Get Leads From Your LinkedIn On Autopilot | Founder @ Hat Tip

If you:

→ Make social content
→ Want to make social content
→ Tried making social content but were unsuccessful

… you’re in the right place.

Truth is, publishing content you’re proud of on a consistent basis is tough.

You get busy. Things come up.

And for most founders, content takes a backseat to whatever fire they’re putting out at their company that day.

That said, its 2025.

Content is king — and the benefits for B2B founders are clear:

→ Drive low-cost brand awareness
→ Generate inbound leads from a new lead source
→ Become a “thought leader” in your space (even though you may hate that word)

And after meeting tons of founders while working in influencer marketing, starting Hat Tip felt like a no-brainer.

You can still benefit from publishing high-quality social content — without worrying about blocking out time to write, being inconsistent, or if you’re making content the “right way”.

Hat Tip handles that for you—while maintaining your voice—through:

→ Bi-weekly content interviews
→ Product and industry-specific thought-starters
→ The will to edit and revise until you’re proud of the content being published

If high-quality, consistent social content sounds like something you’re interested in, DM me or visit the link in my profile to book a call.

Thanks 👋

Christian

📧 christian@hattipagency.com
🐤 Twitter @dibratto

Christian Di Bratto

1.5 years after graduating, I'm trying to grow my content agency to $1M ARR. Here's a 2025 recap at Hat Tip:

(1) Grew revenue just under 1.5x.

(2) Profit increased, but minimally (made relatively large team investments).

(3) Worked with 12 more Series A-or-beyond startups.

It was a great year by most measures, but I'd be lying if I said I'm remotely satisfied.

There are a few key areas I want us to be better in (which ultimately starts with me):

a. Recruiting. I haven't spent nearly enough time on it, which has cost me more time than I'd like to admit in the long run.

b. Training / process. At our stage, I'm still too involved in many aspects of client delivery. I never want to leave it completely, but I need to actively manage my way back a bit.

c. CRM management. The first two issues lead into this: I need more time to work on sales, and that time will come from solving the first two issues.

d. Ironically, I think I need to stop and smell the flowers more. I'm proud of what we've accomplished and the clients we work with, but tend to strictly focus on the "negatives" around the business...sort of like I'm doing here. Lol.

Anyway, thank you to friends and clients who made the last year great. I'll see you back here next January for my next list of problems.

Founder @ Hat Tip. Helping startup founders generate pipeline from social.

After writing 4,000 posts for 40+ founders in the last 3 years, I've identified 5 high-performing post types every founder should steal:

1. Hypothetical Process - Step-by-step “if I were you” playbooks your ICP will save (and act on). Example: https://lnkd.in/eRB4grEN

2. Strong POV - Timely, divisive takes that spark comments & reach. Example: https://lnkd.in/e4Wuze6X

3. Origin Story - A proven narrative framework that earns support and awareness. Example: https://lnkd.in/eUWwRk_E

4. Case Study - Social first formatting that turns client wins into leads. Example: https://lnkd.in/ePuhB5pT

5. Objection Handling - Pulling objections from sales calls and dismantling them on feed. Example: https://lnkd.in/e3Wu86qs

*examples not all clients, but were in my bookmarks.

AND

I just released a video walking through each, with examples, for you to save and share.

Watch the full video here: https://lnkd.in/eyFMKe-U

Client: I've been looking at Gary Vaynerchuk and Ryan Serhant's posts. We should model our content after them. They get thousands of likes.

Me: What are Gary and Ryan selling in those posts?

Client: I mean...motivation? Personal brand building?

Me: Right. You're selling SaaS implementation services. Do you see the disconnect?

Client: But the engagement numbers don't lie.

Me: Do they though? Have you heard of engagement pods?

Client: What's that?

Me: Groups where influencers coordinate to like and comment on each other's posts. Makes the algorithm boost their content. Plus, Gary's been posting daily for over a decade. You've been on LinkedIn for 6 months.

Client: So we can't create engaging content?

Me: You can. But copying motivational posts won't get you there. Your content needs to demonstrate expertise that gets prospects thinking 'this person could solve my problems.'

Client: What should we focus on?

Me: Case studies. Process breakdowns. Industry insights. Content that shows you understand your prospects' specific challenges.

