Diego Borgo ᵍᵐ

Pyth Network

Pyth Network is the public decentralized data infrastructure that empowers the next generation of financial applications

Brand Executive Advisor

Cookie3

Investor | Marketing & Branding Executive Advisor

ŠKODA AUTO a.s.

Strategic Advisor — Web3 Studio 

LinkedIn

Elected LinkedIn Top Voice for Web3 in 2024 for contribution to the community, content and understanding of Web3 and Immersive Web.

Top Voice for Web3

Creator.bid

Chief Marketing Officer

Shell

Strategic Advisor

CUPRA

Porsche AG

Salesforce

adidas

Member of the task force that brought "Into the Metaverse" and "adidas for Prada" to life.

Strategic Advisor — Into the Metaverse

- Deliver detailed campaign plans to production/creative agency and digital marketing teams for all DTC exclusives campaigns

- Craft channel-based content solutions anchored to agreed KPIs, as well as deliverables lists and agency briefs that production companies and agencies use to determine the creative concept, what still and moving images they need to capture on shoots, and what assets they need to deliver to adidas. 

- Consultancy for the agency side during production, incl. pre and post with adidas digital teams such as the product owners across the APP and dotcom, revenue development team and the activation and publishing team to ensure the content plans are innovative, cost-efficient and impactful and alignment on product details are reflected in plans.

Global Sports DTC – Digital Comms & Campaign Planning

- Deliver a global consumer-focused digital content plan that determines what campaign specific content adidas should run across different digital marketing channels, based on campaign and content strategy frameworks.

- Craft global digital plans for the season to include channel-based content solutions anchored to agreed KPIs, as well as deliverables lists that production companies and digital agencies use to determine what still and moving images they need to capture on shoots, and what assets they need to deliver to adidas.

- Co-create content strategy, framework and guidelines to ensure premium digital-first content creation for all campaigns and products (eg. product imagery or copy).

Global Digital Campaign & Content Planning

Global Digital Seasonal Planning

Diego Borgo is a Brand Executive Advisor, guiding Fortune 500 leaders and Web3 founders to success in the ever evolving internet.

With over two decades of expertise in branding, and 8+ years of blockchain experience, Diego guides founders trough the rapidly-evolving wild west that is Web3 by helping them to drive commercial value and customer engagement. 

Diego has a wealth of experience working with global brands such as: 

adidas
Prada
G-Star
Salesforce
Unilever
L'Oréal
Mastercard
Volkswagen Group
Škoda
Porsche
Cupra 
Shell 

He also have advised Web3 native companies such:

9dcc.xyz (Web3 Native Luxury Fashion House – Investor)
eesee.io (Gamified NFTFi & SocialFi platform – Advisor & Investor)
degendistillery.com (First spirits brand powered by next-gen technology – Advisor & Investor)
cookie3.co (MarketingFi Value Hub – Advisor & Investor)
socialtip.io (earn cash rewards posting about brands you love (Advisor & Investor)
creator.bid (AI Agents for the Creator Economy – Advisor)
smarttokenlabs.com (Making tokens smart – Advisor)
realio.fund (Real World Assets protocol – Advisor)
journee.live (Immersive Commerce Platform – Advisor)
landvault.io (Immersive Experience Platform – Advisor)
matera.club (Get Paid to post on socials – Advisor)

He has been featured in over 100 podcasts and nominated as one of "10 experts to follow" by W&V, Germany's leading marketing and media portal. 

Diego's mission is to drive mainstream adoption of blockchain and Web3 technologies, and he does this through advising, consulting, and educating the masses.

Top Voice for Web3 & Immersive Web

Elected LinkedIn Top Voice for Web3 and Immersive Web in 2024 for contribution to the community, content and understanding of Web3 and Immersive Web.

Every time I open LinkedIn it feels like everyone fired their personality and now roleplays as a broken washing machine screaming about how AI will make funerals more efficient while melting down trying to sell their funnel after getting fired.


LFGrow ❤️‍🔥 
#RigthClickSaveAs

Diego Borgo

Web3 Executive Advisor | Branding & Marketing | Helping Tech Founders Go Mainstream | Global Speaker

Aram Mughalyan

Flipside

Helping blockchains and protocols scale and grow using data science.

Director of Strategic Partnerships and Business Development

Antler

Antler is a global early-stage venture capital firm that invests in the defining technology companies of tomorrow.

Entrepreneur

Solidate

A user-owned web3 DAO. Working with the best web3 companies to help them hire top crypto talent.

