Diego Borgo ᵍᵐ

Everyone talks about bringing crypto to the mainstream. I'm actually doing it.


With 20+ years in branding and 8+ years in blockchain, I help crypto founders translate complex products into narratives that mainstream audiences understand.


I've advised:

- adidas on their first NFT collection (€24M in minutes, setting the benchmark for how global brands enter Web3)

- Fortune 500s including Prada, Salesforce, Unilever, L'Oréal, and Mastercard on navigating blockchain and emerging tech

- Leading Web3 projects like Pyth Network, Aptos, Cookie3, and Nomina to attract mainstream partners, institutions, and users

Today, I help crypto founders translate their products for mainstream audiences, so they can actually scale beyond the echo chamber.


Here's how I help:

- Clarify your brand narrative so it connects with mainstream audiences and drives adoption

- Define a unique market position that wins recognition, relevance, and long-term growth

- Design go-to-market strategies that accelerate traction and scale effectively

- Coach you and your team to become trusted, influential voices in your industry


My content has reached 50M+ people on LinkedIn. I speak at Web Summit, Paris Blockchain Week, and other global stages.

If you're building in crypto and want to go mainstream, let's talk ❤️‍🔥

Top Voice for Web3 & Immersive Web

Elected LinkedIn Top Voice for Web3 and Immersive Web in 2024 for contribution to the community, content and understanding of Web3 and Immersive Web.

Diego Borgo

In 2018, when adidas first approached me for a potential freelancing project, my heart rate skyrocketed. 


ME? WORKING WITH ADIDAS? WTF?


At the time, I had already been living in Germany for three years and had been REALLY struggling to make friends, find a job I liked, and, most importantly, feel happy.

Being an immigrant in a new country meant starting from scratch, and it was a wild ride, both culturally and mentally. Everything I had previously taken for granted, such as friends, security, stability, and comfort zone, was suddenly gone.

Despite having spent three years trying to figure it all out, I was still stuck. 

But when I started working with adidas, my life changed completely. I finally made new friends, found a new path for myself, and, most importantly, was happy again.

I devoted almost four years of my life to the company, its culture, and the people who make "adidas be adidas".

So, leaving in December 21, after the insanely successful launch of NFT collection "Into the Metaverse," was one of the hardest decisions of my life. 

Why?

1. As a freelancer, adidas was my primary source of income
2. My son was just six months old
3. I had just bought a house in Portugal and didn't know how I would pay for it


But I knew I had to be done.


I knew it, because If I really wanted to push myself to unlock my full potential, I had to burn the rescue boats and cross the rough ocean on my own, even if I didn't know how to swim or how far the shore was.


Why am I sharing this with you? 


With Linkedin becoming such an AI slop machine I believe the only way to keep this platform alive is to show you REAL insights on how things REALLY go down in the REAL world.

I'm here to share publicly the stuff I've been through, because I know that MANY of you are also going trough some sh*t right now and trying to figure the way out.

I understand the feeling of looniness, darkness and hopelessness, but I'm here to tell you: 


You got this.


Even though you may not be able to see the shore and it feels your arms are about to fall off from the endless swimming, you gotta keep going, because the next island you are about to reach, is absolutely worth the effort!


Looking back to 2022 when I was featured on an adidas's campaign is still insane for me to grasp. 

I'm extremely humbled to have gone from "me working with adidas, WTF? " to being on their website and app for the whole world to see.

The world keeps spinning.

LFGrow ❤️‍🔥 
#RightClickSaveAs

Web3 Executive Advisor | Branding & Marketing | Helping Tech Founders Go Mainstream | Global Speaker

When I was 14 years old, if you had told me that one day people would find value in what I have to say to the point that they would want to be mentored by me, I would have laughed in your face and walked off.

I came from absolutely nothing. I moved houses more than 30 times in 35 years, especially when I was a kid.

I got bullied at school for always being "the outsider new guy with a funny accent."

Teachers were extremely harsh on me because they couldn't get my attention, and I never had good grades.

I never felt like I fit anywhere.

My first job was at the age of 16. (not because I needed, but because I wanted.) 
I didn't speak English until I was 24.
I didn't come from money.
I never had a mentor.
I left my country when I was 24 and never looked back.
I worked cleaning construction sites, painting houses, selling shoes, shovelling snow off parking lots overnight, and had many other side jobs.

Those were not "summer jobs for the vibe"; those were jobs I had to do to keep fuelling my dreams.

Coming from Brazil and having lived most of my adult life in first-world countries (Canada, Germany, Austria, and Portugal), it blows my mind to see how much people complain and can't appreciate what they have.

You see, for us immigrants, competing for jobs, projects, and gigs is like running against Usain Bolt in a 100m sprint race while starting five seconds later. 

That's exactly how I felt when I moved to Germany 10 years ago, with no money, no friends, no job, and not speaking the language.

But why the f*ck does this matter to you? 
Is this guy with the pink beanie looking for clout?

No, my friend. 

The more I develop on my journey, and the more people I meet throughout it, the more I feel a huge urge to share my story and – hopefully – show other underdogs who are in the same place I was my whole life that there is a fuck*ng away out.

Nobody is coming to rescue you.
You got this.
You are enough.

Grab 2026 by the balls.

LFGrow ❤️‍🔥 
#RightClickSaveAs

Study -> get a job -> work until you are 65 -> follow the path.


That's the only road I saw growing up.


It took me decades to realize that road is just ONE lane on an entire f*cking highway.

I didn't know about work-away programs, neither house-sitting in different countries nor the thousand unconventional ways you can live a life.


Nobody showed me that menu.


I want my son to see all of it.

What if we took care of kangaroos in Australia for a while? Worked a coconut farm in Hawaii? Tried things most people don't even know exist?

Not because those specific things matter. But because I want him to understand:

Life is a crazy menu. 

Go explore, study, work and do whatever calls to you.
This is the only way you'll find something you love.

This is a photo of him on stage with me last year.

His idea. 
He asked me, I said yes. 
We had a blast.

He's 4 and he's already seeing roads I didn't know existed at 24.

This is the mantra I want to leave behind.

Stop driving on someone else's path.
Find your highway.

