As a doctor, former financial advisor, and property investor, I'm sharing the lessons I learned from being a busy, time-poor professional to building a life of time and financial freedom. 

My journey to financial freedom began with the standard advice of getting a great job, working hard, and hoping the system would take care of me.  After 20 years of service in the Royal Navy and as a doctor, I realised this was a myth.  This standard narrative will only take you so far, and I have started to seek better ways to build time and financial freedom for myself and my family. This realisation inspired me to share my journey and the lessons I've learned with you. 

My journey led me to earn my MBA, work as a financial adviser in London, and eventually transition into entrepreneurship. Investing in property and sharing financial lessons through our financial education start-up Building Out.  

I hope that sharing these lessons will help you on your path to Building Out a life of time and financial freedom.  The journey can be challenging, but it's certainly worth it!

Sign up for our free weekly newsletter at: 

www.building-out.com

Good luck on your journey!

Nothing on our website, blog, socials or newsletter is designed to provide financial advice and is for educational purposes only. For individual financial advice on your circumstance, please seek the advice of an FCA-approved advisor.

Diarmaid Mcmenamin

I know doctors earning £300k who feel poorer than teachers on £45k.

Not in money.
In time.

They sold their calendar for a salary.
And the handcuffs fit perfectly.

I call this the 1% Life Trap:

You want a 1% lifestyle.
But you’re not willing to do 1% thinking.

So you take the shortcut:
A high-paying job that quietly owns your evenings, weekends, and headspace.

It looks like success.
It behaves like captivity.

Here’s what actually works (and it’s boring):

→ Years of reinvesting profits
→ Delaying lifestyle upgrades that lock you in
→ Building assets that don’t need your presence to earn

No hacks.
No flexing.
Just patience and leverage.

The uncomfortable truth:

Financial freedom isn’t about earning more.
It’s about building things that earn without you.

And it usually starts small.

One question changed everything for me:

“What could I build between 7 pm and midnight?”

A post.
A product.
A system.
A tiny asset.

Do that consistently and something strange happens:

Your income stops being the main thing.
Your options start to multiply.

If this made you uncomfortable,
it’ll probably help someone else too. ♻️

As a doctor, former financial advisor, and property investor, I’m sharing the lessons on the path from being a busy, time-poor professional to building a life of time and financial freedom.

Earn £100,001 in the UK…
and your next £1 can be taxed at 60%.

Not a typo.

Not a loophole.

Not a fringe case.

It’s how the system actually works.

Here’s the part most high earners never get told:

Between £100,000 and £125,140, you lose £1 of Personal Allowance for every £2 you earn.

By £125,140?

Your entire £12,570 tax-free allowance is gone.

That creates a stealth marginal tax rate of 60%.

This catches:

→ Doctors

→ Consultants

→ Partners

→ Anyone drifting “just over” £100k

And it feels like being punished for progressing.

The fix is boring — and extremely effective.

Reduce your adjusted net income below £100k.

Most commonly:

→ Pension contributions

Do that and you:

• Get tax relief

• Restore your Personal Allowance

• Avoid the 60% trap

Example:

A £10,000 pension contribution

can save ~£6,000 in tax.

That’s a 60% instant return.

No investment risk.

No market timing.

Just understanding the rules of the game.

Most people don’t have a tax problem.

They have an information problem.

If this helped, someone in your circle is probably walking straight into it. ♻️

Many of the most successful entrepreneurs didn't quit their jobs to start their businesses. Here's why:

They kept their day jobs.

They built on the side.

For years.

Here's what that means for you:

Your salary isn't a prison.

It's oxygen for your business.

When you bootstrap while employed, you remove survival-mode decision-making.

You can say no to bad deals.

You can wait for the right opportunity.

You can take calculated risks.

The best entrepreneurs don't leap without a safety net.

They build the net first.

There's a code on your payslip that controls how much money you take home.

Most people have never looked at it.

It's called your tax code—and if it's wrong, you could be overpaying hundreds or thousands each year.

Here's how to decode it:

1257L = The standard code for 2024/25

→ The "1257" means you can earn £12,570 tax-free

→ The "L" means you get the standard Personal Allowance

BR = Basic Rate

→ All income from this job is taxed at 20%

→ Usually appears on second jobs

→ If you only have one job with BR? Something's wrong.