Co-Founder

DigiAlly

• Worked with a top bank develop a new customer acquisition strategy and funnel by partnering with an SME networking platform; identified the key bottlenecks, leading to higher conversion ratio for SME loan sales
• Helped a top bank grow its SME loan book while saving on customer acquisition and onboarding costs and cutting the lending decision-making time

Strategy and Digital Consultant

Siemens Advanta Consulting

• Planned a new setup of Siemens Energy (Renewables, Gas & Power businesses of Siemens) and developed a corporate strategy for its carveout and public listing in 2020
• Analyzed the market and competitive landscape, forecasted future trends, defined market scenarios, and streamlined the portfolio of Siemens Energy to be in line with the projected corporate growth strategy
• Drove the transformation of O&G business: Identified cost-saving opportunities to reduce operating expenses and developed an implementation plan, employing JIRA online Kanban tool to manage the process

Strategy Consultant

Speed Marine Qatar

The distributor of BRP (Bombardier Recreational Products) and Gulf Craft luxury yachts and motorsport vehicles in Qatar/UAE
• Devised sales and marketing strategies based on the analysis of the competition and historical sales; implemented the strategies to acquire new customers, delivering an annual sales increase
• Identified strategic growth opportunities by conducting a comprehensive market research in the UAE, Qatar, and Bahrain, convinced the board to enter the UAE market and led the expansion process
• Designed new operational and logistics processes aimed at customer service improvement at branches and service centers, resulting in operating expenses reduction

Sales and Marketing Director

Vitesse LLC

The distributor of BRP (Bombardier Recreational Products) motorsport vehicles and personal watercraft
• Examined the company’s past performance and enacted new marketing and sales strategies to adapt to the fast-changing internal and external business conditions, acquiring additional market share

Commercial Director

Shen Holding CJSC

• Negotiated with suppliers and introduced new products, growing the product range and sales
• Orchestrated logistics processes improvements in the warehouses and stores, cutting delivery time of goods

Director of Retail Stores

iVending

• Built from scratch and led it to become the largest vending machine operator in the region, with 100+ locations
• Initiated market penetration strategies, achieving profitability in the first year

Simplifying web3 for the 99% | Helping you build a Personal Brand on LinkedIn | Crypto Native and Web3 KOL | Shirtless Ultramarathoner

--- My DMs are open, so anyone can drop me a message here on LinkedIn. ---

𝐓𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 3 𝐰𝐚𝐲𝐬 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮:

→ If you are a busy startup Founder/agency owner, I will help you build a PERSONAL BRAND on LinkedIn to generate more business via inbound LinkedIn leads.

→ If you are a web3/AI startup Founder who needs help with FUNDRAISING, I can help you reach out to investors and close the round.

→ If you want to PROMOTE your web3/AI startup or need an ADVISOR or Fractional Head of Growth/BD/Chief of Staff, we can work together to achieve your goals. 

DM me here for more details.

𝐌𝐲 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝:

On LinkedIn, I'm a crypto degen, web3 Content Creator & KOL/Influencer.

Outside of LinkedIn, I'm an entrepreneur who likes taking things from 0 to 1, with a keen interest in web3, crypto, and AI. 

I run Solidate, a web3 talent DAO and also serve as an Advisor/Fractional Head of BD/Growth/Chief of Staff for a number of web3 startups.

As a former consulting and strategy professional, I have 10+ years of experience across Strategy, BD/Growth, and Marketing roles at firms of all sizes ranging from startups to large multinationals.

My career journey has taken me across Europe, the Middle East, and Asia, so I've lived, worked, and studied in 13 countries and traveled to 50+ ones. 

Finally, I'm an athlete and after work, I run shirtless Ultramarathons - Something that keeps me sane and in top physical shape. 

𝐇𝐨𝐰 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐚 𝐭𝐨𝐩 1% 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐮𝐬𝐞𝐫:

If you are reading this, the chances are that you are not fully utilizing LinkedIn.

LinkedIn presents the biggest opportunity for professionals to generate business & connections.

Yet 99% of people never posted on LinkedIn and don't have any Personal Brand visibility.

With the right content strategy, people in your network will:

See your posts consistently → Check your profile → Become an inbound lead / connection

There's a clear path for you to:

- Position yourself as an industry leader
- Build a recognized Personal Brand
- Turn connections into leads

But if you've never posted, getting started can be daunting. 

I know this because 1.5 years ago I was a nobody on LinkedIn. 

But since then I have:

→ Gained 43k followers
→ Has been recognized LinkedIn Top Voice
→ Generated 6-figure business for my startup 
→ Helped others build Personal Brand and get inbound leads

So if you want to build a Personal Brand to generate more sales, DM me and let's talk.

---

Curious to learn more?

Hit that Follow button and the notification bell to get my daily posts.

ZK is one of the key technologies in crypto but 99% don't understand it. 

