Diego Borgo ᵍᵐ

Everyone talks about bringing Web3 to the mainstream. I'm actually doing it.


With 20+ years in branding and 8+ years in blockchain, I help Web3 founders translate complex products into narratives that mainstream audiences understand.


I've advised:

- adidas on their first NFT collection (€24M in minutes, setting the benchmark for how global brands enter Web3)

- Fortune 500s including Prada, Salesforce, Unilever, L'Oréal, and Mastercard on navigating blockchain and emerging tech

- Leading Web3 projects like Pyth Network, Aptos, Cookie3, and Nomina to attract mainstream partners, institutions, and users

Today, I help Web3 founders translate their products for mainstream audiences, so they can actually scale beyond the echo chamber.


Here's how I help:

- Clarify your brand narrative so it connects with mainstream audiences and drives adoption

- Define a unique market position that wins recognition, relevance, and long-term growth

- Design go-to-market strategies that accelerate traction and scale effectively

- Coach you and your team to become trusted, influential voices in your industry


My content has reached 50M+ views on LinkedIn. I speak at Web Summit, Paris Blockchain Week, and other global stages.

If you're building in Web3 and want to go mainstream, let's talk ❤️‍🔥

Top Voice for Web3 & Immersive Web

Elected LinkedIn Top Voice for Web3 and Immersive Web in 2024 for contribution to the community, content and understanding of Web3 and Immersive Web.

Diego Borgo

Rakuten AI

Senior Product Manager AI

Esprit

**Esprit went into administration and bankruptcy, ending my career with them.

Led Digital Transformation & CX Optimization Across Esprits Global Business

- Spearheaded a company-wide digital transformation initiative, improving Esprits global customer experience (CX) strategy and digital platforms.
- Conducted in-depth customer journey analysis, identifying pain points and implementing data-driven CX optimisations to improve user engagement.
- Developed a centralized digital governance framework, enabling senior leadership to align digital priorities, OKRs, and business strategy.
- Established a PMO (Project Management Office) to enhance efficiency in digital project execution and cross-functional collaboration.
- Led digital CX enhancements, ensuring a seamless experience across ecommerce, omnichannel retail, and marketing touchpoints.
- Managed and executed a major collection launch event, leveraging digital channels to amplify brand engagement and customer acquisition.
- Key Impact: Drove significant CX improvements, increased digital efficiency, and aligned leadership on digital priorities.

Digital Experience Projects Director EMEA

adidas

Owned Digital Experience Strategy & Operations

- Led the global digital experience strategy for CONFIRMED app & adidas omnichannel platforms, ensuring a seamless digital user journey.
- Launched ID2.0 Initiative, redefining UX/UI and implementing data-driven personalisation, improving conversion rates and engagement.
- Introduced new data-driven frameworks, ensuring that digital decisions were rooted in user insights, analytics, and automation.
- Partnered with marketing, UX, and technology teams to drive digital experience innovation across web and mobile.
- Key Impact: Optimised digital operations through engineered processes, collaboration and implementation.

Senior Product Manager & Design Operations Manager

Responsible for managing the Experience Design Head Office and bringing structure to the organisation.

- Setting up PMO and tools to enhance the Experience Design culture.
- Looking at strategic UX projects across the organisation
- Build and guide strategic relationship management across Digital and Brand organisations
- Collaborate and co-create with the experience design leadership team on the org strategy and mission
- Identify opportunities and drive foundational & scalable approaches within the experience design org
- Report to VP of Experience Design and manage the entire Org on Design Operation strategic topics

Senior Project Manager to VP Digital Experience Design Head Office

Drove Digital Experience Optimisation & Innovation

Leading a team of 6 FTE to launch experiences for our adidas partnerships, focusing on UX to enhance the consumer's experience and using analytics to improve conversion and click through rates.

- Developed & implemented the Wait Less, Shop More digital booking system, improving in-store shopping experiences and increasing engagement during COVID.
- Launched Size & Fit digital solution, leveraging consumer data to reduce return rates and increase product confidence for online shoppers.
- Led the CX & UX optimisation strategy across adidas commerce platforms, significantly improving digital performance.
- Partnered with global marketing, engineering, and data teams to enhance consumer experiences across web, mobile, and retail touchpoints.

Achievements
- Statement Team - Formed a new Digital team to support all partnerships with adidas, for example Pharrell Williams
- Resource solution - Designed a Global process that saved the equivalent of two full time headcounts per year
- Timeline solution - Created a Playbook to improve process and bring transparency to campaigns
- Product solution - Implement an urgent product recall banner on adidas touchpoints to communicate globally
- Product solution - Wait Less, Shop More - an adidas appointment service bookable via the adidas app
- Product solution - Size and Fit solution to decrease the amount of product returns
- Beyoncé x adidas partnership - Changing the way we work to create a new premium bespoke experience 
- CONFIRMED App - Launched the Confirmed app to grow​ advocacy within the sneakerhead community
- Yeezy Day US - $35M+ generated in one single day over 15 continuous hours selling 20+ Yeezy models
- Global x Local - Managing a global process for all markets to improve ways of working
- Product Leaks - Introduced a process to eliminate confidential partner product leaks

