As a doctor, former financial advisor, and property investor, I'm sharing the lessons I learned from being a busy, time-poor professional to building a life of time and financial freedom. 

My journey to financial freedom began with the standard advice of getting a great job, working hard, and hoping the system would take care of me.  After 20 years of service in the Royal Navy and as a doctor, I realised this was a myth.  This standard narrative will only take you so far, and I have started to seek better ways to build time and financial freedom for myself and my family. This realisation inspired me to share my journey and the lessons I've learned with you. 

My journey led me to earn my MBA, work as a financial adviser in London, and eventually transition into entrepreneurship. Investing in property and sharing financial lessons through our financial education start-up Building Out.  

I hope that sharing these lessons will help you on your path to Building Out a life of time and financial freedom.  The journey can be challenging, but it's certainly worth it!

Sign up for our free weekly newsletter at: 

www.building-out.com

Good luck on your journey!

Nothing on our website, blog, socials or newsletter is designed to provide financial advice and is for educational purposes only. For individual financial advice on your circumstance, please seek the advice of an FCA-approved advisor.

Diarmaid Mcmenamin

I know doctors earning £300k who feel poorer than teachers on £45k.

Not in money.
In time.

They sold their calendar for a salary.
And the handcuffs fit perfectly.

I call this the 1% Life Trap:

You want a 1% lifestyle.
But you’re not willing to do 1% thinking.

So you take the shortcut:
A high-paying job that quietly owns your evenings, weekends, and headspace.

It looks like success.
It behaves like captivity.

Here’s what actually works (and it’s boring):

→ Years of reinvesting profits
→ Delaying lifestyle upgrades that lock you in
→ Building assets that don’t need your presence to earn

No hacks.
No flexing.
Just patience and leverage.

The uncomfortable truth:

Financial freedom isn’t about earning more.
It’s about building things that earn without you.

And it usually starts small.

One question changed everything for me:

“What could I build between 7 pm and midnight?”

A post.
A product.
A system.
A tiny asset.

Do that consistently and something strange happens:

Your income stops being the main thing.
Your options start to multiply.

If this made you uncomfortable,
it’ll probably help someone else too. ♻️

As a doctor, former financial advisor, and property investor, I’m sharing the lessons on the path from being a busy, time-poor professional to building a life of time and financial freedom.

Earn £100,001 in the UK…
and your next £1 can be taxed at 60%.

Not a typo.

Not a loophole.

Not a fringe case.

It’s how the system actually works.

Here’s the part most high earners never get told:

Between £100,000 and £125,140, you lose £1 of Personal Allowance for every £2 you earn.

By £125,140?

Your entire £12,570 tax-free allowance is gone.

That creates a stealth marginal tax rate of 60%.

This catches:

→ Doctors

→ Consultants

→ Partners

→ Anyone drifting “just over” £100k

And it feels like being punished for progressing.

The fix is boring — and extremely effective.

Reduce your adjusted net income below £100k.

Most commonly:

→ Pension contributions

Do that and you:

• Get tax relief

• Restore your Personal Allowance

• Avoid the 60% trap

Example:

A £10,000 pension contribution

can save ~£6,000 in tax.

That’s a 60% instant return.

No investment risk.

No market timing.

Just understanding the rules of the game.

Most people don’t have a tax problem.

They have an information problem.

If this helped, someone in your circle is probably walking straight into it. ♻️

Many of the most successful entrepreneurs didn't quit their jobs to start their businesses. Here's why:

They kept their day jobs.

They built on the side.

For years.

Here's what that means for you:

Your salary isn't a prison.

It's oxygen for your business.

When you bootstrap while employed, you remove survival-mode decision-making.

You can say no to bad deals.

You can wait for the right opportunity.

You can take calculated risks.

The best entrepreneurs don't leap without a safety net.

They build the net first.

There's a code on your payslip that controls how much money you take home.

Most people have never looked at it.

