Diego Oquendo

SaaS Academy

Performance Marketing Manager

Catalyst Consulting

Built and overseen paid media strategies for over a dozen fast-growing B2B companies:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading the marketing department, responsible for the training and results of our performance marketers, to maximize the return on ad spend for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across our entire company to delegate, improve the time delivery and quality of the projects.

Head of Marketing

Sr. Performance Marketing Manager

We partner with B2B SaaS companies on the strategy, execution, and reporting of switching from lead gen to demand gen.

Vulkan Marketing 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 4-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Develop, execute & optimize your paid marketing strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Founder & CEO

Generating New Demand For B2B SaaS & Tech Companies To Achieve Sustainable Growth | Founder @ Vulkan Marketing | LinkedIn Top Voice Marketing & Advertising

I've built and overseen paid media strategies for over a dozen fast-growing B2B companies, where I was:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading marketing teams, responsible for the results of our performance marketers, to maximize the return on investment for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across the entire company to delegate, improve the time delivery and quality of the projects.

Want me to help you accomplish the same for your company?

Send me a DM or email me at:
vulkansmedia@gmail.com

At Vulkan we are changing the way B2B SaaS companies go to market and grow. 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 5-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Nail down your winning messaging, find the best way to communicate your brand narrative, highlight the problems your customers are facing, and position your company as the ideal solution.

- Develop, execute & optimize your growth strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Learn more here:
https://vulkanmarketing.com

UTS College

Marketing Coordinator

Alsayegh

Copywriter

Mentify

Serefe

Content Strategist

Script Foundation 

Content Writer

Sociowash

Content Executive

Weblease India

- Curated content for 10+ websites for different clients.
- Managed clients' social media accounts.
- Led a team of 20 interns to run a promotional campaign.
- Designed graphics for various social media platforms.
- Managed recruitment (scheduled interviews with interview team and candidates,
greeted candidates and escorted them to interviews), hiring and on boarding.
- Created job descriptions and made sure that all employees know their
responsibilities and duties.
- Monitored clients' website rankings.

Muskurahat Foundation

Generated social media presence and wrote creative captions for various posts.

Volunteer

Campus High

- Increased brand awareness through the use of social media and helped
maintain presence on the web.
- Created social media posts following a content calendar schedule.
- Analyzed consumer response to different marketing strategies.

Social Media Marketer

TravelPanda.com

- Wrote travel blogs for the company's website.
- Handled social media accounts.
- Designed itineraries and travel packages.
- Included links and keywords in all content to enhance search engine rankings.
- Experienced uploading content, images and pages onto WordPress.
- Drafted all written internal and external communications.

The clock is ticking. It's always ticking, until the day we die.

So, I hope that if you're reading this, it's a choice you made consciously.

–

I realized one day, in a very non-enlightening way, that my time here is limited. I can only accomplish few things. The question was: what do I want to do? The answer was, "most definitely not work."

I didn't want to toil for years before I could enjoy retirement. So I started searching for a career that felt the least like work.

After dipping my feet into various fields, I settled on writing—my first love. It's an affair of 14 years. I wrote my first poem at the age of 9, and never looked back.

In my 3+ years as a professional writer, I've had the privilege of exploring a wide range of topics, from mental health and sustainability to fashion and education. I've written hundreds of blogs, website content, social media posts, and more. My core skills are copywriting, research, analytical thinking, forming strategies, and ideation.

When I'm not writing, you can often find me immersed in a book. I'm an avid reader with a curious mind and a thirst for knowledge. I never stop learning, and am always on the lookout for ways to expand my horizons and deepen my understanding of the world.

I write on LinkedIn about some of my favorite interests: habits, personal development, psychology, mental health, productivity, mindfulness, fitness, and technology. Sometimes, I talk about my observations, experiences, and learnings.

I'm on a quest to become the best possible version of myself, and sharing insights along the way.

taplio

The Battle

Diego Oquendo

Taranpreet Kalra

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