Client: But that won't get thousands of likes.

Me: No. But it'll get you qualified prospects who actually want to buy what you're selling.

My point:  trying to copy big LinkedIn influencers.
(1) Their content serves different goals than yours. They're selling courses and personal brands, not B2B services.

(2) Much of their engagement comes from pods, years of audience building, or a mix of both.

(3) Focus on content that demonstrates expertise to your specific target market instead of chasing vanity metrics.

The end.

I hand-wrote 35 cards to friends, clients, and prospects that helped make 2025 great for me.

Last year, I heard Jesse Itzler talk about this on My First Million. I decided to do it.

So, I spent $102 on cards (and $50 later on stamps / postage 😂) to do this.

Then, I spent 2 weekend mornings in November writing them all out.

Some reflections:

(1) The process was nice. Rarely, if ever, do we stop and reflect on individual relationships like this. It was nice.

(2) I got tons of thoughtful messages thanking me for them. It seems like they were well-appreciated.

(3) My handwriting was never good to begin with (much to the dismay of my teacher mother). I can confirm after graduating 2 years ago and barely writing at all, it has gotten worse.

--

Anyway, this is going to be standard practice for EOY at Hat Tip moving forward.

If you're on the fence about doing it, I strongly recommend!

My peewee hockey coach mandated each player to shoot 500 pucks/day in the summer. For context, that is RIDICULOUS volume for a kid.

Luckily for me, I was doing it before the mandate. I just loved it (it may or may not have required us to get a new garage door).

Now, I was a terrible skater. Like, really bad. 

But, because I was shooting close to 15,000 pucks/month, I could shoot like it was nobody's business.

It probably kept me on teams I should've been cut from, if I'm being honest.

Now, how the heck does this relate to social content?

Volume.

I wasn't a gifted shooter. My form, to this day, isn't perfect. But putting in a ridiculous amount of reps is what made me good at it.

This works the same way for social content.

Your first 10 posts will suck.
The next 10 will suck, but less.
The 10 after will look half-decent.

But, as long as you keep showing up and put a baseline level of effort into your content, you WILL get better at it.

All the accounts you follow on here who you think have it "figured out" put in the reps.

Now it's your turn.

90% of founders I talk to about social ask me some variation of "how long should my posts be?". My answer isn't what they expect:

As short as it can possibly be while conveying the message or value you're trying to convey.

You never want a sentence that doesn't serve a purpose.

As such, this post doesn't need to be any longer than this, because I've made my point.

If I wanted to guarantee I generated 0 pipeline from social, I would:

(1) Expect results by lunch on the first day of posting.

(2) Write posts with no regard for the hook.

(3) Be terrified of saying anything remotely divisive.

(4) Never repeat a topic or take.

(5) Leave 0 comments on others' posts.

(6) DM nobody.

(7) Only post bottom-of-funnel product updates.

(8) Only post top-of-funnel material.

(9) Use AI to draft posts end-to-end.

(10) Track nothing.

(11) Completely outsource the creation process.

(12) Obsess over posting time and other LinkedIn "hacks".

(13) Join an engagement group.

(14) Write when I want instead of building a system.

(15) Compare myself to huge accounts.

(16) Send 0 connection requests.

(17) Format my posts like LinkedInfluencers.

What did I miss?

Building a social presence for founders, explained:

- Commit for 90 days
- Pick a platform
- Assign an owner
- Ideate content buckets
- Draft content prompts
- Interview
- Review / edit
- Post
- Engage
- Report
- Optimize
- Repeat

Simple, not easy.

But if you do it right, it can quite literally change the trajectory of your company.

LinkedIn DMs = Good.
LinkedIn content = Good.
LinkedIn DMs + LinkedIn content = Great.

If you wanna maximize this platform for everything it's worth, simply posting or simply doing outreach is not enough. 

You get the most when you do both.

I'm my own best case study in this regard. 

To this day, I'm consistently getting 3-4 interested prospects per week through DMs.

And in this video, I walk through exactly how to start booking calls with LinkedIn starting from 0.

Watch it here: https://lnkd.in/eWDZQ6tY

PS - I'm by no means a sales expert. In fact, a lot of this was adapted from Darren McKee's 5-3-1 strategy, that I shout out in the video!

