Get Leads From Your LinkedIn On Autopilot | Founder @ Hat Tip

If you:

→ Make social content
→ Want to make social content
→ Tried making social content but were unsuccessful

… you’re in the right place.

Truth is, publishing content you’re proud of on a consistent basis is tough.

You get busy. Things come up.

And for most founders, content takes a backseat to whatever fire they’re putting out at their company that day.

That said, its 2025.

Content is king — and the benefits for B2B founders are clear:

→ Drive low-cost brand awareness
→ Generate inbound leads from a new lead source
→ Become a “thought leader” in your space (even though you may hate that word)

And after meeting tons of founders while working in influencer marketing, starting Hat Tip felt like a no-brainer.

You can still benefit from publishing high-quality social content — without worrying about blocking out time to write, being inconsistent, or if you’re making content the “right way”.

Hat Tip handles that for you—while maintaining your voice—through:

→ Bi-weekly content interviews
→ Product and industry-specific thought-starters
→ The will to edit and revise until you’re proud of the content being published

If high-quality, consistent social content sounds like something you’re interested in, DM me or visit the link in my profile to book a call.

Thanks 👋

Christian

📧 christian@hattipagency.com
🐤 Twitter @dibratto

Christian Di Bratto

1.5 years after graduating, I'm trying to grow my content agency to $1M ARR. Here's a 2025 recap at Hat Tip:

(1) Grew revenue just under 1.5x.

(2) Profit increased, but minimally (made relatively large team investments).

(3) Worked with 12 more Series A-or-beyond startups.

It was a great year by most measures, but I'd be lying if I said I'm remotely satisfied.

There are a few key areas I want us to be better in (which ultimately starts with me):

a. Recruiting. I haven't spent nearly enough time on it, which has cost me more time than I'd like to admit in the long run.

b. Training / process. At our stage, I'm still too involved in many aspects of client delivery. I never want to leave it completely, but I need to actively manage my way back a bit.

c. CRM management. The first two issues lead into this: I need more time to work on sales, and that time will come from solving the first two issues.

d. Ironically, I think I need to stop and smell the flowers more. I'm proud of what we've accomplished and the clients we work with, but tend to strictly focus on the "negatives" around the business...sort of like I'm doing here. Lol.

Anyway, thank you to friends and clients who made the last year great. I'll see you back here next January for my next list of problems.

Founder @ Hat Tip. Helping startup founders generate pipeline from social.

After writing 4,000 posts for 40+ founders in the last 3 years, I've identified 5 high-performing post types every founder should steal:

1. Hypothetical Process - Step-by-step “if I were you” playbooks your ICP will save (and act on). Example: https://lnkd.in/eRB4grEN

2. Strong POV - Timely, divisive takes that spark comments & reach. Example: https://lnkd.in/e4Wuze6X

3. Origin Story - A proven narrative framework that earns support and awareness. Example: https://lnkd.in/eUWwRk_E

4. Case Study - Social first formatting that turns client wins into leads. Example: https://lnkd.in/ePuhB5pT

5. Objection Handling - Pulling objections from sales calls and dismantling them on feed. Example: https://lnkd.in/e3Wu86qs

*examples not all clients, but were in my bookmarks.

AND

I just released a video walking through each, with examples, for you to save and share.

Watch the full video here: https://lnkd.in/eyFMKe-U

Client: I've been looking at Gary Vaynerchuk and Ryan Serhant's posts. We should model our content after them. They get thousands of likes.

Me: What are Gary and Ryan selling in those posts?

Client: I mean...motivation? Personal brand building?

Me: Right. You're selling SaaS implementation services. Do you see the disconnect?

Client: But the engagement numbers don't lie.

Me: Do they though? Have you heard of engagement pods?

Client: What's that?

Me: Groups where influencers coordinate to like and comment on each other's posts. Makes the algorithm boost their content. Plus, Gary's been posting daily for over a decade. You've been on LinkedIn for 6 months.

Client: So we can't create engaging content?

Me: You can. But copying motivational posts won't get you there. Your content needs to demonstrate expertise that gets prospects thinking 'this person could solve my problems.'

Client: What should we focus on?

Me: Case studies. Process breakdowns. Industry insights. Content that shows you understand your prospects' specific challenges.

Client: But that won't get thousands of likes.

