Diego Oquendo

SaaS Academy

Performance Marketing Manager

Catalyst Consulting

Built and overseen paid media strategies for over a dozen fast-growing B2B companies:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading the marketing department, responsible for the training and results of our performance marketers, to maximize the return on ad spend for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across our entire company to delegate, improve the time delivery and quality of the projects.

Head of Marketing

Sr. Performance Marketing Manager

We partner with B2B SaaS companies on the strategy, execution, and reporting of switching from lead gen to demand gen.

Vulkan Marketing 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 4-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Develop, execute & optimize your paid marketing strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Founder & CEO

Generating New Demand For B2B SaaS & Tech Companies To Achieve Sustainable Growth | Founder @ Vulkan Marketing | LinkedIn Top Voice Marketing & Advertising

I've built and overseen paid media strategies for over a dozen fast-growing B2B companies, where I was:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading marketing teams, responsible for the results of our performance marketers, to maximize the return on investment for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across the entire company to delegate, improve the time delivery and quality of the projects.

Want me to help you accomplish the same for your company?

Send me a DM or email me at:
vulkansmedia@gmail.com

At Vulkan we are changing the way B2B SaaS companies go to market and grow. 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 5-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Nail down your winning messaging, find the best way to communicate your brand narrative, highlight the problems your customers are facing, and position your company as the ideal solution.

- Develop, execute & optimize your growth strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Learn more here:
https://vulkanmarketing.com

Michelle Heath

Chief Marketing Officer

Growth Street

Get customer-obsessed to grow your business. When you want to increase revenue, decrease churn, lower acquisition costs or meet some other aggressive growth goal, customer-obsession is the answer. Our workshops, sprints and fractional engagements obsess over your ideal customer and engineer powerful new ways to grow trust and revenue. Giddy up! 🚀

CEO + Fractional CMO

AirWorks

Fractional CMO for disruptive tech company. Coaching Marketing Manager and building unrivaled market leader brand.

Fractional CMO

Harver

Leading B2B HR Tech Demand Gen team while leader is on maternity leave. Running paid and organic programming, coaching the team and optimizing for success.

Fractional Demand Gen Leader

Darwin Trust Company

Darwin Trust is a New Hampshire chartered trust company, based on the belief that everyone should have access to the benefits of trusts and strategic investing. Trusts are often thought of as something for only the ultra-rich. They see it differently. Learn more at www.darwintrust.com

Board Member

Cap8

Leading all strategic brand and go-to-market efforts. 

By harnessing the power of human and machine, Cap8 is built to predict market dynamics and adapt swiftly to deliver optimal risk-adjusted returns. Our approach is grounded in our commitment to science and technology, combined with the pursuit of continuous discovery, transparency and the utmost integrity in everything we do. Discover the Cap8 Way at cap-8.com.

Fractional CMO 

Alivia Analytics

Leading all strategic brand and go-to-market efforts. 

Alivia Analytics is the way to finally achieve healthcare payment integrity. By turning mountains
of data into actionable answers, Alivia Analytics does the heavy lifting – delivering the accuracy,
confidence and speed you need to solve your health care payment integrity challenges. By
putting powerful, easy-to-use, advanced technology into the hands of payment integrity
business leaders and experts, Alivia Analytics empowers you to go beyond recovery to
prevention and simulation within days. Achieve more with Alivia Analytics.

MITX

Launched first MITX InfluenceHER 2-day conference focused on workplace change and open dialogue for women. As a board member, I advised and drove programming and speakers, provided insight and feedback, participated on panel discussion and led a personal branding session. The event exceeded expectations, including coverage by The Boston Globe, and is a huge step forward for women in the Boston ecosystem.

Board Member, Board of Advisors - MITX InfluenceHER

E*TRADE from Morgan Stanley

Right-hand to E*TRADE SVP of Digital Strategy. Led team responsible for reinventing trading experience. Built and launched first Robo-Trading product.

Fractional Digital Strategy Leader

Currensee (Acquired by OANDA)

Employee #9 and member of executive team for the "Facebook for Forex traders", a unique social network focused on the foreign exchange market. Acquired by Oanda Financial in 2012. Built the industry's top trusted and transparent brand from scratch in a highly scandalized industry riddled with scams and lacking regulation. Drove revenue by developing affiliate channels and aiding in business development efforts. Built lead gen and acquisition machine through mix of direct sales, paid, email marketing and social. Built a nimble team of marketing pros. Participated financing pitches to secure A and B rounds. Directed PR and media strategy resulting in coverage in WSJ, Forbes, CNBC and Fox News. Created VIP events and unique experiences for high net worth clients and partners. Managed international brand & marketing expansion into Asia, Europe and the UK and led translation efforts of all marketing materials (online and offline) into 8 languages.

Matchmine

Led marketing efforts for online start-up in the media discovery space privately funded by the Kraft Group. Defined go-to-market strategy and launched the company at DEMOfall 2007 resulting in significant press coverage and customer acquisition. Built marketing and technology brand through bloggers and key influencers who helped us grow through word of mouth and PR. Led white-label initiatives and managed affiliate marketing partnerships to grow acquisition through partners. Created and executed a series of unique live event experiences to establish new market. Built a nimble team of content producers and designers. Funding was pulled in 2008 due to the economic crisis. Live and learn.

Vice President, Marketing

Hi, I’m Michelle, customer-obsessed growth leader 👋

I’m a former in-house CMO turned founder, CEO and fractional growth leader. I lived growth challenges  first-hand at both big companies and start-ups. What I learned through my experiences was that there was always one key ingredient in building a successful brand and growing a thriving business: customer-obsession. With it, you're the unrivaled market leader, playing your own game with customers who love you. Without it, you’re racing to the bottom on price and easily replaced when a better offer comes along. 

My expertise is steeped in an early indoctrination in customer and brand experience, usability and user-centered design, which shaped a unique way to tap into customer-obsession to drive business growth. I started my company in 2013 and am energized by working with curious people who want to find new ways to solve problems. My clients span just about every industry and growth stage and they trust me as their strategic growth partner.

If you're still reading, let's connect! Giddy up!🔥

Growth Street solidifies your business' position as the market leader. We pioneered the fractional growth leadership category in 2013 and our services are designed to collaboratively and quickly make an impact on your business. Knowing what to say is priceless. Together, we quickly surface opportunities to tell the market a unique story that evolves as your customers change. Gain a different competitive advantage. Giddy up!

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Michelle Heath

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