raising methods that included radio and audio-based sources
• Managed a staff of 20, including freelance workers

Vice President, Radio Division

Broadcast Radio Stations and Networks

On-air and Management

It was over a decade ago I made my career path change from a Vice President of the largest ad agency in the world for non-profit entities to a part-time security guard. It wasn’t all my idea.

After spending 20+ years in broadcast radio, mostly on the air, I was hired as the Vice President of the Radio Division for Russ Reid Company. At the time the largest direct-response ad agency for non-profits in the world. I had made it, or so I thought.

Then the American housing industry crash rippled through the entire economy. This substantially affected the non-profit industry budgets. With radio being one of the newest divisions, we went from a staff of 12 full-time & 25 contractors to zero. I was without a job.

After moving from LA to Dallas, I heard a radio ad for a part-time security position for sports events. I applied & was hired. I spent the next year getting credentials & was promoted twice with CSC.

Toward the end of that year, I applied for a security position at an under-construction Facebook Data Center. I’ll never forget the first question the Security Operations Manager, a former Romanian Army officer, asked me. Forty minutes later I left with a new part-time security job …guarding a lot of dirt on Sunday nights.

My tenure with Facebook saw me learn & rise to the point where I was chosen as the U.S. representative on an international task force to write Standard Operating Procedures for the security of Facebook Data Centers worldwide. This was undertaken while managing security on a 130+ acre Facebook Data Center site in New Mexico, USA.

Since leaving Facebook I oversaw security operations for a client list that included 50+ clients in Houston, managing a team of 250. In this position, I worked with mostly retail clients from big-box discount stores to the highest-end luxury boutiques. 

Additionally, I have written & published two security protocols, one for businesses, & one for personal safety.

Currently, I own a small security company in the northern suburbs of Houston. I'm writing my thesis for a Master's in Security & Emergency Management with an emphasis on Crisis and Emergency Management. I'm also developing a business security training course for LinkedIn Learning,

I never wanted to be a security guard. I took the job because I needed a job & I did my best at my job. Things became more interesting, I learned more, was given more & more opportunities, and I'm now considered a peer by some of the world’s top security people.

Most importantly, I have met the love of my life... an Arabic queen ... who makes me a better man every day.

Gene Gee

Honoring the women in our lives is more than admiration.

Helping Executives Command the Room in High-Stakes Moments | Executive Presence, Media Training, Strategic Messaging & Non-verbal Communication | 23-Year Radio Veteran | PhD Researcher

Founder & CEO, RK Digital Hub | B2B GTM Operating Systems | Turning Positioning, Messaging & Content Into Pipeline | Creator of the ECO Model

I have never believed women need to be called “inspiring” as a substitute for being fully recognized.

What women need is not decorative praise, but space, trust, authority, safety, compensation, credit, and the freedom to think, lead, create, and live without being constantly asked to prove what is already evident.

International Women’s Day matters because it gives us a moment to acknowledge how much women contribute to the world — often invisibly, often unevenly rewarded, and often against resistance.

So yes, celebrate women. But also respect women in practical ways. Listen seriously. Open doors. Share power. Name the labor. Value the intellect. Support the ambition.

That is how admiration becomes progress.

Happy International Women’s Day.

Why a Security Architect is coaching A-list Actors and CEOs.

For 30 years, I’ve lived at the intersection of two worlds that seem miles apart: Broadcast Radio and Physical Security.

I’ve stood on concert stages in front of 22,000 people, managed security for Facebook Data Centers, and co-authored 7 books on situational awareness with my wife.

What I’ve learned is this: In high-stakes moments, your voice is your primary security protocol.

Whether you are an actor prepping for a lead film role in 3 weeks or a CEO navigating a multi-million dollar negotiation, a lapse in Vocal Gravity is a professional vulnerability. 

You don't just need to "speak English"—you need to command the room.

That’s why I’m launching The Speaking Garage.

We don't do "lessons." We do Communicative Readiness.

We audit "Authority Leaks."

We build Vocal Architecture that carries weight when the moment matters.

If you’re tired of "tutors" and ready for a High-Stakes Communication Strategist, let’s talk. 

The garage is open.

undefined undefined

High-Stakes Communication Strategist & Performance Coach

Voice Over Artist | Audiobook Narrator | Interviewer

Principal & Protocol Architect | Boutique Physical Security

District Manager | Strategic Operations & Crisis Leadership

Security Operations Manager | Global SOP Architect | International Liaison for Facebook Data Centers

When the Stakes are Highest, Own the Room | Precision Signal - Command Presence | High-Stakes Communication Strategist for Executives | 27-Year Radio Veteran - PhD Researcher (Non-Verbal Communication)

English

Helping Executives Command the Room in High-Stakes Moments | Executive Presence, Media Training, Strategic Messaging & Non-verbal Communication | 27-Year Radio Veteran | PhD Researcher

Shall we talk about the B2B mediocrity elephant in the room?

