Diego Borgo ᵍᵐ

Everyone talks about bringing Web3 to the mainstream. I'm actually doing it.


With 20+ years in branding and 8+ years in blockchain, I help Web3 founders translate complex products into narratives that mainstream audiences understand.


I've advised:

- adidas on their first NFT collection (€24M in minutes, setting the benchmark for how global brands enter Web3)

- Fortune 500s including Prada, Salesforce, Unilever, L'Oréal, and Mastercard on navigating blockchain and emerging tech

- Leading Web3 projects like Pyth Network, Aptos, Cookie3, and Nomina to attract mainstream partners, institutions, and users

Today, I help Web3 founders translate their products for mainstream audiences, so they can actually scale beyond the echo chamber.


Here's how I help:

- Clarify your brand narrative so it connects with mainstream audiences and drives adoption

- Define a unique market position that wins recognition, relevance, and long-term growth

- Design go-to-market strategies that accelerate traction and scale effectively

- Coach you and your team to become trusted, influential voices in your industry


My content has reached 50M+ views on LinkedIn. I speak at Web Summit, Paris Blockchain Week, and other global stages.

If you're building in Web3 and want to go mainstream, let's talk ❤️‍🔥

Top Voice for Web3 & Immersive Web

Elected LinkedIn Top Voice for Web3 and Immersive Web in 2024 for contribution to the community, content and understanding of Web3 and Immersive Web.

Diego Borgo

Project Management leader with 10+ years of experience delivering scalable project and product solutions across AdTech, FinTech, and SaaS environments. I specialize in aligning cross-functional teams to build data-driven platforms and drive operational excellence, from product strategy through execution.

At Canoe Intelligence, I lead a global PMO and implementation functions for AI/ML powered alternative investment SaaS solutions driving 95% on-time delivery, increasing team productivity by 25%, and serving as executive sponsor on enterprise accounts such as BNY Mellon, J.P. Morgan, and Hamilton Lane. 

Previously, I led product management for audience and identity solutions within marketing and advertising technology platforms, powering data-driven campaigns for global brands like AMEX, Walmart, and J&J. My work drove significant gains in platform adoption, revenue growth, and cross-functional efficiency across product, engineering, and go-to-market teams.

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Diego Borgo

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