It's called your tax code—and if it's wrong, you could be overpaying hundreds or thousands each year.

Here's how to decode it:

1257L = The standard code for 2024/25

→ The "1257" means you can earn £12,570 tax-free

→ The "L" means you get the standard Personal Allowance

BR = Basic Rate

→ All income from this job is taxed at 20%

→ Usually appears on second jobs

→ If you only have one job with BR? Something's wrong.

K = Negative Allowance

→ Your benefits (company car, private health) exceed your allowance

→ Tax is added to your income, not subtracted

W1, M1, or X = Emergency Code

→ HMRC doesn't have your full details

→ Tax is calculated per pay period, not cumulatively

→ Often means you're overpaying

The 30-second check:

1. Find your tax code on your payslip
2. Compare it to last month
3. If it's changed and you don't know why—investigate

HMRC makes mistakes.

Employers make mistakes.

The money doesn't come back automatically.

You have to notice.

Your employer is giving you free money every month.

Are you taking it?

Under auto-enrolment, your employer must contribute to your workplace pension.

The minimum is 3% of your qualifying earnings.

But here's what most people miss:

→ Many employers match higher contributions (up to a point)

→ If you contribute 6%, they might contribute 6%

→ That's a 100% return before any investment growth

The numbers:

If you earn £35,000 and increase your contribution from 5% to 8%, you might unlock an extra £1,050/year from your employer.

Over 30 years with modest growth? That's potentially an extra £70,000+ in your pension pot.

From a 3% contribution increase.

The action:

1. Check your payslip for current pension contributions
2. Ask HR what your employer's matching policy is
3. Increase to the matching ceiling if you can afford it

It's not investing advice.

It's maths.

Free money is free money.

"Quit your job to follow your passion" is dangerous advice. Here's what to do instead:

Some of the world's most successful founders kept their day jobs for years while building their businesses.

Why?

Their salary paid for:

→ Rent

→ Food

→ Transport

So every pound their business earned could be reinvested.

No desperate decisions.

No "I'll take any deal to survive."

No burning the ships.

The "burn the ships" mentality sounds heroic.

But it kills more businesses than it saves.

Build the bridge while you're standing on solid ground.

The best entrepreneurs share a mantra: "Fail fast."
Here's what they mean:

It's not because failure is good.

Because slow failure is catastrophic.

Slow failure:

→ Drains your money

→ Drains your time

→ Drains your spirit

Fast failure:

→ Teaches you quickly

→ Preserves your runway

→ Let's you try again

The difference between successful entrepreneurs and everyone else?

They extract wisdom from failure before the resources run out.

Speed isn't about rushing.

It's about learning faster than you burn.

The best business ideas don't come from brainstorming in a coffee shop. They come from:

Domain fluency.

When you deeply understand an industry, you start to see:

→ Where existing players are complacent

→ Which customer segments are being ignored

→ What outdated processes does everyone accept?

Your professional expertise isn't a cage.

It's a lens.

A surgeon sees device inefficiencies.

An accountant spots cash-flow gaps.

A lawyer notices outdated processes.

Stop brainstorming.

Start observing.

The next great business might be hiding in the frustrations you experience every day at work.

Many people try selling things they don't believe in.
Here's the problem with that:

They hate it.

They feel "dead inside."

Then they find something they genuinely care about.

Different result.

Why?

When you deeply understand a product or service—when you've experienced the problem yourself—you're not selling.

You're sharing.

Belief is irresistible.

Customers sense inauthenticity instantly.

They feel when you're chasing a trend vs. solving a real problem.

Build around belief, not convenience.

Would you buy your own product?

If the answer isn't immediate, you're building a job, not a calling.

Imagine building extraordinary success.

Employing thousands of people.

Giving away millions to charity.

Creating something that genuinely matters.

And then realising:

"I missed it all. I wasn't there for my family. I was always in meetings, always on planes."

This is the confession of countless successful entrepreneurs.