LFGrow ❤️‍🔥 
#RightClickSaveAs

Executive Advisor to Crypto Founders | Brand Strategy, Positioning & Go-to-Market

Every tech pitch deck I have seen in 2026 be like:

“AI-powered, blockchain-enabled, agentic, hyper-scalable, privacy-first, enterprise-ready platform leveraging cutting-edge synergies to disrupt the future of everything. No demo, no use case, just vibes.”

LFGrow ❤️‍🔥
#RightClickSaveAs

Everyone's scrapping over marginal gains in crypto right now.


Most projects shout:

"We're faster." 
"We're safer." 
"We're more scalable."

Cool.

But here's the thing: to anyone outside the bubble, it all sounds like the same f*cking noise.

Having the product is one thing.
Being seen and understood is totally different.

That's why Daniel Cushing and I are heading to London on Feb 5-6 for the Digital Assets Forum to talk about exactly this.


In our keynote "How to Own a Space to Win" we will talk about:


1. How do you create space to breathe when everyone's screaming the same features?

2. How you can create and win with a category of 1 in a ultra saturated market?

3. How do you get heard when massive fund is deciding where to allocate and your pitch deck sounds like everyone else's?

We're not going to theorize about it. We're going to show how we've done it before for one of the largest blockchian companies to wild success


If you're a tech founder wondering why institutional doors aren't opening...
Or an institution trying to figure out which Web3 projects are actually worth your time...


This is what we're there for.

🌍 Digital Assets Forum
⌛ 11:10 AM - 11:30 AM
📍 Alpha Stage


See you in London?


LFGrow 🚀 
#RightClickSaveAs

I was talking to a Normie friend the other day and she said...


"My cousin had an accident, and I need to send €1,000 to Bangkok. My bank is charging me €75 and says it’ll take 5–7 business days."

My internal crypto bro: "hAvE yOu EvEr HeArd aBouT StAblE CoInS?"

My branding brain: "I know a way you can do that for cents and will hit his bank in literally seconds, I can show you."

So I pulled out my phone and showed her how to:

1. Create a wallet in 30 seconds
2. Buy $USDC with her debit card
3. Send it across the world for pennies
4. Have her cousin convert it to Thai Baht instantly

"Why isn't everyone doing this?" she said.

"Because we haven't managed to bring this to masses yet" was my reply. 

"We are still leaving in a era of legacy systems that are full of middlemen and forex exchanges, who are simply ripping you off."

Wiring money: legacy system vs. stablecoins, here's the difference:

→ 5+ business days vs. SECONDS on-chain — we're living in 2024, not 1974

→ Double-digit fees vs. pennies — banks stealing your money while blockchain respects it

→ Zero transparency vs. verifiable transparency — ever tried tracking a SWIFT transfer? Good fuck*ng luck

→ Centralized gatekeepers vs. permissionless protocols — because your money shouldn't need permission


New technology makes the old way of doing things look...


ABSURD.


Are you still waiting 5 days and paying crazy fees to move YOUR money?
That's absurd.


LFGrow ❤️‍🔥
#RightClickSaveAs

Recruiter: "So, being honest, why do you think you are a good fit for this job?"


Me:


LFGrow ❤️‍🔥 
#RightClickSaveAs

"Oh here we go just another fuck*ng AI slop..."

That was me, sitting in El Salvador last year and almost writting off one of the greatest applications I have seen for Industrial AI so far.

A new XFounders Accelerator Stories episode is live.

And this one follows Victor Amaya and Gloria Polío from CIRO AI.

When I first heard their pitch, I very was confused.
Not because it lacked ambition, it had sh*t tons of that, but the biggest issue was, it tried to explain too much and all at once.

That usually means one of two things:

Either there is no real core.
Or there is a very real one buried underneath.

Once we slowed it down and sat to work together to work on their value prop and brand narrative, the problem became obvious.

Most companies are not using AI to run operations.
They are using it to analyze what already went wrong.

A shipment fails.
AI explains it later.

Quality drops.
AI reports it after the damage.

Money leaks.
AI summarizes it weeks later.


Ciro is built to predict it, before it happens.


They are building a real-time AI co-pilot for operations teams which can:

> Ask questions in plain language.
> Connect every data source.
> See what is happening now.
> Act while it still matters.

As a cherry on top, this episode is worth watching just bceuase the founding duo themselves:

Victor is the engineer brain.
Reluctant leader.
Deep systems thinking.

Gloria is the operator.
People leader.
Has managed thousands of workers before.
Knows how execution really works.

Together, they are building AI that lives on the factory floor, not a vibe-coded “just cancel your subscription” app that nobody needs and that will likely scam you.

What REALLY got me excited about this project is that it all started from real operational pain inside a family business, not because they wanted to build something that is trending and hot right now.

It is a clear example of what happens when AI stops being a buzzword and starts becoming useful.

Watch the episode, tell me what you think, hit the share button, leave a comment blaa blaaa blaaaaaa you know the drill.

Link in the comments.

LFGrow ❤️‍🔥
#RightClickSaveAs

Microsoft's Marketing team: "Hey, look, we're kicking Slack's a**!"

Microsoft's Customer: "Why am I forced to use this and suffer every day?"

#RightClickSaveAs

Remember when Web3 was supposed to actually change sh*t?


Not chase pumps, flip narratives but actually solve problems for real humans.

The original promise was simple: 


Give people control of their data, cut out the predatory middlemen, build systems that actually work for everyone.


Then came ape JPEGs and token dumps.

We lost the f*cking plot.

I've spent years as Brand and Marketing advisor advising Fortune 500s and Web3 founders. 

Here's what I learn:

Here are projects I worked with that are winning because they solve real problems.

1- Pyth Network streams real-time prices for global markets. 
2- Rise made global payroll actually work.
3- Addressable.io cracked how to actually find and reach crypto users at scale.


Web3 doesn't have to be complicated, it just needs to be useful.

If you're building something that makes people's lives suck less, drop it in the comments. 

I want to see what's actually happening out there.

LFGrow ❤️‍🔥 
#RightClickSaveAs

Claude is the real winner here.


#RightClickSaveAs

All of my 2026 conversations so far summarized in one picture.


LFGrow ❤️‍🔥 
#RightClickSaveAs

Most Bitcoin startups avoid mining.
Everminer went straight at it.


A new XFounders Accelerator Stories episode is live.


This one follows Max Matrenitski and Artur Matrenitskii from Everminer.

