As a doctor, former financial advisor, and property investor, I'm sharing the lessons I learned from being a busy, time-poor professional to building a life of time and financial freedom. 

My journey to financial freedom began with the standard advice of getting a great job, working hard, and hoping the system would take care of me.  After 20 years of service in the Royal Navy and as a doctor, I realised this was a myth.  This standard narrative will only take you so far, and I have started to seek better ways to build time and financial freedom for myself and my family. This realisation inspired me to share my journey and the lessons I've learned with you. 

My journey led me to earn my MBA, work as a financial adviser in London, and eventually transition into entrepreneurship. Investing in property and sharing financial lessons through our financial education start-up Building Out.  

I hope that sharing these lessons will help you on your path to Building Out a life of time and financial freedom.  The journey can be challenging, but it's certainly worth it!

Sign up for our free weekly newsletter at: 

www.building-out.com

Good luck on your journey!

Nothing on our website, blog, socials or newsletter is designed to provide financial advice and is for educational purposes only. For individual financial advice on your circumstance, please seek the advice of an FCA-approved advisor.

Diarmaid Mcmenamin

I know doctors earning £300k who feel poorer than teachers on £45k.

Not in money.
In time.

They sold their calendar for a salary.
And the handcuffs fit perfectly.

I call this the 1% Life Trap:

You want a 1% lifestyle.
But you’re not willing to do 1% thinking.

So you take the shortcut:
A high-paying job that quietly owns your evenings, weekends, and headspace.

It looks like success.
It behaves like captivity.

Here’s what actually works (and it’s boring):

→ Years of reinvesting profits
→ Delaying lifestyle upgrades that lock you in
→ Building assets that don’t need your presence to earn

No hacks.
No flexing.
Just patience and leverage.

The uncomfortable truth:

Financial freedom isn’t about earning more.
It’s about building things that earn without you.

And it usually starts small.

One question changed everything for me:

“What could I build between 7 pm and midnight?”

A post.
A product.
A system.
A tiny asset.

Do that consistently and something strange happens:

Your income stops being the main thing.
Your options start to multiply.

If this made you uncomfortable,
it’ll probably help someone else too. ♻️

As a doctor, former financial advisor, and property investor, I’m sharing the lessons on the path from being a busy, time-poor professional to building a life of time and financial freedom.

Earn £100,001 in the UK…
and your next £1 can be taxed at 60%.

Not a typo.

Not a loophole.

Not a fringe case.

It’s how the system actually works.

Here’s the part most high earners never get told:

Between £100,000 and £125,140, you lose £1 of Personal Allowance for every £2 you earn.

By £125,140?

Your entire £12,570 tax-free allowance is gone.

That creates a stealth marginal tax rate of 60%.

This catches:

→ Doctors

→ Consultants

→ Partners

→ Anyone drifting “just over” £100k

And it feels like being punished for progressing.

The fix is boring — and extremely effective.

Reduce your adjusted net income below £100k.

Most commonly:

→ Pension contributions

Do that and you:

• Get tax relief

• Restore your Personal Allowance

• Avoid the 60% trap

Example:

A £10,000 pension contribution

can save ~£6,000 in tax.

That’s a 60% instant return.

No investment risk.

No market timing.

Just understanding the rules of the game.

Most people don’t have a tax problem.

They have an information problem.

If this helped, someone in your circle is probably walking straight into it. ♻️

Many of the most successful entrepreneurs didn't quit their jobs to start their businesses. Here's why:

They kept their day jobs.

They built on the side.

For years.

Here's what that means for you:

Your salary isn't a prison.

It's oxygen for your business.

When you bootstrap while employed, you remove survival-mode decision-making.

You can say no to bad deals.

You can wait for the right opportunity.

You can take calculated risks.

The best entrepreneurs don't leap without a safety net.

They build the net first.

There's a code on your payslip that controls how much money you take home.

Most people have never looked at it.

It's called your tax code—and if it's wrong, you could be overpaying hundreds or thousands each year.