Here's the best explainer I've seen (MUST WATCH): 👇 

Zooko, the founder of ZCash (Bitcoin on ZK rails) does a great job here.

He doesn't go into the tech gibberish but explains the underlying concepts in a simple way that even a 5-year old can understand.

So why is a ZK (zero knowledge) a big deal?

Because of its key properties:

• Anonymity: Anonymous transactions, safeguarding user privacy 
• Scalability: Compressing of data into succinct cryptographic proofs 
• Verification: Verifying data integrity while maintaining user anonymity 
• Privacy-preserving use cases: Applications in finance, identity, voting, etc. 

ZK was a bit of a latecomer to the crypto scene.

But it’s gaining serious momentum, especially among L2 rollups.

Even the price ZEC, the native coin of ZCash, increased by 10x in the last month alone.

 And this is just the beginning.

The next wave of privacy-first applications will be built on ZK rails.

P.S.
Which ZK-powered chain do you think will be the next to blow up?

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Helping web3 B2B businesses turn LinkedIn into a lead-gen and growth engine | Building personal brands for crypto leaders | Startup & GTM Advisor | Pioneering ‘Crypto LinkedIn’ | Shirtless Ultramarathoner

JPMorgan just linked its $10 TRILLION per day payments engine to Base.

But almost nobody understands how BIG this really is. 

Let’s break it down.

JPMorgan’s payments business moves around $10T every single day.

That is more than 100x the combined daily volume of Ethereum and Bitcoin.

Even if just 1% of that ever touches onchain rails, it completely rewrites Base’s scale.

Because every transaction on Base pays fees in the network’s native asset.

So, more institutional volume on Base means more demand for ETH.

Now here’s what people keep misunderstanding.

JPM Coin is not a retail stablecoin.

It is a tokenized deposit called JPMD.

It is strictly for institutions.

And unlike stablecoins , which the GENIUS Act prohibits from offering yield, JPMD can be interest-bearing because it represents actual deposits inside JPMorgan.

This lets institutions hold dollar balances onchain without losing the yield they earn in the banking system.

Completely different category from USDC or USDT.

So what actually happens on Base?

1. An institution starts with fiat in their JPMorgan account.
   
2. JPMorgan tokenizes deposits into JPMD inside its system.
   
3. Upon client's request, JPMorgan mints JPMD directly on Base.
   
4. It still represents a claim on real US dollars sitting inside the bank.
   
5. Now it can be moved, settled, automated, or pledged as collateral instantly.

And importantly, institutions can swap JPMD into USDC on Base using approved liquidity venues.

That is the on and off ramp linking bank money to crypto-native rails.

JPMD → USDC → back to deposits at JPMorgan.

This is institutional only.

This is permissioned.

But it still uses Base as the execution layer with ETH as gas.

And JPMorgan isn’t stopping there. 

Over time, they plan to:

• Extend JPM Coin to other public chains beyond Base.
• Expand JPMD into multiple currencies.
• Give clients’ clients access JPM Coin.
  
But the biggest kicker?

JPMD will be accepted as collateral on Coinbase.

That is a global bank’s deposit token sitting inside a major crypto exchange’s collateral system.

This is why all of this matters.

Because this is the first time:

• JPMD can be swapped into USDC directly onchain
• Biggest US bank puts institutional deposits on a public L2
• Institutions get programmable settlement & treasury automation 24/7
• A bank deposit token is accepted as collateral inside the crypto markets

Not all of JPMorgan’s flow is going onchain.

But its pipe is huge.

So even a small slice of that is enough to turn Base into one of the most important financial rails in crypto.

The real adoption wave won’t be retail.

It will be trillions of institutional dollars quietly moving into programmable money.

P.S. 
Do you think any major bank can afford to ignore public chains after this?

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Helping web3 & B2B businesses turn LinkedIn into a lead-gen and growth engine | Building personal brands for crypto leaders | Startup & GTM Advisor | Shirtless Ultramarathoner

The biggest threat to Bitcoin is NOT regulation.

Neither it is a 51% attack by miners.

It’s a quantum computer that breaks math.

Every blockchain today relies on cryptography that assumes no computer can solve certain problems fast enough.

Quantum computing breaks that assumption.

Unlike classical machines that process 1s and 0s in sequence, quantum computers use qubits that can exist as 1 and 0 at the same time.

This lets them explore countless possibilities in parallel.

And that changes everything for crypto.

Two quantum algorithms are the real threat:

→ Shor’s algorithm, which can crack public-key cryptography used by Bitcoin and Ethereum.

→ Grover’s algorithm, which can accelerate brute-force attacks and distort mining incentives.

Shor’s is the real killer.

It can reconstruct private keys from public keys, meaning exposed wallets could be drained instantly.

Grover’s doesn’t fully break cryptography but halves the security of Bitcoin hash functions.