Children grow up.

Parents pass away.

Moments disappear.

Here's what they wish they'd done:

Define the finish line before you start running.

What does "enough" look like for you?

What's the actual number?

At what point do you stop chasing and start living?

Success without boundaries is just another prison.

You own index funds, but do you really know what you own?

Every company on earth is sorted into exactly 11 boxes. Not 10. Not 15. Eleven. Energy. Materials. Industrials. Consumer Discretionary. Consumer Stapl

Open article: Here's How To Understand The Bigger Picture Of Investing in Stocks by Diarmaid Mcmenamin • 7 min read

Here's How To Understand The Bigger Picture Of Investing in Stocks

I’ve been posting online for 3 years.

The biggest mistake I made in year one?

Waiting until I was an “expert.”

Five words fixed it:

Document. Don’t create.

Here’s the difference:

Creating = pretending you’ve arrived
Documenting = showing the journey

One demands polish.
The other demands consistency.

Think about it.

Keeping Up with the Kardashians ran for 20 seasons.
It was just daily life.

No scripts.
No genius.
No grand theory.

Meanwhile, most people stay silent because they think they need Star Wars.

Perfect.
Cinematic.
Finished.

That’s the trap.

Your audience doesn’t want a hero who’s already won.
They want a peer a few steps ahead.

Someone learning.
Adjusting.
Figuring it out in public.

Document the reps.
The mistakes.
The small wins.

Post from the middle.

That’s where trust is built.
And where expertise quietly shows up.

In 2006, the best marketers won with Google AdWords.

In 2012, it was Facebook organic reach.

In 2018, Instagram.

Today?

TikTok and LinkedIn.

This isn’t marketing.
It’s day-trading attention.

The playbook never changes:

→ Go where people already look
→ Arrive before attention is priced in
→ Give value before you ask for anything

Most businesses do the opposite.

They show up after ads get expensive.
They sell before trust exists.
They talk about themselves, not the person scrolling.

That’s why it feels like shouting into the void.

Here’s the unfair advantage for time-poor professionals:

You already have expertise.
You already solved real problems.
People already want what you know.

You don’t need better content.
You need better timing.

Attention is still cheap in a few places.

It won’t be for long.

The window always closes.

“Soft skills” is a terrible name.

They’re the hardest skills in business.

Every truly successful person I know built their career on four of them:

1. Self-awareness
Know your strengths.
Exploit them relentlessly.
Stop obsessing over weaknesses that don’t move the needle.

2. Kind candour
Tell the truth without making people defensive.
Clarity without cruelty.
Honesty that strengthens relationships instead of burning them.

3. Humility
Stay willing to do the work, regardless of title.
The moment you feel above certain tasks, you’ve started to decay.

4. Gratitude
Pay attention to what’s already working.
This is the quiet fuel that prevents burnout and entitlement.

Most professionals over-invest in technical skills.

They under-invest in the skills that decide:
→ Who gets trusted
→ Who gets promoted
→ Who people actually want to work with

Over a 30-year career, these compound brutally.

The question isn’t whether you’re technically good.

It’s whether people want to keep building things with you.

♻️ If this resonates, it’ll help someone else too.

Waiting for a “lump sum” before using your ISA is backwards.

It feels sensible.

It’s financially expensive.

Here’s why:

Your ISA allowance resets every April 6th.

Use it.

Or lose it.

- £20,000 per year

- Tax-free growth

- Forever

Miss a year and that allowance is gone for good.

Now zoom out.

A couple maxing both ISAs for 25 years?

That’s £2m+ sheltered from tax.

Not through brilliance.

Through consistency.

The fix isn’t clever.

It’s boring.

Set up a £1,667/month (ot whatever you can afford) direct debit on April 6th.

By year-end:

→ Allowance maxed

→ No decisions required

→ No willpower needed

Waiting for motivation costs money.

Automation compounds it.

Every time.

Every April, thousands of UK workers are owed money by HMRC.

