Get Leads From Your LinkedIn On Autopilot | Founder @ Hat Tip

If you:

→ Make social content
→ Want to make social content
→ Tried making social content but were unsuccessful

… you’re in the right place.

Truth is, publishing content you’re proud of on a consistent basis is tough.

You get busy. Things come up.

And for most founders, content takes a backseat to whatever fire they’re putting out at their company that day.

That said, its 2025.

Content is king — and the benefits for B2B founders are clear:

→ Drive low-cost brand awareness
→ Generate inbound leads from a new lead source
→ Become a “thought leader” in your space (even though you may hate that word)

And after meeting tons of founders while working in influencer marketing, starting Hat Tip felt like a no-brainer.

You can still benefit from publishing high-quality social content — without worrying about blocking out time to write, being inconsistent, or if you’re making content the “right way”.

Hat Tip handles that for you—while maintaining your voice—through:

→ Bi-weekly content interviews
→ Product and industry-specific thought-starters
→ The will to edit and revise until you’re proud of the content being published

If high-quality, consistent social content sounds like something you’re interested in, DM me or visit the link in my profile to book a call.

Thanks 👋

Christian

📧 christian@hattipagency.com
🐤 Twitter @dibratto

Christian Di Bratto

1.5 years after graduating, I'm trying to grow my content agency to $1M ARR. Here's a 2025 recap at Hat Tip:

(1) Grew revenue just under 1.5x.

(2) Profit increased, but minimally (made relatively large team investments).

(3) Worked with 12 more Series A-or-beyond startups.

It was a great year by most measures, but I'd be lying if I said I'm remotely satisfied.

There are a few key areas I want us to be better in (which ultimately starts with me):

a. Recruiting. I haven't spent nearly enough time on it, which has cost me more time than I'd like to admit in the long run.

b. Training / process. At our stage, I'm still too involved in many aspects of client delivery. I never want to leave it completely, but I need to actively manage my way back a bit.

c. CRM management. The first two issues lead into this: I need more time to work on sales, and that time will come from solving the first two issues.

d. Ironically, I think I need to stop and smell the flowers more. I'm proud of what we've accomplished and the clients we work with, but tend to strictly focus on the "negatives" around the business...sort of like I'm doing here. Lol.

Anyway, thank you to friends and clients who made the last year great. I'll see you back here next January for my next list of problems.

Founder @ Hat Tip. Helping startup founders generate pipeline from social.

After writing 4,000 posts for 40+ founders in the last 3 years, I've identified 5 high-performing post types every founder should steal:

1. Hypothetical Process - Step-by-step “if I were you” playbooks your ICP will save (and act on). Example: https://lnkd.in/eRB4grEN

2. Strong POV - Timely, divisive takes that spark comments & reach. Example: https://lnkd.in/e4Wuze6X

3. Origin Story - A proven narrative framework that earns support and awareness. Example: https://lnkd.in/eUWwRk_E

4. Case Study - Social first formatting that turns client wins into leads. Example: https://lnkd.in/ePuhB5pT

5. Objection Handling - Pulling objections from sales calls and dismantling them on feed. Example: https://lnkd.in/e3Wu86qs

*examples not all clients, but were in my bookmarks.

AND

I just released a video walking through each, with examples, for you to save and share.

Watch the full video here: https://lnkd.in/eyFMKe-U

Client: I've been looking at Gary Vaynerchuk and Ryan Serhant's posts. We should model our content after them. They get thousands of likes.

Me: What are Gary and Ryan selling in those posts?

Client: I mean...motivation? Personal brand building?

Me: Right. You're selling SaaS implementation services. Do you see the disconnect?

Client: But the engagement numbers don't lie.

Me: Do they though? Have you heard of engagement pods?

Client: What's that?

Me: Groups where influencers coordinate to like and comment on each other's posts. Makes the algorithm boost their content. Plus, Gary's been posting daily for over a decade. You've been on LinkedIn for 6 months.

Client: So we can't create engaging content?

Me: You can. But copying motivational posts won't get you there. Your content needs to demonstrate expertise that gets prospects thinking 'this person could solve my problems.'

Client: What should we focus on?

Me: Case studies. Process breakdowns. Industry insights. Content that shows you understand your prospects' specific challenges.

Client: But that won't get thousands of likes.

Me: No. But it'll get you qualified prospects who actually want to buy what you're selling.

My point:  trying to copy big LinkedIn influencers.
(1) Their content serves different goals than yours. They're selling courses and personal brands, not B2B services.