I have a lot of respect for founders who choose hard problems, and for the democratization of Bitcoin mining is one of the hardest in the industry.

Very capital intensive, hyper competitive, mostly dominated by big players and almost impossible to explain to normies.

Most teams I have seen working on it, either ignore it or overcomplicate it.

But Everminer did the opposite, they started by asking a simple question:


What if anyone could mine Bitcoin without knowing what mining is?


No hardware, energy bills, maintenance neither expertise.

Three clicks:

1. Google sign-in
2. Top up
3. Start earning

From a brand perspective, we worked really hard on the positioning being 

"Instead of selling machines, we are selling access."

A small, affordable piece of real mining power with no ongoing costs and an option to exit it anytime.

At its core, Bitcoin was built to decentralize money, but with time, mining has slowly re-centralized into the hands of corporations and big players.

Everminer is trying to reverse that by making mining boringly accessible again.

During the bootcamp, they already crossed real milestones.
Revenue, users, operations on multiple continents with a great product that people actually use

This episode is democratizing something everyone thought was out of reach.

Watch it if you want to see where Bitcoin infrastructure is really going. 

Link in the comments.

LFGrow ❤️‍🔥  
#RightClickSaveAs

2026 will be the most boring year in crypto, and that’s great.


Crypto learned to entertain itself.

We built perfect hamster wheels: tokens, points, farms, airdrops, liquidity games. All of that is great, as long as you’re already in the bubble.

“Growth” became wallet musical chairs.
Same crowd, same money, new UI.

Looks like innovation, but it's not.

Most founders I talk to struggle with that, they feel their are being taken hostage by the degens.

But as they try to move outside of the bubble, they fail because their product assumes the mainstream speaks the jargon, trust the system, and want to spend time in the casino.

Reality is, the mainstream couldn't care less.

If you want to make them care, you need to understand that the "new narrative" is ruthless clarity.


That’s how mass adoption has always worked.


How do you do this?


Your most important asset this year is your brand, because that's the translation layer between emerging tech and real people. Brand lowers fear and says, quietly, “oh this feels familiar.”

You have to stop mining attention from exhausted wallets, replace it with earning trust from people who never touched a hardware wallet.

Look at Stripe, PayPal and Visa.

They won by being obsessively trustworthy: clean copy, predictable UX, predictable mechanics, clear regulation.

If your brand still screams “degen playground,” normies will leave. 

As you work on your 2026 goals, here's the simple takeaway: 

Your job is to make the unremarkable feel like quiet, steady progress.

Because trough brand is how you make boring feel inevitable.


LFGrow ❤️‍🔥 
#RightClickSaveAs

Thumbcorp is growing and we need help. 📢 


We've been closing deals, onboarding clients, and now we need extra hands to keep up with the momentum.

Looking for freelance Webflow developers who want to work alongside us as the scale engine for visionary challenger brands.

I'm looking for independent developers and freelancers who can move fast, communicate clearly, and ship solid work fast.

If you're fluent in Webflow and want to be part of something that's scaling, hit me up by DM with:

1. Your portfolio
2. Your hourly rate or project rate
3. Your availability


Keep it fuck*ng simple.


PS: No agencies.
PS1. This is not a full time role.

LFGrow 🚀 
#RightClickSaveAs

STOP SPEAKING ALIEN


What is the key benefit of tokenization?
Democratizing access to high-quality assets.

THAT'S IT

Tokenization is about letting regular people invest in stuff that used to be locked away for the rich - real estate, art, private equity, whatever.

Here's the thing:

The mainstream doesn't give a f*ck about tokenization.

They care about: 
→ Not being left out of opportunities 
→ Having the same access as wealthy people 
→ Building actual wealth, not just collecting tokens

Your grandma doesn't want to hear about blockchain rails and fractional ownership protocols.

She wants to know: 

"Can I finally invest in that building downtown without needing a million dollars?"

That's the translation of meaning right there.

Tokenized assets are already here, but most of the industry still leading with "real world asset tokenization" and "on-chain assets", its time to swim upstream.

Lead with the human benefit. 

The access, fairness and opportunity that was stolen from regular people for centuries.

The blockchain part? 
That's just how you deliver it.

LFGrow ❤️‍🔥 
#RightClickSaveAs

Aram Mughalyan

Helping web3 B2B businesses turn LinkedIn into a lead-gen and growth engine | Building personal brands for crypto leaders | Startup & GTM Advisor | Pioneering ‘Crypto LinkedIn’ | Shirtless Ultramarathoner

Are you a web3 B2B business trying to scale beyond the crypto-native bubble of X (Twitter)?

That’s the problem I solve.

Most web3 companies build early traction on X. It works well with crypto-native audiences.

But when it’s time to scale beyond the crypto-native bubble of X and sell to institutions, TradFi, and other B2B buyers, or decision-makers outside crypto, growth stalls.

Those buyers don’t live on X. They’re on LinkedIn. 

And they respond to clear positioning, credibility, and business-first messaging.

I help web3 Founders, leaders, and B2B teams turn LinkedIn into a real authority and lead generation engine.

All designed to move you beyond the crypto bubble and into real conversations, leads, and deals.

Here are 3 ways how we can work together.

→ 1. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 & 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐑𝐞𝐛𝐮𝐢𝐥𝐝
I audit and rebuild your LinkedIn profile to fix what’s blocking you from getting visibility, building authority, and turning your profile into a growth engine.

→ 2. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 & 𝐈𝐧𝐛𝐨𝐮𝐧𝐝 𝐒𝐲𝐬𝐭𝐞𝐦
I help web3 B2B Founders and leaders build a strong personal brand on LinkedIn that drives authority and inbound leads.

This includes positioning and content strategy and execution designed to build trust at scale and turn visibility into content-driven inbound leads.

→ 3. 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐒𝐲𝐬𝐭𝐞𝐦 (𝐈𝐧𝐛𝐨𝐮𝐧𝐝 + 𝐎𝐮𝐭𝐛𝐨𝐮𝐧𝐝)
For B2B teams, I layer targeted, hyper-personalized outbound lead generation on top of authority and inbound leads to create predictable pipeline and deal flow.

Optional: I also run 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐩𝐨𝐬𝐭𝐬 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐨𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 as an extra distribution lever.