Most never claim it.

Here's why it happens and how to check:

When you start a new job without a P45, your employer puts you on an "emergency tax code."

These codes (W1, M1, or X) calculate your tax based on each pay period in isolation—not your cumulative earnings for the year.

The result? You often overpay.

The problem? It doesn't automatically correct.

How to check if you're owed money:

1. Look at your Year-to-Date (YTD) figures on your payslip
2. Compare total tax paid against what you should owe based on your annual income
3. If the numbers don't match, contact HMRC

Or wait for your P60 at the end of the tax year and do the same calculation.

The money is yours.

But you have to claim it.

HMRC's number: 0300 200 3300

Online: Check your Personal Tax Account on [GOV.UK](http://GOV.UK)

30 seconds of checking.

Potentially hundreds back in your pocket.

Open article: Welcome to GOV.UK by gov.uk

There's a section on your payslip you've probably never read.

It's literally labelled with your National Insurance number.

And it matters more than you think.

Your NI number is your lifetime identifier.

It tracks:

→ Your right to work in the UK

→ Your contributions toward the State Pension

→ Your entitlement to NHS services and benefits

If it's wrong on your payslip, your contributions might not be recording.

That means:

- Gaps in your National Insurance record
- Potentially lower State Pension
- Problems proving your work history

The check takes 5 seconds:

1. Find your NI number on your payslip
2. Compare it to your National Insurance card or official letter
3. If they don't match, tell HR immediately

It's rarely wrong.

But when it is, the consequences compound over years.

Small check. Big protection.

You don't need to be an accountant to protect your money.

You need 30 seconds and four checks.

Check 1: Gross Pay(5 seconds)

→ Does this match what you expected?

→ Any overtime/bonuses included correctly?

Check 2: Tax Code (5 seconds)

→ Has it changed since last month?

→ If yes, do you know why?

Check 3: Net Pay (10 seconds)

→ Does this match your bank statement?

→ Any unexpected differences?

Check 4: YTD (10 seconds)

→ Is cumulative gross roughly on track for your annual salary?

→ Any obvious discrepancies?

If all four check out: file the payslip somewhere safe.

If any look wrong: investigate before your next pay day.

This isn't paranoia.

It's pattern recognition.

Problems show up in patterns.

Monthly checks catch them early.

30 seconds to protect your income.

Worth it.

Do You Know The Number That Really Drives Your Wealth?

On Monday, we went through what a payslip actually means. Have you ever looked at your salary and thought it seemed good, but still felt like you neve

Open article: Do You Know The Number That Really Drives Your Wealth? by Diarmaid Mcmenamin • 8 min read

Your salary is lying to you.
Here's why:

I know a surgeon earning £400,000 who feels broke.

And a teacher earning £45,000 who's quietly building wealth.

The difference isn't intelligence.

It's the gap.

Income is a flow.

Wealth is a stock.

The delta between what comes in and what stays?

That's the only number that determines if you'll ever be free.

↳ Stop measuring success by your salary

↳ Start tracking your "investable gap"

↳ Automate 10-20% before you see it

The wealthy aren't smarter than you.

They have a non-negotiable gap.

Moe Choice

I’m in a hotel because I said yes to something I probably should’ve said no to

Anyway, I go downstairs to get a Coke

In the corridor, I run into Gary Vaynerchuk 

No context
No build-up
Just two grown adults realising they’ve both made the same vending machine decision

I go to pay
No change

Gary hands me £2 like this is a completely normal exchange between strangers

At some point, someone takes a photo

I assume this is what happens when influencers are left unattended in hotel corridors

Coke acquired
Everyone moves on with their lives

Influencers in the wild


Peace ✌️


PS — I still don’t know who took the photo

_______________________________

is mentoring solopreneurs to $15k+ months

Everyone loves saying
“Everything happens for a reason"

It sounds comforting
It removes responsibility
It lets people outsource reflection to the universe