Here's how to decode it:

1257L = The standard code for 2024/25

→ The "1257" means you can earn £12,570 tax-free

→ The "L" means you get the standard Personal Allowance

BR = Basic Rate

→ All income from this job is taxed at 20%

→ Usually appears on second jobs

→ If you only have one job with BR? Something's wrong.

K = Negative Allowance

→ Your benefits (company car, private health) exceed your allowance

→ Tax is added to your income, not subtracted

W1, M1, or X = Emergency Code

→ HMRC doesn't have your full details

→ Tax is calculated per pay period, not cumulatively

→ Often means you're overpaying

The 30-second check:

1. Find your tax code on your payslip
2. Compare it to last month
3. If it's changed and you don't know why—investigate

HMRC makes mistakes.

Employers make mistakes.

The money doesn't come back automatically.

You have to notice.

Your employer is giving you free money every month.

Are you taking it?

Under auto-enrolment, your employer must contribute to your workplace pension.

The minimum is 3% of your qualifying earnings.

But here's what most people miss:

→ Many employers match higher contributions (up to a point)

→ If you contribute 6%, they might contribute 6%

→ That's a 100% return before any investment growth

The numbers:

If you earn £35,000 and increase your contribution from 5% to 8%, you might unlock an extra £1,050/year from your employer.

Over 30 years with modest growth? That's potentially an extra £70,000+ in your pension pot.

From a 3% contribution increase.

The action:

1. Check your payslip for current pension contributions
2. Ask HR what your employer's matching policy is
3. Increase to the matching ceiling if you can afford it

It's not investing advice.

It's maths.

Free money is free money.

"Quit your job to follow your passion" is dangerous advice. Here's what to do instead:

Some of the world's most successful founders kept their day jobs for years while building their businesses.

Why?

Their salary paid for:

→ Rent

→ Food

→ Transport

So every pound their business earned could be reinvested.

No desperate decisions.

No "I'll take any deal to survive."

No burning the ships.

The "burn the ships" mentality sounds heroic.

But it kills more businesses than it saves.

Build the bridge while you're standing on solid ground.

The best entrepreneurs share a mantra: "Fail fast."
Here's what they mean:

It's not because failure is good.

Because slow failure is catastrophic.

Slow failure:

→ Drains your money

→ Drains your time

→ Drains your spirit

Fast failure:

→ Teaches you quickly

→ Preserves your runway

→ Let's you try again

The difference between successful entrepreneurs and everyone else?

They extract wisdom from failure before the resources run out.

Speed isn't about rushing.

It's about learning faster than you burn.

The best business ideas don't come from brainstorming in a coffee shop. They come from:

Domain fluency.

When you deeply understand an industry, you start to see:

→ Where existing players are complacent

→ Which customer segments are being ignored

→ What outdated processes does everyone accept?

Your professional expertise isn't a cage.

It's a lens.

A surgeon sees device inefficiencies.

An accountant spots cash-flow gaps.

A lawyer notices outdated processes.

Stop brainstorming.

Start observing.

The next great business might be hiding in the frustrations you experience every day at work.

Many people try selling things they don't believe in.
Here's the problem with that:

They hate it.

They feel "dead inside."

Then they find something they genuinely care about.

Different result.

Why?

When you deeply understand a product or service—when you've experienced the problem yourself—you're not selling.

You're sharing.

Belief is irresistible.

Customers sense inauthenticity instantly.

They feel when you're chasing a trend vs. solving a real problem.

Build around belief, not convenience.

Would you buy your own product?

If the answer isn't immediate, you're building a job, not a calling.

Imagine building extraordinary success.

Employing thousands of people.

Giving away millions to charity.

Creating something that genuinely matters.

And then realising:

"I missed it all. I wasn't there for my family. I was always in meetings, always on planes."

This is the confession of countless successful entrepreneurs.

Children grow up.

Parents pass away.

Moments disappear.

Here's what they wish they'd done:

Define the finish line before you start running.

What does "enough" look like for you?

What's the actual number?

At what point do you stop chasing and start living?

Success without boundaries is just another prison.

You own index funds, but do you really know what you own?