(2) Much of their engagement comes from pods, years of audience building, or a mix of both.

(3) Focus on content that demonstrates expertise to your specific target market instead of chasing vanity metrics.

The end.

I hand-wrote 35 cards to friends, clients, and prospects that helped make 2025 great for me.

Last year, I heard Jesse Itzler talk about this on My First Million. I decided to do it.

So, I spent $102 on cards (and $50 later on stamps / postage 😂) to do this.

Then, I spent 2 weekend mornings in November writing them all out.

Some reflections:

(1) The process was nice. Rarely, if ever, do we stop and reflect on individual relationships like this. It was nice.

(2) I got tons of thoughtful messages thanking me for them. It seems like they were well-appreciated.

(3) My handwriting was never good to begin with (much to the dismay of my teacher mother). I can confirm after graduating 2 years ago and barely writing at all, it has gotten worse.

--

Anyway, this is going to be standard practice for EOY at Hat Tip moving forward.

If you're on the fence about doing it, I strongly recommend!

My peewee hockey coach mandated each player to shoot 500 pucks/day in the summer. For context, that is RIDICULOUS volume for a kid.

Luckily for me, I was doing it before the mandate. I just loved it (it may or may not have required us to get a new garage door).

Now, I was a terrible skater. Like, really bad. 

But, because I was shooting close to 15,000 pucks/month, I could shoot like it was nobody's business.

It probably kept me on teams I should've been cut from, if I'm being honest.

Now, how the heck does this relate to social content?

Volume.

I wasn't a gifted shooter. My form, to this day, isn't perfect. But putting in a ridiculous amount of reps is what made me good at it.

This works the same way for social content.

Your first 10 posts will suck.
The next 10 will suck, but less.
The 10 after will look half-decent.

But, as long as you keep showing up and put a baseline level of effort into your content, you WILL get better at it.

All the accounts you follow on here who you think have it "figured out" put in the reps.

Now it's your turn.

90% of founders I talk to about social ask me some variation of "how long should my posts be?". My answer isn't what they expect:

As short as it can possibly be while conveying the message or value you're trying to convey.

You never want a sentence that doesn't serve a purpose.

As such, this post doesn't need to be any longer than this, because I've made my point.

If I wanted to guarantee I generated 0 pipeline from social, I would:

(1) Expect results by lunch on the first day of posting.

(2) Write posts with no regard for the hook.

(3) Be terrified of saying anything remotely divisive.

(4) Never repeat a topic or take.

(5) Leave 0 comments on others' posts.

(6) DM nobody.

(7) Only post bottom-of-funnel product updates.

(8) Only post top-of-funnel material.

(9) Use AI to draft posts end-to-end.

(10) Track nothing.

(11) Completely outsource the creation process.

(12) Obsess over posting time and other LinkedIn "hacks".

(13) Join an engagement group.

(14) Write when I want instead of building a system.

(15) Compare myself to huge accounts.

(16) Send 0 connection requests.

(17) Format my posts like LinkedInfluencers.

What did I miss?

Building a social presence for founders, explained:

- Commit for 90 days
- Pick a platform
- Assign an owner
- Ideate content buckets
- Draft content prompts
- Interview
- Review / edit
- Post
- Engage
- Report
- Optimize
- Repeat

Simple, not easy.

But if you do it right, it can quite literally change the trajectory of your company.

LinkedIn DMs = Good.
LinkedIn content = Good.
LinkedIn DMs + LinkedIn content = Great.

If you wanna maximize this platform for everything it's worth, simply posting or simply doing outreach is not enough. 

You get the most when you do both.

I'm my own best case study in this regard. 

To this day, I'm consistently getting 3-4 interested prospects per week through DMs.

And in this video, I walk through exactly how to start booking calls with LinkedIn starting from 0.

Watch it here: https://lnkd.in/eWDZQ6tY

PS - I'm by no means a sales expert. In fact, a lot of this was adapted from Darren McKee's 5-3-1 strategy, that I shout out in the video!