Better yet, let's take a look at this ⬇️

Most B2B teams do not have a content problem.

They have a GTM operating system problem.

When positioning is fuzzy, messaging drifts, and governance is missing, content becomes expensive, inconsistent, and low-leverage.

The core shift is simple:

content should function as decision support, not just output.

If you work in B2B marketing, sales, or GTM, this is the system question worth fixing.

Build a GTM Operating System.

𝙏𝙝𝙚 𝙢𝙤𝙨𝙩 𝙙𝙖𝙣𝙜𝙚𝙧𝙤𝙪𝙨 𝙖𝙨𝙨𝙪𝙢𝙥𝙩𝙞𝙤𝙣 𝙞𝙣 𝙡𝙚𝙖𝙙𝙚𝙧𝙨𝙝𝙞𝙥 𝙞𝙨 𝙩𝙝𝙖𝙩 "𝙨𝙥𝙚𝙖𝙠𝙞𝙣𝙜" 𝙞𝙨 𝙩𝙝𝙚 𝙨𝙖𝙢𝙚 𝙖𝙨 "𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙣𝙜."

I recently sat down with a Master’s student in Finance. He is an extrovert, a natural performer, and by all accounts, "fluent."

But when we discussed the "𝐈𝐧𝐜𝐮𝐦𝐛𝐞𝐧𝐭 𝐒𝐞𝐧𝐝𝐞𝐫" philosophy, he stopped and reached for his pen.

In a high-stakes boardroom, the burden of clarity doesn't rest on the listener—it rests on the sender. If your "Signal" wavers for ten seconds, or if your "Presence" erodes during a hostile Q&A, you are watching your professional valuation drop in real-time.

𝐈𝐭’𝐬 𝐧𝐨𝐭 𝐞𝐧𝐨𝐮𝐠𝐡 𝐭𝐨 𝐛𝐞 𝐟𝐥𝐮𝐞𝐧𝐭. 𝐘𝐨𝐮 𝐦𝐮𝐬𝐭 𝐛𝐞 𝐫𝐞𝐚𝐝𝐲.

Through 𝐒𝐢𝐠𝐧𝐚𝐥 & 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞, I use the same protocols I’ve used for NATO officers and professional actors to help C-suite leaders move from "mental lag" to absolute authority.

𝑨𝒓𝒆 𝒚𝒐𝒖 𝒔𝒑𝒆𝒂𝒌𝒊𝒏𝒈, 𝒐𝒓 𝒂𝒓𝒆 𝒚𝒐𝒖 𝒃𝒆𝒊𝒏𝒈 𝒉𝒆𝒂𝒓𝒅?

Business not performing as you think it should? So the issue may not be your product or service. It could very well be your internal process. 

This has 'game-changing' potential, all over it, for your business.

Don't believe me? Check it out.
Do believe me? Then why haven't you started reading it yet?

Open article: The Minimum Viable Governance System (MVGS) by RK Digital Hub • 6 min read

The Minimum Viable Governance System (MVGS)

"The question is at least as important as the answer." my old Philosophy 101 professor said.

In B2B, what's the right question?

It's right here ⬇️

Most B2B teams do not have a content strategy.
They have a publishing routine.

A lot of planning still starts with:
𝐖𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐰𝐞 𝐩𝐨𝐬𝐭 𝐧𝐞𝐱𝐭?

But that question is too internal.
Too calendar-led.
Too disconnected from how complex buying actually works.

A better question is:
𝐖𝐡𝐚𝐭 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐝𝐨𝐞𝐬 𝐭𝐡𝐞 𝐛𝐮𝐲𝐞𝐫 𝐧𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐦𝐚𝐤𝐢𝐧𝐠 𝐧𝐞𝐱𝐭?

That is the shift from content production to decision support.

And it changes everything.

If you want a good marketing book, read one that was marketed well.

Have you ever met someone who looked impressive…
𝑢𝑛𝑡𝑖𝑙 𝑡ℎ𝑒𝑦 𝑠𝑡𝑎𝑟𝑡𝑒𝑑 𝑠𝑝𝑒𝑎𝑘𝑖𝑛𝑔?