K = Negative Allowance

→ Your benefits (company car, private health) exceed your allowance

→ Tax is added to your income, not subtracted

W1, M1, or X = Emergency Code

→ HMRC doesn't have your full details

→ Tax is calculated per pay period, not cumulatively

→ Often means you're overpaying

The 30-second check:

1. Find your tax code on your payslip
2. Compare it to last month
3. If it's changed and you don't know why—investigate

HMRC makes mistakes.

Employers make mistakes.

The money doesn't come back automatically.

You have to notice.

Your employer is giving you free money every month.

Are you taking it?

Under auto-enrolment, your employer must contribute to your workplace pension.

The minimum is 3% of your qualifying earnings.

But here's what most people miss:

→ Many employers match higher contributions (up to a point)

→ If you contribute 6%, they might contribute 6%

→ That's a 100% return before any investment growth

The numbers:

If you earn £35,000 and increase your contribution from 5% to 8%, you might unlock an extra £1,050/year from your employer.

Over 30 years with modest growth? That's potentially an extra £70,000+ in your pension pot.

From a 3% contribution increase.

The action:

1. Check your payslip for current pension contributions
2. Ask HR what your employer's matching policy is
3. Increase to the matching ceiling if you can afford it

It's not investing advice.

It's maths.

Free money is free money.

"Quit your job to follow your passion" is dangerous advice. Here's what to do instead:

Some of the world's most successful founders kept their day jobs for years while building their businesses.

Why?

Their salary paid for:

→ Rent

→ Food

→ Transport

So every pound their business earned could be reinvested.

No desperate decisions.

No "I'll take any deal to survive."

No burning the ships.

The "burn the ships" mentality sounds heroic.

But it kills more businesses than it saves.

Build the bridge while you're standing on solid ground.

The best entrepreneurs share a mantra: "Fail fast."
Here's what they mean:

It's not because failure is good.

Because slow failure is catastrophic.

Slow failure:

→ Drains your money

→ Drains your time

→ Drains your spirit

Fast failure:

→ Teaches you quickly

→ Preserves your runway

→ Let's you try again

The difference between successful entrepreneurs and everyone else?

They extract wisdom from failure before the resources run out.

Speed isn't about rushing.

It's about learning faster than you burn.

The best business ideas don't come from brainstorming in a coffee shop. They come from:

Domain fluency.

When you deeply understand an industry, you start to see:

→ Where existing players are complacent

→ Which customer segments are being ignored

→ What outdated processes does everyone accept?

Your professional expertise isn't a cage.

It's a lens.

A surgeon sees device inefficiencies.

An accountant spots cash-flow gaps.

A lawyer notices outdated processes.

Stop brainstorming.

Start observing.

The next great business might be hiding in the frustrations you experience every day at work.

Many people try selling things they don't believe in.
Here's the problem with that:

They hate it.

They feel "dead inside."

Then they find something they genuinely care about.

Different result.

Why?

When you deeply understand a product or service—when you've experienced the problem yourself—you're not selling.

You're sharing.

Belief is irresistible.

Customers sense inauthenticity instantly.

They feel when you're chasing a trend vs. solving a real problem.

Build around belief, not convenience.

Would you buy your own product?

If the answer isn't immediate, you're building a job, not a calling.

Imagine building extraordinary success.

Employing thousands of people.

Giving away millions to charity.

Creating something that genuinely matters.

And then realising:

"I missed it all. I wasn't there for my family. I was always in meetings, always on planes."

This is the confession of countless successful entrepreneurs.

Children grow up.

Parents pass away.

Moments disappear.

Here's what they wish they'd done:

Define the finish line before you start running.

What does "enough" look like for you?

What's the actual number?

At what point do you stop chasing and start living?

Success without boundaries is just another prison.

You own index funds, but do you really know what you own?

Every company on earth is sorted into exactly 11 boxes. Not 10. Not 15. Eleven. Energy. Materials. Industrials. Consumer Discretionary. Consumer Stapl

Open article: Here's How To Understand The Bigger Picture Of Investing in Stocks by Diarmaid Mcmenamin • 7 min read

Here's How To Understand The Bigger Picture Of Investing in Stocks

I’ve been posting online for 3 years.