If your New Year's resolution was to post more on social but you don't know what to post about, here are 20 post ideas:

1. What are outdated strategies your ICP is trying to use to achieve their dream result?

2. Share your company’s origin story in detail.

3. What’s one trend in your industry you don’t like and why?

4. List five to 10 pro tips your ICP can use to get the desired result.

5. Share an early failure you had with your company. How did you overcome it?

6. What is an industry prediction your peers disagree with you on?

7. What’s your favorite interview question to ask a candidate, and why?

8. Share a case study of a successful client.

9. What are the top 5–10 traits of an [ICP job title]?

10. Pick the most common FAQ you get from prospects and answer it.

11. Share a growth strategy you didn’t think would work but did.

12. What’s your company’s tech stack? Tag the companies.

13. Highlight a specific feature or part of your service and why it helps your ICP.

14. Comment on relevant news in your industry. Make sure to add value here.

15. Share an unconventional behind-the-scenes story of how you grew your company.

16. What’s your favorite founder framework that helped you grow your business?

17. List every stat your ICP should track and why.

18. What is the ROI of using your product or service? Illustrate it.

19. What’s one recruiting take or opinion people will disagree with you on?

20. Share a hot take around your industry / space.

Get 400 more + an 82-page guide on generating pipeline from social here: https://lnkd.in/eFFv7k9J

Most professionals and entrepreneurs know they have valuable expertise, yet struggle to turn it into a profitable personal brand, consistent clients, or scalable business, especially on LinkedIn and beyond.

• 9–5 professionals want to escape paycheck-to-paycheck living but don’t know how to position themselves for better opportunities.

• Business owners feel stuck, unclear on how to increase visibility, authority, and revenue.

• Many LinkedIn users are posting consistently, hoping something sticks, without a clear strategy to monetize their presence.

That gap between effort and real results is where I come in.

What I Do:

I help individuals and organizations turn expertise into systems that attract visibility, leads, and revenue.

Who I Work With & Results Achieved
✔ Coached 30+ personal and business brands across Nigeria, the UK, the US, and Canada.
→ Helping them optimize their LinkedIn profiles, clarify positioning, and create content that attracts leads and the right clients, not just engagement.

✔ Professionals & founders
→ Refined brand strategy, improved content performance, and moved from random posting to structured content funnels that convert.

✔ Non-profit & impact-driven organizations
→ Delivered content and brand strategy for social impact brands that drove awareness, engagement, and conversions of partners in the pipeline.


Let’s Work Together
If you’re serious about building authority, attracting higher-paying opportunities, and scaling your impact,  let’s talk.

📩 Email: ifeoluwawe@gmail.com
📅 Send a Dm, let's have a virtual chat
🔔 Follow me for insights on LinkedIn growth, branding, business strategy, and impact-driven work

Racheal Bamigbade

I spoke with two brilliant founders recently.

They’re doing great work.
Delivering results for brands.
Helping other businesses grow.

But here’s the problem is:
They have zero energy left for their own brand.

This is it.....
They can replicate results for clients effortlessly, yet struggle to do the same for themselves.

Posting feels awkward.
Talking about their own wins feels “weird.” Building their personal brand keeps getting postponed.


I asked one of them last week a simple question:
“Your clients found you because of your brand. If this contract ends today, where do you go back to?”

Then she became silent and had to think .

Because the truth is:
When the contract ends, your brand is what remains.
And if you’ve neglected it, you start from scratch again.

This is the quiet struggle of many service providers on LinkedIn.
They build everyone else’s visibility and cash system, while theirs stays invisible.


You don’t need to wait until a contract ends to start showing up. Put the same structure, strategy, and energy into your own brand.

And if you don’t want to do it alone, you don’t have to. Sometimes what you need isn’t motivation, it’s a growth partner who sees the blind spots you’ve ignored.

If this sounds like you, send me “PARTNER” in my DM. Let’s have a virtual coffee chat.

PS: If your brand disappeared today, would your opportunities disappear with it? Think about that, then decide differently.

Business & LinkedIn Strategist for Entrepreneurs, Thought Leaders, and Professionals | Company Trainer & Speaker| Trained 30+ Brands | Founder - Fedaps Creative Hub

Everyone wants to make money.