Why me?

I'm a LinkedIn Top Voice and my content has generated 30M+ views and an audience of 63,000+ followers. 

I’ve worked with 100+ clients, from early startups to leading chains, protocols, and B2B companies, helping them go from zero visibility to real traction.

The result?

→ Founders who were invisible now attract investors and media.
→ Teams that struggled with awareness now dominate their category.
→ Projects without pipeline now drive inbound and outbound leads weekly.
→ Partners I’ve worked with have raised capital, landed listings, and secured collabs.
→ Clients that have generated 6- and 7-figure revenue through content, strategy, and positioning. 

Ready to build visibility that drives growth?

↳ Book a 1:1 Profile Audit Call to fix your positioning [Link is in my profile].

↳ Or DM me “GROWTH" [DMs are open for everyone].

Co-Founder

A user-owned web3 DAO. Working with the best web3 companies to help them hire top crypto talent.

I was not always this guy.

I was not always this guy with a six pack, running ultramarathons, doing 1,000 push-ups a day, and recognized web3 growth leader and LinkedIn Top Voice.

There was a time when I was:

• Fat
• Very unhealthy
• Didn't like my job
• Didn't have a girlfriend
• Felt completely stuck in life

It wasn’t just physical. I felt lost, unmotivated, and unsure where I was even heading.

I would put on a mask and pretend everything was good, and many people believed it, but deep down I was sad, frustrated, and mentally exhausted.

But by believing in myself, I found the courage to make radical decisions, develop rigid discipline, and start doing things that were hard but meaningful.

Today, in my 30s, I’m in the best physical shape of my life, with a level of discipline I once thought was reserved for other people.

I’ve lived in more than 15 countries, traveled to over 60, built a name for myself in the industry I love (web3), and became a recognized LinkedIn Creator and Top Voice.

More importantly, I’m mentally sharper, more confident, and genuinely happier than I’ve ever been.

But this didn’t happen immediately.

It was a result of small changes that kept compounding.

10 years is a lot of time.

Enough to make big changes in your body, career, environment, and the way you see yourself.
 
You just need to believe in yourself, develop extreme discipline, and keep showing up.

P.S. 
What’s the biggest personal transformation you’ve gone through so far?
 ________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

♻️ Repost this to help others in your network.
📌 Follow Aram Mughalyan for daily crypto insights & LinkedIn growth tactics.

Crypto Twitter is officially DYING.

Head of Product at X (Twitter) just confirmed it.

Crypto content will be deprioritized.

The algorithm will be 70% less likely to push crypto posts to larger audiences.

Translation:

The crypto bubble on X is being intentionally collapsed.

For years, Crypto Twitter (CT) lived inside an artificial feedback loop.

• Anonymous accounts.
• Engagement farming.
• Same recycled takes.
• Same narratives.
• Same memes.

Now X is actively breaking those bubbles.

And once distribution disappears, the whole thing collapses with it.

This confirms what I’ve been saying for years.

Crypto X is NOT where the next wave of web3 growth happens.

It never was.

Real adoption doesn’t come from anonymous avatars arguing online.

It comes from trust.

From credibility.

From real identities and clear positioning.

That’s why Crypto LinkedIn keeps compounding while Crypto X decays.

On LinkedIn, you have:

→ Real companies
→ Real operators
→ Real founders
→ Real buyers
→ Real money

No anonymity.

No fake authority.

No algorithmic sugar highs.

Just professionals evaluating signal.

I’ve been saying this for the past two years.

I’m still saying it now.

And I’ll keep saying it going forward.

Crypto LinkedIn is the future.

So I'm doubling down on it.

And this shift just validated everything.

PS:
If you’re a web3 leader or Founder and want to build a personal brand here and monetize LinkedIn, DM me "GROWTH".
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

♻️ Repost this to help others in your network.
📌 Follow Aram Mughalyan for daily crypto insights & LinkedIn growth tactics.

9 steps of becoming a web3 expert on LinkedIn:

1. Attend lots of web3 and NFT events
2. Post web3 event photos all over LinkedIn
3. Claim to have 20+ years of web3 experience
4. Add 0x and .eth to your first name and last name
5. Change your LinkedIn profile photo to that of an APE
6. Attend different podcasts and claim to be a web3 expert
7. Attend an ETH conference and try to get a selfie with Vitalik
8. Wear different T-Shirts with BTC, ETH and NFT written on them
9. Make predictions on crypto prices as if you are a crypto trading guru

Don’t worry if you don't know anything about web3.

You are officially a web3 expert now!
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

♻️ Repost this to help others in your network.
📌 Follow Aram Mughalyan for daily crypto insights & LinkedIn growth tactics.

Nobody cares about blockchain.

They couldn't care less about your white paper.

And they definitely don’t care about your decentralized DAO.

Customers ONLY care about their problems. .

The pain points they experience every single day:

→ The time they lose
→ The risk they carry
→ The money they waste

They don’t want “web3”.

They want real outcomes that impact them:

→ Faster settlement timing
→ Cheaper payments
→ More transparency
→ Better UX

If blockchain helps deliver that, great.

If not, it’s just noise.

So stop leading with tech and white papers.

Stop selling "web3" ideology.

Start with the customer pain points.

Then show how your product fixes them.

That’s how real adoption happens.

Hype brings attention.

Utility brings revenue via paying customers.

And revenue is what keeps web3 businesses alive.
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

♻️ Repost this to help others in your network.
📌 Follow Aram Mughalyan for daily crypto insights & LinkedIn growth tactics.

Crypto Marketing is badly broken.

And we keep making the same mistakes over and over again.

Most crypto marketing today is built for the crypto native audience of X (Twitter):

• Traders
• Degens
• Builders
• Crypto OGs
  
We pretend that we are "educating the market”, but we are just recycling the same narratives to the same audience.

Truth is we DON'T know how to market to anyone outside the Crypto X bubble.

And that's why many crypto projects feel stuck.

Fighting over the same pie that hasn't grown meaningfully since 2021.

But the reality is that the next phase of crypto growth won’t come from convincing more crypto natives.

(There aren't that many of them anyway.)

It will come from reaching people who don’t care about crypto at all.

That’s the hard part nobody wants to talk about.

Because this requires a different skill set.
 