Every company on earth is sorted into exactly 11 boxes. Not 10. Not 15. Eleven. Energy. Materials. Industrials. Consumer Discretionary. Consumer Stapl

Open article: Here's How To Understand The Bigger Picture Of Investing in Stocks by Diarmaid Mcmenamin • 7 min read

Here's How To Understand The Bigger Picture Of Investing in Stocks

I’ve been posting online for 3 years.

The biggest mistake I made in year one?

Waiting until I was an “expert.”

Five words fixed it:

Document. Don’t create.

Here’s the difference:

Creating = pretending you’ve arrived
Documenting = showing the journey

One demands polish.
The other demands consistency.

Think about it.

Keeping Up with the Kardashians ran for 20 seasons.
It was just daily life.

No scripts.
No genius.
No grand theory.

Meanwhile, most people stay silent because they think they need Star Wars.

Perfect.
Cinematic.
Finished.

That’s the trap.

Your audience doesn’t want a hero who’s already won.
They want a peer a few steps ahead.

Someone learning.
Adjusting.
Figuring it out in public.

Document the reps.
The mistakes.
The small wins.

Post from the middle.

That’s where trust is built.
And where expertise quietly shows up.

In 2006, the best marketers won with Google AdWords.

In 2012, it was Facebook organic reach.

In 2018, Instagram.

Today?

TikTok and LinkedIn.

This isn’t marketing.
It’s day-trading attention.

The playbook never changes:

→ Go where people already look
→ Arrive before attention is priced in
→ Give value before you ask for anything

Most businesses do the opposite.

They show up after ads get expensive.
They sell before trust exists.
They talk about themselves, not the person scrolling.

That’s why it feels like shouting into the void.

Here’s the unfair advantage for time-poor professionals:

You already have expertise.
You already solved real problems.
People already want what you know.

You don’t need better content.
You need better timing.

Attention is still cheap in a few places.

It won’t be for long.

The window always closes.

“Soft skills” is a terrible name.

They’re the hardest skills in business.

Every truly successful person I know built their career on four of them:

1. Self-awareness
Know your strengths.
Exploit them relentlessly.
Stop obsessing over weaknesses that don’t move the needle.

2. Kind candour
Tell the truth without making people defensive.
Clarity without cruelty.
Honesty that strengthens relationships instead of burning them.

3. Humility
Stay willing to do the work, regardless of title.
The moment you feel above certain tasks, you’ve started to decay.

4. Gratitude
Pay attention to what’s already working.
This is the quiet fuel that prevents burnout and entitlement.

Most professionals over-invest in technical skills.

They under-invest in the skills that decide:
→ Who gets trusted
→ Who gets promoted
→ Who people actually want to work with

Over a 30-year career, these compound brutally.

The question isn’t whether you’re technically good.

It’s whether people want to keep building things with you.

♻️ If this resonates, it’ll help someone else too.

Waiting for a “lump sum” before using your ISA is backwards.

It feels sensible.

It’s financially expensive.

Here’s why:

Your ISA allowance resets every April 6th.

Use it.

Or lose it.

- £20,000 per year

- Tax-free growth

- Forever

Miss a year and that allowance is gone for good.

Now zoom out.

A couple maxing both ISAs for 25 years?

That’s £2m+ sheltered from tax.

Not through brilliance.

Through consistency.

The fix isn’t clever.

It’s boring.

Set up a £1,667/month (ot whatever you can afford) direct debit on April 6th.

By year-end:

→ Allowance maxed

→ No decisions required

→ No willpower needed

Waiting for motivation costs money.

Automation compounds it.

Every time.

Every April, thousands of UK workers are owed money by HMRC.

Most never claim it.

Here's why it happens and how to check:

When you start a new job without a P45, your employer puts you on an "emergency tax code."

These codes (W1, M1, or X) calculate your tax based on each pay period in isolation—not your cumulative earnings for the year.

The result? You often overpay.

The problem? It doesn't automatically correct.

How to check if you're owed money:

1. Look at your Year-to-Date (YTD) figures on your payslip
2. Compare total tax paid against what you should owe based on your annual income
3. If the numbers don't match, contact HMRC

Or wait for your P60 at the end of the tax year and do the same calculation.

