Diego Oquendo

SaaS Academy

Performance Marketing Manager

Catalyst Consulting

Built and overseen paid media strategies for over a dozen fast-growing B2B companies:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading the marketing department, responsible for the training and results of our performance marketers, to maximize the return on ad spend for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across our entire company to delegate, improve the time delivery and quality of the projects.

Head of Marketing

Sr. Performance Marketing Manager

We partner with B2B SaaS companies on the strategy, execution, and reporting of switching from lead gen to demand gen.

Vulkan Marketing 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 4-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Develop, execute & optimize your paid marketing strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Founder & CEO

Generating New Demand For B2B SaaS & Tech Companies To Achieve Sustainable Growth | Founder @ Vulkan Marketing | LinkedIn Top Voice Marketing & Advertising

I've built and overseen paid media strategies for over a dozen fast-growing B2B companies, where I was:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading marketing teams, responsible for the results of our performance marketers, to maximize the return on investment for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across the entire company to delegate, improve the time delivery and quality of the projects.

Want me to help you accomplish the same for your company?

Send me a DM or email me at:
vulkansmedia@gmail.com

At Vulkan we are changing the way B2B SaaS companies go to market and grow. 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 5-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Nail down your winning messaging, find the best way to communicate your brand narrative, highlight the problems your customers are facing, and position your company as the ideal solution.

- Develop, execute & optimize your growth strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Learn more here:
https://vulkanmarketing.com

SaaSCopy.com

Work with founders, marketing teams and content marketing units to perform data-driven content audits on existing content assets, identify low hanging content opportunities, and drive revenue through content sprints.

B2B Content Writer, SaaS Content Strategist

RevGenius

Member

Victor Eduoh Consulting (VEC)

* Craft strategic narrative to differentiate assigned SaaS startup in their category.
* Keyword research, content gap and competitive analysis to surface target opportunities
* Design of content strategy for SaaS  startups using our proprietary Content Topic Clusters methodology

Product-Led Content Strategist

Policy Alert

• Led diverse social media campaigns on the extractives industry, budget democracy, ecological justice, community rights and livelihoods.
• Live tweet workshop and events, strategically highlighting key takeaways. Hosted Tweet Chats on behalf of the organization.
• Contributed to various documentation processes, including content creation, reports, press releases and infographics.
• Drove digital campaigns to give programs wide visibility. Analyzed data on campaigns to optimize campaign performance and document indicators for Monitoring, Evaluation and Learning (MEL).
• Coordinated knowledge management and social media activities using appropriate programmes and tools.

 Digital Communications Strategist

Centre for Democracy and Development

Communications Officer

TEDxCalabar

* Develop best practices for content creation, distribution, maintenance and audit.
* Ensure that content is on-brand, consistent in style, quality and tone, and optimized for search and reader intent across all channels.
* Provide leadership to the content team in creating articles, press releases, video scripts, web content, reports, blog posts, email marketing campaigns, presentation slides, TEDxCalabar yearly theme, speaker profiles/bios, speaker talk topics/ideas, copy for flyers and promotional materials, social media posts, brochures, e-books and sponsorship proposals.
* Led digital marketing campaigns that sold out event tickets more than 3 weeks before schedule, representing more than 64% improvement in ticket sales over previous year sales.

Storyteller/Team Lead, Content & Publications

African Leadership Magazine

* Carried out content and SEO audits on all digital assets owned by the group and provided detailed report and plan of action to management. 
* Resolved technical SEO issues surfaced by the audits.
* Provided guidelines on content structure and strategies to improve performance of published content.

Content Strategy Consultant (Contract)

Sabi Writers

* Created content calendars for client websites and provided ghost-written content to match calendar schedule.
* Collaborated with business leaders on their book ideas, making sure the writing matched the voice, tone and intent of the project owners.
* Conducted research to fill in the situational and historical context of the recollections of book owners.
* Provided mentorship to the writing team on writing for the web.

Resident Business Writer 

Basic Rights Counsel Initiative

• Oversaw the creation of BRCI social media strategy. Managed the resulting change process to turn all staff to content creators, which enriched the volume and diversity of content that was available to share on social media platforms.
• Created digital campaigns to drive attention to events, projects and collaborations.
• Setup the organization’s website, created website copy and managed content onsite and social media.

IT Officer

• Co-authored a proposal that was shortlisted for a €200, 000.00 grant by the European Instrument for Democracy and Human Rights (EIDHR) Country-Based Support Scheme.
• Provided a framework for M&E based on donor guidelines
• Created a reporting framework for capturing important indicators from every child rights intervention we implemented.

Grant Writer

ProBloggerTips.com

Content Writer

Most B2B SaaS content misses the mark.

Too often, companies flood the internet with generic content, hoping volume alone will drive traffic or leads.

Spoiler alert: that’s not how it works.

If your content isn’t generating demand, engaging your audience, or making it easier for them to choose your product, it’s time to step on the brakes and change direction.

Effective B2B SaaS content doesn’t just bloat the internet. It educates, solves real customer pain points, and positions your product as the solution they’ve been searching for. When done right, it drives action—whether that’s in the form of leads, conversions, or trust that builds long-term customer relationships.

That’s where I come in.

I’m Yeremi Akpan, and with years of experience helping SaaS companies craft strategic, user-focused content, I don’t just write—I create content that drives results. By putting your customers' needs first, I create stories that capture their attention, engage their minds, and drive demand.

The best part? By naturally optimizing for users, search engines follow suit. That’s how we consistently rank while speaking directly to the people who matter most: your future customers.

Ready to move past content for content’s sake? Let’s build content that works for your business and your audience.

Send me a DM to start the conversation.

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Diego Oquendo

Yeremi Akpan

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