Me: No. But it'll get you qualified prospects who actually want to buy what you're selling.

My point:  trying to copy big LinkedIn influencers.
(1) Their content serves different goals than yours. They're selling courses and personal brands, not B2B services.

(2) Much of their engagement comes from pods, years of audience building, or a mix of both.

(3) Focus on content that demonstrates expertise to your specific target market instead of chasing vanity metrics.

The end.

I hand-wrote 35 cards to friends, clients, and prospects that helped make 2025 great for me.

Last year, I heard Jesse Itzler talk about this on My First Million. I decided to do it.

So, I spent $102 on cards (and $50 later on stamps / postage 😂) to do this.

Then, I spent 2 weekend mornings in November writing them all out.

Some reflections:

(1) The process was nice. Rarely, if ever, do we stop and reflect on individual relationships like this. It was nice.

(2) I got tons of thoughtful messages thanking me for them. It seems like they were well-appreciated.

(3) My handwriting was never good to begin with (much to the dismay of my teacher mother). I can confirm after graduating 2 years ago and barely writing at all, it has gotten worse.

--

Anyway, this is going to be standard practice for EOY at Hat Tip moving forward.

If you're on the fence about doing it, I strongly recommend!

My peewee hockey coach mandated each player to shoot 500 pucks/day in the summer. For context, that is RIDICULOUS volume for a kid.

Luckily for me, I was doing it before the mandate. I just loved it (it may or may not have required us to get a new garage door).

Now, I was a terrible skater. Like, really bad. 

But, because I was shooting close to 15,000 pucks/month, I could shoot like it was nobody's business.

It probably kept me on teams I should've been cut from, if I'm being honest.

Now, how the heck does this relate to social content?

Volume.

I wasn't a gifted shooter. My form, to this day, isn't perfect. But putting in a ridiculous amount of reps is what made me good at it.

This works the same way for social content.

Your first 10 posts will suck.
The next 10 will suck, but less.
The 10 after will look half-decent.

But, as long as you keep showing up and put a baseline level of effort into your content, you WILL get better at it.

All the accounts you follow on here who you think have it "figured out" put in the reps.

Now it's your turn.

90% of founders I talk to about social ask me some variation of "how long should my posts be?". My answer isn't what they expect:

As short as it can possibly be while conveying the message or value you're trying to convey.

You never want a sentence that doesn't serve a purpose.

As such, this post doesn't need to be any longer than this, because I've made my point.

If I wanted to guarantee I generated 0 pipeline from social, I would:

(1) Expect results by lunch on the first day of posting.

(2) Write posts with no regard for the hook.

(3) Be terrified of saying anything remotely divisive.

(4) Never repeat a topic or take.

(5) Leave 0 comments on others' posts.

(6) DM nobody.

(7) Only post bottom-of-funnel product updates.

(8) Only post top-of-funnel material.

(9) Use AI to draft posts end-to-end.

(10) Track nothing.

(11) Completely outsource the creation process.

(12) Obsess over posting time and other LinkedIn "hacks".

(13) Join an engagement group.

(14) Write when I want instead of building a system.

(15) Compare myself to huge accounts.

(16) Send 0 connection requests.

(17) Format my posts like LinkedInfluencers.

What did I miss?

Building a social presence for founders, explained:

- Commit for 90 days
- Pick a platform
- Assign an owner
- Ideate content buckets
- Draft content prompts
- Interview
- Review / edit
- Post
- Engage
- Report
- Optimize
- Repeat

Simple, not easy.

But if you do it right, it can quite literally change the trajectory of your company.

LinkedIn DMs = Good.
LinkedIn content = Good.
LinkedIn DMs + LinkedIn content = Great.

If you wanna maximize this platform for everything it's worth, simply posting or simply doing outreach is not enough. 

You get the most when you do both.

I'm my own best case study in this regard. 

To this day, I'm consistently getting 3-4 interested prospects per week through DMs.

And in this video, I walk through exactly how to start booking calls with LinkedIn starting from 0.

Watch it here: https://lnkd.in/eWDZQ6tY

PS - I'm by no means a sales expert. In fact, a lot of this was adapted from Darren McKee's 5-3-1 strategy, that I shout out in the video!

