Diego Borgo ᵍᵐ

Pyth Network

Pyth Network is the public decentralized data infrastructure that empowers the next generation of financial applications

Brand Executive Advisor

Cookie3

Investor | Marketing & Branding Executive Advisor

ŠKODA AUTO a.s.

Strategic Advisor — Web3 Studio 

LinkedIn

Elected LinkedIn Top Voice for Web3 in 2024 for contribution to the community, content and understanding of Web3 and Immersive Web.

Top Voice for Web3

Creator.bid

Chief Marketing Officer

Shell

Strategic Advisor

CUPRA

Porsche AG

Salesforce

adidas

Member of the task force that brought "Into the Metaverse" and "adidas for Prada" to life.

Strategic Advisor — Into the Metaverse

- Deliver detailed campaign plans to production/creative agency and digital marketing teams for all DTC exclusives campaigns

- Craft channel-based content solutions anchored to agreed KPIs, as well as deliverables lists and agency briefs that production companies and agencies use to determine the creative concept, what still and moving images they need to capture on shoots, and what assets they need to deliver to adidas. 

- Consultancy for the agency side during production, incl. pre and post with adidas digital teams such as the product owners across the APP and dotcom, revenue development team and the activation and publishing team to ensure the content plans are innovative, cost-efficient and impactful and alignment on product details are reflected in plans.

Global Sports DTC – Digital Comms & Campaign Planning

- Deliver a global consumer-focused digital content plan that determines what campaign specific content adidas should run across different digital marketing channels, based on campaign and content strategy frameworks.

- Craft global digital plans for the season to include channel-based content solutions anchored to agreed KPIs, as well as deliverables lists that production companies and digital agencies use to determine what still and moving images they need to capture on shoots, and what assets they need to deliver to adidas.

- Co-create content strategy, framework and guidelines to ensure premium digital-first content creation for all campaigns and products (eg. product imagery or copy).

Global Digital Campaign & Content Planning

Global Digital Seasonal Planning

Diego Borgo is a Brand Executive Advisor, guiding Fortune 500 leaders and Web3 founders to success in the ever evolving internet.

With over two decades of expertise in branding, and 8+ years of blockchain experience, Diego guides founders trough the rapidly-evolving wild west that is Web3 by helping them to drive commercial value and customer engagement. 

Diego has a wealth of experience working with global brands such as: 

adidas
Prada
G-Star
Salesforce
Unilever
L'Oréal
Mastercard
Volkswagen Group
Škoda
Porsche
Cupra 
Shell 

He also have advised Web3 native companies such:

9dcc.xyz (Web3 Native Luxury Fashion House – Investor)
eesee.io (Gamified NFTFi & SocialFi platform – Advisor & Investor)
degendistillery.com (First spirits brand powered by next-gen technology – Advisor & Investor)
cookie3.co (MarketingFi Value Hub – Advisor & Investor)
socialtip.io (earn cash rewards posting about brands you love (Advisor & Investor)
creator.bid (AI Agents for the Creator Economy – Advisor)
smarttokenlabs.com (Making tokens smart – Advisor)
realio.fund (Real World Assets protocol – Advisor)
journee.live (Immersive Commerce Platform – Advisor)
landvault.io (Immersive Experience Platform – Advisor)
matera.club (Get Paid to post on socials – Advisor)

He has been featured in over 100 podcasts and nominated as one of "10 experts to follow" by W&V, Germany's leading marketing and media portal. 

Diego's mission is to drive mainstream adoption of blockchain and Web3 technologies, and he does this through advising, consulting, and educating the masses.

Top Voice for Web3 & Immersive Web

Elected LinkedIn Top Voice for Web3 and Immersive Web in 2024 for contribution to the community, content and understanding of Web3 and Immersive Web.

Every time I open LinkedIn it feels like everyone fired their personality and now roleplays as a broken washing machine screaming about how AI will make funerals more efficient while melting down trying to sell their funnel after getting fired.


LFGrow ❤️‍🔥 
#RigthClickSaveAs

Diego Borgo

Web3 Executive Advisor | Branding & Marketing | Helping Tech Founders Go Mainstream | Global Speaker

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