But in reality, most outcomes aren’t cosmic mysteries

They’re patterns

Patterns of

Avoiding hard conversations 
Delaying obvious decisions 
Choosing comfort over progress 
Hoping things improve without changing behavior 

That’s not pessimism
That’s feedback

The upside is this

If results are created by decisions, they can also be changed by them

No affirmations required
No vision board necessary
Just honesty, ownership, and better choices repeated long enough to matter

Progress isn’t spiritual

It’s practical


Capeesh 🤌


PS — The universe is very patient

Your bank account is not

No alternative text description for this image

New year
New goals

Same inboxes full of “thinking about it”
And yet…

Another 216 cohort

SOLD OUT

People who committed early this January:

Angela Jansen, PhD, MHS 
Cesar Marin 
Gloria Cuberos 
Josh Millgate 
Oluf Nissen 
Omar Taher 
Patricia Selmo 

The difference is never talent
It’s timing and commitment

Next cohort link is in the comments 👇

Don’t overthink it into next year


Peace ✌️


PS — Action burns more calories than overthinking 

(This is not medically accurate)

____________________________

People who say "I don't have time"

Are the same people who watch 3 hours of Netflix every night

The same people who scroll Linkedin for 45 minutes "researching"

The same poeple who spend 2 hours "planning" instead of doing

You don't have a time problem
You have a priorities problem

And that's not me being a dick
That's just maths

We all get the same 24 hours
The difference is what you protect
And what you let slide

So next time you catch yourself saying "I don't have time"

Try saying "It's not a priority" instead

If that feels like bollokcs

Maybe it's time to rethink what actually matters


Peace ✌️


PS — I once said I didn't have time to exercise

Then I found myself watching a 40-minute video essay on why cereal mascots are unhinged

Priorities, indeed

_______________________________

"I'm a business coach"

Great

So are 47,000 other people on LinkedIn

Now try this:

"I work with first-time hospitality owners who have one venue"

When someone hears that, they either think:

"That's not me"... and they move on

Or

"Holy sĥit, that's exactly me"... and now you have their attention

That's the difference between a title and a niche

One makes you forgettable
The other makes you findable

Most solopreneurs resist niching because it feels like they're shrinking their market

But you're not shrinking anything

You're just making it obvious who you're for

And when you're obvious, people self-select

The right ones lean in
The wrong ones leave
Everybody wins


Capeesh? 🤌


PS — the word “niche” comes from French and means “nest”

Completely useless information

You’re welcome

_______________________________

What's a solopreneur?

Not a freelancer
Not a contractor
Not a business owner with a fancy title

Here's my definition:

You take the risks alone
You create your own path
You decide the destination

The risk is all yours

The reward is all yours You don't answer to anyone

"But Moe, you hire people"

Yeah, I can hire a VA
The same way I hire a hairdresser

Neither gives a shit about my goals

And that's fine

The VA isn't there to help me create my path

The VA is there to take shit off my plate
So I can create my path

That's the distinction

Solopreneurship isn't about doing everything yourself

It's about owning everything yourself

The direction
The decisions
The consequences

You can build a team around you

Just don't confuse delegation with partnership

One takes tasks off your plate
The other shares your vision

Know which one you're working with


Gangsta Shit 😎


PS — The human eye can distinguish about 10 million colours

Shame most people still can’t see what they want

_______________________________

Most people don't have a business problem

They have a language problem

When I was talking with Hayssam Al Amine on The Ripple Effect, I said something I wish more people took seriously:

Language isn't decoration
It's how you understand and build your world

If you only have five words for something, you only have five ways to think about it

That's why so many people hide behind clichés and buzzwords

They say "synergy" when they mean "working together"
They say "pivot" when they mean "we fùcked up"
They say "alignment" when they mean "I have no idea"

It's not that they're trying to sound clever

It's that they don't have the language for their own ideas

The real test is simple:

Could a six-year-old understand what you're saying?