If your New Year's resolution was to post more on social but you don't know what to post about, here are 20 post ideas:

1. What are outdated strategies your ICP is trying to use to achieve their dream result?

2. Share your company’s origin story in detail.

3. What’s one trend in your industry you don’t like and why?

4. List five to 10 pro tips your ICP can use to get the desired result.

5. Share an early failure you had with your company. How did you overcome it?

6. What is an industry prediction your peers disagree with you on?

7. What’s your favorite interview question to ask a candidate, and why?

8. Share a case study of a successful client.

9. What are the top 5–10 traits of an [ICP job title]?

10. Pick the most common FAQ you get from prospects and answer it.

11. Share a growth strategy you didn’t think would work but did.

12. What’s your company’s tech stack? Tag the companies.

13. Highlight a specific feature or part of your service and why it helps your ICP.

14. Comment on relevant news in your industry. Make sure to add value here.

15. Share an unconventional behind-the-scenes story of how you grew your company.

16. What’s your favorite founder framework that helped you grow your business?

17. List every stat your ICP should track and why.

18. What is the ROI of using your product or service? Illustrate it.

19. What’s one recruiting take or opinion people will disagree with you on?

20. Share a hot take around your industry / space.

Get 400 more + an 82-page guide on generating pipeline from social here: https://lnkd.in/eFFv7k9J

Story Engineer

LinkedIn content that actually sounds like you, and grows your revenue.

Founder

Deloitte

Some content marketing & sales and LOTs of delivery. Clients profiles included:
- CIO/CTO
- VP, Infra. 
- Director of Data
- Director of Engineering 
- Senior Manager of Vendor Management 
- Senior Director of  IT Asset Management 

Industries of expertise : Banking , Insurance and Government 

Capabilities:
-Digital transformation roadmap 
-Business-led technology strategy (covering people, processes and technology) 
-Technology operating model 
-Cloud vendor Governance 
-IT Vendor management operating model

Clients results:
- $4,1M unlocked in funding 
- New Op. model defined in 8 weeks 
- Optimized modernization strategy in 5 weeks

None of these results would've been possible without the right story. 
We did the work, but the story helped us ensure we got the results they were looking for.

Technology strategy and transformation 

HOPE worldwide

-Successfully planned and led a cross-cultural and multi-generational volunteer Program participants in Les Cayes, Haiti alongside locals and HOPE worldwide Staff.
-Delivered presentations to large audiences alongside HOPE worldwide executive staff on the importance of serving others.
-Contributed to ongoing fundraising efforts and social media campaigns to raise awareness about the mission and impact of our global programs.

Program Manager & Operator 

BURMA SARL

-Performed an analysis of the printing department to identify the major weaknesses in their process, which involved working closely with managers of sales, production, and design department.
-Designed a solution that allows managers to save 30 hours of work time within a 6 week period.
-Trained a team of 5 managers and their department to successfully use this model.

Strategy Analyst 

el ran furniture Ltd. 

-Developed a model measuring new standard time post the installation of new machines on the supply chain.
-Managed a project consisting of redesigning the packaging process of different furniture. 
-Designed a solution that reduces the number of damaged packages before shipping which would effectively decrease product returns and increase profit.
-Presented the solution to company executives.

Engineering Intern

Every day, I focus on one simple question - How can I better connect Real Estate Investors to capital to maximize their impact? That’s how Proplr was born. | DM “JOIN” to learn more.

We help founders and executives create thought leadership content that fills their pipeline with qualified leads.

- You have valuable insights but lack time to maintain consistent social presence
- Your expertise is hard to translate into engaging, accessible content
- Your competitors are winning with superior thought leadership
- You can't connect content efforts to pipeline and revenue...

...Until now.

After spending 5,250+ hours crafting content that influences boardroom decisions and shapes strategy at $15B+ organizations, we've built a system that delivers what executives truly want: qualified leads that convert to revenue.

How it works:

1/ We interview you for 60 min (bi-weekly) to capture your best insights 

2/ We turn those "thought leadership" pieces into multiple high-performing LinkedIn posts

3/ We ensure the post are designed to resonate with with your ideal customers

4/ We send 20 targeted connection requests daily to qualified prospects that match your ICP

5/ We optimize your LinkedIn profile to route your ICP to sales call with your reps

We've been able to help clients generate over 7 figures from socials.