That means things like mining difficulty, block rewards, and even wallet password brute-forcing could be dramatically skewed.

Researchers estimate it would take around 2,300 logical qubits to break Bitcoin’s cryptography.

IBM’s most advanced chips have about 1,000 physical qubits today, but we’re likely 2 to 10 years away from real danger.

That’s within one or two Bitcoin halvings.

Here’s the catch.

About 25–30% of all Bitcoin, roughly 4 million coins, already sit in addresses with exposed public keys.

They can be copied today and decrypted later once quantum hardware catches up.

This is the “Harvest Now, Decrypt Later” scenario.

Bitcoin can defend itself, but the fix won’t be easy.

Post-quantum signature schemes already exist, but implementing them across the Bitcoin network is a nightmare.

→ Any hard fork risks splitting the chain. 
→ Billions in dormant coins will never migrate. 
→ A soft fork would take years to coordinate globally.

And there’s a philosophical war underneath it all.

Do you protect the network at the cost of changing its sacred “immutability”?

Or keep the rules pure and risk a quantum computer one day rewriting them?

Ethereum, meanwhile, is far better positioned.

Less than 1% of its supply is exposed since it hides public keys by default.

Also, its account abstraction allows users to switch to quantum-resistant signatures without a hard fork.

And after the Merge, Ethereum proved it can handle radical change without losing trust.

--

Bitcoin was designed to resist change.

Ethereum was designed to survive it.

Quantum computing isn’t a myth anymore.

And we have roughly 2 to 10 years to solve this. 

So the real question is:

Do you think Bitcoin can evolve in time, or will Ethereum end up being the only truly quantum-resistant chain standing in the future?

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Solana DeFi is undergoing a major shift.

Yet there’s NOBODY talking about it.

Over the past few months, a new category has quietly taken over Solana DEX volumes.

Private DEXs.

They now account for roughly one-third of Solana’s total trading volume.

And it’s growing every week.

So what are Private DEXs and why do they matter?

Let's dive in.

→ Public DEXs like Raydium use open liquidity pools.

Anyone can join, provide liquidity, or trade.

The problem? They leak alpha.

Every trade is visible. Every route predictable.

→ Private DEXs fix that.

They create isolated liquidity environments for large traders and market makers.

• No MEV.
• No front-running.
• No copy-trade bots eating slippage.

They’re built on Solana’s low-latency rails where private order flow can be matched instantly without broadcasting it to everyone else.

The top players in this space are:

• HumidiFi is leading with ~60% market share.
• Tessera follows with ~15%.
• SolFi sits at ~10%.

Even Jupiter, the main Solana aggregator, now routes more volume through Private AMMs than public ones.

As a result, Raydium’s market share dropped from 57% last year to just 25% today. 

Oops.

But let's be clear - This isn’t a decline in Solana DeFi.

It’s a re-architecture of it.

DeFi on Solana is splitting into two layers:

→ Public DEXs for retail flow.
→ Private DEXs for high-frequency, institutional, and sophisticated traders.

Think of it as DeFi’s version of dark pools.

Same transparency at settlement.

But better execution along the way.

And here’s where it gets interesting.

Private DEXs bring speed, privacy, and efficiency but also more centralization.

• The good → they attract institutional liquidity, improve execution, and reduce MEV.
• The bad → they risk creating “premium lanes” for insiders while the public AMMs get sidelined.

If managed well, this evolution matures Solana’s DeFi stack and builds real trading infrastructure.

If not, it could fracture the ecosystem into two classes of users — the privileged ones and the rest.

Either way, one thing’s clear:

The quiet rise of private DEXs is the biggest shift happening on Solana right now.

P.S. 
Do you see this trend as a healthy evolution or a step toward centralization that DeFi was meant to avoid?

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Forget Bitcoin – Its price is down 1% year to date.

There's a chain with better tech that just 10X in 1 month.

Zcash has exploded back into relevance after almost a decade in the shadows.

Not because of hype.

Because the market is waking up to something we’ve ignored for years — real privacy built directly into the chain.

Zcash looks and feels like Bitcoin on the surface.

Same fixed 21M supply.

Same Proof-of-Work foundation.

Same “hard money” ethos.

But underneath it runs something Bitcoin doesn’t have:

Native zk-SNARKs that make transactions fully shielded when users choose to.

That means sender, receiver, and amount are hidden on chain.

And this matters now more than ever.

• Europe is tightening surveillance.
• US regulators are circling privacy tech.
• Users are increasingly shifting toward tools that protect their data.

That’s why shielded transactions have been climbing.

That’s why Zcash integrations across mobile wallets and cross-chain bridges have suddenly accelerated.

