Diego Granados

I'm a Product Manager with experience working cross-functionally with business roles (e.g. Marketing, Finance, Sales), technical roles (e.g. Backend and front-end engineers, data scientists) as well as designers and UX researchers to bring products to life that make our users' problems and pain-points go away!

I have experience working with Web and Mobile products, AI and Machine Learning - There's something really fascinating about using data to try and predict the future. I'm a big believer that every model should be thoroughly thought from an AI Ethics point of view.

As a product manager I have to wear different hats every day and I excel at working cross-functionally. My experience and feedback has taught me that I bring value to the teams I work with because:

- I empathize with users and speak: geek, data whisperer, designer, marketer and salesperson. At some point I also tried to learn Shriiwook (I've always wanted to understand Chewbacca like Han did). Understanding means fewer mistakes, and mistakes can be very costly.

- I'm passionate about understanding customers, too many people use "customer obsession" as buzzwords in their resume.

- I leave the BIG ideas to the Elon Musks of the world. A good Strategy, Vision and Execution drives products forward - I do these three.

- I'm an engineer at heart and a musician at soul - I like to combine logic with creativity

- I'm the calm one. I'm the one that plans.

I'm passionate about helping others and I created a YouTube channel to help others learn about Product Management: https://www.youtube.com/c/PMDiegoGranados/

Don't hesitate to reach out if you want to talk about AI/ML, technology, business, consumer electronics/technology or need help on your journey to become a Product Manager!

Specialties: Product Management, Consumer electronics, Consumer Technology, Cross-functional work, Agile development, Product design, data driven decisions, AI, Machine Learning.

Product Manager AI&ML

I started AI-Prototyping my PRDs before I even sit down with my engineers.

Last week, I was working on a feature that was a bit of a nightmare in terms of complexity. It had a lot of moving parts for both users and admins. 

On paper, the PRD was solid—I had the requirements mapped out, the logic seemed right, and I felt good about it.

But because it was such a "heavy" feature, I wanted to make sure I could explain it to my team as clearly as possible. Besides, the number of comments and questions in the PRD was growing fast, and now an important part of the PRD context relied on someone reading multiple threads and comments

So, I took a screenshot of our UI, dropped it into Google AI Studio, and essentially prototyped my PRD with AI: 

💬 "From this screenshot, when I click on X, add a panel with information from this other screenshot".
💬 "Now, when someone clicks Y in the panel. If the user has permission A, then do Z, otherwise follow... (some other requirement in the PRD)". 
💬 "Add a button at the top of the product to toggle whether I'm an admin or a user. Admins can view X, Y, Z panel and button, but users cannot see them".

After a morning of working with AI Studio to convert my PRD into a working prototype, the "aha!" moment happened...

In my case, the user side looked great, just like I’d written it. 

But once I started "building" the Admin side... I realized I missed the mark. My plan for the Admin UX wasn't nearly as smooth as I thought it was on paper. It looked fine in the doc, but in a real flow, it was way too complex.

AI prototyping made things so much easier because I was able to: 
✅ Simplify the Admin UX: I saw the friction immediately and fixed the flow before the meeting even happened. 
✅ Catch Corner Cases: I found a few gaps for both users and admins that only became obvious once the experience was "in motion." 
✅ Ease the Handoff: When we finally had the review, we were looking at a functional reference, which made the discussion so much easier (and the PRD easier to clean now that we were on the same page)

I’m still using Gemini to help me write the initial PRDs, but I’ve now added AI Studio to my toolkit to help me "see" my ideas before I ship them to the team.

It’s helping me be a better PM and a much clearer communicator.

As features get more complex, a good PRD helps me share a good idea with the team... but now that I'm using AI Studio to see my idea come to life after a few hours and how easy is the conversation with the engineering (and design!) team, it has become a permanent part of my PRD workflow.

👋 Have you tried "running" your docs through an AI builder or no-code tool before? I'd love to hear if it's helped you catch things early! Drop a comment below.

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💎 AI Product Management can sometimes feel intimidating, so I put together a few resources for you in my comment below!