Senior Digital Experience Manager • YEEZY, Y-3, Prada, Gucci, Béyonce

The Bicester Collection

Owned Digital Platform Strategy & Omnichannel Digital Growth

- Managed a £1M budget to redesign and launch 9+ global retail websites, improving UX and conversion rates.
- Led digital transformation projects to increase in-store foot traffic & online engagement through omnichannel strategies.
- Developed and launched an interactive digital village map, enhancing in-store navigation and customer experience.
- Partnered with global retail brands and stakeholders to optimize ecommerce strategies and digital marketing campaigns.
- Key point of contact and decision maker between Value Retail and the agencies the development the product
- Managing a team remotely across 7 Countries in Europe
- Roll out new features and enhancements to the digital product and manage the product backlog
- Continually train and educate the teams across Europe to fully utilise the products
- Fixing critical and non-critical issues with the CMS
- Focus on understanding user needs and preferences through methods such as user interviews, surveys, and usability testing, to drive product decisions
- Working in Agile environments, including leading sprint planning meetings, writing user stories, and overseeing backlog grooming sessions
- Key performance indicators tracked to measure the success of the product, such as user engagement, retention rates, and revenue growth, and using data-driven insights to iterate and optimise the product
- Managed product backlog effectively as a Product Owner, ensuring alignment with strategic objectives, user needs, and business priorities
- Key Impact: Increased customer acquisition through digital innovation and omnichannel marketing strategies.Responsible for the 9 village website ensuring seamless journeys linking the physical stores, the coach services and the digital world.

Product Manager

SNEA-KING

Startup online marketplace destination for sneaker products and events. I managed everything from brand design, and website development to buying and selling and customer relations.

Founder

Value Retail

- Rolling out new updates to the UI
- Managing the product backlog
- Working with creative and technical teams to deliver new functionality
- Advising on design decisions and best technical approaches for projects
- Development of digital functionality, interfaces and digital campaigns

UI Developer

Harrods

- Coding the UI for the new Harrods website
- Creating static HTML pages in Umbraco CMS
- Working in a Scrum team to deliver incremental updates in sprints
- Triaging and sizing the backlog

NET-A-PORTER GROUP LTD

- Creating the UX for each online edition of The Edit
- Publishing content globally with extremely tight deadlines
- Using a custom and unique way to create a physical magazine layout online
- Globally expanded Net-a-Porter’s online magazine, ‘The Edit’

MR PORTER

Brainstorming fresh ideas for each edition of The Journal
- Bringing ideas to life with hardcoded HTML and CSS for exciting and new web experiences for the consumer
- Organising the team to ensure all content is delivered on time and in full
- Introduced a new way of working in an Agile framework to improve workflow 
- Developed Mr Porter’s weekly online magazine, ‘The Journal’

Springer Healthcare

- Manage, bug fix and update code on Univadis site for 30 locales
- Wireframing, building templates & coding the site using custom Springer Healthcare CMS & Umbraco
- Agile software development, Stand-ups, bug tracking using Jira & Mingle

- Artworking medical books to ensure all images and copy are accurate and print ready
- Designing medical book front covers
- Responsible for managing the printing of books

Creative Artworker

Bringing a unique full-stack perspective from design, UI development, and digital experience to product strategy and AI-driven innovation, I bridge creativity, technology, and business to drive transformative digital solutions.

Senior digital leader with 15+ years of experience driving digital transformation, AI adoption, and omnichannel strategy across global organizations. Proven ability to align digital initiatives with business goals, optimize user experiences, and lead cross-functional teams to deliver large-scale, high-impact digital products.

Adept at navigating complex stakeholder landscapes and leading high-performing teams to deliver growth.

My journey started in design and UX, where I mastered crafting seamless digital experiences. I then expanded into UI development and front-end engineering, gaining a deep understanding of how products are built and optimized for performance. From there, I transitioned into product ownership and strategy, applying my creative and technical expertise to build impactful digital solutions.

Today, as a Senior AI Product Manager at Rakuten, I drive AI innovation and adoption across the business, ensuring AI-powered solutions enhance productivity, decision-making, and digital experiences. My focus is on building platforms that make AI accessible, scalable, and impactful for 37,500+ employees, enabling Rakuten to lead in AI-driven transformation.

Rakuten AI Achievements

✅ Launched the Rakuten AI Portal within 3 months, overcoming previous delays faced by external teams, achieving increased AI adoption and consolidating AI resources across multiple business units.
✅ Developed and launched an AI news platform, resulting in significant increase in AI-related content visibility and engagement across business units.
✅ Defined a scalable AI training platform, streamlining AI literacy and skill-building across teams.
✅ Led an AI engagement strategy, reaching 37,500 employees through targeted internal marketing and advocacy.

What Makes Me Unique?

✅ Full-stack product expertise – I understand products from design, development, and strategic perspectives.
✅ AI-driven innovation – I help businesses integrate AI to enhance user experiences and drive efficiency.
✅ User-centric approach – I blend design thinking, data, and AI to build products that drive impact.
✅ Cross-functional leadership – I align stakeholders, engineers, and designers to execute high-impact initiatives.

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The Battle

Diego Borgo

Taymoor Fouladi

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