𝗔𝗹𝗳𝗿𝗲𝗱 𝗛𝗶𝘁𝗰𝗵𝗰𝗼𝗰𝗸 𝗉𝗎𝗍 𝗂𝗍 𝖻𝗋𝗂𝗅𝗅𝗂𝖺𝗇𝗍𝗅𝗒:

“𝘓𝘪𝘨𝘩𝘵 𝘵𝘳𝘢𝘷𝘦𝘭𝘴 𝘧𝘢𝘴𝘵𝘦𝘳 𝘵𝘩𝘢𝘯 𝘴𝘰𝘶𝘯𝘥. 𝘛𝘩𝘢𝘵 𝘪𝘴 𝘸𝘩𝘺 𝘴𝘰𝘮𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘱𝘱𝘦𝘢𝘳 𝘣𝘳𝘪𝘨𝘩𝘵 𝘶𝘯𝘵𝘪𝘭 𝘺𝘰𝘶 𝘩𝘦𝘢𝘳 𝘵𝘩𝘦𝘮 𝘴𝘱𝘦𝘢𝘬.”

𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀 𝙣𝙤𝙩 𝗷𝘂𝘀𝘁:
𝖣𝗈 𝗒𝗈𝗎 𝗌𝗉𝖾𝖺𝗄 𝖤𝗇𝗀𝗅𝗂𝗌𝗁 𝗐𝖾𝗅𝗅?

𝗜𝘁 𝙞𝙨:
𝖶𝗁𝖺𝗍 𝗁𝖺𝗉𝗉𝖾𝗇𝗌 𝗍𝗈 𝗍𝗁𝖾 𝗋𝗈𝗈𝗆 𝗐𝗁𝖾𝗇 𝗒𝗈𝗎 𝗌𝗉𝖾𝖺𝗄?


𝖶𝗁𝖺𝗍 𝖽𝗈 𝘺𝘰𝘶 𝗍𝗁𝗂𝗇𝗄 𝗆𝖺𝗄𝖾𝗌 𝗌𝗈𝗆𝖾𝗈𝗇𝖾 𝗌𝗈𝗎𝗇𝖽 𝗂𝗇𝗌𝗍𝖺𝗇𝗍𝗅𝗒 𝖼𝗋𝖾𝖽𝗂𝖻𝗅𝖾?

REACT Communication Strategy

Getting into a business operations rut is not usually a massive jump. It's more likely a slow descent dug by now-stale processes that are outdated, largely ineffective, and/or stagnant.

Wanna climb out?

Here's your ladder.

B2B teams do not need more content. They need a GTM operating system.

Most content underperforms for a simple reason:
it is produced without shared positioning, without revenue messaging discipline, and without governance.

The result is not strategy. It is output.

Scalable GTM is built on three layers:

1. 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠— strategic constraints
2. 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠— language the commercial team can actually use
3. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐠𝐨𝐯𝐞𝐫𝐧𝐚𝐧𝐜𝐞— standards that keep execution coherent at scale

That is the difference between publishing more and building a system that compounds.

Want the toolkit? DM “ECO.”

View newsletter: The GTM Operating System

Most B2B teams don’t have a content problem. They have an operating system problem. Content shows up as the symptom—random assets, inconsistent messag

Open article: Stop “Doing Content.” Build a GTM Operating System. by Rania Kuraa, DBA • 5 min read

Stop “Doing Content.” Build a GTM Operating System.

Every once in a while, something comes along that truly changes the game.

If the game is B2B, then this is that 'something'!

Open article: Funnels Don’t Explain B2B Buying. Buyer Episodes Do. by Rania Kuraa, DBA • 4 min read

Funnels Don’t Explain B2B Buying. Buyer Episodes Do.

Your website's good...even great. 

So what's wrong with the Sales team?

(HINT: the answer is below ⬇️ )

Most B2B messaging doesn’t fail on the homepage.
It fails in the first sales conversation.

That’s the reality for a lot of teams right now.

The truth: messaging is not validated when the website goes live.
It is validated when Sales can use it under pressure.

Recently, I kept seeing the same pattern.

Two companies in the same market category.

Similar product complexity

Similar website polish

Similar content volume

But their sales conversations looked completely different.

One team kept control of the narrative.
The other kept translating, simplifying, and re-explaining its own message in live calls.

The difference was not effort.

The difference was whether the messaging had been built to survive real buyer dialogue.

Once messaging is forced into a live sales environment, weak systems become obvious.

Here are some of the clearest signals 👇

Why messaging usually breaks in the first sales conversation:

→ It is too broad to feel relevant
→ It reflects internal language, not buyer language
→ It sounds polished, but not usable
→ It makes claims that are not supported by proof
→ It cannot hold up against objections or competitive pressure

When messaging is built this way, Sales starts rewriting the story in real time.

And that creates drift fast.

What strong revenue messaging actually does:

• Establishes relevance quickly
• Frames the problem in buyer terms
• Supports differentiation without sounding inflated
• Gives Sales language they can actually run
• Gives buyers language they can repeat internally
• Connects claims to evidence credibly

That is the standard.

Because in B2B, messaging is not a brand artifact.
It is a revenue tool.

If it collapses in the first conversation, it does not matter how strong it looks on the homepage.