If they can't, it's not deep, it's just unclear

The best leaders, coaches, speakers, founders?

They speak in simple, concrete language
They make big ideas easy
They communicate so everyone gets it

Don't mistake clarity for basic

It's a damn skill


Capeesh? 🤌


PS – Most adults learn 1 new word a day
Kids learn 12
No wonder they win every argument

____________

No one cares about my opinion
Or my feelings

Least of all the market

The market doesn't wake up thinking:
"Moe feels good about this, let's reward him"

It doesn't care that you're excited
It doesn't care that you tried really hard
It doesn't care that your coach said it was a good idea

The market is ruthless
And that's actually good news

Because it's the only opinion that matters

The market will tell you, very quickly, whether you have something valuable or not

And it only speaks two languages:
Attention
Money

If you're getting neither, you're not being misunderstood
You're being answered

So where does that leave me?

My job isn't to hype people up or protect their feelings
My job is to get them ready for a fight with reality

To help them step into the arena with something solid
To test and adapt
Until the market finally says:
"Yeah. That works"

Everything else is noise

This came up in a conversation I had on Your Brand Amplified® Podcast

Link to the full conversation is in the comments 👇


Gangsta Shit 😎


PS — The market has the emotional range of a toaster

It either heats up… or it doesn't


_______________________________

I outsourced this announcement

Skeletor was cheaper than paid ads


Gangsta Shit 😎


PS - Skeletor has never waited for permission

PPS — As if I’d ever run a LinkedIn paid ad
I have self respect 
_________

Masterclass 

I don’t actively search for these things

I just open the internet and let it happen to me

Every time I think we’ve reached the limit, the internet quietly lowers the bar and carries on

So, once again, here’s some shit I found on the internet

No context
No commentary
Just evidence

Swipe at your own risk 


Peace ✌️


PS — The internet does not improve with supervision

It simply adapts

_______________________________

Shìt I Found On The Internet 

Most solopreneurs don't hate pitching
They hate being told no

And because they hate hearing "no"they avoid doing the thing that might actually make them money

If you hate being pitched...that's exactly why you hate pitching

Every time I ask someone:"How do you feel when you get pitch-slapped?"

The answer is always the same:"I fucking hate it"

So instead of hiding from it...

Here's what changed everything for me:

I LOVE getting pitched

Someone jumps in my DMs like:"Hey Moe, can I show you something?"

And I'm like:

What's up, homie?
What you got?
Can you make me money today or nah?

Why would I shut that down?

I get to learn their whole system for free:
• How they hook attention in 3 seconds
• How they price without flinching
• How they handle my "fuck off" energy
• How they get me from DM to calendar
• What tech stack they're running
• How they position value vs price

Why would I turn down free sales training
Delivered straight to my inbox?

You control how you react to being pitched

You don't control how others react to YOU pitching

So fix the one you can control

The moment you stop being weird about being pitched
You stop being weird about pitching too


Capeesh? 🤌


PS – People who love being pitched close more clients

I ran the numbers.(Okay, I didn’t

But you believed it

___________________

The Internet’s Fridge (Do not open)

The internet is many things
Educational
Inspirational
A deeply unsafe place to look at food

Somewhere between recipe blogs and food influencers, there’s a fridge nobody should’ve opened

Not because anything’s gone off

But because none of this should’ve gone in

This is food made by people who asked “what if?”

And then didn’t wait for the answer

Nothing here is technically illegal
Which feels like an oversight

Welcome to The Internet’s Fridge

Look quickly
Judge
Move on


PS — Baked beans keep showing up like they’re the ringleader

I don’t trust them anymore

_______________________________

Shìt I Found On the Internet 

Confused. Overwhelmed. Underpaid.