The biggest mistake I made in year one?

Waiting until I was an “expert.”

Five words fixed it:

Document. Don’t create.

Here’s the difference:

Creating = pretending you’ve arrived
Documenting = showing the journey

One demands polish.
The other demands consistency.

Think about it.

Keeping Up with the Kardashians ran for 20 seasons.
It was just daily life.

No scripts.
No genius.
No grand theory.

Meanwhile, most people stay silent because they think they need Star Wars.

Perfect.
Cinematic.
Finished.

That’s the trap.

Your audience doesn’t want a hero who’s already won.
They want a peer a few steps ahead.

Someone learning.
Adjusting.
Figuring it out in public.

Document the reps.
The mistakes.
The small wins.

Post from the middle.

That’s where trust is built.
And where expertise quietly shows up.

In 2006, the best marketers won with Google AdWords.

In 2012, it was Facebook organic reach.

In 2018, Instagram.

Today?

TikTok and LinkedIn.

This isn’t marketing.
It’s day-trading attention.

The playbook never changes:

→ Go where people already look
→ Arrive before attention is priced in
→ Give value before you ask for anything

Most businesses do the opposite.

They show up after ads get expensive.
They sell before trust exists.
They talk about themselves, not the person scrolling.

That’s why it feels like shouting into the void.

Here’s the unfair advantage for time-poor professionals:

You already have expertise.
You already solved real problems.
People already want what you know.

You don’t need better content.
You need better timing.

Attention is still cheap in a few places.

It won’t be for long.

The window always closes.

“Soft skills” is a terrible name.

They’re the hardest skills in business.

Every truly successful person I know built their career on four of them:

1. Self-awareness
Know your strengths.
Exploit them relentlessly.
Stop obsessing over weaknesses that don’t move the needle.

2. Kind candour
Tell the truth without making people defensive.
Clarity without cruelty.
Honesty that strengthens relationships instead of burning them.

3. Humility
Stay willing to do the work, regardless of title.
The moment you feel above certain tasks, you’ve started to decay.

4. Gratitude
Pay attention to what’s already working.
This is the quiet fuel that prevents burnout and entitlement.

Most professionals over-invest in technical skills.

They under-invest in the skills that decide:
→ Who gets trusted
→ Who gets promoted
→ Who people actually want to work with

Over a 30-year career, these compound brutally.

The question isn’t whether you’re technically good.

It’s whether people want to keep building things with you.

♻️ If this resonates, it’ll help someone else too.

Waiting for a “lump sum” before using your ISA is backwards.

It feels sensible.

It’s financially expensive.

Here’s why:

Your ISA allowance resets every April 6th.

Use it.

Or lose it.

- £20,000 per year

- Tax-free growth

- Forever

Miss a year and that allowance is gone for good.

Now zoom out.

A couple maxing both ISAs for 25 years?

That’s £2m+ sheltered from tax.

Not through brilliance.

Through consistency.

The fix isn’t clever.

It’s boring.

Set up a £1,667/month (ot whatever you can afford) direct debit on April 6th.

By year-end:

→ Allowance maxed

→ No decisions required

→ No willpower needed

Waiting for motivation costs money.

Automation compounds it.

Every time.

Every April, thousands of UK workers are owed money by HMRC.

Most never claim it.

Here's why it happens and how to check:

When you start a new job without a P45, your employer puts you on an "emergency tax code."

These codes (W1, M1, or X) calculate your tax based on each pay period in isolation—not your cumulative earnings for the year.

The result? You often overpay.

The problem? It doesn't automatically correct.

How to check if you're owed money:

1. Look at your Year-to-Date (YTD) figures on your payslip
2. Compare total tax paid against what you should owe based on your annual income
3. If the numbers don't match, contact HMRC

Or wait for your P60 at the end of the tax year and do the same calculation.

The money is yours.

But you have to claim it.

HMRC's number: 0300 200 3300

Online: Check your Personal Tax Account on [GOV.UK](http://GOV.UK)

30 seconds of checking.

Potentially hundreds back in your pocket.

Open article: Welcome to GOV.UK by gov.uk

There's a section on your payslip you've probably never read.

It's literally labelled with your National Insurance number.