And once that happens, content gets built on unstable foundations, enablement becomes patchwork, and each team starts solving the same clarity problem in parallel.

The real question is not whether your messaging sounds good.
It is whether it survives live buyer pressure.

Where does messaging usually break first in your experience: the homepage, the sales call, or the follow-up materials?

“𝐈 𝐜𝐚𝐧’𝐭 𝐬𝐜𝐫𝐞𝐰 𝐭𝐡𝐢𝐬 𝐮𝐩.
𝐓𝐡𝐢𝐬 𝐢𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭.
𝐈 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐝𝐨 𝐰𝐞𝐥𝐥.
𝐈 - 𝐜𝐚𝐧’𝐭 - 𝐬𝐜𝐫𝐞𝐰 - 𝐭𝐡𝐢𝐬 - 𝐮𝐩.”

Big moments bring big pressure.
When you need to speak in those moments, the pressure is multiplied.

𝑺𝒐𝒖𝒏𝒅 𝒇𝒂𝒎𝒊𝒍𝒊𝒂𝒓?

Most people prepare content.
Very few prepare for pressure.

Do you wish you had a practical, quality, and real checklist to help make sure you’re prepared? 
I’m not a Geanie, I’m just Gene, but “𝐎𝐊. 𝐖𝐢𝐬𝐡 𝐠𝐫𝐚𝐧𝐭𝐞𝐝.”

For How to prepare 𝒘𝒉𝒆𝒏 𝒄𝒍𝒂𝒓𝒊𝒕𝒚, 𝒄𝒓𝒆𝒅𝒊𝒃𝒊𝒍𝒊𝒕𝒚, 𝒂𝒏𝒅 𝒄𝒐𝒎𝒑𝒐𝒔𝒖𝒓𝒆 𝒎𝒂𝒕𝒕𝒆𝒓, here is your Hight-Stakes Prep Checklist.

This isn’t the typical ‘𝑃𝑟𝑎𝑐𝑡𝑖𝑐𝑒, 𝑑𝑜𝑛’𝑡 𝑟𝑒𝑎𝑑 𝑦𝑜𝑢𝑟 𝑠𝑙𝑖𝑑𝑒𝑠, 𝑚𝑎𝑘𝑒 𝑒𝑦𝑒-𝑐𝑜𝑛𝑡𝑎𝑐𝑡’ kind of list. 

This isn’t theory.
This is built from real rooms, real pressure, and real consequences, created in collaboration with one of the brightest minds in research. 

Will this take the place of strong coaching or practice? 
𝐍𝐨.
Will this help you prepare so the pressure of “What did I forget?” is off?  
𝐃𝐞𝐟𝐢𝐧𝐢𝐭𝐞𝐥𝐲.

If you’ve got a moment where this actually matters…
we should talk.

This is the same framework I use when there is no second take

High-Stakes Presentation Prep Checklist

"The funnel may survive in reporting. It no longer deserves to run the operating model."

This quote appears below.

It is one of numerous truths in this article.

If you are in marketing. 
If you want to be ahead of the rest.

The you should read this -

now.

Funnels still report.
They just do not explain how serious B2B buying actually works.

Most marketing systems are still organized around stage logic:

 • awareness

 • consideration

 • conversion

But buyers do not move through neat stages.

They move through decision environments:

 • defining the problem

 • comparing approaches

 • validating claims

 • building internal alignment

 • managing approval

 • reducing implementation risk

That is why so much B2B marketing still feels busy but commercially weak.

The team is optimizing for movement through an internal machine.
The buyer is trying to reduce uncertainty at a specific moment in the decision.

That is the mismatch.

And it is also why I think agentic marketing matters — not because AI writes faster, but because it creates the possibility of a better operating model:

one that can detect signals, interpret buyer context, and coordinate the next best action with the right level of proof, judgment, and guardrails.

If you work in B2B marketing, GTM, or revenue strategy, this is the shift worth watching.

Why B2B growth now depends on orchestrating buyer episodes, not funnel stages. Last week, I looked at another “full-funnel” marketing plan. It had the

Open article: The Funnel Is Dead. Agentic Marketing Is Taking Its Place. by Rania Kuraa, DBA • 5 min read

The Funnel Is Dead. Agentic Marketing Is Taking Its Place.

Y'all ready for this?

Are you sure?

Double-check that below⬇️

Open article: Most Change Efforts Don’t Fail on Strategy. They Fail on Readiness by Rania Kuraa, DBA • 6 min read

Most Change Efforts Don’t Fail on Strategy. They Fail on Readiness

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The Battle

Diane Orosz, MHA, RRT

Gene Gee

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The Battle

Diane Orosz, MHA, RRT

Gene Gee

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gene Gee's LinkedIn Performance

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