The money is yours.

But you have to claim it.

HMRC's number: 0300 200 3300

Online: Check your Personal Tax Account on [GOV.UK](http://GOV.UK)

30 seconds of checking.

Potentially hundreds back in your pocket.

Open article: Welcome to GOV.UK by gov.uk

There's a section on your payslip you've probably never read.

It's literally labelled with your National Insurance number.

And it matters more than you think.

Your NI number is your lifetime identifier.

It tracks:

→ Your right to work in the UK

→ Your contributions toward the State Pension

→ Your entitlement to NHS services and benefits

If it's wrong on your payslip, your contributions might not be recording.

That means:

- Gaps in your National Insurance record
- Potentially lower State Pension
- Problems proving your work history

The check takes 5 seconds:

1. Find your NI number on your payslip
2. Compare it to your National Insurance card or official letter
3. If they don't match, tell HR immediately

It's rarely wrong.

But when it is, the consequences compound over years.

Small check. Big protection.

You don't need to be an accountant to protect your money.

You need 30 seconds and four checks.

Check 1: Gross Pay(5 seconds)

→ Does this match what you expected?

→ Any overtime/bonuses included correctly?

Check 2: Tax Code (5 seconds)

→ Has it changed since last month?

→ If yes, do you know why?

Check 3: Net Pay (10 seconds)

→ Does this match your bank statement?

→ Any unexpected differences?

Check 4: YTD (10 seconds)

→ Is cumulative gross roughly on track for your annual salary?

→ Any obvious discrepancies?

If all four check out: file the payslip somewhere safe.

If any look wrong: investigate before your next pay day.

This isn't paranoia.

It's pattern recognition.

Problems show up in patterns.

Monthly checks catch them early.

30 seconds to protect your income.

Worth it.

Do You Know The Number That Really Drives Your Wealth?

On Monday, we went through what a payslip actually means. Have you ever looked at your salary and thought it seemed good, but still felt like you neve

Open article: Do You Know The Number That Really Drives Your Wealth? by Diarmaid Mcmenamin • 8 min read

Your salary is lying to you.
Here's why:

I know a surgeon earning £400,000 who feels broke.

And a teacher earning £45,000 who's quietly building wealth.

The difference isn't intelligence.

It's the gap.

Income is a flow.

Wealth is a stock.

The delta between what comes in and what stays?

That's the only number that determines if you'll ever be free.

↳ Stop measuring success by your salary

↳ Start tracking your "investable gap"

↳ Automate 10-20% before you see it

The wealthy aren't smarter than you.

They have a non-negotiable gap.

Well, hello friend. 

Thanks for visiting! Here's all you need to know:

👉 MY EXPERIENCE: For over Sixteen years I've helped companies, nonprofits, political organizations, and individual brands achieve success through digital marketing. 

My main area of expertise is marketing consulting. I have extensive B2C and B2B experience. Here are some highlights:

💯 Planned and executed $2 million+ campaigns for Fortune 500 companies like Sherwin Williams, electrolux (Frigidaire) and Sunbelt Rentals
💯 Increased the email list at Townhall Media by over 1 million addresses through both paid and organic methods.
💯 Acquired over 60,000 emails in one day (60% organic).
💯 Reduced the cost per acquisition of emails at Media Research Center by over 90%. 
💯 Built email lists for political campaigns ranging from city council races to U.S. Senate. 
💯 Acquired emails for Grabien as low as $0.06 per email.
💯 I have managed and planned over $150 million in advertising on PPC, SMM and SEM campaigns.
💯 I've acquired over 10,000,000 emails for clients.

👉 CORE BUSINESS SKILLS:

💯 Media Strategy
💯 Media Planning
💯 Lead Generation
💯 Digital strategy
💯 Facebook advertising
💯 Google advertising
💯 Email acquisition
💯 B2C & B2B
💯 Persona building

👉 WHO I WORK WITH: It has been my pleasure to work with people from all over the spectrum. From a local merchant selling kettle corn to multi-billion dollar companies, and everything in between. 

👉 A BIT ABOUT ME: To say I've been at the forefront of digital advertising for over fifteen years is an understatement. 