But very few want to build what actually makes money.

You want more income from your brand or business.
So you jump straight to “How do I make money online?”

Then you launch, post an wait. But nothing happens.

Because here’s the uncomfortable truth you're avoiding: 

You can’t make money if:

1. You don’t have a clear offer

2. You don’t have people seeing that offer

3. And you don’t know how to sell without feeling awkward


Most people skip steps.
They want clients without leads.
Sales without conversations.
Revenue without structure.

I know, because I tried it too and it doesn’t work. It's not sustainable.

Money is not the first step.
It’s the outcome.

The real sequence is simple:
 1. Build something valuable to sell (an offer)
2. Put it in front of the right people (leads)
3.  Learn how to convert attention into decisions (sales)

When all three are in place, money becomes predictable, not stressful. Just a system that compounds.


P.S.
Which part are you currently missing,
an offer, leads, or sales clarity?
Let’s talk in the comments.

The first Monday of 2026 is not for perfection. It’s for alignment.

If you want this year to be different, anchor yourself to these principles:

1. Show up even when you don’t feel ready. Excuses and distractions are silent killers of momentum.

2. Test. Learn. Double down on what works, not what looks good.

3. Learn from others, but own your voice. Borrow frameworks, not personalities.

4. Build systems for your brand. Motivation fades, systems don’t.

5. One post. One problem. One solution. Don’t confuse your audience trying to sound smart.

All these I mentioned is a masterclass on its own. Don't complicate things for yourself, take it one step at a time.

Consistency beats complexity, Always.

P.S. What else do you want to commit to in 2026? 

Drop it in the comments, let’s build a strong list together.

You don’t have a visibility problem.

You have a visibility strategy problem.

You’re good at what you do.
Your results are solid.
Your clients are happy.
Yet on LinkedIn (and online), it feels like you’re invisible.

You post.
You show up.
You stay consistent.
But the right people aren’t seeing you.


So what happens?

You start questioning yourself.
You overthink your content.
You copy what “big creators” are doing.
You joke about visibility like it’s bad luck or the algorithm’s fault.
But deep down, it’s frustrating.

Because you know this truth:
If more of the right people saw you,
getting clients wouldn’t feel this hard.

Visibility isn’t about posting more.
It’s about being positioned correctly.

Real visibility comes when:
1. Your message is clear
2. Your content speaks directly to a specific problem
3. Your profile tells people exactly why they should trust you
4. And your presence moves people from “seeing you” to “remembering you”

When visibility is intentional,
clients don’t need convincing, they already believe.

P.S.
Be honest, what do you think is blocking your visibility right now:
clarity, consistency, confidence, or strategy?

The algorithm controls your reach.
But it does NOT control your income.

Yesterday, I spoke with a founder who was confused.
She’s using Sales Navigator.
She’s posting.
She’s showing up.
Yet… no clients.

Her problem wasn’t visibility.
It was her DM strategy.

Most founders wait for the algorithm to “favor” them.
They post. They hope. They refresh analytics.
And when nothing happens, they blame reach and impressions.

But the truth is:
You can have low reach and still close clients
You can post less and still make sales
You can be invisible publicly but powerful privately

What’s costing you money is not the algorithm, it’s weak, awkward, or non-existent DMs.

This founder wasn’t an amateur.
She knew her craft. She had experience.
She just didn’t know how to start conversations that convert.

But I told her one thing:
"Invest in your DM strategy."

We worked on:
How to start warm, non-salesy conversations
How to lead with context, not pitches
How to move from “chatting” to booked calls

I gave her a few things to fix immediately.
And yes, she’s coming back for more.

Because clients don’t fall from the algorithm. They come from intentional conversations.

P.S.
Be honest:  what’s harder for you right now?
Starting DMs or converting conversations into clients?

taplio

The Battle

Christian Di Bratto

Racheal Bamigbade

Followers

Posts

Engagements

Likes

Performance ScoreChristian Di Bratto's LinkedIn Performance

Performance ScoreRacheal Bamigbade's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Christian Di Bratto

Racheal Bamigbade

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christian Di Bratto's LinkedIn Performance

Performance ScoreRacheal Bamigbade's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChristian Di Bratto's LinkedIn Performance