And it matters more than you think.

Your NI number is your lifetime identifier.

It tracks:

→ Your right to work in the UK

→ Your contributions toward the State Pension

→ Your entitlement to NHS services and benefits

If it's wrong on your payslip, your contributions might not be recording.

That means:

- Gaps in your National Insurance record
- Potentially lower State Pension
- Problems proving your work history

The check takes 5 seconds:

1. Find your NI number on your payslip
2. Compare it to your National Insurance card or official letter
3. If they don't match, tell HR immediately

It's rarely wrong.

But when it is, the consequences compound over years.

Small check. Big protection.

You don't need to be an accountant to protect your money.

You need 30 seconds and four checks.

Check 1: Gross Pay(5 seconds)

→ Does this match what you expected?

→ Any overtime/bonuses included correctly?

Check 2: Tax Code (5 seconds)

→ Has it changed since last month?

→ If yes, do you know why?

Check 3: Net Pay (10 seconds)

→ Does this match your bank statement?

→ Any unexpected differences?

Check 4: YTD (10 seconds)

→ Is cumulative gross roughly on track for your annual salary?

→ Any obvious discrepancies?

If all four check out: file the payslip somewhere safe.

If any look wrong: investigate before your next pay day.

This isn't paranoia.

It's pattern recognition.

Problems show up in patterns.

Monthly checks catch them early.

30 seconds to protect your income.

Worth it.

Do You Know The Number That Really Drives Your Wealth?

On Monday, we went through what a payslip actually means. Have you ever looked at your salary and thought it seemed good, but still felt like you neve

Open article: Do You Know The Number That Really Drives Your Wealth? by Diarmaid Mcmenamin • 8 min read

Your salary is lying to you.
Here's why:

I know a surgeon earning £400,000 who feels broke.

And a teacher earning £45,000 who's quietly building wealth.

The difference isn't intelligence.

It's the gap.

Income is a flow.

Wealth is a stock.

The delta between what comes in and what stays?

That's the only number that determines if you'll ever be free.

↳ Stop measuring success by your salary

↳ Start tracking your "investable gap"

↳ Automate 10-20% before you see it

The wealthy aren't smarter than you.

They have a non-negotiable gap.

Top 1% LinkedIn Storyteller: I turn CEOs into the most trusted voice in their market, FAST, with only 1 hour per week. | CEO of Storytold

You’re busy running a company. You don’t have hours to spend on LinkedIn trying to guess what to post, why nobody responds, or how everyone else seems to be growing while you stay stuck.


That’s where Storytold comes in.


We turn your LinkedIn into a powerful lead engine, with almost no extra work from you.

We write your posts, rebuild your profile, create your content, grow your audience, and help you show up as the leader people want to follow.


All you do is talk with us for an hour a week, and approve what we create.


We handle everything else. Suddenly, your wasted 20 hours a week coming up with new ideas and writing content, just went down to 1 hour per week.


With Storytold, you get:

→ More time back each week

→ More trust from your audience

→ More leads without chasing anyone

→ More visibility with the people who matter

→ More momentum than you’ve ever had on LinkedIn


Our proven system works because it’s built on psychology, storytelling, and years of results with CEOs and world-leading companies.


If you’re tired of posting and getting nothing…

If you want LinkedIn to actually bring in clients…

If you want to look, sound, and perform like the expert you already are…

Book a call with us:   →  cal.com/storytold

Let’s get your story told.

Jack Dyer🕺

Storytold is one year old today!



12 months ago, I registered
Storytold™ with Companies House.


I was so thrilled when I chose the name
because I started this with a simple goal:


To help leaders get their story told.


But as I’ve spent last year with
Managing Directors and company
Presidents from Los Angeles to Dubai,
I learned something far more important.


Getting your story told is only ONE
part of what leaders actually need.


They also need a system that leverages
their authority into opportunities.


That’s why this year I’m evolving Storytold
into the company it was always meant to be:


A strategic partnership.
Here’s what it looks like:


Posts:
❌ No more “what shall I post today”;
✅ We’re building a narrative about you.

Impressions:
❌ We’re not seeking more visibility;
✅ We’re attracting more opportunities.

DMs:
❌ We’re not adding more inbox noise;
✅ We’re nurturing the right relationships.