I was optimizing ads on Facebook before they even had conversion tracking. I started working with Google Search and Google Display back when the platform was completely unrecognizable from today's version.

Digital strategy is not a job for me, it's a passion.

But, admittedly, it's not my biggest passion. I'm blessed with a loving wife and two amazing children. Everything I do in my career is to build a better life for them. We live in South Carolina in a lovely home with an adorable Newf. 

I mention this only to give some idea of my drive. My work is not about checking boxes until it's time to clock out. When I'm working hard for clients, I'm working hard for my family.

I'm also a published author! Check out my novel here: https://www.amazon.com/gp/product/B0B29FGWHD/ 

💬 PM me today with questions! 💬 I respond quickly!

Alan Moore

The Real Reason Most Entrepreneurs Plateau
Hook style used: “Everyone wants the outcome, but few understand the process...”

Everyone wants the outcome, but few understand the process behind building a sustainable business.

The truth is, entrepreneurs don’t plateau because of lack of ambition.
They plateau because of decision fatigue—the silent killer of growth.

In the beginning, hustle is the strategy.
You wear every hat.
You react to every opportunity.
You say yes because you can’t afford not to.

But at a certain point, the habits that helped you survive become the same habits that stop you from scaling.

Growth requires a shift:

- From doing everything to building systems that do the work for you.

- From chasing revenue to building leverage that increases your freedom.

- From reacting to the market to creating your own demand.

Entrepreneurship isn’t about working harder.
It’s about learning how to make your time, influence, and brand work independently of you.

If you feel stuck, it’s not a sign of failure.
It’s a sign that you’ve outgrown your current strategy and need to evolve.

You don’t need more motivation.
You need a new operating system.

If you're ready to build a business with structure, predictability, and real scalability:
https://lnkd.in/epjmgbsY

undefined undefined

musicbeatscancer

dc-statesman

vitel-net

arch-insurance-group

the-appliance-agency

roamright

hood-college

vanguardfieldstrategies

showcall

paton-digital

moore-business-solutions-llc

Founder & Marketing Consultant specializing in revenue growth through digital strategies

Think your online growth should be moving faster than it is? You’re not alone—and it’s not bad luck or the algorithm. Most brands stall because of a few avoidable mistakes that quietly block momentum. 

In this video, I break down what’s actually holding your growth back this year and how to correct it with clarity and intention. Growth works when strategy replaces guesswork.

#DigitalMarketing #OnlineGrowth #MarketingStrategy #BusinessGrowth #ContentMarketing #BrandBuilding #EntrepreneurLife #SocialMediaMarketing #MarketingTips

The Ability to Decide With Incomplete Information Separates Winners From Everyone Else

Entrepreneurs spend an extraordinary amount of time searching for clarity.
They collect data.
They gather opinions.
They poll their network.
They research endlessly.

And while there’s value in analysis, there’s a point where it becomes paralysis.

The most successful entrepreneurs share one skill above all others:

They make decisions without perfect information.

Because perfect information does not exist.
Markets shift too quickly.
Customer behavior changes too unpredictably.
Competition adapts too rapidly.
Technology evolves too fast.

If you're waiting for certainty, you’ll always be late.

The best founders understand this. They don’t move recklessly — they move intelligently. They act based on patterns, not perfection. They test their assumptions quickly. They gather feedback from execution, not speculation.

And most importantly, they stay flexible.
They treat decisions as experiments, not commitments.
They treat failure as data, not identity.
They treat movement as a requirement, not a reward.

Business rewards momentum, not caution.

The world doesn’t belong to the smartest entrepreneur.
It belongs to the one who makes the most informed decisions the fastest — and adjusts even faster.

If you're stuck, you're not lacking clarity.
You're lacking forward motion.

Learn more at: https://lnkd.in/epjmgbsY

Why Founder-Led Content Is Becoming Mandatory for Paid Ads Success

A powerful yet under-discussed trend is reshaping the paid advertising world:

Creator-driven ads are outperforming traditional brand ads by significant margins, especially in service-based and expert-driven industries.