If your product or service has >$20,000 LTV and you're ready to turn your LinkedIn from a time-sink into your most efficient revenue channel, reach out. 

Send me a DM.

Nate Zroh

Just drained my entire balance of credit card points on a hunch. One non-refundable ticket to Salt Lake City. I fly tomorrow. I don't know anybody.

Found out about this event with a high concentration of ICPs, looked at my numbers and was like : "Eeeeh. Why not?"

New city. Zero connections. Pretty much a nobody.

I leanred that irl + linkedin can work wonders in 2025, so I'm doubling down in 2026. I want us to serve WAY more companies this year, and I intend to come back with new friends and more customers for our LinkedIn content services. Let's see if we can make that happen 🫡

SALT LAKE CITY FRIENDS:

Where should your boy be grabbing dinner???

- - - 

P.S If you're not in salt lake city (and want to activate your execs/team on LinkedIn) send me DM, or check out storyengineers.co/home to book a call :)

We’ll handle your Execs LinkedIn presence | Founder @ StoryEngineers

You're one of the luckiest people alive if you can still share a meal, crack open a bottle or answer a phone call from your folks.

I realize now how massive of a blessing that is.

I vividly remember flying back to Abidjan in spring 2017 after three years of not seeing my dad (was living abraod). I recall him coming up to my room to check in on me, and for some reason, I just asked him to tell me his story.

He legit looked at me like I had three heads.

To be fair, who actually goes around asking people "So... wHaT'S yOuR StOrY", lol. I immediately felt awkward the second I heard those words leave my mouth.

But, to my surprise, he started opened up. He started telling me about his life, and I just shut up, listened and followed his lead.

I think that conversation was a big turning point in our entire relationship.

Everything just kept getting better from there. He last came to visit us last fall, and I don't think I've ever seen him as happy as he was when he was hanging with my kids.

He is legit one of my best friends now. We talk business. We swap marriage advice. We roast each other constantly.

Words can't capture the joy that comes from having that kind of friendship with my father as a man.

I suspect a lot of us would access deeper joy if we could just get over the fear of a few difficult conversations. Life (and work) is much better on the other side of those imo.

SALT LAKE CITY IS UNREAL 

For those keeping tabs back at the ranch, I used all my credit card points to book a non refundable ticket to SLC last Friday. Caught wind of an interesting event with (potentially) a good concentration of ICPs and wanted to find more people we can serve. 

I had zero connections. This was going to be my first time in that part of the world. And I barely made it, like - inside the airport, checked in, and almost missed the flight. 

TL;DR - lost my passport after checking in. Didn’t realize it until 10 min before gate closure. The airport found it, they called me prior, but this man didn’t hear because he was too busy working. Imagine that. Anyhow, I made it, and i’m glad I did because what I experienced was quite special: 

- Wound up sitting right next to one of keynote speaker on the flight from Denver to SLC. Also happened to be coming from Montreal. What are the odds? Anyhow, that was cool.

- I had to go to the bathroom and let cold water drip down my fingers a few times to muster up enough courage to go and talk to strangers. But once I did, cool things happened.

- People were *insanely* generous with their connections. One guy I met at the event, Garret, literally grabbed me and intro'd me to every hotshot he knew. So kind. 

- The whole event was about entrepreneurs sharing their major failures. super inspiring. Shoutout to FailedFest. 

SO WHAT ABOUT COLD ROI?

Relax, Bob.

4 leads. One said they needed help with LinkedIn ASAP. Two gave me their contact to and are open to talk shop. And one who needs support on the strategy side. Worth it for me, but -- 

Even if no one closes, I still feel like it was a good investment. 

SLC is so beautiful. The people are so kind. There's a bunch of cool things happening in this city. I really hope we'll get the chance to serve some people there. And the food was good 

Anyhow, THANK YOU SLC. Thank you, too! for commenting, liking, suggesting places to try out + making intro. Appreciate all of you fine humans.

I will certainly go back.

How I became a better writer in less than one minute:

If all you did this year was applying this adivce by Scott Adams, everything you write will be 90% better. You might want to save this one.

taplio

The Battle

Christian Di Bratto

Nate Zroh

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The Battle

Christian Di Bratto

Nate Zroh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christian Di Bratto's LinkedIn Performance

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