Reputation:
❌ We’re not just making you known;
✅ We’re leveraging your personality.

Authority:
❌ We’re not writing “content”;
✅ We’re demonstrating your authority.


We’ve been acting as Strategic Partners
for about 4 months now, and in 2026
this becomes our standard with the 
Storytold™ Authority System.


And to celebrate our birthday,
I’ve upgraded our website:
www.storytold.co.uk


Thank you to every partner who trusted
us in 2025 and are staying with us.
I've never been more excited to
get you more opportunities.


And to everyone new: If you’re ready
for your reputation to start working
as hard as you do, we should talk.


Request a Private Authority Call from our website. 

And we'll get your storytold. 





#LinkedIn  #workmilestone

CEO, Storytold | Top 1% LinkedIn Storyteller | We turn C-Suite Leaders into the most trusted voice in their market. Zero posting. Zero micromanagement. Real authority that drives deals.

Here's why I've been fairly quiet on LinkedIn for the last few days. 


Something big is coming. 


Really big.


And it's not bigfoot.


It's an evolution of what Storytold™
does, to the dedicated partnership 
we were always meant to be.


Year 1, we were finding our feet.
Trying things. Seeing what worked.


But in Year 2...


We're kicking our value into overdrive
with a systemised, analytics-informed
partnership that guarantees success.


I'll say that again: We GUARANTEE success.


How many people can say that?

Watch this space over the coming days.

Trust me on this one.

- Jack 🕺

What if you could become the go-to authority in your space without being online every day?



Most Managing Directors are
frustrated. They know LinkedIn
is a "Public Reputation Ledger,"
but they're exhausted by having
to be on here 24/7 to stay relevant.


It’s true: visibility requires a huge
time investment. First to learn
HOW to grow on LinkedIn…


(like me, from 740 to 50,000 followers)


Then it takes time to leverage
your authority into opportunities.


But the time spent figuring all this
out doesn’t have to be YOURS.


If you're spending hours each week
trying to "figure out" what to post,
you aren't leading. You’re just busy.


You're treating your reputation like
a chore instead of the appreciating
business asset it actually is.


What if you stopped "posting" and started positioning?


Imagine a system where:

→  Your time is protected: 
You spend just one hour a week with a strategic partner.

→  Your expertise is extracted: 
Your unique worldview is turned into a high-impact narrative that AI could never replicate.

→  Your reputation compounds: 
Your presence builds trust and opens doors while you’re focused on running your organisation.
‌
 

The Storytold™ Authority System
I designed took me from 740 to
50,000 followers (and counting).
 
It took me from employee to CEO.
 
It’s designed to take the execution burden
off your shoulders entirely. We install the
infrastructure; you gain the leverage.
 

Request a Private Authority Call from the link in my profile.

Most senior leaders don’t have a visibility problem. They have an authority gap.



You are respected in your organisation.
Your peers trust your judgment.
Your track record is proven.

But externally, on the
"Public Reputation Ledger" of
LinkedIn, your influence is fragmented.


When an investor or a potential partner
looks you up, do they see the executive
authority you’ve spent 20 years building?

Or do they see several "polished" posts
that say everything and mean nothing?

The distance between your internal
credibility and external perception
is where opportunities are lost to
leaders who are simply louder.


This isn't a marketing problem.


It's a system failure.


Most leaders think they need to be
"better at content." No. They don't.

They need an Authority System that
turns their ideas into public leverage.

Facts and statistics don't build authority.
Strategic narrative control does.

When we install the Storytold™
Authority System, we stop the
"leaks" in your reputation.


→  We extract your executive worldview
to define a clear, strategic narrative.

→  We architect a presence that builds
trust before you even enter the room.

→  We operate the system with total
autonomy, protecting your most
valuable asset: your time.


The goal isn't "more posts."
It’s to ensure that when your
name is mentioned, the decision
is already moving in your favor.


If you're a Managing Director or
President with a long-term mindset
and you’re ready for your authority
to start working harder than you do...


Request a Private Authority Call via the link in my profile.

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Diarmaid Mcmenamin

Jack Dyer🕺

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The Battle

Diarmaid Mcmenamin

Jack Dyer🕺

Followers

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Engagements

Likes

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