Marketing to people who:

Don’t live on Crypto X
Don’t speak crypto jargon
Don’t care about cyberpunk ideology

So the real question becomes:
 
Where do these people already spend their time?

We need to use existing distribution channels that have mainstream adoption.

And LinkedIn is our best bet to do so, especially for Crypto B2B businesses:

Why?

Because this is where institutional, enterprise and B2B decision makers, operators, and executives with real budget spend their time.

If crypto wants to go mainstream, especially on the B2B side, distribution matters more than narratives.

We don’t need louder messaging or more hype on X.

Instead, we need:

→ Less jargon.
→ Clearer messaging.
→ Less insider language.
→ More focus on outcomes, trust, and real-world value.

Crypto won’t scale because protocols get marginally better.

It will scale because communication gets radically better.

Because we stop waiting for users to “figure it out” and actively meet them where they already are.

P.S.
If you’re a Crypto B2B founder or web3 leader and want to scale on LinkedIn, DM me “GROWTH”.

My DMs are open for everyone.
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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Helping web3 B2B businesses turn LinkedIn into a lead-gen and growth engine | Building personal brands for crypto leaders | Pioneering ‘Crypto LinkedIn’ | Shirtless Ultramarathoner

When we think of NFTs, we mostly think of static ape jpegs.

But there's a new type of NTFs emerging: Dynamic NFTs.

The problem with regular NFTs is that all the data they contain can't be updated.

Many use cases such as tokenizing real world assets or building blockchain based video games require data to be constantly updated.

This is where Dynamic NFTs (dNFTs) come in.

They have a smart contract that allows it to automatically change its metadata based on external factors using oracles like Chainlink.

Here's an interesting use case for a tokenized Tesla dNFT.

Its metadata is constantly updating to reflect things like:

- Mileage
- Market value
- Service record
- Accident history
- Ownership history

This makes the car's history on chain and tamper-proof for both current and future owners. 

dNFTs have the potential to revolutionize many traditional industries.

The next wave of the NFT boom is going to be based on real-world use cases rather than ape jpeg collectibles. 
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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1 billion people onchain by 2030 isn’t ambitious.

And it won’t be driven by crypto-native dApps or wallets.

It will be driven by governments, financial institutions, and enterprises upgrading their infrastructure.

That’s exactly what ADI Foundation is building.

ADI Foundation was launched in Abu Dhabi, founded by Sirius International Holding, IHC’s digital arm, to build sovereign-grade blockchain infrastructure for emerging markets.

This isn’t a consumer crypto experiment.

It’s institutional infrastructure designed to sit underneath public services, payment rails, and enterprise systems already used by millions of people.

At the core is ADI Chain.

An institutional Layer-2 built on zkSync’s ZK stack, recently launched on mainnet.

ADI Chain allows governments and enterprises to deploy their own jurisdiction-specific Layer-3 blockchains.

Each Layer-3 can be customized to local regulatory requirements while remaining anchored to shared ADI chain's security and liquidity.

Built-in features include:

• KYC and AML compliance
• Programmable governance
• Compliance-by-design architecture
• Data residency and privacy controls
  
ADI’s focus areas are intentionally practical.

→ Stablecoin payments.

→  Real-World Asset (RWA) tokenization.

→  Regulated digital rails integrated into existing financial and public infrastructure.

A key pillar is AED-pegged stablecoin rails designed under UAE Central Bank oversight.

These rails act as public settlement infrastructure, supporting government services, retail payments, tourism flows, and enterprise settlement on programmable rails.

ADI Chain’s ADI token was also launched alongside mainnet last month and is listed on major exchanges including Crypto(.)com, Kraken, and KuCoin.

It supports network operations, governance, and ecosystem incentives.

But what makes ADI tangible is the scale of the partners and allies network in motion.

ADI is building alongside 50+ institutions and enterprises.

With deployments and pilots spanning 20+ countries and reaching hundreds of millions of users through existing systems and services:

→ Mastercard working on payment and settlement rails
→ Abu Dhabi Real Estate Centre tokenizing property registries
→ NEAR supporting infrastructure and AI-enabled applications
→ BlackRock exploring institutional-grade digital asset infrastructure
→ Franklin Templeton collaborating on regulated tokenized products
→ Emirates Driving Company piloting digital records and payment flows
→ MPESA exploring stablecoin and payment integrations in emerging markets

The strategy is clear.

ADI isn’t onboarding users one wallet at a time.

It’s onboarding institutions and governments by meeting them where they already are.

And letting adoption happen naturally on top.

So if you’re building in RWAs or stablecoin payments space, ADI Chain is worth paying attention to.

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Wyoming just became first US State to issue its own stablecoin.

Are we going to have 50 versions of the same digital dollar?

Wyoming didn’t just talk about stablecoins.

It launched one.

The token is called FRNT.

FRNT is a USD stablecoin backed by cash and short term US Treasuries.

And it’s issued by the Wyoming Stable Token Commission.

With an overcollateralization buffer.

And here’s the key incentive.

The yield doesn’t go to private shareholders.

It goes to the State of Wyoming.

FRNT is available on a whole bunch of chains like:

→ Base
→ Solana
→ Polygon
→ Arbitrum
→ Optimism
→ Ethereum
→ Avalanche

Wyoming is treating blockchains as settlement rails.

Not as ideological choices.

Why Wyoming?

Because it’s one of the most crypto friendly states in the US.

It has spent years building clear legal frameworks for digital assets.

So it’s not surprising it’s the first mover.

But now comes the uncomfortable question.

What happens if every state does this?

Technically, these stablecoins could be interoperable.

But economically and legally?

It would be a liquidity nightmare.

• 50 issuers.
• 50 legal regimes.
• 50 redemption rules.
• 50 reserve managers.
• 50 compliance frameworks.

Money is a network effect business.

Liquidity fragments fast.

Users don’t want to think about which state issued their digital dollar.

From a user perspective, one federal stablecoin would be cleaner.

Simpler.

More liquid.

But states have a strong incentive to issue their own.

Because issuing a stablecoin means:

→ Capturing Treasury yield
→ Controlling the payment rails
→ Keeping financial upside at the state level

So this tension is real.

Federal simplicity vs state level incentives.

Wyoming just showed it’s possible.

But the real question is:

How many more state stablecoins will we see?