Why?
Because audiences now crave authenticity more than ever.
And the founder represents the clearest, strongest, and most trusted expression of the brand.

When the founder shows up:

Trust is established faster.
Expertise becomes visible.
Skepticism decreases.
Conversion rates increase.

People don’t want polished brand statements.
They want real explanations, real insights, and real people.

This shift is occurring for a few reasons:

- Ad fatigue from overly-designed, overly-scripted brand creatives.

- Consumer demand for transparency and human connection.

- Platform algorithms giving preferential delivery to content that feels native, not produced.

- Higher watch time and better click-through rates when the founder appears on camera.

- Stronger retargeting journeys based on the founder’s distinct voice and style.

Founder-led creative is no longer optional for premium positioning.
It has become a competitive advantage that directly affects acquisition costs.

And perhaps most importantly:
Founders are the only ones who can articulate the mission, philosophy, and unique value of the business in a way that feels unmistakably genuine.

The market doesn’t want faceless brands.
It wants leaders.

If you want to build a paid ads strategy that leverages the power of your founder identity and positions your brand with authority:
https://lnkd.in/epjmgbsY

The Hidden Growth Advantage in Business: Decision Velocity and the Power of Fast, Imperfect Action

One of the biggest bottlenecks holding entrepreneurs back is not lack of ideas, funding, or resources. It’s slow decision-making. Many entrepreneurs analyze endlessly, plan excessively, and wait for certainty before moving. But certainty rarely exists at the start of anything worthwhile.

The entrepreneurs who grow the fastest have mastered decision velocity: the ability to make well-informed decisions quickly and adjust just as quickly when new information emerges. They don’t aim for flawless execution. They optimize for fast execution followed by rapid refinement.

Decision velocity matters because markets don’t wait. Competitors don’t wait. Opportunities vanish when you hesitate. The businesses thriving today are those that gather feedback faster, launch sooner, and improve continuously rather than trying to perfect version one.

This is why action-oriented entrepreneurs outperform research-oriented ones. They learn through doing. They gather real-world data instead of predicting outcomes in a vacuum. They build momentum, and momentum compounds in ways planning never can.

Entrepreneurship is ultimately a game of speed, iteration, and resilience—not perfect strategy.

If you want your business to grow with clarity and accelerated execution, visit patondigitalmarketing.com.

Your personal brand on LinkedIn should work for you, not blend in.

This video breaks down how to build it with clarity, positioning, and consistency so it attracts the right opportunities.

#PersonalBrand #LinkedInStrategy #BrandBuilding #ContentStrategy #Entrepreneur #Marketing

Your Audience Doesn’t Trust You Because Your Message Isn’t Clear Enough

Brands often confuse frequency with trust. They assume posting more will fix everything. But in reality, the number one reason audiences don’t connect is because the message is muddy, inconsistent, or forgettable.

Your brand message should be so clear that your audience can repeat it to someone else in a single sentence. Very few businesses achieve this. They post randomly, reactively, or based on trends that don’t reflect their identity.

When your message is unclear, everything else becomes harder:

Your content is inconsistent.
Your offer feels generic.
Your brand feels replaceable.
Your audience doesn’t understand what makes you different.

Trust is not built from repetition.
Trust is built from clarity.

And clarity does not mean branding jargon or fancy taglines. It means telling your audience exactly who you help, how you help them, and why your approach works.

Look at the brands people follow loyally.
They speak with unmistakable voice.
They hold strong opinions.
They communicate values, not just features.
They stand for something real.

Your audience doesn’t want more content from you.
They want more conviction.

If your message isn’t strong enough to anchor your content, your content won’t be strong enough to anchor your brand.

Start with the message, then build the strategy, not the other way around.

Learn more at: https://lnkd.in/epjmgbsY

The most consistent creator beats the most creative creator almost every time.

Social media rewards one thing above all else: reliability.

Yes, creativity matters. Strong visuals matter. Great storytelling matters. But none of those outperform consistency over time.

Most brands and entrepreneurs quit social media too early because they expect immediate results. They post for two weeks, don’t see traction, and conclude that “social media doesn’t work.”