And that’s why investors like Arthur Hayes publicly call it “encrypted Bitcoin.”

But here’s the uncomfortable truth.

Better tech does NOT automatically win.

Zcash still faces real structural weaknesses:

→ It’s not listed on many major CEXs.
→ On-ramps and off-ramps are limited.
→ Wall Street doesn’t treat it as digital gold.
→ There are no ETFs, no DATs, no institutional distribution rails.

Meanwhile, Bitcoin dominates all of these.

Not surprisingly, Zcash’s $8.5B market cap is tiny next to Bitcoin’s $1.9T.

A large gap that exists largely because distribution, access, and recognition still work against Zcash.

Yet people forget that Bitcoin once had the exact same limitations.

In its early, it wasn’t listed anywhere.

No liquidity, no custody, no regulatory recognition.

Yet it still broke through.

If this cycle proves anything, it’s that ZK-powered chains are entering their moment.

Privacy isn’t the enemy of regulation.

It’s the next chapter of crypto.

And Zcash is suddenly back in the conversation as the first real test case.

P.S. 
Do you think Zcash will eventually gain mainstream prominence like Bitcoin?
__________________________________________________________________________________________

👋 I’m Aram, helping businesses dominate 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 and unlock real growth.

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I recently talked to a 21 year old web3 Founder who made $100M last year.

Here are his 5 keys to success:

1. Wake up at 7 am everyday
2. Read one new book per week
3. Work out at least one time a day
4. Eat healthy food and drink plenty of water
5. Turn 21 and get a $100M Bitcoin trust fund from dad

I know. 

This was more like winning a lottery.

For most people who achieve success, the reality is more like this:

1. Doing many sleepless nights to keep the lights on
2. Working their ass off, failing and trying again and again
3. Eating junk food, sleeping in and working from a basement
4. Having to go through dark periods and doubting themselves
5. Having no rich family, network or connections to back them up

The path to success is not easy.

It takes lots of hard work, resilience and sacrifices to get to the top.

But those who keep going, even when no one believes in them, are the ones who make it.

Not because of luck.

But because they refuse to quit when others do.

Remember this next time things get tough.

P.S. 
What’s one thing that kept you going when everything seemed against you?

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Helping crypto startups scale and grow | Building personal brands for web3 leaders on LinkedIn | Shirtless Ultramarathoner

Stop comparing yourself to others.

There will always be someone bigger, smarter, richer, faster.

That’s true in life. 

And it’s especially true in web3.

• Someone will raise $50M while you’re still bootstrapping. 
• Someone will pull 100K followers while you are stuck at 1K. 
• Someone will launch an new chain before you even ship an MVP.

If you compare yourself to them, you’ll lose every time.

Because you’re playing their scoreboard, not yours.

The only comparison that matters is the version of you from yesterday.

• Did you ship something today?
• Did you learn something new?
• Did you improve even 1%?

This industry rewards consistency more than luck.

People who play long-term games win.

So all you have to do is:

• Keep showing up.
• Keep improving.
• Keep building.

That’s the real advantage.

In a space where everything moves fast, the real flex is being better than who you were 24 hours ago.

That’s how you win in web3.

Happy Sunday.
_______________________________________________________________

👋 I’m Aram Mughalyan, helping businesses dominate 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 and unlock real growth.

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Crypto was born on X (Twitter).

But LinkedIn is where it's going to scale.

That is the shift nobody is talking about.

𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 is not a gimmick.

It is becoming the new center of gravity for the entire industry.

Why?

Because the space is finally moving from chaos to maturity.

From experiments to revenue.
From anon devs to real operators.
From memes to measurable business.

And that shift changes everything.

Crypto LinkedIn also brings a level of legitimacy the industry has never had before:

• No toxic environment
• No rugpull schemes running openly 
• No anonymous degens pumping memecoins

People show up with their real names, real titles and real reputations.

And maintain civil discourse.

Making it possible to build authority and trust.

At the same time, crypto is being adopted by enterprises, institutions and TradFi.

And the people driving those decisions operate on LinkedIn, not X.

Which is why if you are building in web3, especially in B2B, this is the platform you need to be on.

It is where the next wave of web3 leaders start serious conversations, shape their reputation and close real deals.

P.S.
If you are a web3 leader/business and want to scale your business or build a personal brand, DM me GROWTH.

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Crypto and banks are locked in a fierce battle.

Because banks are TERRIFIED of what can happen to them.

And for once, they have a reason to be.

Coinbase, on behalf of the crypto industry, just declared war on them — not for profit, but for consumers.

At the heart of it is one simple question:

Who should control the yield on your digital dollars?

The Treasury is drafting how to implement the new GENIUS Act, a law passed earlier this year meant to regulate stablecoin yields.