And which state do you think will be next?
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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Posting on Crypto LinkedIn is so cringe.


I keep hearing this constantly.

Too polished.
Too corporate.  
Founders suddenly “excited to share.”

Sure, some of it may be true.

But here’s what people in crypto completely miss:

→ While they’re mocking LinkedIn, others are building real leverage.

→ While they’re farming engagement on X, others are getting serious clients.

→ While they’re hiding behind crypto-native language, others are translating what they do into business outcomes.

Crypto LinkedIn being “cringe” worked in my favor.

It keeps serious competitors away.

Most smart web3 builders are too worried about looking uncool to post consistently.

But the ones who do?

They attract institutional, enterprise, and B2B buyers.
They talk to people with real budgets. 
They close real deals.
 
Not because they’re louder.
 
Because they show up.

P.S.
Would you rather be labeled “cringe” and get clients or play it safe and stay invisible?
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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Time is money. You should assume everyone is worth $100/hr.

When you ask someone for a 30-minute call, you’re really asking them for $50.

If a random stranger on LinkedIn asked you for $50, would you hand it over?

Probably not.

But if a friend or trusted connection asked you for $50 and told you they could add even more value back, would you give it to them?

Probably yes.

That’s exactly how time works.

So don’t expect a stranger on LinkedIn to give you 30 minutes on day 1 to “explore synergies.”

Either you add value and build a relationship with them first.

Or you pay for an advisory call instead of assuming people owe you their time.

Time is the most expensive currency we have.

So ask for it wisely.

P.S. How many “let’s explore synergies” requests do you get every week?
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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AI quickly became default for every tech company.
 
Blockchain will do the same for all FinTech and banks.

Five years ago, AI was a feature.

Today, it’s table stakes.

If your product doesn’t have AI somewhere in the stack, you’re already behind.

The same shift is coming to finance.

Banks, FinTech apps, and institutions won’t “adopt crypto”.

They’ll quietly rebuild their infrastructure onchain.

Not because it’s ideological.

Because it’s faster, cheaper, and more programmable.

I know. This doesn’t look like the cyberpunk future we imagined.

Not the world where everyone manually manages wallets and signs transactions all day.

The real future looks much more 'boring' on the surface.

You’ll use Stripe.
You’ll use PayPal.
You’ll use Revolut.
You'll use your bank.

Yet under the hood:

→ Stablecoins replace legacy settlement rails
→ Compliance is baked into the protocol layer
→ Equities, funds, and real world assets move on-chain
→ Clearing and reconciliation become software problems

Some parts will be permissionless.

Some will be permissioned.

Some will stay centralized.

Most systems will be hybrid by design.

And that’s not a failure of crypto.

That’s crypto growing up and adapting to the real needs of the majority of people.

Crypto won't replace FinTech and big banks.

Instead, it will merge into them and power their tech stack on the backend.

The winners won’t call themselves "crypto companies".

They’ll just be the same TradFi companies running on blockchain rails.

P.S.
The awesome hoodie sent to me by Onchain Foundation.
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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Crypto Fundraising based on narrative and hype is DEAD.

The rules of Crypto VCs are being rewritten.

What worked in 2020–2022 no longer works today.

Pitch decks powered by vibes, buzzwords, and token narratives are getting filtered out early.

And the data makes this painfully clear.

In Q4 2025, crypto funding had a real bump.

• $7.45B raised
• 195 rounds
  
Now compare that to the peak cycle in Q1 2022:

• $12.4B raised
• 588 rounds

It's less capital in Q4 2025 but dramatically fewer rounds.

This tells you everything.

Funding didn’t disappear.

Instead, capital today is flowing into fewer, larger, later-stage deals.

And there are two structural reasons behind this shift.

First, Crypto VCs changed the rules of the game.

They are no longer underwriting:

→ Narratives
→ Hype cycles
→ Token-first stories

They are underwriting:

→ Real businesses
→ Sustainable growth
→ Proven product-market fit
→ Clear revenue and exit paths

Raising capital today requires proof of traction, not imagination.

Second, AI completely rewired how startups get built.

You no longer need:

→ Massive early burn
→ Oversized seed rounds
→ Large engineering teams

Small teams can now:

→ Build faster
→ Ship earlier
→ Iterate cheaper
→ Reach traction with orders of magnitude less capital

That forces discipline.

And it kills the old “raise big to figure it out later” model.

This is why early-stage deal count collapsed.

And why later-stage capital stayed resilient.

Where VCs are still most bullish:

→ Stablecoins and payments
→ Institutional-grade market infra
→ Selective, high-signal RWA tokenization 
→ Other real-life use cases using blockchain

These aren’t flashy narratives.

They move real money.

They solve real problems.

And most importantly, they scale.

Funding is still there.

But it is concentrating around fewer, more proven ideas.

This is painful for early builders.

But healthier for the industry.

This is crypto growing up.

VCs are backing businesses.

Not narratives.
Not hype cycles.
Not token-first experiments.

So if you’re building in web3 in 2026:

→ Build first
→ Prove demand early
→ Use capital efficiently
→ Raise when the business earns it

P.S.
If you’re web3 Founder fundraising and need help with positioning or intros to Crypto VCs, drop me a message with “Fundraising”.

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He was a web3 B2B Founder with 30,000 followers.

But he did not get a single meaningful lead.

Real customers, good initial traction, and a strong product.

But on LinkedIn?

He was stuck.

His posts got views…
Just never from the people who actually matter.

Partners scrolled.
Investors skimmed.
Decision-makers ignored him completely.

During our first call, he said something most founders feel but never admit:

“Aram, I’m doing everything I’m supposed to do.

But nothing is happening.”

So we tore everything down and rebuilt his profile properly.

Not with hacks.
Not with louder posting.
Not with recycled crypto commentary.

We focused on the three things that move the needle in B2B:

→ Positioning him as the obvious expert in his space
→ Writing content that speaks directly to buyers, not spectators
→ Turning his personal brand into a credibility engine buyers trust

Slowly, the entire perception around him shifted.

He wasn’t “a founder who posts.”

He became the founder people listen to.

The founder whose posts get screenshotted.

Shared in group chats.

Discussed inside companies.

90 days later, things flipped:

→ Warm inbound from real B2B buyers.
→ Consistent calls with the right partners.
→ A healthy pipeline of $195,000 in inbound business directly from his content.