What they fail to realize is that social media is not a spotlight — it’s a trust-building machine.

Here’s what consistent posting actually does:

- It trains the algorithm to understand your audience.

- It trains your audience to expect value from you.

- It builds authority through repetition, not virality.

- It compounds reach over time, even if early posts underperform.

The brands seeing results today didn’t get lucky. They showed up when no one was watching. They refined their message slowly. They tested formats, hooks, and ideas without quitting.

Consistency doesn’t mean posting everything. It means posting intentionally, repeatedly, and with purpose.

If you want social media to work, stop treating it like a campaign and start treating it like a relationship.

Discover proven social media systems that actually scale at
https://lnkd.in/epjmgbsY

Attention is expensive. Trust is priceless.

In a world saturated with ads, content, and promotions, audiences are no longer impressed by bold claims. They are looking for credibility, transparency, and consistency.

Modern consumers don’t just buy products. They buy confidence.

Trust-driven marketing wins because:

- People research before purchasing.

- Reviews matter more than ads.

- Authentic messaging outperforms exaggerated promises.

- Long-term brands outperform short-term hype.

Trust is built through:

- Clear communication.

- Honest positioning.

- Valuable content without constant selling.

- Delivering what you promise, consistently.

Marketing that prioritizes trust doesn’t chase conversions — it earns them.

If your brand focuses only on selling, audiences tune out. If it focuses on helping, they lean in.

Learn how to build trust-driven marketing strategies at
https://lnkd.in/epjmgbsY

Entrepreneurs don’t fail because they’re lazy. They fail because they’re too productive.

Modern entrepreneurship has turned into a cycle of endless optimization. More tasks. More goals. More systems. More hacks. More routines. But growth doesn’t come from adding more. It comes from strategically doing less.

Founders often mistake motion for progress. They optimize their calendar, organize their to-do list, and fill every hour with something that feels productive. But productivity without intention leads to burnout, not breakthroughs. The entrepreneurs who scale the fastest operate with ruthless prioritization. They eliminate tasks, simplify processes, and focus exclusively on high-leverage actions that amplify growth.

The truth is uncomfortable: most entrepreneurs are drowning in low-quality work. They respond to emails that don’t matter. They plan instead of execute. They build instead of sell. They perfect instead of publish. They fix internal problems instead of driving revenue. This cycle feels responsible—but it slows everything down.

The entrepreneurs who win look at their week and ask one simple question: Which task, if completed, would make all other tasks easier or irrelevant? Then they protect that task with everything they have.

Scaling isn’t about discipline. It’s about design. You need a work structure that reduces friction, removes unnecessary decisions, and channels your energy into the actions that truly matter—whether that’s improving your offer, building your audience, sharpening your messaging, or optimizing your acquisition system.

If you feel stuck, you don’t need more hours. You need more clarity.

Learn the systems and structures that help entrepreneurs scale with precision, not exhaustion:
https://lnkd.in/epjmgbsY

Short-Form Video Creates Attention, Not Loyalty (Here’s How to Fix Your Content Mix)

Short-form video has taken over the digital landscape.
Creators are pumping out clips faster than ever.
Brands are hiring editors before they hire strategists.
Every platform is prioritizing vertical video.

So everyone follows the trend:
Faster cuts.
Shorter scripts.
More hooks.
More volume.

But here’s the uncomfortable truth:

Short-form video builds visibility, not connection.

It gets you discovered, but it doesn’t make people stay.
It generates reach, but not respect.
It creates awareness, but not alignment with your brand’s values.

Viewers swipe as quickly as they arrive. The relationship becomes transactional — a quick hit of entertainment or information. But when it’s time to convert, short-form almost always falls short.

Why? Because loyalty is created in depth, not speed.

The brands that thrive understand the balance:

Short-form attracts new eyes.
Long-form earns trust.
Community-driven content creates believers.

If you want long-term growth, you must build an ecosystem:

A system where your short videos serve as the doorway.
Your long-form content serves as the living room.
Your community serves as the foundation.

Look at the creators who dominate. They don’t just go viral. They guide their audience somewhere meaningful — deeper into their world, not just back into the scrolling feed.