Coinbase argues that only issuers (like Circle or Tether) should be restricted.

Meaning exchanges and non-issuers should still be allowed to pay yield on stablecoins.

In other words, your USDC on Coinbase should earn you interest, just like your dollars earn banks billions every year.

But the Bank Policy Institute and other banking groups are losing their minds over this.

They want a full ban on all yield-earning stablecoins.

Their argument?

If platforms can offer yield, banks could lose up to $6.6 TRILLION in deposits.

Translation:

Banks not trying to “protect consumers.”

They’re trying to protect their monopoly over dollar liquidity.

Coinbase is firing back saying Treasury “has no authority to second-guess Congress.”

They’re framing this fight exactly as it is:

• Freedom vs control.
• Builders vs bankers.
• Innovation vs regulatory capture.

A full ban would cement bank dominance for another generation.

A narrower rule would finally let crypto platforms compete on a level playing field to deliver yield directly to users.

This isn’t just a policy dispute.

It’s a battle for the future of the USD yield.

Because if stablecoin yields get killed, the message is clear:

• Banks win.
• Consumers lose.
• Innovation dies before it even begins.

But if Coinbase and crypto industry wins, the whole financial system flips:

Power shifts from the few to the many.

• From vaults to wallets.
• From middlemen to markets.
• From permissioned to permissionless.

The GENIUS Act comes into full effect in 2026–2027.

That’s when we’ll find out which side truly owns the future of digital money.

P.S.
How do you feel about banks earning billions on your deposits while you get nothing in return?

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There are 100+ Layer 2 (L2) chains on Ethereum. 

But most of them are concentrated around 4 Superchains:

• Polygon
• Arbitrum Orbit
• ZKSync Elastic Chain
• Optimism Superchain

Each Superchain is offering interoperability to end users of its member chains.

And they are fiercely competing to attract new projects to build on their frameworks.

Their ultimate success will depend on:

↳ How developer-friendly their stack is
↳ The adoption of their interoperability tools
↳ The strength of their incentives for new chains

But why do Superchains matter?

Because they:

↳ Simplify the fragmented L2 landscape
↳ Ensure seamless interactions between chains
↳ Empower developers with modular tools and scalability

--

The rise of Superchains signals a shift in the Ethereum ecosystem.

The question isn’t whether Superchains will dominate - It’s who will emerge as the leader.

So it’s no longer just about building an L2 — It’s about joining a collective with network effect.

The bigger the Superchain, the greater its gravity to pull in projects.

P.S.
Which Superchain are you most bullish on?
________________________________________________________

👋 I’m Aram, helping businesses dominate 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 to unlock growth.

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Michael Saylor’s Strategy is now under the threat of being DELISTED.
 
And that alone could unleash up to $11.6B in forced liquidations.

Strategy (formerly MicroStrategy) is the world largest Digital Asset Treasury (DAT) company.

• Trades at 0.9× mNAV
• Holds 649,870 BTC worth ~$54B
• Its stock is already down -43% year-to-date

So how did the strongest BTC balance sheet in the world end up in this position?

It all started with Morgan Stanley Capital International (MSCI).

One of the most influential index providers on the planet.
 
Their classifications dictate how trillions in passive capital move.

And MSCI is now questioning whether Strategy should be treated as a Digital Asset Treasury vehicle instead of a normal operating business.

If that sounds technical, here’s the simple truth:

↳ If MSCI reclassifies Strategy, it gets kicked out of multiple MSCI indices.
↳ And every passive fund tracking those indices is forced to sell.

JPMorgan analysts estimate $2.8B in immediate outflows if MSCI removes it.

And if Nasdaq, S&P, and Russell follow the same logic, another $8.8B of selling could hit.

Pushing the total potential sell pressure to $11.6B.

This is why the entire industry is paying attention.

Because this isn’t about Strategy alone.

It’s about whether companies holding BTC at scale will continue to be allowed inside mainstream financial benchmarks.

So what's Strategy's response?

Saylor pushed back instantly:

• Strategy is not a trust, fund, or holding company
• It’s an operating firm with $500M revenue software business
• Bitcoin is only a form of “productive capital” as a part of its treasury strategy

But index providers don’t move on belief systems.

They move on categorization.

And right now, Strategy no longer fits neatly in theirs.

This moment will decide something far bigger than one ticker:

→ Will corporate BTC treasuries be recognized as legitimate business strategy?
→ Or will they be pushed out of major indices and treated like investment vehicles?

The next MSCI update will shape that answer.

And billions of BTC flows depend on it.

P.S. 
Do you think Strategy and other DAT companies will be delisted?
________________________________________________________

👋 I’m Aram, helping businesses dominate 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 to unlock growth.