No extra posting.
No extra noise.
Just clarity, confidence, and the right strategy.

That’s what a real LinkedIn presence does in web3.

It doesn’t make you louder.

It makes you impossible to ignore.

P.S.
Is your LinkedIn presence creating the opportunities for you?
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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NYSE just announced a securities tokenization platform.

$40+ Trillion in equities are coming onchain.

This is not a pilot or a proof of concept.

And not a “crypto experiment.”

The New York Stock Exchange (NYSE) is building infrastructure for tokenized securities as a core market primitive.

Today’s equity markets still run on legacy rails.

• T+2 settlement
• Multiple clearing layers
• Fragmented global access
• Capital locked in intermediaries

Tokenization turns things upside down.

Under the new regime, onchain securities enable:

• 24/7 markets
• Near-instant settlement
• Atomic delivery vs payment
• Global distribution by default

But key detail is how NYSE is executing this shift.

The existing exchange will keep operating as it does today, while a new tokenized securities platform runs in parallel.

Same institution, but two market regimes.

This approach allows capital markets to migrate without forcing an abrupt transition or breaking existing workflows.

This parallel setup also gives the rest of the industry time to realign:

→ 𝗥𝗼𝗯𝗶𝗻𝗵𝗼𝗼𝗱 is preparing for equities to trade as programmable, onchain assets.

→ 𝗖𝗼𝗶𝗻𝗯𝗮𝘀𝗲 is positioning as the gateway for tokenized equity distribution and custody.

→ 𝗗𝗧𝗖𝗖 is tokenizing clearing, settlement, and collateral to modernize market plumbing.

As these players converge, the shift becomes structural rather than theoretical.

Settlement cycles collapse.
Capital efficiency improves.
Market access becomes global by default.

When NYSE commits to running both systems side by side, it’s a clear signal.

Capital markets are not experimenting with blockchain.

They are adopting it.

P.S.
If this is not proof that web3 is going mainstream, then what is?
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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An uncomfortable truth nobody wants to hear.

Crypto could be your last shot at building generational wealth.

The window is closing fast. 

In past decades, people built generational wealth through homeownership, pensions, or early access to the stock market.

Those doors aren’t open the same way anymore.

Most people in the West aren’t doing better than their parents:

• Social mobility is dwindling
• Buying a house has become unaffordable
• Traditional ladders to wealth creation are breaking down

Crypto is the first, and maybe last, asset class where retail investors can still get in early, before institutions and sharks fully dominate.

Here’s why this moment matters:

→ 𝗧𝗵𝗶𝘀 𝗰𝘆𝗰𝗹𝗲 𝗺𝗮𝘆 𝗯𝗲 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘄𝗶𝗹𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆. 
• Once regulation and Wall Street ownership take over, the explosive upside will look more like steady stock market gains.

→ 𝗧𝗵𝗲 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝗳𝗶𝗲𝗹𝗱 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝗼𝗽𝗲𝗻. 
• Today, anyone with internet access can buy, trade, and custody assets without needing banks or brokers. That gap will shrink as traditional finance moves in.

→ 𝗜𝘁’𝘀 𝗮 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝗯𝗿𝗲𝗮𝗸 𝗹𝗲𝗴𝗮𝗰𝘆 𝗯𝗮𝗿𝗿𝗶𝗲𝗿𝘀. 
• For people without family wealth, crypto is one of the only ways to build and pass down assets outside of closed, inherited systems.

If you’re hearing “crypto” and thinking only of memes or volatility, you’re missing the point.

What moves to make now:

→ Build a secure, diversified strategy.
→ Learn and invest for the long game, not quick flips.
→ Protect and plan to pass on assets for the next generation.

The last cycles created millionaires out of early adopters.

This cycle may be the last time ordinary investors can join them.

Note: Crypto is risky, so do your own research. Not financial or investment advice.
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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Blockchain Trillema was thought to be unsolvable.

But Vitalik claims Ethereum has just cracked it. Here’s how:

For years, the rule was simple.

You could only optimize two of these three:

→ Security
→ Scalability
→ Decentralization

If you pushed scalability, you weakened decentralization [Solana].

If you pushed decentralization, you accepted low throughput [Bitcoin and Ethereum].

That tradeoff defined every blockchain design.

Vitalik’s argument is that Ethereum has now broken this constraint in practice.

Not with theory.

But with a tech that actually exists already.

There's 2 pieces to this.

𝗙𝗶𝗿𝘀𝘁 𝗽𝗶𝗲𝗰𝗲: execution is moving to proofs.

zkEVMs allow blocks to be validated by verifying cryptographic proofs instead of re-executing every transaction.

Ethereum checks correctness.

Not computation.

That’s the key shift.

Today, zkEVMs already have production-grade performance.

But they’re still considered alpha from a safety perspective.

That’s why Ethereum hasn’t switched its core block validation to zk proofs yet.

Developers expect the first zkEVM node experiments to begin this year.

But Vitalik does not expect zkEVMs to become the dominant validation method until later this decade.

So the speed exists.

But the caution is intentional.

𝗦𝗲𝗰𝗼𝗻𝗱 𝗽𝗶𝗲𝗰𝗲: data availability has already moved forward.

Ethereum has expanded data availability through PeerDAS.

Instead of nodes downloading all data, they probabilistically sample chunks from peers.

If enough samples are available, the network can be confident the full data exists.

This increases data capacity without increasing hardware requirements.

This part is already live.

But data alone doesn’t make Ethereum feel fast.

Execution is the remaining bottleneck.

Put together, this explains the disconnect people feel.

Ethereum hasn’t “failed to scale.”

It’s sequencing upgrades safely.

→ Data availability expanded first
→ Proof-based execution is to come next
→ Consensus changes only after safety is proven

That’s why Vitalik’s claim isn’t that Ethereum is fast now.

It’s that, for the first time, the trilemma is no longer a hard constraint.

If this roadmap lands, Ethereum becomes a system where:

Security, decentralization, and scalability reinforce each other.

Instead of competing.

That’s the real breakthrough.

P.S. 
Would you rather Ethereum scale fast and risk safety, or scale slowly and get it right?
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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I DON'T care if crypto prices have crashed overnight.

In fact, I'm only happy about it.