The brands who rely solely on short-form content are building a house on sand. The brands who combine formats are building empires.

If you want staying power, stop chasing views and start building relationships.

Learn more at: https://lnkd.in/epjmgbsY

Ever notice how premium products launch expensive and get cheaper over time? 

That’s not an accident—it’s a strategic pricing move used to capture early demand, build perceived value, and maximize profit before scaling to the mass market. Smart pricing is never about being cheap, it’s about being intentional.

#MarketingStrategy #PricingStrategy #BusinessGrowth #BrandPositioning #EntrepreneurMindset #DigitalMarketing #ProductMarketing

CourseCareers is the best way to land a digital marketing job without previous experience.

Follow me to start the free intro course! 
Check them out: https://lnkd.in/eAZBceQt

#digitalmarketing #marketingjob #careerdevelopment #careertiktok #jobhunt #careeradvice #workfromhomejobs #jobshiring

CourseCareers

Ever wonder how ads seem to show up at the perfect moment? That’s data-driven advertising at work, using real-time signals to place the right message in front of the right person. 

When targeting is smart, ads feel relevant instead of random.

#ProgrammaticAdvertising #DigitalAds #AdTech #MarketingStrategy #PaidMedia #OnlineMarketing #BusinessGrowth

AI Is Not the Threat. The Real Threat Is Professionals Who Refuse to Evolve Their Skill Set.

People worry that AI will replace marketers, copywriters, strategists, and creators. But AI is not replacing professionals—it’s replacing outdated workflows. It’s replacing people who cling to old methods despite the world changing around them.

What AI actually does is remove the repetitive work that slows professionals down: drafting first versions, organizing data, analyzing patterns, generating variations, and predicting performance. This frees marketers to focus on the strategic and creative parts of the work—the parts that truly drive revenue.

The professionals thriving today aren’t those who are “better than AI.” They are the ones who learn how to collaborate with AI. They know how to use it to accelerate production, enhance creativity, and uncover insights that used to take hours or days to find manually.

The real value of a marketer in the AI era is not in producing more content—it’s in directing content with greater intelligence. AI is the new baseline. Human strategy is still the competitive edge.

The future belongs to marketers who evolve, not the ones who resist change.

If you want to integrate AI into your marketing in a way that strengthens—not replaces—your brand identity, visit patondigitalmarketing.com.

You’re doing the work, but the results aren’t matching the effort. That’s because real digital growth isn’t about posting more or spending more—it’s about clarity, strategy, and intent. 

When your message, offer, and audience align, results follow.

#digitalmarketing #marketingstrategy #contentmarketing #paidads #businessgrowth #entrepreneurlife #brandstrategy #onlinebusiness #marketingtips

Shift perspectives.

Inspiration + education = impact.

#InspireEducate #MarketingWisdom #BrandVoice #ContentThatMatter

AI is changing the marketing funnel—step by step.

👉 Swipe to discover how AI impacts every stage

AI's Power in Marketing Funnel

If you want extra income without falling for scams, focus on proven opportunities that fit your time and skills. 

Real money comes from simple, repeatable actions—not shortcuts or hype.

#makemoneyonline  #sidehustle  #extraincome #passiveincome #onlineincome #hustlelife #financialgrowth #workfromanywhere

Move beyond one-size-fits-all marketing 

AI-driven personalization helps you deliver the right message, to the right audience, at the right time—automatically.

Swipe to see how AI transforms data into real customer connections and higher conversions. 👉

#AIMarketing #PersonalizedMarketing #DigitalMarketing #MarketingTrends #CustomerExperience #MarketingStrategy #GrowthMarketing #AIinBusiness #ContentMarketing

taplio

The Battle

Diarmaid Mcmenamin

Alan Moore

Followers

Posts

Engagements

Likes

Performance ScoreDiarmaid Mcmenamin's LinkedIn Performance

Performance ScoreAlan Moore's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Diarmaid Mcmenamin

Alan Moore

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diarmaid Mcmenamin's LinkedIn Performance

Performance ScoreAlan Moore's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDiarmaid Mcmenamin's LinkedIn Performance