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Every web3 brand wants to grow on X (Twitter).

But nobody wants to waste $30K a month on vanity KOL posts.

The biggest lie in web3 distribution is that “more is better.”

More followers.
More impressions.
More “viral” KOL boosts.

But you already know the truth.

It’s easy to buy bots, get fake engagement, and rack up meaningless impressions.

But none of that gives you mindshare, conversions, or a real audience.

Tunnl fixes this with quality, not quantity.

It's a creator-led distribution network and works in 4 simple steps:

1/ Post on X
2/ Drop your post into Tunnl
3/ Pick a USDC budget tier for the post
4/ Let verified creators with real audiences amplify it

It’s predictable, scalable, and finally puts your content in front of real humans.

I know this because I’ve been testing it myself lately.

My X presence is small, just a few hundred followers. 

But since I started using Tunnl, I've been getting genuinely smart followers on X who actually read, think, and engage.

But here’s the most interesting part:

Tunnl isn’t just for brands that want to grow on X.

It’s also for X users and creators who want to earn rewards while growing themselves.

Anyone can join for free and instantly start earning “Tickets” (Tunnl’s loyalty points) just by participating and engaging.

And those tickets are powerful.

You can use them to compete for the $25,000 Season 1 prize pool.

If you’re joining for the first time, use my link so you start with extra tickets from day one.

Link is in the comments.

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We all talk about stablecoins as the next big meta in crypto.

But there’s another 100x opportunity still dormant.

Stablecoins already proved their point.

They surpassed $300B in market cap.

They settle more volume annually than VISA.

They have clear product-market fit across CEXs, DeFi, payments, remittances, on/off ramps, etc.

But tokenized equities?

They’re still sitting under $1B onchain.

That’s nothing.

The US equities market alone is worth well over $60 TRILLION.

So even a tiny slice migrating onchain — 0.5%, 1%, 2% — would mean hundreds of billions flowing into tokenized assets.

And the early signs are already here.

Many companies like Ondo Finance or xStocks are already offering tokenized stocks.

Even Nasdaq has recently filed a rule change to allow trading of tokenized stocks and ETFs on its order book using DTC’s blockchain infrastructure.

That's because traditional rails are slow, restricted by trading hours, clogged with intermediaries, and settle days after execution.

But tokenized stocks flip this on its head:

• 24/7 trading
• Global access
• Instant settlement
• Direct self-custody
• Full composability with DeFi

This unlock is massive.

When equities live natively onchain, they’re no longer trapped inside siloed brokerage accounts.

They become liquid, portable, programmable assets that can move freely across networks.

→ You can LP them.
→ You can borrow against them.
→ You can fractionalize or bundle them.
→ You can plug them into automated strategies and routing systems.

It also transforms market structure itself.

Capital becomes far more efficient because it no longer sits frozen in multi-day settlement cycles.

And liquidity becomes deeper because assets consolidate on shared onchain rails instead of being fragmented across dozens of brokers and venues.

Equities going onchain one day will be bigger than stablecoins.

Stablecoins were the proof of concept.

Tokenized equities will be the industrial revolution.

This is the meta nobody is paying attention to.

Yet it’s the one with the highest upside.

P.S.
Do you own any tokenized stocks onchain?
_________________________________________________________________________________

👋 I’m Aram, helping businesses dominate 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 and unlock real growth.

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Digital Asset Treasuries poured $42B+ into crypto, fueling new all-time highs.

But are they running out of steam now?

DATs are public companies that turned their balance sheets into crypto treasuries.

They function like options on crypto.

• When BTC or ETH rise, their equity multiples expand.
• When prices stall, those premiums collapse.

Every new raise meant more BTC and ETH purchases.

Every purchase pushed prices higher.

And higher prices made it easier to raise again.

It was the perfect reflexive loop.

But that flywheel is slowing down.

mNAV, the premium investors pay for DAT stocks above their crypto value, has been compressing toward 1.

That means markets no longer reward the model.

No premium → no cheap equity → no new BTC buys.

According to CoinGecko, DATs spent more than $42.7B acquiring crypto in 2025, most of it during the first three quarters.

But the pace has dropped sharply since October.

→ SharpLink and BitMine have seen their mNAV tank below 1x

→ Strategy’s mNAV, once over 6x at peak mania, is now just 1.21x.

→ ETHZilla even sold part of its ETH holdings to fund a buyback after trading below NAV, a first for the sector.

Some DATs are now issuing preference shares or convertible notes instead of common equity because dilution became too costly.

Others, such as Semler Scientific, merged with peers to survive.

It is a clear sign that the loop of raise, buy, and pump is breaking.

And that is showing up in prices.

→ Strategy’s stock is down about -20% year to date.

