Diego Oquendo

SaaS Academy

Performance Marketing Manager

Catalyst Consulting

Built and overseen paid media strategies for over a dozen fast-growing B2B companies:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading the marketing department, responsible for the training and results of our performance marketers, to maximize the return on ad spend for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across our entire company to delegate, improve the time delivery and quality of the projects.

Head of Marketing

Sr. Performance Marketing Manager

We partner with B2B SaaS companies on the strategy, execution, and reporting of switching from lead gen to demand gen.

Vulkan Marketing 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 4-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Develop, execute & optimize your paid marketing strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Founder & CEO

Generating New Demand For B2B SaaS & Tech Companies To Achieve Sustainable Growth | Founder @ Vulkan Marketing | LinkedIn Top Voice Marketing & Advertising

I've built and overseen paid media strategies for over a dozen fast-growing B2B companies, where I was:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading marketing teams, responsible for the results of our performance marketers, to maximize the return on investment for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across the entire company to delegate, improve the time delivery and quality of the projects.

Want me to help you accomplish the same for your company?

Send me a DM or email me at:
vulkansmedia@gmail.com

At Vulkan we are changing the way B2B SaaS companies go to market and grow. 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 5-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Nail down your winning messaging, find the best way to communicate your brand narrative, highlight the problems your customers are facing, and position your company as the ideal solution.

- Develop, execute & optimize your growth strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Learn more here:
https://vulkanmarketing.com

I’m a B2B SaaS Marketing Leader with 10 years of experience across product marketing and content strategy, now driving growth at Dealfront. I specialize in bridging the gap between customer needs and product innovation, transforming technical features into compelling narratives that win markets.

My recent focus has been on leveraging AI to accelerate content workflows, optimize go-to-market strategies, and generate deeper customer insights. From AI-assisted copywriting to using generative AI for market research and campaign personalization, I’ve integrated emerging technologies into marketing practices that deliver measurable impact.

Beyond my role, I run the YouTube channel All About B2B Marketing, where I share insights on content strategy, product marketing, and how AI is reshaping the future of marketing.

Side hustle 💰 
Content writing freelancer - I provide freelance content writing services to B2C, B2B and IT services companies. From SaaS platforms to healthcare companies, publicly traded companies to independent business owners –- I’ve partnered with all types of businesses to create memorable content that delivers results. 

Consulting - If you need help with your marketing career or exchange ideas about product marketing, content and video marketing, then book a call with me here - https://topmate.io/sanjana_murali

Sanjana Murali

Freelance copywriters who work in B2B SaaS, this one’s for you!

At Dealfront, we’re bringing on a freelance copywriter to help us sharpen how we show up across the funnel — from first touch to revenue-driving moments.

You’ll partner closely with Revenue Marketing, Product Marketing, and Content on work like:
 • Website, email, and campaign copy that’s built to convert
 • Long-form assets (blogs, case studies, gated content)
 • Messaging for launches, GTM plays, and sales enablement
 • Translating complex product value into buyer-ready language

We’re looking for someone who:
 • Has hands-on experience writing for B2B SaaS
 • Understands how messaging changes by persona and funnel stage
 • Writes with clarity, speed, and intent
 • Iterates well, takes feedback seriously, and leaves ego at the door
 • Has native or near-native English

📍 Remote (EU time zones preferred)
 📅 Project-based work with scope to extend

If your portfolio shows results, send me a DM and let’s talk.

#Hiring #B2BMarketing #SaaSCopywriter #FreelanceWork #ContentMarketing

Product Marketing Manager at Dealfront | YouTuber (All About B2B Marketing)

If your strategy isn’t built for Google + AI search + social search, you’re building on quicksand.

Your buyers have already moved.

As we kick off January, take an honest look at your content plans:
Are you creating for where people actually search or just where you hope they will?

This one shift will define who wins in 2026.

#selfreminder

taplio

The Battle

Diego Oquendo

Sanjana Murali

Followers

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taplio

The Battle

Diego Oquendo

Sanjana Murali

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sanjana Murali's LinkedIn Performance

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Performance ScoreSanjana Murali's LinkedIn Performance