That’s where a lot of smart people get stuck

When Christian Mather joined the program, that’s exactly where he was

Not lacking ability
Not lacking credibility
Not lacking drive

Just drowning in options
Thinking too much
Doing too little

Staring at 100 possibilities and committing to none of them

That’s not a motivation problem

It’s a structure problem
So we stripped everything back

One niche
One audience
One simple system

We stopped trying to be clever and focused on being clear

Christian picked a lane: Wealth planning for recruitment agency owners

We built a simple structure

He followed it

Consistently

And it worked

In 10 weeks, he:

 • Booked 3 meetings a week
 • Signed 4 new dream clients
 • Earned £18,000 in upfront fees
 • Locked in consistent monthly revenue
 • Got invited into a network of 500 founders
 • Built a business he actually enjoys running
 
Here’s what he said:

“If you’re prepared to put the work in and make a change, I don’t think there are many programs out there that will do what this does.

What matters most is that Moe is committed to your outcome"

That’s the part I care about

Not the numbers

Not the post

That line:

"If someone’s willing to back themselves, I’ll match it"

Every single time


Capeesh? 🤌


PS — 92% of people who say “I just need to think about it” never think about it again

I made that stat up. But you know it’s true

I don't care what most people think

Sounds arrogant
Sounds conceited
Sounds like something a dìckhead would say

But here's the thing:

The only people I pay attention to are the ones who have things I want

And there's very few of them

Not because I'm better than everyone else
But because I'm in competition with myself

That's it

Everything I do is designed to make me feel more whole

And the people who have a problem with that?

They're usually hiding behind some sort of mask
Trying to show something that isn't true about themselves

They're uncomfortable in their own skin

So when someone shows up who isn't playing that game
It rubs them the wrong way

Meanwhile, the people who've built what I'm building toward?

They never have a problem with how I am

Because they're comfortable in their own skin too

That's the prerequisite

If I had kids, that's the one thing I'd be trying to raise them with:

Be comfortable in your own skin

If you're not, there's something you need to fix

Not your strategy
Not your content
Not your offer

You


Gangsta Shit 😎


PS — Your opinion of me is none of my business anyway

_______________________________

“I know I was designed to connect with people”

That came up in a conversation with Caleb Stapp, CPFA 

Because most people overcomplicate this part

They try to reverse-engineer a purpose from a job title

They look for something neat, impressive, easy to explain at a dinner party

Caleb didn’t do that

He knows what he’s built for: Connecting people

Leading people
Helping people change direction and make an impact
And he does that wherever he shows up

Ministry
Financial services
Running his own practice

Different roles
Same wiring

That’s the bit people miss when they’re navigating a pivot

You’re not starting from zero
You’re not abandoning who you are
You’re just expressing the same strengths in a different arena

Titles change
Industries change
Your core usually doesn’t

The trick isn’t finding the perfect label

It’s being honest about what you actually do, then letting the work speak for itself

Link to the full episode is in the comments 


Gangsta shit 😎


PS- Turns out “finding your core” is easier than doing planks

Both hurt
Only one pays

_______________________________

Most startups don't fail because the idea is bad

They fail because founders avoid selling

The market does not care how you feel about your idea

It doesn't care that your coach loved it
It doesn't care that your Notion board is immaculate
It doesn't care that you "nearly launched"

The market only speaks two languages:
Attention
Money

If you're getting neither, you're not being misunderstood
You're being answered

Founders love saying things like:
"We're pre-revenue"
"We're building community"
"We're just refining the offer"

Cool

The market heard that and replied with silence

So where does that leave me?