Product Manager AI&ML @ Google | 🚀 Interested in AI Product Management? Check my profile!

Amazon

Senior Product Manager

MyGate

- All aspects related to access and security at MyGate. Some of the key products include the 
1) Classic Guard App
2) Smart hardware access devices
3) Self serve check-in devices for commercial spaces

- Zero to One products like 
1) MyGate Club - Connecting Communities with Brands for offline/online experiences
2) Collect 2 Deliver - Quarter Mile Delivery from Gate to Home 
3) Simplified version of guard app for older guards and smaller societies

Product Manager

Accenture

Worked at Accenture Strategy's Capability Network team in the Technology Strategy practice.
Worked with organizations worldwide, and helped them target and deliver new sources of value. Some of the exciting projects that I've worked on:-

- Digitizing the world's largest child nutrition and maternal programme for an International organization. Addressing Maternal and Child Health outcomes by converging service deliveries offered by different front line workers across different ministries.

Technology Consultant

The Man Company

Worked closely with the founders and guided the organization to evaluate and migrate to a new platform. Efforts significantly reduced operating expenses while significantly improved Customer Experience.

Gathered insights by performing Data assessment and analysis of online behaviour customer, immediate changes lead to  21% increase in purchase rates.

Automated order processing and brought down the Lead Time by 80%, trained staff on using the new tool for order processing management.

Monitored user interactions with the applications to measure product effectiveness to achieve business objectives by building stratgic roadmaps.

Hands on experience with the following tools - Shopify, Magento, Mailchimp, Sendy, UniCommerce, Exotel, Google Analytics, Facebook Ads, Google Ads,

Product Manager (Intern)

GarageSpace.co

GarageSpace.co is a startup that is bootstrapped by 2nd Year MBA students at SIBM, Pune. GarageSpace.co has adopted lean start-up principles and is going strong day after day. It is solving the billion dollar difficult inventory problem of e-commerce giants and is unlocking the hidden value in them. Currently we deal in the latest unboxed and refurbished smartphones, tablets, and wearables with full 1 year pickup-and-drop warranty service. We are the only e-commerce player in India providing this service for its products.

Garagespace won numerous Business Plan completions, we were also finalists in Tie Asia finals. We decided to change our business model to focus on long term growth. Garagespace.co is now www.ravca.com


Responsibilities
Vendor Strategy and Execution for Buying
New Product/Business Model Development, Launch, Go-To-Market
Build strategic alliances with vendors
Prepare and deliver pitch to investors/ VCs at prestigious B-Plan competitions

Co Founder

Godrej Industries Limited and Associate Companies

Interned with the Strategic Marketing Group. My project aimed at understanding the path to purchase of farmers and improving the efficacy of GAVL's reach out.

• Explored path to purchase of farmers for PGR(plant growth regulators) category across multiple crops (Grapes, Soyabean, Cotton, Paddy)
• Segmented farmers into various profiles
• Understood need initiation, search process, purchase and usage experience across various segments
• Recommended intervention strategies to improve the efficacy of reachout of Godrej Agrovet Ltd

Summer Intern

Tech Mahindra

•	Analyzed and fixed bugs on production and pre-production environment
•	Merged code in production branch(UAT) for monthly releases of production
•	Gathered inputs from the Business Analyst and developed applications accordingly
•	Responsible for entire Health module of Municipal Corporation of Delhi which included Medical 
        Care Services,Tuberculosis Control, Medical Schemes, Waterborne diseases etc

Software Engineer

With education and experience in engineering, innovation and business, I focus on creating and implementing high-impact innovation. My objective is to combine creative problem solving and design thinking with strong analytical skills. With a strong entrepreneurial spirit, I have always pushed myself in my career to look beyond the work I am responsible for. Identifying gaps and opportunities that can add value to stakeholders comes naturally to me.

Specialties:Creating social impact, Innovation, Product Management, Bringing new ideas to market, Need finding, Entrepreneurial, Creative, Analytical,Consumer insights, Qualitative research.

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Diego Granados

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diego Granados's LinkedIn Performance

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