→ While BTC is still up around 7%.

In previous cycles, Strategy would have outperformed BTC several times over.

When DATs were net buyers, they added huge buy pressure to BTC and ETH.

Now that inflows have slowed and the steady buy pressure is gone, the easy phase of the trade is over.

DATs are not dead, but the trade that made them unstoppable is.

They were built for bull markets, where rising prices masked every flaw.

Now they have to prove they can deliver returns beyond simply holding BTC or ETH.

Some will fade, trapped by dilution and weak premiums. 

A few will evolve, turning their treasuries into productive balance sheets that actually earn yield.

This is the phase where hype ends and fundamentals begin.

The bull market made them symbols of conviction. 

The next one will decide which of them actually earned it.

P.S.
Are you bullish that DATs will have another big comeback in the future?

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No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No.

YES.

Throughout my life, I've stacked more rejections than I can remember.

Every “no” felt heavy.

Every setback felt personal.

Did I feel like giving up? You bet I did.

Did I feel like a failure? Oh yeah.

Did I actually give up? Never.

The truth is simple: perseverance beats perfection.

The people who break through aren’t the ones with shortcuts or talent hacks.

They’re the ones who show up on the days it’s boring, painful, or thankless.

↳ They take one more step.
↳ Ship one more thing.
↳ Try one more time.

Over and over again.

For an extraordinary amount of time.

And in web3, this matters even more.

Because this industry moves at 10X speed.

So only the ones who keep moving forward survive the volatility, the noise, and the uncertainty.

So the next time you feel stuck or ready to drop the ball…

Remember that every “No” is part of the process.

Keep going.

Your “YES” is coming.
________________________________________________________

👋 I’m Aram, helping businesses dominate 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 to unlock growth.

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FX (Foreign Exchange) is the world’s largest yet least modernized market.

Circle is now taking a direct shot at this outdated system.

For decades, FX has been trapped in a slow, fragmented, capital-heavy infrastructure.

Circle is breaking that.

StableFX by Circle is a new on-chain FX engine built for regulated institutions.

It combines institutional quote-based pricing with smart-contract settlement.

This allows approved parties to trade and settle currency pairs inside a controlled, compliance-first environment:

→ Instant settlement instead of T+1.
→ Atomic delivery instead of counterparty risk.
→ 24/7 execution instead of banking-hour windows.

And it all runs on Arc, Circle’s new Layer 1 designed exclusively for institutional finance.

Arc already has over 100 institutional participants on its testnet.

Circle is also integrating regulated non-USD stablecoins into the network such as:

• BRLA (Brazilian Real)
• AUDF (Australian Dollar)
• KRW1 (South Korean Won)

This creates a global liquidity layer where regional currencies can move digitally with precision, speed, and compliance.

And Circle is going straight after the $7.5T per day FX market.

If Arc becomes the settlement layer for stablecoin FX flows, it rewrites how institutional money moves around the world.

FX has been stuck for decades.

So Circle is trying to reset the entire system.

This isn’t a small upgrade.

It’s a fundamental rewrite of how value moves between countries, institutions, and currencies.

With stablecoins sitting at the center of this shift.

P.S. 
When FX finally goes on-chain, which currency benefits the most?
________________________________________________________

👋 I’m Aram, helping businesses dominate 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 to unlock growth.

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If you think you’re too smart to be scammed?

You just became the ideal target.

Scams today don’t start with obvious red flags.

They start with everyday moments that feel routine and harmless.

• A $1 delivery fee that slowly drains your account.
• A crypto course that quietly funnels people into traps.
• Fake profiles, deepfake videos, and copycat apps so polished they fool anyone.

This is why 2 out of 3 adults in the US have been scammed.

And most never tell anyone.

Modern fraud has professionalized.

Scammers are building scam funnels the same way startups build growth funnels.

They pick a niche.

They spin up landing pages, fake apps, Tinder profiles, deepfake videos.

They test scripts, study emotions, and engineer experiences that disarm people step-by-step.

That's why even smart and tech-savvy pros still get pulled in.

Real protection has to start long before money moves:

• Spot risky patterns early
• Add friction only where it matters
• Help people pause before reacting
• Connect intelligence across apps and platforms

To understand how these scams take shape, check out the What The Fraud podcast by Sumsub.

It reveals the tactics fraudsters rely on and breaks down the psychology behind modern scams.

Helping  you spot the patterns before they hit you or your users.

If you work in crypto, fintech, compliance, or fraud prevention, it’s a podcast worth subscribing to.

P.S.
The Sumsub What the Fraud Summit (WTF) Summit is happening on Nov 20.

A few extra tickets just opened up.

If you’re serious about understanding fraud, grab one before they’re gone.

Links in the comments.

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The Battle

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