Because if you're in this market for the long term, this is exactly the moment you should be excited about.

You see, most people panic when prices drop.

But that’s because they never understood what they were investing in.

They were chasing narratives, influencers, and short-term pumps.

I’m not one of them.

I’m a long-term believer who’s been through enough cycles to know what’s coming next.

→ When others panic-sell, I accumulate.
→ When others lose conviction, I double down.

Because I know that:

• Institutional adoption is only accelerating.
• Stablecoin volume is setting new high records.
• Spot ETFs have permanently changed capital flows.
• L1/2 ecosystems and protocols are maturing faster than ever.
• Tokenization, RWAs, and stablecoin rails are merging with TradFi.
• Digital Asset Treasury (DAT) companies are quietly scooping up more crypto
 
These are not signals of collapse.

They’re signals of foundation being built for the long-term success.

Whether this crash is temporary or extends deeper into a bear market, I’ll still keep buying.

Because I’m not here for next week’s chart.

I fundamentally believe crypto will reshape finance and I’m here for the next cycle’s rewards.

I have the nerves to keep buying as the market crashes even more. 

And then sit through 80% drawdowns if that’s what it takes.

Those who panic today will watch in disbelief when the next leg up begins.

Those who stay will build generational wealth.

𝘕𝘖𝘛𝘌: 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘯𝘰𝘵 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘰𝘳 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘢𝘥𝘷𝘪𝘤𝘦. 𝘈𝘭𝘸𝘢𝘺𝘴 𝘥𝘰 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩.

P.S.
Do you buy more when markets crash or wait until they recover?
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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The era of decentralized social media is coming to an end.

Last week both Farcaster and Lens teams capitulated.

Not with a blog post admitting failure.
 
But with actions that say everything.

→ Farcaster repaid early venture backers and sold the core product to Neynar


→ Lens transferred stewardship of the protocol to Mask Network

And this wasn’t due to a lack of capital.

• Farcaster raised roughly $180M from top-tier VCs
• Lens raised over $45M and was incubated inside Aave

Both teams simply failed to scale beyond a narrow crypto-native audience.

For years, their pitch was ideological.

Decentralization.
Censorship resistance.
User-owned social graphs. 

But ideology alone doesn’t attract users at scale.
 
So both Farcaster and Lens remained niche.

Highly engaged communities, but fundamentally capped in size.

They never escaped the same small onchain social bubble.

Builders showed up.
Crypto native power users stayed.
But mainstream users never followed.

And without massive network effects, social products inevitably stall.

This is the brutal reality of decentralized social media.

You don’t win by being better.

You win by being where everyone already is.

That's why X and LinkedIn have huge moats with deep behavioral lock-in.

Overcoming them requires either a 10x improvement in UX or a completely new reason to exist.

Decentralization alone was NEITHER.

Even the Base app by Coinbase is learning this lesson in real time.

So it’s shifting toward a finance-first UX, not a social-first one.
 
This isn’t a betrayal of values.

It’s a market correction.

Decentralized social didn’t fail because it was decentralized.

It failed because it never escaped the crypto echo chamber.

P.S.
This is yet another proof that web3 products need to scale and go mainstream if they want to succeed.
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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One year in the crypto industry equals 3 years anywhere else.

There's no substitute for lessons learned in a crypto startup:

• Ensuring smart contract security and auditing
• Conducting token sales and managing tokenomics
• Trying to get a bank account opened (unsuccessfully)
• Using AI tools to build faster, write smarter, and ship daily
• Receiving investor dollars in USDC and managing the treasury
• Navigating regulatory uncertainties and compliance challenges
• Educating the community members on how to use the protocol
• Paying your business partners and getting paid yourself in crypto
• Attending events and selling your vision to investors and partners
• Innovating, designing, and building a protocol from the ground up
• Understanding what a hard fork would mean for the future of protocol
• Becoming an expert in managing Discord, Twitter & Telegram communities

Crypto is still very early.

You can easily develop a competitive advantage by joining it now.

P.S.
What did you learn in crypto that you haven't learned anywhere else?
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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📌 Follow Aram Mughalyan for daily crypto insights & LinkedIn growth tactics.

In 2026, Crypto LinkedIn has two types of creators.

1. Creators who use AI as a force multiplier
2. Creators who outsource their thinking to the AI

The first group compounds its reach.

The second one slowly drifts into irrelevance.

You can see this shift happening in real time:

→ 80-90%+ of Crypto LinkedIn posts are now AI-assisted
→ Yet organic reach is concentrating into fewer than 10% of active accounts

More content than ever.

Yet it all feels like the same bland AI slop.

Not surprisingly, LinkedIn is aggressively surfacing authentic voices amid a flood of generic AI content.

What happens to Group 1:

They stay in control of the idea.

AI is used to speed up execution, not decide direction.

→ Research done 5–10x faster
→ Takes sharpened before publishing
→ Drafts edited down instead of padded

Their opinions feel intentional.

Their tone stays consistent.

Their content feels authored, not generated.

Result:

→ Higher saves
→ More profile clicks
→ Higher engagement
→ More inbound conversations

Now Group 2:

They let AI choose the angle.

They publish technically correct, emotionally flat content written entirely by AI.

→ Familiar phrases
→ No edge, no friction
→ Predictable structure

But the problem is they sounds just like everyone else.

As a result:

→ Reach drops 50%+
→ Posts stop circulating
→ The account goes quiet without realizing it

Not banned.

Not penalized.

Just being ignored.

That’s the brutal part.

So the question was never “should I use AI?”

The real question is:

Am I using AI to move faster?
Or am I letting it decide what I think?

Because by 2026, Crypto LinkedIn won’t reward activity.

It will reward authenticity.

And creators who refuse to let AI replace their voice.

P.S.
What's the most annoying part about the AI slop that you see?
________________________________________________________
👋 I’m Aram, helping web3 leaders & B2B businesses grow on 𝗖𝗿𝘆𝗽𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

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taplio

The Battle

Diego Borgo

Aram Mughalyan

Followers

Posts

Engagements

Likes

Performance ScoreDiego Borgo's LinkedIn Performance

Performance ScoreAram Mughalyan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Diego Borgo

Aram Mughalyan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diego Borgo's LinkedIn Performance

Performance ScoreAram Mughalyan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDiego Borgo's LinkedIn Performance