If your New Year's resolution was to post more on social but you don't know what to post about, here are 20 post ideas:

1. What are outdated strategies your ICP is trying to use to achieve their dream result?

2. Share your company’s origin story in detail.

3. What’s one trend in your industry you don’t like and why?

4. List five to 10 pro tips your ICP can use to get the desired result.

5. Share an early failure you had with your company. How did you overcome it?

6. What is an industry prediction your peers disagree with you on?

7. What’s your favorite interview question to ask a candidate, and why?

8. Share a case study of a successful client.

9. What are the top 5–10 traits of an [ICP job title]?

10. Pick the most common FAQ you get from prospects and answer it.

11. Share a growth strategy you didn’t think would work but did.

12. What’s your company’s tech stack? Tag the companies.

13. Highlight a specific feature or part of your service and why it helps your ICP.

14. Comment on relevant news in your industry. Make sure to add value here.

15. Share an unconventional behind-the-scenes story of how you grew your company.

16. What’s your favorite founder framework that helped you grow your business?

17. List every stat your ICP should track and why.

18. What is the ROI of using your product or service? Illustrate it.

19. What’s one recruiting take or opinion people will disagree with you on?

20. Share a hot take around your industry / space.

Get 400 more + an 82-page guide on generating pipeline from social here: https://lnkd.in/eFFv7k9J

Upwork

I have been working at Odesk in Social Media marketing field.  

I have great experience in Social media marketing, facebook marketing, twitter marketing, SEO etc.

Social Media Marketer l Instagram Growth Specialist

oDesk

Social Media Marketer l Facebook Marketer

Peoples Capital Group

Peoples Capital Group is Real Estate Investment company located in New jersey, USA.  I've worked in this company remotely for social media marketing position. 
My client wanted to increase brand awareness as well as to grow quality follower for all social media channel. I have helped my client to grow their online presence as well as i have build good reputation for this company. 

I am busy freelance social media manager. I have done this social media management work virtually.

Social Media Marketing Manager

Gold Nugget Ghee Start-up Food Company

My client's requirement was  posting quality content as well as increasing Instagram follower organically. I have worked to increase Instagram follower for food company and i have increased quality follower for my client. I have completed this project successfully. 

I am busy freelance social media marketer. I have done this Instagram management work virtually for one of my USA Client.

Instagram Social Media for Start-up Food Company

Nanny Rrecruiter Start-up

Nanny Recruiter was startup company located in Boston, MA. My client wanted to increase brand awareness as well as to grow quality follower for all social media channel. I have helped my client to grow their online presence as well as i have build good reputation for this company. 

I am busy freelance social media manager. I have done this social media management work virtually.

Social Media Management for Start-up Nanny Rrecruiter

Prime IT

Social Media Manager

Freelance Project Academy

SEO Consultant

👉🏻 Are you facing challenges in enhancing brand visibility and increasing brand awareness?

➠ Do you struggle to:

    - Your brand's social media presence falling flat, despite putting in so much effort? 
    - Etablishing a strong presence on Instagram or Linkedin?
      -Don’t have a content strategy to attract the right audience for your brand or 
       Don’t have time to create consistent content?

I know the frustration of putting time and resources into ads, content creation, and marketing campaigns, only hearing crickets. 🔵 

As a professional Instagram Strategies and Content Creator, I know the pain points of brands that they are struggling with: 

-You have amazing services or products but you don’t have visibility 
-or You’re struggling to connect with your targeted audiences authentically.
-You don’t know what to post to get inquiries from your dream client?

This is where I come in…

🟡 I help busy founders, CEOs, and Coaches like you build 10x online presence, create a strong impact, boost your brand on Instagram, and position you as the go-to person in your industry.

By creating impactful content through leveraging your unique story and expertise,
I'll help you infuse your personality and authenticity into content that both connects and attracts new opportunities straight into your inbox.

🟣 I’ve worked with 75+ clients globally and I’ve increased their 10x online presence and built their brand from scratch with a custom content strategy that is tailored to the targeted audience. 


🟣Here's how I can assist you:

- Create scroll-stopping content to attract your target audience
- Stand out from your competition.
- Engage with your ideal audience.
- Boost brand visibility and increase brand awareness 
- A Strong online presence you can leverage
- A Network with loyal fans & buyers


🟣 If you feel like your voice hasn’t been heard yet on Instagram or LinkedIn
Or If you have a strong presence on LinkedIn and you want to do the same on Instagram too then DM Me 🤝
Or Book a Discovery call with me. 📌

Link in bio or Featured section.

Thank you for reaching out here. 😍

taplio

The Battle

Christian Di Bratto

Bibi Fatema

Followers

Posts

Engagements

Likes

Performance ScoreChristian Di Bratto's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Christian Di Bratto

Bibi Fatema

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christian Di Bratto's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChristian Di Bratto's LinkedIn Performance