My job isn't to hype people up or protect their feelings
My job is to get them ready to collide with reality

Test
Sell
Adjust
Repeat

Until the market finally shrugs and says:
"Yeah… that works"

Everything else is noise

Full conversation is in the comments 👇


Gangsta Shit 😎


PS — The market is like a bouncer

It doesn't care who you know
How long you waited in line
Or how badly you want in

No money, no attention?
Back of the queue


_______________________________

Most people think becoming a speaker is about technique

The stage presence
The pauses
The hand gestures

Sebastian Uzcategui sees it differently

He told me it comes down to 3 beliefs:

1. Believe your message with 110% confidence
2. Believe your audience NEEDS to hear it
3. Believe you're the only one who can share it

That last one trips people up

"Anyone can talk about this"

Sure
But only you're you

Only you have your story
Your scars
Your specific way of saying what needs to be said

Sebastian went from desperate immigrant kid to running a public speaking agency

One speech
One month before losing everything

That's what happens when you stop asking for permission and start believing your words deserve respect

We talked about:

→ Solopreneurship vs entrepreneurship (they're not the same)
→ Why luck isn't random
→ How trust, connection, and authority can be built in a single moment on stage
→ Finding your calling when you're completely lost

Full episode link in the comments


Gangsta Shit 😎


PS — Humans are the only species that talks itself out of opportunities

_______________________________

Aristide didn't change his service

He changed what he led with
Five weeks later, he closed his first $5k+ dream client

No outbound outreach
No pitching marathon
No explaining his process three times on a call

So what actually shifted?

It wasn't a new funnel
It wasn't a rebrand
It wasn't some secret growth hack

He stopped talking about how his service works
And started leading with why it matters

Instead of

"Here's our process…"

The conversation became:

"Here's the outcome this creates for you"

That single shift did three things at once:

It filtered the wrong people out
It pulled the right people in
And it turned sales calls into decisions

By the third call, the client was asking when they could start

Not what Aristide Zouheir would do

That's what happens when you stop selling your process

And start selling their future

Congrats to Aristide
Very earned


Peace ✌️


PS — The brain decides relevance in milliseconds

"Here's our process" doesn't survive the first one

Think cold DMs are gross? So did Mel

Until they made her £12K in 4 weeks

She used to only talk to warm leads

Waited for referrals
Posted and hoped
Then she joined the program

We fixed her offer
Cleaned up her profile
And gave her a DM system that actually works

Now?

People she’s never met 𝘢𝘴𝘬 to work with her

She fills her group with strangers. She makes £8–9K a month
 
Like clockwork

Mel said: 

“𝘏𝘰𝘭𝘺 𝘴𝘩𝘪𝘵! 𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘔𝘰𝘦 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘩𝘰𝘸 𝘐 𝘴𝘦𝘦 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. 𝘛𝘩𝘦 ‘𝘊𝘈𝘊𝘈 𝘮𝘦𝘵𝘩𝘰𝘥’ 𝘪𝘴 𝘯𝘰 𝘫𝘰𝘬𝘦. 𝘐𝘵 𝘯𝘦𝘷𝘦𝘳 𝘦𝘷𝘦𝘯 𝘧𝘦𝘦𝘭𝘴 𝘭𝘪𝘬𝘦 𝘴𝘦𝘭𝘭𝘪𝘯𝘨.”

She stopped hoping
And started building

Now she has a pipeline that won’t run dry

Big up Mel Fox Dhar 

If you're ready to bet on yourself...

I'll match it


Capeesh✌️


PS – Sloths caca once a week

And it’s called a 𝘱𝘰𝘰 𝘥𝘢𝘯𝘤𝘦

(Yeah - that lives in your head now)

_________________________

Your LinkedIn profile has one job
Most of them aren’t doing it

I’m going live to explain why
And how to fix it

Last night we sold three spots
We will sell out (again)

So if you’ve been circling this
Overthinking it
Or telling yourself you’ll “sort your profile out later”

This is the nudge

Peace ✌️

PS — No inspirational quotes were harmed in the making of this live

______________

Sarah Callan, Drew Robinson and 1 other connection attending

View event: How To Make $15,000 A Month With JUST Your LinkedIn Profile

How To Make $15,000 A Month With JUST Your LinkedIn Profile

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The Battle

Diarmaid Mcmenamin

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The Battle

Diarmaid Mcmenamin

Moe Choice

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diarmaid Mcmenamin's LinkedIn Performance

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